Compare · Keap alternatives

Keap alternatives for teams who grew past "small business software."

Keap (formerly Infusionsoft) bundles everything a solopreneur needs, which is a different problem than running a revenue team. Strkr is a per-seat CRM with Marketing, Projects, Docs, Surveys, and Messaging on one modern platform. Buyers come here when the user cap bit or the contact tier jumped.

Why buyers are here

Why teams come looking for Keap alternatives.

Keap built a loyal following at the small-business end of the market, and for a two-person coaching practice selling courses with built-in checkout, it is still a reasonable choice. Buyers come looking for alternatives at a specific transition point: the user cap bites, the contact tier jumps, the interface starts to feel older than the team's other tools, or they realize they are paying for e-commerce leanings they never use. Those four pressures tend to show up at the same renewal, usually when the team crosses the fifth or sixth seat and the plan math stops looking kind. The patterns below show up again and again in the switch conversations our migration team sits in on, which is why we lead the page with them instead of a feature list.

Per-tier user cap

The plan math punishes a growing team.

Keap Pro ships with 2 users at roughly $199 per month. Keap Max ships with 3 users at roughly $289 per month. Hitting the fourth seat means buying another user upgrade on top of the plan, not switching the pricing basis. For a 5 to 10 person revenue team, the user line item alone usually outstrips a straight per-seat alternative with no contact-tier surcharge.

Contact-tier surcharges

Growth you wanted is a line item on the invoice.

Keap bills by contact tier past the plan baseline. The customer-list growth that is supposed to be a win becomes an unlock email asking for a tier upgrade. Seat-based pricing stays predictable as the list grows: the sales team adds a rep, the list adds 20,000 contacts, and the invoice responds to the rep, not the list.

Interface age

The product shows its 2001 lineage.

Infusionsoft launched in 2001 and became Keap in 2019. The core workflows have been iterated for two decades, which is a double-edged sword: it is stable and well-worn, but new hires raised on modern SaaS surfaces (Linear, Notion, Figma) feel the difference immediately. For a team hiring reps and marketers out of other modern tools, the training ramp is longer than it needs to be.

E-commerce leanings

A feature set tilted away from the revenue team.

Keap built hard around the solo-consultant and coach ICP: built-in payments, invoicing, order forms, affiliate tracking, basic e-commerce. If your sales motion is "sell a $4,000 contract through a six-touch pipeline," those modules are weight you carry without using. Strkr has no e-commerce storefront; it is unapologetically a revenue-team platform.

Reporting ceiling

Dashboards you grow out of.

Keap reports cover the basics: campaign performance, revenue by source, task completion. Teams that live in formula-based dashboards (SUM of pipeline weighted by stage, forecast variance by rep, cohort retention by signup month) hit the ceiling early. Beyond the ceiling the usual move is exporting to a spreadsheet, which is where RevOps hours quietly leak.

Automation shape

Campaign builder, not operational flow.

Keap Easy Automations and the Campaign Builder are good at marketing sequences: send email, wait, tag, send again. They are less fluent at operational workflows: route a lead by territory and workload, roll up related records three deep, pause on human approval, cascade across custom objects. Different tools for different jobs, and a revenue team spends most of its day on the operational side.

What Keap does well

The honest list of what you lose if you move.

We are not going to pretend Keap has nothing going for it; teams who switch and regret it usually underweighted one of these. Walk through this list before you commit, and if any one line is the single hinge for your business, Keap is probably still the right answer. If none of them are, the renewal conversation gets easier.

Built-in payments

Native checkout and invoicing in the box.

Keap ships payment collection, invoicing, and basic order forms as first-class features. For a service business that sells a package with a Stripe button on the thank-you page, having that live inside the CRM is genuinely convenient. Strkr integrates with Stripe but does not run a native storefront. If selling-is-checkout is your motion, Keap wins this line.

Small-business pricing

A single $199 line for a 2-person shop.

For a true two-person team that will not grow past two in the planning horizon, Keap Pro at ~$199 per month beats most per-seat alternatives on sticker price. The economics flip when the third, fourth, and fifth user show up and the plan does not scale cleanly, but at the two-person floor the math is Keap-friendly.

Affiliate tracking

Partner-link attribution out of the box.

Keap includes a lightweight affiliate module: generate partner links, track referrals, pay partners from the same system that collected the payment. For teams whose primary growth channel is affiliate partners, that integration shortens the stack. Strkr tracks sources and attribution natively but does not include an affiliate-payout module.

Campaign Builder

A visual sequence tool with a long track record.

The Keap Campaign Builder is mature, well-documented, and taught by a sizable ecosystem of consultants. For teams whose primary automation need is email nurture, the depth of templates and third-party expertise is a real asset. Strkr Marketing journeys cover the same territory with a modern UI, but the "known-by-every-ex-Infusionsoft-consultant" familiarity is not something we claim.

SMB community

A specific user base with its own vocabulary.

Keap users have been Keap users for a long time. Facebook groups, Keap Mastery courses, agency partners who specialize in Keap migrations. Switching costs are not just the data; they are the muscle memory. For a solo founder embedded in that community, that network is a real asset you lose on the way out.

All-in-one for a very small team

One subscription, one login, one invoice.

Keap bundles CRM, email marketing, SMS, pipeline, and basic e-commerce into one subscription. For a two-person operation, consolidating the stack this aggressively is a feature. The honest trade is: once the team crosses five people, the parts of the bundle you do not use start to feel like weight the platform is dragging. Below five, consolidation beats specialization.

Where Strkr is a better fit

The pattern most teams come here to find.

The buyers who end up on this page share a shape: 5 to 50 person revenue team, modern-SaaS expectations, no storefront ambition, enough data-model complexity that the Keap plan tiers started feeling cramped. Here is the Strkr side of that shape in detail.

Per-seat pricing

Add a rep, add a seat. That is the whole math.

Strkr bills per seat with annual-billing discounts. There is no contact-tier surcharge, no user-cap on the plan, no "upgrade to the next tier because you added a fourth person" moment. A growing team pays for growth in a predictable line, and the invoice does not jump the quarter you cross some arbitrary contact threshold.

Modern interface

The product your 2026 hires expect.

Strkr is built on a modern surface: inline edits, keyboard-first navigation, saved views, slash-palette shortcuts, dark mode. New reps and marketers raised on Linear, Notion, Figma, and modern web apps land here without a two-week ramp. The look-and-feel is not just aesthetics; it compounds into onboarding time and daily rep throughput.

Native modules

CRM, Marketing, Projects, Docs, Surveys, Messaging.

Strkr ships six modules on one shared data model: CRM, Marketing automation, Projects (post-sale delivery), Docs (quotes, proposals, contracts), Surveys (NPS, CSAT), and Messaging (business SMS). Every module reads and writes the same contact, account, and custom-object records. No connector tax, no "data in two places" problem.

Projects module

The post-sale handoff Keap does not try to cover.

A Closed Won deal in Strkr can auto-create a Project with the account linked, a project lead assigned, a kickoff task scheduled, and a doc generated from a template. Delivery lives on the same record the AE closed. Keap does not run projects; teams usually bolt on Asana, ClickUp, or Monday after the sale and watch the context evaporate across the seam.

Custom objects

Model your actual business, not just contacts.

Beyond contacts, companies, and deals, Strkr lets you define custom objects with their own fields, views, and automations: subscriptions, properties, matters, assets, policies, loans. Loop over them, query them with the same filter syntax, trigger flows on their lifecycle. Keap models the solo-business shape well; it is not the tool for an operations team modeling matters or policies.

Formula reports

Dashboards that calculate what your reps actually hit.

Strkr ships SUM, COUNT, AVG, ratio, and conditional formulas across standard and custom objects. Save them as shared measures, pin them to live dashboards, drill through to the underlying records. Pipeline weighted by stage, forecast variance by rep, cohort retention by signup month: a RevOps lead builds those on day one, not through a Zapier-to-Google-Sheets chain.

Operational flows

Automations past the email-sequence shape.

Strkr Flows cover the operational side: lead routing by territory and workload, deal rotting detection, renewal flagging 60 days out, approval blocks, cross-object cascades, three-level record walks. Marketing journeys ship too, with the same contact and account records. One builder for both halves of the automation job.

Business Messaging

Two-way SMS on the same record as the deal.

Strkr Messaging ships two-way SMS and MMS inside the CRM. Threads attach to the contact. Opt-in and DND flags live on the record. Deliverability is tier-1 (Signal House). Keap SMS exists but caps at smaller volumes and lives in a less deeply integrated surface. For a team that routinely texts prospects and customers, the daily usage gap is noticeable.

Field-level permissions

Who-sees-what without a workaround.

Strkr supports field-level permissions on Pro and above: hide margin from reps, hide SSN from everyone except Finance, hide notes from everyone except the AE and their manager. Keap has record-level and layout-level visibility but field-level is thinner. For a team with regulated data or margin-sensitive deals, that gap matters at audit time.

What the renewal conversation looks like

The math most Keap buyers do when they get our page.

A five-person revenue team on Keap Max is paying ~$289 per month for a plan that includes three users, then buying two more user upgrades at the current rate, then watching the contact tier push them to the next bracket when the list crosses the plan limit. The arithmetic below is why the switch conversation starts.

User-cap bite

The plan does not scale with team size.

Keap plans ship with a fixed user count: 2 on Pro, 3 on Max. Adding users beyond that count is an add-on, not a plan feature. A five-person team on Max is paying for 3 users bundled in the plan plus 2 extra user slots. A per-seat alternative treats user 1 and user 5 identically; the invoice just reflects headcount.

Contact-tier jump

A good quarter triggers a bill increase.

Keap bills past the baseline contact count by tier. Run a webinar that pulls 3,000 new signups and the tier moves up. The invoice moves with it. Teams running real demand-gen motions find the growth incentive misaligned with the pricing model: you want more contacts, you just do not want to be penalized for them.

E-commerce weight

Paying for modules you do not use.

Order forms, affiliate payouts, invoicing, built-in checkout. If your motion is "service contract through a pipeline," those modules add platform weight and training surface without adding revenue. Teams on Keap often find that half the product tour is for a shape they do not run.

Interface drag

The hiring-ramp cost compounds.

Every new rep or marketer is a few hours of acclimation to a surface that does not match their other tools. Multiply across a year of hires and the interface-age gap turns into real training time, which comes out of selling time. Teams raised on modern SaaS surfaces pick up Strkr-shaped products in a day; the Keap shape takes longer because it was built before keyboard shortcuts, slash palettes, and inline edits were table stakes. Not fatal, just a slow leak that shows up in ramp-to-productive metrics and in the "did we really need two weeks to onboard this hire" post-mortems.

Reporting workaround

The spreadsheet export that never goes away.

Teams on Keap who need deeper reporting end up exporting to Excel or Google Sheets, then rebuilding the dashboard every month. RevOps hours leak into spreadsheet maintenance. Strkr formula reports kill that habit on day one: pin the formula to a live dashboard, call the meeting without the Monday prep.

Delivery seam

Projects live in a different tool.

Once a deal closes on Keap, the delivery team pulls data into Asana, ClickUp, or Monday to run the project. The customer context (notes, call recordings, prior proposals) stays in the CRM; the project plan stays in the project tool; nobody has the full picture without two tabs. Strkr Projects fixes the seam.

Migration path

What switching from Keap actually looks like.

We ship a dependency-ordered CSV importer that handles the standard Keap export: contacts, companies, tags, pipelines, deals, notes, tasks, and campaign enrollment. The non-standard parts (custom fields, custom lifecycle stages, affiliate payouts, order history) take mapping decisions, which the import tooling surfaces before anything writes. Most teams complete the move in a week; the ones who take longer are the ones who want to reshape the data model on the way in, which is usually a good instinct.

Export

Keap CSVs cover 90 percent of the data.

Keap exports contacts, companies, deals, notes, and tags via its standard CSV export surface. Those four files cover almost every mid-market Keap tenant's core data. The remaining 10 percent is campaign enrollment, custom fields, and transactional history, which the importer handles with mapping prompts rather than silent drops.

Tag → segment

Keap tags map to Strkr lists and segments.

Keap uses tags as the primary segmentation primitive. Strkr treats segmentation as filters on a saved view, which is a cleaner model for a growing marketing team. The importer surfaces every tag, lets you decide which become segments and which become status fields, and reports the per-contact count before the write runs.

Pipeline → pipeline

Deal stages map cleanly with a mapping sheet.

Keap pipelines are a stage list with per-stage probability. Strkr pipelines are the same shape with richer stage metadata (required fields per stage, exit criteria, stage-change triggers). The importer takes your Keap stage list, lets you add stage probabilities and exit criteria, and preserves the per-deal stage on import.

Campaigns → journeys

The sequences come across; the branching gets a review.

Keap Campaign Builder sequences are reproducible as Strkr Marketing journeys: email, wait, condition, email, wait, condition. The branching patterns are different enough that we recommend a review rather than a mechanical port: journeys that look complicated in Keap often simplify in Strkr once you have the filter AST available.

Payments

Stripe lives, invoicing changes shape.

If your business runs on Stripe payouts, nothing changes; Strkr integrates with Stripe for subscription and transaction visibility, keeps the same payment data on the contact record. If you were using Keap native invoicing and order forms, that surface moves to the Docs module (quotes and proposals) plus Stripe or a lightweight checkout tool. The honest note: for a storefront-first motion, this is the gap to think about.

Timeline

Most teams are reporting off real data by day three.

Standard move: Day 1 export and map. Day 2 import and validate. Day 3 point the sending domain, flip the DNS, start sending from the new tenant. Day 4-7 reshape pipeline stages and journeys. The weekend-plus-first-week pattern covers most 5-15 person revenue teams.

When Keap is still the right call

The three shapes where we tell buyers to stay.

We would rather lose a deal to the right tool than win and lose the renewal six months later. Here are the three team shapes where our honest recommendation is: Keap is probably still the better fit for you. If any of these describe your motion precisely, treat this page as background and keep what works. Switching platforms is expensive even when the switch is right; it is more expensive when the switch is wrong and the second migration happens inside the first year. The whole point of a comparison page is to help you avoid that outcome.

Solo coach / consultant

Two users forever, selling courses with checkout.

A coaching or consulting practice with 1-2 users, a product catalog of courses or packages, and a Stripe-button-on-the-landing-page motion. Keap at $199 per month gives you payments, invoicing, email, and pipeline in one bundle. The per-seat math on Strkr does not beat that at the two-user floor, and the e-commerce leanings you have been paying for are the ones you actively use.

Affiliate-first motion

The channel is partners, not reps.

If your primary growth channel is affiliate partners with trackable referral links and automated payouts, Keap has a native module that compresses the stack. Strkr tracks sources and attribution natively but does not run affiliate payouts. For a true partner-led business, the Keap affiliate feature is a feature you would otherwise rebuild with ShareASale or FirstPromoter.

Keap-literate team

Deep expertise in the current platform.

A team of Keap-certified operators, with Infusionsoft/Keap campaigns the business has run for years, with an agency partner who knows every quirk. Pure switching cost is high and the upside is narrower than the switch argument makes it sound. If the team is happy and the plan is working and the tier is right, "newer tool" is not sufficient reason to disrupt it.

Head-to-head

Strkr vs Keap, feature by feature.

Where the two platforms differ most on data model, pricing basis, and what ships at the mid-tier plan. Keap plan and feature details reflect the public Keap pricing and feature pages as of October 2026; verify your current tier on keap.com before you commit.

Feature Strkr Keap
Pricing basis Per seat, flat per workspace, annual-billing discount Per plan with user cap (2 on Pro, 3 on Max) plus contact-tier surcharge
User cap on base plan None (add seats as you add reps) Pro: 2 users. Max: 3 users. Beyond cap requires paid add-ons.
Contact-tier surcharge None. List size does not change the invoice. Yes. Tier upgrades beyond baseline contact count.
Native modules CRM, Marketing, Projects, Docs, Surveys, Messaging on one data model CRM, Marketing, SMS, pipeline, invoicing, e-commerce (no Projects / delivery)
Custom objects Every paid tier, with their own fields, views, and automations Limited beyond standard contact / company / deal model
Workflow automation shape Visual DAG with operational + marketing triggers, approval blocks, three-level walks Campaign Builder + Easy Automations (strong on marketing sequences, lighter on operational)
Formula-based reports SUM, COUNT, AVG, ratio, conditional formulas across all objects Standard campaign + revenue + task reports; limited custom formulas
Field-level permissions Pro tier and up Record and layout level; field-level is thinner
Business SMS Two-way SMS/MMS, tier-1 deliverability, thread on the contact record SMS add-on with per-plan volume caps
Post-sale delivery (Projects) Native Projects module. Deal to project in one flow. (not applicable). Teams typically bolt on Asana, ClickUp, or Monday.
Built-in payments / invoicing Stripe integration; no native storefront or order forms Native payments, invoicing, order forms, affiliate payouts
Self-serve signup Yes. 14-day Pro trial, no sales call required. Signup available; onboarding and setup often sales-assisted

Try Strkr before your Keap renewal.

Self-serve 14-day trial of the full Pro tier. Dependency-ordered Keap CSV importer that surfaces unmapped fields before anything writes. Per-seat pricing with annual-billing discounts, no contact-tier surcharge, no user cap on the plan, and native Projects on the same data model so the delivery team never loses the customer context. Most teams are reporting off real data by day three. No sales call, no implementation partner, no four-month rollout.

Common questions

Switching from Keap: what buyers ask.

Is Strkr really a Keap alternative?

For revenue teams of 5 to 50 users on Keap Pro or Max who are feeling the user-cap bite, the contact-tier jump, or the interface age, yes. Strkr covers the CRM, marketing automation, pipeline, and SMS pieces of the Keap bundle, plus Projects (post-sale delivery) and Docs (quotes and proposals) that Keap does not try to cover. The honest exception: Strkr does not run a native e-commerce storefront, order forms, or affiliate payouts. If those three are load-bearing for your business, if you sell a product catalog through a Stripe-button checkout, if your primary growth channel is affiliate partners with trackable referral links and automated payouts, then Keap stays the better fit and we would rather you keep it than switch and regret it six months in. The buyers who move from Keap to Strkr are almost always revenue teams, not online storefronts.

What is Keap better at than Strkr?

Three things, said straight. First, native payments and invoicing in the box. If your motion is "sell a package through a landing-page checkout," Keap compresses the stack better than any per-seat alternative, Strkr included. Second, affiliate tracking and payouts. For partner-first growth, Keap has a module Strkr does not try to replace, and bolting on ShareASale or FirstPromoter adds a tool to the stack. Third, the two-person floor on pricing. A true solopreneur or two-person shop pays less on Keap Pro than on any per-seat alternative at the baseline user count. If any of those three is the shape of your business, Keap is probably the right answer, and the switch argument gets thinner the harder you push on it.

Can I migrate Keap data to Strkr?

Yes. Strkr ships a dependency-ordered CSV importer that handles the standard Keap exports: contacts, companies, deals, notes, tags, pipelines, and tasks. The importer surfaces unmapped fields and gives you a mapping sheet before anything writes, so nothing silently drops into a lossy transform. Keap tags become Strkr segments or status fields depending on how you were using them. If a tag was essentially a lifecycle stage, it maps to a field. If it was a cohort selector for marketing sends, it maps to a segment. Keap pipelines map cleanly to Strkr pipelines with stage probabilities and exit criteria added on top of the existing stage names. Campaign Builder sequences are reproducible as Strkr Marketing journeys, though we recommend reviewing the branching rather than mechanically porting it; journey logic that looks tangled in Keap often simplifies in Strkr once the filter AST is available. Most 5 to 15 person teams complete the switch inside a single week, with the second week spent reshaping pipeline stages and polishing the journeys.

How does Strkr pricing compare to Keap?

Keap Pro is roughly $199 per month and ships with 2 users; Keap Max is roughly $289 per month and ships with 3 users; both tiers add contact-tier surcharges past the baseline list size. Strkr publishes seat-based pricing with annual-billing discounts; see strkr.io/pricing for the current numbers. For a true two-person team, Keap Pro usually beats a per-seat alternative on sticker price. For a 5 to 10 person revenue team crossing contact tiers, the per-seat math tends to flip, especially once you factor in the project tool and the deeper reporting that Strkr includes natively.

Does Strkr include built-in payments and invoicing?

Not natively, which is the honest comparison. Strkr integrates with Stripe for subscription and transaction visibility, surfaces payment data on the contact record, and supports Stripe-based checkout flows. We do not run a native storefront, order forms, or affiliate payouts. For a service business selling contracts through a sales motion, that is fine. The Docs module handles quotes, proposals, and contracts, and Stripe handles the money, and the two surfaces talk to each other through the contact record. For a creator or consultant selling courses with a Stripe-button checkout on a landing page, Keap compresses that stack more aggressively and the trade may go the other way, which is why we tell storefront-first businesses to stay on Keap.

What about marketing automation? Does Strkr match the Keap Campaign Builder?

The Strkr Marketing module ships journeys with branching logic, lead scoring, forms, and landing pages on the same contact and account records as the CRM. Journey logic (email, wait, condition, email, wait, condition) ports from Keap Campaign Builder sequences. The visual builder is modern: a React Flow canvas with drag-and-drop blocks, dry-run mode, and atomic writes, rather than the longer-standing Keap canvas and its two decades of iteration. The depth of templates is comparable; the depth of the ex-Infusionsoft consultant ecosystem is where Keap still leads, if that is a factor for you. For a team that already runs a Keap-literate agency relationship, the switch cost there is real and worth pricing.

What size team is Strkr sized for?

Strkr sizes well from 5 to 500 revenue-team users. Below 5 users (true solopreneur, two-person consultancy with no growth plan, a side-hustle coaching practice) Keap Pro on the two-user baseline often beats us on sticker price and compresses the stack more aggressively around the "sell a package with built-in checkout" motion. Above 500 users, Strkr scales but you are into deals that look more like Salesforce or HubSpot Enterprise with implementation partners, procurement cycles, and SI relationships. The sweet spot is the 10 to 100 user revenue team that outgrew the SMB bundle, does not want to buy a Salesforce admin, needs modern formula-based reporting, and wants post-sale delivery on the same platform as the sales motion. That shape is where the per-seat math and the native module footprint both pay off, and it is the shape of most teams moving off Keap Max in our migration pipeline this year.

Does Strkr have an e-commerce storefront or order forms?

No. This is the single most important place to be honest in a Keap comparison. Keap ships native order forms, hosted checkout pages, affiliate payout tracking, and basic e-commerce. Strkr does not. We integrate with Stripe for payment visibility (subscriptions, failed charges, lifetime value surface on the contact), and we ship Docs for quotes, proposals, and signed contracts, but there is no "paste a product on a landing page and sell it" surface. If that is the core motion of your business, Keap stays the better fit and we would rather you keep it. If payment is downstream of a sales conversation (a contract, an order form, a Stripe link emailed after the call) Strkr covers it comfortably and the e-commerce absence is not a gap in your workflow, it is simply a feature you are not paying for anymore.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.