| Product category | All-in-one revenue platform (CRM, Marketing, Projects, Messaging, Docs, Products and quoting) on a single per-seat subscription. | Cloud business phone and AI call intelligence platform (UCaaS) with a sales-focused SKU (Dialpad Sell) and a contact-center SKU. |
| CRM system of record | Native CRM with contacts, leads, accounts, opportunities, custom fields and custom objects, pipeline, activities, and reporting. | Not a CRM. Integrates with Salesforce, HubSpot, Zoho, Zendesk, and others to push call activity to a separate CRM record. |
| Voice and PSTN | Native dialer with click-to-call, call recording, voicemail drop, local presence. US and Canada carrier through BYO carrier (Twilio) or managed Strkr Messaging. | Carrier-grade voice on their own backbone. HD voice, failover, international PSTN in seventy-plus countries. |
| Two-way SMS and MMS | Included on every paid tier. Native SMS and MMS with A2P 10DLC registration, consent capture, STOP handling, Do Not Contact gating. | Available on Business Communications tiers for US and Canada. Lighter compliance surface, no deep campaign builder. |
| AI call intelligence | Strkr AI handles call summary, next-step suggestions, email draft assist, forecast risk signals, and lead scoring across the full data model. | Dialpad Ai is a mature live-transcription and sentiment product with real-time coaching prompts, keyword tracking, and post-call summaries. |
| Video meetings | Integrates with Zoom, Google Meet, and Microsoft Teams. Does not host video itself. | Ai Meetings is a native video product with the same transcription and summary engine as the voice product. |
| Marketing module | Native inbound nurture, lead scoring, UTM capture, campaign enrollment, email broadcasts, attribution against won revenue. | Not included. Customers integrate Mailchimp, HubSpot Marketing, Customer.io, or similar. |
| Projects and delivery module | Full Projects module (epics, sprints, backlog, roadmap, releases, goals, custom issue types, per-project workflow automations). | Not included. Customers integrate Asana, Monday, Jira, ClickUp, or similar. |
| Forecasting | Weighted forecasting with forecast categories, rep-level commits, manager roll-ups, submit-and-lock cadence, historical accuracy tracking. | Not included. Forecasting lives in whichever CRM runs alongside Dialpad. |
| Document and quote generation | Native Products module generates quotes and proposals, template library, renewal clock, approvals through Flows, e-sign via DocuSign or PandaDoc. | Not included. Customers use a dedicated CPQ or proposal tool. |
| Contact center | Not a dedicated contact-center product. Account management and case handling run on CRM primitives. | Dialpad Contact Center is a dedicated SKU with queue routing, IVR, agent skilling, service-level reporting, and workforce planning hooks. |