Feature · Customization

Every field. Every layout. Every permission. Yours.

Custom objects with typed fields and validation. Layouts per role. Field-level permissions per team. Lookups three records deep. The customization that other CRMs charge Enterprise for, included on Pro from day one of your trial.

What 'customization' actually means here

The features Salesforce gates behind a $165/seat tier.

Strkr was built around the assumption that your business doesn't match the CRM vendor's mental model. Every standard object can be customized. Every custom object behaves like a standard one. Every layout, picklist, and validation rule is yours to shape, without a Salesforce admin certification or a $40k implementation.

Custom objects

Add the entities your business has.

'Subscription,' 'Ticket,' 'Project,' 'Site Visit,' 'Renewal.' Typed fields, picklists, lookups to standard or other custom objects. Owner field, name field, archived state, tags. Custom objects show up in lists, reports, and flows the same as deals.

Custom fields

Text, number, date, picklist, lookup, formula.

Add fields to standard objects or your custom ones. Required, validated, defaulted, indexed. Show up in every list, report, and merge field. Field-level help text. Per-field validation rules. Default-by-record-type.

Layouts

Per role. Per team. Per record type.

What an SDR sees on a deal differs from what a Sales Manager sees. Section order, field visibility, edit-vs-read by role. The Layout editor is a real WYSIWYG, not a JSON file you edit in a config panel.

Record types

Multiple shapes per object.

A 'New Business' deal and a 'Renewal' deal have different fields, pipelines, and validation. Same object, different surfaces. Picklist values per record type. Layouts per record type. The shape adapts.

Validation rules

Stop bad data at write.

Block saves that fail a boolean expression. Custom error messages. Validates dotted lookup fields three levels deep, the same way conditions do. 'Amount required when stage = qualified' becomes one rule, not a training session.

Lookup chains

Up to three records deep.

A deal references its account, which references its owner, who references their manager. Conditions can compare any of them. Reports can join across them. Merge fields can pull from any of them. The relationship registry is curated, not 'all FKs exposed.'

The customization Salesforce gates at $165/seat. Yours at $59.

Pro tier ships every customization feature listed above. No 'Enterprise unlock,' no 'Sales Cloud Enterprise + Custom Objects add-on + Process Builder license.' Just the features, fairly priced.

What you can build without filing a ticket with IT

Three customizations that ship before lunch.

The 'Site Visit' object

Add a custom object in 10 minutes.

Define the object, define five fields (date, location, AE, contact, notes), add it to the account-detail sidebar, expose it in reports. Now your field team logs site visits next to the customer record they belong to.

Stage-conditional required fields

No more half-filled-out deals.

When stage = proposal, require 'decision_maker_contact_id' and 'close_date'. Validation rule blocks the save with a custom error message. Reps learn the requirements without a training session.

The role-aware layout

SDRs see what they need. AEs see more.

Hide deal amount from SDRs. Show only the AE-relevant fields on the SDR layout. The same record, two different views, two different sets of permissions. Configured in the layout editor, not in code.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.