| Pricing basis | Flat per-seat line published on the pricing page covering CRM, Marketing, Projects, Messaging, Docs, and Products. No connector apps, no edition reshuffles. | Per-user tiers (Essentials around $30, Professional around $50, Custom at quote) for voice only. CRM, marketing, and project tooling are separate vendor contracts. |
| Native CRM | Full CRM with leads, contacts, accounts, deals, custom objects, custom fields, pipelines, forecasting, and reporting inside the same database. | Not included. Aircall expects a connected CRM (HubSpot, Salesforce, Pipedrive, Zendesk Sell) to live next to it as the system of record. |
| Native SMS and MMS | Included on every paid tier. Native two-way SMS and MMS, A2P 10DLC registration flow, consent capture, STOP handling. BYO Twilio supported. | Business SMS available primarily on Professional and above with per-message pricing. A2P 10DLC and consent compliance split across Aircall and the connected CRM. |
| Projects and delivery module | Full Projects module (epics, sprints, backlog, roadmap, releases, goals, custom issue types, per-project workflow automations). | Not included. Teams integrate Jira, Asana, Monday, Linear, or similar. |
| Marketing module | Native inbound nurture, lead scoring, UTM capture, campaign enrollment, email broadcasts, attribution against won revenue. | Not included. Teams run HubSpot Marketing, Customer.io, Mailchimp, or Marketo as a separate contract. |
| Custom fields and objects | Custom fields and custom objects with lookup relationships, custom layouts, workflow triggers, and reporting. No admin certification required. | Depends on the connected CRM. HubSpot and Salesforce support custom objects on higher editions only. |
| Workflow automation | Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay, approval blocks, A/B tests. | Aircall ships event webhooks and basic routing rules. Full automation depth lives in the connected CRM. |
| AI features | Strkr AI handles email draft assist, call summary, next-step suggestions, forecast risk signals, and lead scoring across the full data model. | Aircall AI handles call transcription, summaries, and sentiment. CRM-side AI depends on the connected product. |
| Dialer depth | Native dialer with click-to-call, call recording, voicemail drop, local presence, and real-time coaching. Solid for the majority of sales motions. | Purpose-built business phone with deeper queue management, supervisor whisper and barge-in, SLA tracking, and international carrier coverage. |
| Forecasting | Weighted forecasting with forecast categories, rep-level commits, manager roll-ups, submit-and-lock cadence, historical accuracy tracking. | Not included. Lives in the connected CRM and depth varies with the edition. |
| Document and quote generation | Native Products module generates quotes and proposals, template library, renewal clock, approvals through Flows, e-sign via DocuSign or PandaDoc. | Not included. Customers use a dedicated CPQ or proposal tool plus the connected CRM. |