| Pricing basis | Flat per-seat line published on the pricing page, no edition reshuffles, no seat packs, no module add-ons. | Sales-led quote with seat packs, playbook packs, AI add-ons, Prospector add-ons, and multi-year uplifts. |
| CRM of record | Full CRM with pipeline, forecasting, deal management, custom objects, and reporting. Chat is a module on the same database. | Not a CRM. Companies, contacts, and deals live in Salesforce or HubSpot. Drift is one input layer to that record. |
| Chat on the contact record | Full transcript, routing decision, visitor fingerprint, and firmographic match data live on the contact and account timeline. | Summary pushed to CRM via sync. Full transcript lives in Drift. Reps click out to Drift to read the conversation. |
| Routing engine | One owner-assignment and territory engine for chat, forms, inbound leads, imported CSVs, and API-created records. | Separate Fastlane routing inside Drift. CRM assignment rules run independently. Rule sets drift over time. |
| Native CRM Marketing module | Email broadcasts, drip nurture, lead scoring, UTM capture, campaign enrollment, attribution against won revenue. | Chat-focused. Email supported through Drift Email add-on. Nurture and attribution typically run from Marketo or HubSpot. |
| Projects and delivery module | Full Projects module (epics, sprints, backlog, roadmap, releases, goals, custom issue types, per-project workflow automations). | Not included. Teams integrate Jira, Asana, Monday, or similar. |
| Native SMS and MMS | Included on every paid tier. Native two-way SMS and MMS, A2P 10DLC registration, consent capture, STOP handling. | Not included. SMS requires an integration (Twilio direct or a separate platform) and lives outside Drift. |
| Workflow automation | Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay, approval blocks. | Playbook branching inside chat flows. Cross-channel orchestration happens in the CRM or marketing automation tool. |
| Custom fields and objects | Custom fields and custom objects with lookup relationships, custom layouts, workflow triggers, and reporting. | Custom fields on contact and company records inside Drift. No custom objects. CRM-side custom objects require separate work. |
| Internal knowledge wiki | Native Docs module (Confluence-style wiki) for playbooks, battlecards, SOPs. Chat can retrieve answers from published Docs. | Not included. Teams run Notion or Confluence separately for playbook documentation. |
| Contract and seat structure | Monthly or annual, per-seat, no seat packs, no multi-year uplifts, no module add-ons on top of base. | Annual contracts, seat packs, add-on modules priced separately, multi-year commitments common on larger quotes. |