Alternatives · Follow Up Boss

The Follow Up Boss alternatives guide for brokerages that outgrew lead parsing.

Follow Up Boss built a reputation on parsing leads from fifty different real estate portals and dropping them into a simple pipeline. Strkr is the better fit the moment your brokerage needs to model listings, transactions, closings, and post-sale projects alongside the lead pipeline, with marketing and messaging on the same per-seat line instead of three stacked contracts.

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Why buyers are here

Why teams come looking for Follow Up Boss alternatives.

Buyers searching for Follow Up Boss alternatives tend to arrive with a specific story. The lead parsing was great in year one, the team added listings and transactions and showings, and the surface area of what the CRM needs to track stretched past what Follow Up Boss was built for. These are the six reasons we hear most often from brokerages making the switch.

Per-seat sticker shock

The Pro to Platform jump is painful at scale.

Follow Up Boss prices in tiers that reward growth with a steep step function. Grow handles the first few agents at a sensible price, but Pro and Platform move the per-seat line past most all-in-one platforms without a proportional capability jump. Team leaders doing the math at twenty-five agents routinely find the fully loaded contract runs higher than Strkr with Marketing, Projects, and Messaging all included.

No custom objects

Listings and transactions live inside custom fields.

Follow Up Boss supports custom fields on contacts and deals, but there is no first-class Listing object, no Transaction object, no Buyer Tour, no Offer, no Closing. Brokerages tracking those entities push data into notes, deal custom fields, or a parallel transaction management tool. The reports break the moment anyone tries to roll up listing-side performance separately from buyer-side.

No post-sale project tooling

Closings live in a transaction coordinator tool.

Follow Up Boss is a top-of-funnel CRM in the strict sense. The handoff from Under Contract to the transaction coordinator, the inspection timeline, the appraisal, the title work, the closing docs, and the post-close review all live outside the product. Brokerages bolt on Dotloop, SkySlope, or Follow Up Boss plus a bespoke tracker and lose the thread between the lead that converted and the closing that funded.

Marketing lives elsewhere

Nurture, listing announcements, and newsletters are a second tool.

Follow Up Boss ships action plans for drip touches on new leads, but it does not ship a marketing automation module for ongoing nurture, listing announcements, open house invites, newsletters, campaign enrollment, lead scoring, or landing pages. Brokerages end up with Follow Up Boss plus Mailchimp or Constant Contact and the attribution story breaks the moment a lead touches both.

SMS counted against allotments

Texting is metered and compliance is on you.

Follow Up Boss supports SMS, but the message count is metered against monthly allotments that scale with plan, overages are billed per message, and the A2P 10DLC compliance work (brand registration, campaign approval, consent capture, STOP handling) is left to the broker-owner. Brokerages treating texting as a primary channel, which most do, want native templates, consent capture, and compliance guards built into the seat price.

Reporting shallow outside lead-source

Great lead-source reports, thin everything else.

Follow Up Boss reports lead source performance in detail: cost per lead, conversion by portal, agent response time by source, ROI by vendor. That is a real strength and we credit it. What is thin is listing performance, transaction-side analytics, GCI forecasting, agent production rankings beyond basic volume, and anything that touches post-close retention. Team leaders graduate to a BI tool and lineage breaks.

What Follow Up Boss is actually great at

Give the real estate lead-parsing CRM credit where it is due.

Any honest alternatives guide starts with what the incumbent does well. Follow Up Boss is one of the most agent-friendly CRMs on the market for the specific job of catching leads from dozens of portals and routing them into a simple top-of-funnel pipeline. If the shape of your brokerage motion is pure lead capture plus drip plus phone work, with closings handled in a separate transaction coordinator tool, it is still a reasonable choice. These are the places where Follow Up Boss genuinely outperforms Strkr today and we want you to walk in with that context.

Lead parsing

Fifty-plus portal integrations that just work.

Follow Up Boss has invested years into parsing lead emails and webhooks from Zillow, Realtor.com, StreetEasy, Boomtown, Ylopo, Chime, Luxury Presence, Open Door, Homes.com, Compass, and dozens of smaller portals and IDX vendors. The parsing is reliable, the dedupe is sensible, and the mapping to contact fields rarely needs manual cleanup. For a brokerage buying leads from six sources, this is a real daily advantage and we would not pretend otherwise.

Action plans

Drip sequences built for the first fourteen days.

Follow Up Boss ships action plans that thread email, text, and task steps for the first week or two after lead capture, with pause-on-reply, business-hours gating, and stage-change triggers. The ergonomics are tuned for a real estate agent who wants a plan that fires the moment a Zillow lead arrives and runs quietly until the lead responds or the plan ends. The pattern library of ready-to-use plans in the Follow Up Boss community is a genuine onboarding advantage.

Simple pipeline

A deal board a solo agent can run in a weekend.

The Follow Up Boss pipeline is clean, keyboard-friendly, and configured for an agent who wants to see their active contacts ranked by status and last touch. There is no learning curve, no training deck, no sales ops certification. For a lean team under fifteen agents, this is a real advantage that heavier CRMs often lose by trying to do everything at once. New agents are productive by the end of the first morning.

Phone and dialer

Click-to-call that respects the real estate workflow.

Follow Up Boss ships click-to-call with call recording, voicemail drop, and dial-session queues built around the way real estate agents work: scroll a lead list, call the one at the top, log the outcome, move to the next. Local presence is available on higher tiers. The ergonomics are not a true power dialer in the Mojo or RedX sense, but for an agent making forty to sixty dials a day they are more than enough.

Lead-source ROI reports

The one place reporting is genuinely deep.

Follow Up Boss reports cost per lead, conversion by source, agent response time by source, deals closed by source, and ROI by vendor in a format that matches how a real estate team leader actually evaluates which Zillow territory to renew. The reports are not deep in BI terms broadly, but on the lead-source axis specifically they are the right reports for the job and that is what matters at the brokerage tier.

Setup speed

A new brokerage can be live by Thursday.

Follow Up Boss onboarding is genuinely fast. Connect your Zillow and Realtor.com feeds, import a contact list, set up two action plans, and a four-agent team is working leads by the end of the week. There is no implementation partner, no admin certification, no change management committee. If speed-to-first-lead-worked is the metric that matters most and you are not thinking about post-close yet, Follow Up Boss is hard to beat.

Agent adoption

The one CRM agents will actually use.

The hardest problem in real estate technology is getting agents to log into the CRM. Follow Up Boss has solved this better than most by keeping the daily surface tight, keeping the mobile app good, and keeping the notifications aligned with how agents actually get leads (text and push, not email buried in a dashboard). Brokerages switching to any new CRM, Strkr included, need to budget for the adoption curve that Follow Up Boss has already pushed through.

Where Strkr wins vs Follow Up Boss

Six places buyers tell us Strkr is the better buy.

If you have landed on this page from a search for Follow Up Boss alternatives, you probably already know what Follow Up Boss is good at. The reason you are shopping is because at least one of these six gaps is costing your brokerage real money, real listings, or real retention. Here is where Strkr is honestly stronger and why it matters for a growing real estate operation.

Custom listing and transaction objects

Model the brokerage, not just the lead pipeline.

Strkr ships custom objects (not just custom fields) with full support for lookup relationships, workflow triggers, custom layouts, and reporting. Brokerages model Listings, Transactions, Buyer Tours, Offers, Closings, and anything else that does not fit the contact-plus-deal pattern. Follow Up Boss supports only custom fields on standard objects, which is why real estate teams end up with a separate transaction management tool to track the half of the business that happens after Under Contract.

Platform breadth

One system of record, five modules in one price.

Strkr ships CRM, Marketing, Projects, Messaging, Docs (an internal wiki), and Products and Quoting on the same per-seat subscription. Follow Up Boss ships CRM plus action plans. The buyer math is simple: when a growing brokerage needs the second module anyway, Strkr delivers it at the per-seat price while Follow Up Boss pushes you into a second vendor contract for marketing, a third for transaction management, and a fourth for e-signature.

Projects for closings

Under Contract to Closed lives with the deal that sold it.

The Projects module gives you epics (think closing files), tasks (inspection, appraisal, title, docs), roadmap (closing calendar), goals (quarterly GCI targets), custom issue types, and workflow automations. Under Contract automatically creates a closing project linked back to the deal, assigns a transaction coordinator, and keeps the entire file in one place. Follow Up Boss customers run Dotloop or SkySlope for this and lose the thread.

Native marketing

Nurture, listing announcements, newsletters, attribution.

The Marketing module ships email campaigns, drip sequences for long-horizon nurture, lead scoring, UTM tracking, form capture, landing pages, and attribution against won revenue inside the same database as the CRM. Listing announcements, open house invites, just-listed and just-sold postcards, past-client newsletters, and buyer-match alerts all run from the same workspace. Follow Up Boss customers who need this today pay for a second product and lose attribution.

Native SMS and MMS

Texting is a first-class channel on every tier.

The Messaging module ships native two-way SMS and MMS with carrier compliance built in: opt-in capture, STOP and HELP handling, A2P 10DLC campaign registration for the brokerage brand, and consent audit trails. Carrier markup is published on the pricing page. Message volume is not metered against monthly allotments on the base tier the way Follow Up Boss meters SMS by plan. BYO Twilio is supported for teams keeping an existing number pool.

Transparent pricing

One flat per-seat line, no feature-gate surprise.

Strkr lists its per-seat line on the pricing page and does not move your bill mid-contract by introducing new editions or renaming features into higher plans. Follow Up Boss has moved its pricing twice in recent years, each time shifting features between Grow, Pro, and Platform, and the Pixel acquisition integration raised questions among brokerages about what the next pricing move looks like. Buyers who have been through that cycle want pricing stability as much as they want features.

How the feature math actually plays out

The seven workflows that drive the switching decision.

Platform comparisons live or die on specific workflows. Here are seven real motions that come up in every Follow Up Boss versus Strkr evaluation we run with a brokerage, with how each one actually plays out in production. These are the moments where the pricing conversation stops mattering and the shape of the tool starts mattering for a real estate operation.

Lead routing

Round-robin that respects territory, agent tier, and workload.

A new Zillow lead arrives. Strkr evaluates the ZIP code against each agents territory, the lead price tier against each agents eligibility, current workload, vacation status, and listing specialization in a single flow and assigns the owner in under a second, then creates a first-touch task with a five-minute SLA. Follow Up Boss supports round-robin by stage and basic territory assignment, but multi-criteria routing with workload balancing and specialization matching lives in third-party tools or hand-tuned action plans.

Listing lifecycle

Listings tracked from pre-list to Sold with proper reporting.

A Strkr Listing object captures address, MLS number, list price, status (Pre-List, Coming Soon, Active, Pending, Sold, Expired, Withdrawn), listing agent, co-listing agent, days on market, price history, open house log, offer log, and showing feedback. Reports roll up listings sold by agent, average days on market by price band, and sell-side GCI by quarter. Follow Up Boss customers model this inside deal custom fields and lose the ability to roll up listing-side separately from buyer-side.

Transaction coordinator handoff

Under Contract triggers the closing project automatically.

When a deal moves to Under Contract in Strkr, a flow creates a closing project linked back to the deal, assigns a transaction coordinator based on brokerage office, generates the closing-timeline template (inspection due date, appraisal due date, loan commitment, title clear, final walkthrough, close date), invites buyer and seller agents, and notifies the broker-owner. The deal, the contact, the listing, and the closing project all live in the same database. Follow Up Boss customers rebuild this in Dotloop plus Zapier plus a bespoke spreadsheet and the handoff meeting that only existed because nobody built the flow quietly disappears from the calendar once it is in place.

SMS compliance for the brokerage

A2P 10DLC registration, consent capture, STOP handling.

Strkr Messaging handles the compliance pieces that regulated outreach actually requires: A2P 10DLC brand and campaign registration against the brokerage legal entity with carrier approval tracking, opt-in capture on inbound forms with consent audit trail, automatic STOP and HELP response handling, and per-contact Do Not Contact flags that gate every outbound touch across the entire platform. Follow Up Boss leaves most of this to the customer, which works until the first TCPA complaint lands and the brokerage legal counsel asks who registered the campaign.

Just-listed, just-sold farming

Postcards, email blasts, and SMS campaigns to the farm.

A Strkr Marketing campaign targets contacts inside a geographic farm (by ZIP, by subdivision, by school district) with a just-listed or just-sold template that pulls the listing photos, address, and price automatically from the Listing object. The campaign runs across email, SMS (consent-gated), and a mailing list export for the postcard vendor, all tracked against attribution. Follow Up Boss customers run this in Mailchimp or a separate farm-marketing tool and the contact list drifts out of sync with the CRM within a quarter.

Past-client retention

Annual reviews and anniversary touches that actually fire.

Strkr fires an annual review task sixty days before each past clients one-year home-purchase anniversary with a template email, a home-value update pulled from the MLS integration, and a scheduled call task for the listing agent. Flows handle the orchestration, Marketing handles the email, Projects tracks the review as a recurring touchpoint. Follow Up Boss customers wire this up with action plans and manual date math, and the touches miss when agents turn over or lead stages reshuffle.

GCI forecasting

Monday brokerage forecast call runs out of the CRM.

Strkr ships a Forecasting view with weighted GCI by stage probability, forecast categories (Commit, Best Case, Pipeline, Omitted), agent-level roll-ups with team-leader overrides, submit-and-lock cadence on the weekly cadence, and historical accuracy tracking across quarters. Follow Up Boss provides a pipeline value total and basic deal-stage reports. Brokerages running a weekly commit call tend to graduate off Follow Up Boss within a year of hitting the second office or second team leader, because the manager hierarchy roll-up is where it hits its ceiling first.

Where Follow Up Boss is honestly stronger

Five places we recommend Follow Up Boss over Strkr today.

We lose evaluations too. If any of these descriptions matches your brokerage precisely, Follow Up Boss is the better buy today and we would rather you know that upfront than three months into a Strkr contract. The goal of this page is to help you make the right decision, not to win a line item. Here are the five brokerage shapes where Follow Up Boss consistently outperforms us in head-to-head trials.

Pure lead-parsing shop

100% buy-the-leads, no listings, no post-close.

If your brokerage motion is pure buyer-side lead parsing from four to six portals with no listing inventory, no transaction coordination needs beyond a separate Dotloop account, and no interest in modeling anything beyond contacts and deals, Follow Up Boss is a sharper tool for that specific job. The portal integrations, the action plan ergonomics, and the agent mobile app are tuned for a lead-parsing brokerage in a way that no all-in-one platform matches today, Strkr included. We tell these teams to stay on Follow Up Boss and revisit when the motion diversifies into listings or post-close.

Sub-ten agent team

Small team, simple pipeline, no admin headcount.

For a team under ten agents running a single simple pipeline with no need for custom objects, no project module, no inbound marketing, and no messaging compliance beyond basic SMS, Follow Up Boss is faster to stand up and easier to live inside day to day. The breadth of Strkr becomes an advantage only when you need the other modules, and at this size you may not. Save the switch for when the team hits that second inflection point around fifteen agents and the first listing-side tracking need.

Established portal integration stack

You buy leads from eight portals and the parsing works.

If you have mature Zillow Flex, Realtor.com Connections, Boomtown, Ylopo, and five other lead vendors wired into Follow Up Boss with parsing that has been tuned over years, that integration surface does not fully carry over. Strkr covers the top-five portals natively and handles the rest via webhook or Zapier, but the breadth of first-party portal integrations is a Follow Up Boss advantage today. For a lead-heavy brokerage that reruns the vendor evaluation annually, this is a real consideration.

Agents resist CRM change

Half your agents already quietly resist the current CRM.

Real estate agent adoption is the hardest change management problem in the business. If your current adoption rate is already fragile and the broker-owner is nervous about pushing agents through another tool switch, keeping Follow Up Boss until a natural inflection point (new office opening, team leader change, new tech stack audit) often beats forcing a migration against resistance. We would rather you time the switch right than win the deal and watch adoption stall.

Transaction coord in Dotloop or SkySlope

You already have a transaction coordinator tool that works.

If your brokerage has already invested in Dotloop, SkySlope, or Brokermint for transaction coordination and the TC team is productive, moving closings into Strkr Projects is a change management project you may not need today. The right path is often to keep Follow Up Boss plus your TC tool for twelve more months, then re-evaluate when the TC vendor renewal lands. We would rather earn the renewal than force the switch mid-contract.

What switching actually looks like

The six-step migration path from Follow Up Boss to Strkr.

Switching CRMs is the kind of project that can either take a weekend or six months, and the difference is almost entirely about preparation. Here is the exact path most Strkr brokerages follow when they move off Follow Up Boss, in the order they tend to run it. None of these steps requires a certified admin, and most brokerages complete the migration in two to three weeks of elapsed time. The pattern below has been battle-tested against dozens of real estate migrations ranging from four-agent boutique teams to seventy-five-agent multi-office brokerages, and it holds up across both ends of that range because the operational shape of a Follow Up Boss workspace is consistent enough to templatize.

Step one

Export Follow Up Boss data to CSV, map it to Strkr objects.

Follow Up Boss exports contacts, deals, action plan membership, notes, calls, and texts to CSV via its native export flow and public API. Strkr Imports provides a CSV wizard that maps columns to standard or custom fields (including the new Listing and Transaction objects), handles duplicates with a merge policy, and runs a dry-run import so you see every row that would create or update before anything writes. For brokerages with more than fifty thousand contacts, we run the import in chunks and keep both systems live in parallel for a week to validate.

Step two

Stand up Listing and Transaction objects for your brokerage.

Pick a Listing template (fields for address, MLS, list price, status, listing agent, days on market, price history, open house log, offer log, showing feedback) and a Transaction template (fields for Under Contract date, inspection due, appraisal due, loan commitment, title clear, close date, buyer agent, seller agent, title company, lender, commission split). Both ship as starter templates in Strkr. Customize the fields that matter to your brokerage and move on; nothing has to be perfect on day one because custom objects are editable mid-flight without a schema migration.

Step three

Rebuild your top five action plans inside Marketing.

Action plans do not export cleanly between CRMs because the step logic and timing rules differ between products. Rebuild them in Strkr Marketing using the visual sequence builder, which supports multi-step email plus SMS plus task cadences with pause-on-reply, business-hours gating, and stage-change triggers. Most brokerages rebuild their core new-lead, nurture, past-client, listing-coming-soon, and under-contract plans in a few hours and refine the rest as they run against live traffic. Keep both products running during this phase to compare reply rates on identical copy.

Step four

Provision SMS numbers and run A2P 10DLC registration.

Strkr Messaging walks you through brand and campaign registration for A2P 10DLC against the brokerage legal entity, which is required for most outbound SMS in the US and genuinely matters for real estate given TCPA exposure. Carrier approval typically takes three to ten business days. Numbers can be ported from your existing Twilio account or Follow Up Boss number pool if you want to keep continuity. Opt-in capture and STOP handling are configured once per tenant and apply across every flow and every agent.

Step five

Wire up your top three automations in Flows.

Pick the three automations that drive the most daily work: lead routing (ZIP code plus agent tier plus workload), Under Contract to closing project, and past-client anniversary review are the usual trio for a brokerage. Build them in the Flows visual canvas, test with the dry-run mode, publish, and watch the dashboard. Most brokerages see a measurable drop in agent time-on-admin within the first two weeks of switching, independent of any other change.

Step six

Turn on the modules you were paying extra for before.

This is the step broker-owners tell us feels like the real win. Turn on Marketing (and cancel Mailchimp or Constant Contact). Turn on Projects (and consolidate the transaction coordinator tool, or keep Dotloop for e-signature only and move the timeline tracking into Projects). Turn on Docs (and consolidate the brokerage policy wiki from Google Docs). Turn on Messaging and port your Follow Up Boss number pool if you want continuity. Each cancellation closes the per-seat gap and most brokerages come out net cheaper than they were on Follow Up Boss plus two or three satellite tools.

Head-to-head

Strkr vs Follow Up Boss, feature by feature.

A side-by-side look at the eleven features that drive the most Follow Up Boss versus Strkr evaluations we see at the brokerage level. Every row reflects the state of both products as of this quarter. If a row changes materially on either side, we update the page.

Feature Strkr Follow Up Boss
Pricing basis Flat per-seat line published on the pricing page, no edition reshuffles, no feature gating that moves between contracts. Per-seat tiers (Grow, Pro, Platform) with meaningful feature gates between editions, action plan limits, and periodic repricings.
Custom listing and transaction objects First-class Listing, Transaction, Buyer Tour, Offer, and Closing objects with lookup relationships, custom layouts, workflow triggers, and reporting. Custom fields on contacts and deals only. No first-class Listing or Transaction object. Brokerages pair with Dotloop, SkySlope, or Brokermint.
Projects and closing module Full Projects module (epics, tasks, roadmap, goals, custom issue types, per-project workflow automations) covering closing timelines. Not included. Brokerages integrate Dotloop, SkySlope, Brokermint, or similar for transaction coordination.
Marketing module Native inbound nurture, lead scoring, UTM capture, campaign enrollment, email broadcasts, landing pages, attribution against won GCI. Action plans for first-two-weeks nurture only. No inbound marketing, no landing pages, no attribution reporting.
Native SMS and MMS Included on every paid tier with native two-way SMS and MMS, A2P 10DLC registration, consent capture, STOP handling. BYO Twilio supported. SMS metered against monthly allotments by plan, overages billed per message, A2P 10DLC and consent compliance left to the brokerage.
Workflow automation Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay, approval blocks, A/B tests. Automations limited to action plans and basic stage triggers. No visual branching canvas, no dry-run mode, no failure replay.
Lead-source integrations Native: top five real estate portals plus webhook or Zapier for the long tail. API first. Native: fifty-plus real estate portal and IDX vendor integrations. The industry standard for lead parsing breadth.
AI features Strkr AI handles email draft assist, call summary, next-step suggestions, forecast risk signals, and lead scoring across the full data model. AI features limited to email writing assist on higher tiers. No forecast or pipeline-level AI, no cross-object lead scoring.
Mobile parity iOS and Android apps with pipeline, deals, contacts, listings, transactions, activities, dialer, SMS, and quick-add parity against the web experience. iOS and Android apps considered industry-leading for agent adoption. Pipeline, lead work, dialer, SMS, and action plans all strong on mobile.
Forecasting Weighted GCI forecasting with forecast categories, agent-level commits, team-leader roll-ups, submit-and-lock cadence, historical accuracy tracking. Pipeline value totals and expected revenue fields. No forecast categories, no commit workflow, no historical accuracy view.
Document and quote generation Native Products module generates listing presentations and buyer agreements, template library, e-sign via DocuSign or PandaDoc. No native document generation. Brokerages integrate Dotloop, DocuSign Rooms, or a dedicated listing presentation tool.

See Strkr side by side with your current Follow Up Boss workspace.

Start a free Strkr trial, import a snapshot of your Follow Up Boss data, and run both tools in parallel for two weeks. If Strkr is not the better buy for your brokerage by the end of the trial, keep running Follow Up Boss. Most teams decide inside the first week once the Listing and Transaction objects click.

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Common questions

Switching from Follow Up Boss: what buyers ask.

Is Strkr cheaper than Follow Up Boss?

That depends on which Follow Up Boss tier you are comparing against and whether you are paying for anything beyond Follow Up Boss today. At the Grow tier for a solo agent or two-person team, Follow Up Boss is competitive on sticker price. By the time you are on Follow Up Boss Pro or Platform with twenty-five plus agents and paying for a separate marketing tool, a transaction coordinator tool, and overage SMS, Strkr tends to come in meaningfully lower on total brokerage spend because those modules are included in the per-seat subscription. The honest answer: run the all-in math, not the sticker comparison, and remember to include your Dotloop, Mailchimp, and SMS overage line items.

Does Strkr integrate with Zillow, Realtor.com, and the other real estate portals?

Strkr integrates natively with the top five real estate portals (Zillow Flex, Realtor.com Connections, Boomtown, Ylopo, Chime) and handles the long tail via webhook or Zapier. Follow Up Boss has a wider first-party portal integration surface today, with fifty plus native integrations across smaller portals and IDX vendors. If your brokerage buys leads from eight or more portals, run the Strkr portal list against your current vendors before switching. For the brokerages buying from the top-five sources, which is the majority, the native coverage is sufficient and the Marketing module more than makes up for any gap.

Can Strkr handle listing and transaction tracking the way a transaction coordinator tool does?

Yes. Strkr ships first-class Listing and Transaction objects with fields covering list price, status, days on market, offer log, closing timeline, inspection and appraisal and title milestones, commission splits, and everything else a brokerage tracks between Pre-List and Closed. The Projects module covers the closing timeline as a project tied back to the deal, with tasks, calendars, and automations. For brokerages with mature Dotloop or SkySlope workflows, we often recommend keeping the existing TC tool for e-signature and docs management while moving the timeline tracking and reporting into Strkr. Both patterns work.

How hard is it to migrate from Follow Up Boss to Strkr?

Most brokerages complete the migration in two to three weeks of elapsed time with a few hours of effort per week. The steps: export Follow Up Boss data to CSV, map it through the Strkr Imports wizard, stand up Listing and Transaction objects from the starter templates, rebuild your top five action plans in Marketing, provision SMS numbers and run A2P 10DLC registration against the brokerage, wire up your top three automations in Flows, and configure GCI forecasting. No certified admin is required. The Strkr customer success team runs a migration review call for brokerages of twenty-five plus agents at no charge.

What about SMS compliance (A2P 10DLC, consent capture, STOP handling)?

Strkr Messaging handles A2P 10DLC brand and campaign registration against your brokerage legal entity with carrier approval tracking inside the admin surface. Consent capture ships as a first-class field on contacts with an audit trail of when and how consent was obtained. STOP, HELP, and START handling is automatic and tenant-wide, with per-contact Do Not Contact flags that gate every outbound send across the entire platform. For real estate specifically, where TCPA exposure is a real business risk, this is a meaningful difference versus the roll-your-own compliance posture of Follow Up Boss plus a brokerage-owned Twilio account.

Will my agents adopt Strkr the way they adopted Follow Up Boss?

Real estate agent adoption is the hardest change management problem in the business and we take it seriously. Strkr ships an iOS and Android app with pipeline, deals, contacts, listings, transactions, dialer, SMS, and quick-add parity against the web experience. Push notifications are tuned the way agents expect (new lead, task due, text reply). We recommend brokerages pick a two-week parallel-run window where both tools stay live and agents gradually migrate rather than a hard cut-over. Expect a one-week adoption curve on the mobile app before agents stop asking where things are, which matches what Follow Up Boss customers experienced during their original rollout.

If Follow Up Boss is better for pure lead parsing, when should I actually pick Strkr?

The clean decision rule we use: pick Follow Up Boss if your brokerage is under ten agents, running a single simple pipeline, with no need to track listings as first-class objects, no post-closing project needs beyond a separate Dotloop, no inbound marketing beyond the first-two-weeks action plans, and lead-source breadth across eight-plus portals matters more than platform breadth. Pick Strkr if any one of those lines does not match. The moment you need custom objects for listings and transactions, projects for closings, marketing for farming and past-client retention, or compliant SMS included in the seat price, running Strkr as the single system of record is cheaper and operationally simpler than running Follow Up Boss plus three satellite tools wired together.

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