Alternatives · Klaviyo

The Klaviyo alternatives guide for e-commerce brands that outgrew segmentation.

Klaviyo is still the sharpest tool on the market for DTC email and SMS at consumer scale. Strkr is the better fit the moment your brand needs deal tracking, wholesale pipeline, retention projects, contract workflow, and a system of record that holds the business beyond the storefront.

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Why buyers are here

Why teams come looking for Klaviyo alternatives.

Buyers searching for Klaviyo alternatives tend to arrive with one of two stories. Either the brand has crossed a threshold where the segmentation-only shape of Klaviyo stops carrying the full business (wholesale accounts, retail partnerships, enterprise retention motions, agency relationships), or the profile-tier bill has climbed into territory where the lack of CRM-adjacent features starts to sting. These are the six reasons we hear most often from e-commerce teams making the switch, or more commonly adding Strkr alongside Klaviyo.

Profile-tier pricing

The bill climbs faster than the active audience.

Klaviyo prices on total active profiles, which means suppressed, unengaged, and dormant subscribers all count against the tier until they are manually removed. Brands that cross five hundred thousand profiles, then seven fifty, then a million watch the monthly line jump by thousands of dollars each step without a proportional lift in deliverable audience. The math gets harder to justify once the first wholesale account signs and the team realizes they are paying consumer-scale segmentation prices for a business that now has a B2B motion attached.

No deal or opportunity model

There is nowhere to track a wholesale account.

Klaviyo was built around profiles, lists, and segments: a one-to-many broadcast and automation surface. There is no concept of a deal, an opportunity, a quote, a stage, a probability, or a close date. Brands that start selling B2B wholesale, enterprise retail, or custom-order channels end up tracking those relationships in spreadsheets, Notion boards, or a second CRM subscription. The moment the first regional buyer calls, the gap becomes operational.

No project tooling

Launches, retention campaigns, and partnerships live in Asana.

Klaviyo is a marketing automation platform in the strict sense. Product launches, retention program buildouts, influencer and ambassador programs, retail partner activations, and anything with a dated plan and a cross-functional team gets tracked outside the product. Teams bolt on Asana, Monday, or Notion and lose the thread between the marketing campaign that drove the launch and the project that is being delivered against it.

Thin reporting beyond email

The dashboard stops at campaign performance.

Klaviyo reports open rate, click rate, revenue per recipient, flow conversion, and placed-order attribution with precision inside its own ecosystem. What it does not report is weighted pipeline, wholesale forecast, LTV cohort by acquisition channel against net new deals, retention attached to a renewal opportunity, or anything that reads like a revenue-leader dashboard rather than a marketer dashboard. The reports are deep in email terms and shallow in business terms.

Shopify-centric data model

Everything maps to one storefront or none.

Klaviyo was architected around a tight Shopify integration first and extended to BigCommerce and others later. Brands running headless commerce on custom stacks, selling on marketplaces, operating multiple storefronts with shared customers, or running wholesale catalogs separate from DTC find the native data model harder to shape to their business. Custom properties exist but custom objects with lookup relationships do not, and that ceiling matters once the data gets interesting.

SMS compliance is partial

A2P 10DLC and consent audit still require homework.

Klaviyo supports SMS at consumer scale with reasonable deliverability and native templates. The platform handles opt-in capture and STOP word processing for the core consumer use case. Where it gets thinner is around full A2P 10DLC brand and campaign registration tracking for brands with multiple sub-brands, consent audit trails that satisfy enterprise retail partner compliance reviews, and per-contact Do Not Contact flags that gate every channel across the whole platform rather than per-list suppression inside Klaviyo alone.

What Klaviyo is actually great at

Give the e-commerce marketing platform credit where it is due.

Any honest alternatives guide starts with what the incumbent does well. Klaviyo is the gold standard for DTC email and SMS marketing at consumer scale, and if the shape of your business is pure direct-to-consumer with a tight Shopify stack, it is still the sharpest tool for that specific job. We recommend most of our e-commerce customers keep Klaviyo running for the consumer marketing layer and run Strkr alongside it for the CRM, wholesale, and operational motions. These are the places where Klaviyo genuinely outperforms Strkr today and we want you to walk in with that context.

Behavioral segmentation

Profile properties that bend to any shape of audience.

Klaviyo built its reputation on behavioral segmentation that lets a marketer slice an audience by browse history, cart activity, purchase recency, average order value, product affinity, predicted CLV, and dozens of other event-driven properties in a single query builder. For a brand running weekly consumer campaigns against a profile base in the hundreds of thousands, the segment-builder ergonomics are still a step ahead of any CRM-native alternative on the market today, including ours, and we recommend keeping Klaviyo for that layer.

Flows engine

Trigger-based automations tuned for e-commerce events.

Klaviyo flows handle abandoned cart, abandoned browse, post-purchase, winback, replenishment, VIP tier upgrade, back-in-stock, price drop, and shipping confirmation events with native hooks into the storefront. The flow builder has a timing-and-conditional surface that is specifically built around e-commerce behaviors rather than general marketing automation, and brands that live inside these flows get a measurable revenue lift from the depth of the native triggers.

Shopify integration

Native storefront sync that just works.

The Klaviyo-Shopify integration syncs orders, customers, products, carts, catalogs, and events bidirectionally with near-real-time latency. Product feed personalization pulls live inventory into email templates. Dynamic product recommendations run against the live catalog. For a Shopify-first brand, the depth of this integration is a real advantage that general CRM platforms often lose by trying to be storefront-agnostic.

Email templates

Drag-and-drop design that produces on-brand creative.

Klaviyo ships a drag-and-drop email editor with product blocks, dynamic content, countdown timers, animated hero sections, and template libraries that produce consumer-grade creative without a designer in the loop every time. Brands that run multiple campaigns per week find the editor fast and the output on-brand with less friction than most alternatives, and reps on the marketing team can self-serve.

Deliverability engineering

IP warm-up and reputation management at scale.

Klaviyo has invested heavily in deliverability engineering: dedicated and shared IP pools, automatic reputation monitoring, bounce handling, suppression hygiene, and warm-up ramps for new senders. Brands sending to profile bases in the hundreds of thousands or millions get deliverability outcomes that are hard to replicate on a general-purpose marketing automation platform without a dedicated deliverability engineer.

E-commerce reporting

Attribution against placed orders out of the box.

Klaviyo reports revenue per recipient, placed-order attribution with configurable attribution windows, flow conversion against orders, segment lift against control groups, and campaign performance by product category. For a marketer measuring the consumer email program, these reports are the right reports in the right shape, and they land without any ETL work on the brand side.

Benchmark data

Peer comparisons by vertical, size, and send cadence.

Klaviyo publishes benchmark data by vertical (apparel, beauty, food and beverage, home goods, and so on) so a brand can compare its own open rates, click rates, and revenue per send against a cohort of similar companies. This is a nice marketing-leadership feature that general CRM platforms rarely offer, and if your weekly review includes a slide about industry benchmarks, keeping Klaviyo in the loop for that layer is worth it.

Where Strkr wins vs Klaviyo

Six places buyers tell us Strkr is the better buy, or the better companion.

If you have landed on this page from a search for Klaviyo alternatives, you probably already know what Klaviyo is good at. The reason you are shopping is because at least one of these six gaps is costing your team real money, real wholesale meetings, or real retention revenue. Here is where Strkr is honestly stronger and why it matters. In most cases the right answer is to run both: keep Klaviyo for consumer email and SMS, and run Strkr as the CRM and operational system of record.

Full CRM surface

Deals, pipeline, forecast, and ownership on day one.

Strkr ships a real CRM with leads, contacts, accounts, opportunities, pipeline stages, probabilities, close dates, forecast categories, owner assignment, and manager roll-ups. For a brand that has started selling B2B wholesale, running custom corporate gifting, or operating any revenue motion that is not pure one-and-done DTC checkout, the deal model is non-negotiable. Klaviyo has no equivalent, and brands that need this today end up with Klaviyo plus HubSpot or Klaviyo plus Salesforce and double-paying for overlapping contact storage.

Wholesale and B2B motion

Pipeline for buyers, retailers, and strategic accounts.

Strkr handles wholesale pipeline out of the box: multi-contact buyer committees, line-item quotes against a wholesale catalog, approval workflow for custom pricing, net-terms invoicing hooks, retail partner tiering, and a system of record for every rep conversation. Klaviyo profiles do not know what a buyer committee is, and the moment the first chain retailer wants a vendor onboarding form, the gap becomes operational.

Native projects

Launches, retention programs, and partnerships in one surface.

The Projects module gives you epics, sprints, backlog, roadmap, releases, goals, custom issue types, workflow automations, and a per-project settings surface. A product launch gets its own project linked to the brand and the hero campaign. A retention program buildout gets a project linked to the segment it serves. A retailer activation gets a project linked to the account. Klaviyo customers run Asana or Monday for this and lose the thread between the campaign and the delivery.

Custom objects

Model wholesale, retail, and partner data without workarounds.

Strkr ships custom objects (not just custom profile properties) with full support for lookup relationships, workflow triggers, custom layouts, and reporting. Brands tracking retail doors, ambassador contracts, influencer deliverables, affiliate partners, PR placements, or custom catalogs can model those relationships in Strkr without hiring a certified admin. Klaviyo supports custom profile properties but has no concept of a parent-child object relationship that reflects how B2B commerce actually works.

Documents and quotes

Wholesale quotes, line sheets, and vendor contracts included.

Strkr Products generates wholesale quotes, line sheets, and proposals from a line-item catalog with configurable pricing rules (tier-based wholesale pricing, MOQ-driven discount blocks, approval blocks) and e-signature routing through DocuSign or PandaDoc. Native contract management handles the vendor template library, renewal clock, and repository with approvals wired through Flows. Klaviyo has none of this and brands that go B2B pay for a dedicated CPQ tool.

Transparent per-seat pricing

One flat seat line, no profile-tier surprise.

Strkr lists its per-seat line on the pricing page and does not move your bill mid-contract by adding new profile tiers or renaming features into higher plans. Klaviyo prices on total active profiles, which means the bill climbs as the audience grows regardless of send volume. For a brand with a long tail of dormant subscribers, the Strkr model is often meaningfully cheaper on total spend once CRM, projects, and docs are consolidated.

How the feature math actually plays out

The seven workflows that drive the switching decision.

Platform comparisons live or die on specific workflows. Here are seven real motions that come up in every Klaviyo-versus-Strkr evaluation we run, with how each one actually plays out in production. These are the moments where the segmentation conversation stops mattering and the shape of the broader business starts mattering. Most of these motions are the ones that Klaviyo was never designed to serve, which is not a knock on Klaviyo; it is a statement about what gets added to the stack once the brand grows beyond pure DTC.

Wholesale lead intake

A regional buyer fills out the line-sheet request form.

A new wholesale lead arrives from a retail buyer. Strkr routes the lead based on retail tier, territory, and current rep workload, creates a contact and account, generates the quote request task, pulls the matching line sheet from the Products module, and schedules a follow-up SLA. Klaviyo captures the profile and might tag it, but there is no deal, no owner, no quote, and no pipeline stage. The buyer sits in a segment waiting for someone to notice.

Weighted forecasting

Monday wholesale forecast call runs out of the CRM.

Strkr ships a Forecasting view with weighted amounts by stage probability, forecast categories (Commit, Best Case, Pipeline, Omitted), rep-level roll-ups with manager overrides, submit-and-lock cadence, and historical accuracy tracking across quarters. A brand with wholesale, custom corporate, and strategic retail motions can run a real weekly forecast meeting. Klaviyo has no forecast concept and brands that need this today either run spreadsheets or buy a second CRM.

Retailer renewal motion

Vendor contracts never surprise your wholesale pipeline.

A Strkr flow fires sixty days before any wholesale contract or vendor agreement end date: generate the renewal opportunity, assign the account owner, trigger the renewal line sheet from a document template, create tasks for CSM outreach, and update account health. The entire motion lives inside the CRM. Klaviyo customers wire this up with Zapier plus a spreadsheet, and the renewal gets missed when the rep leaves.

Consumer and B2B SMS compliance

A2P 10DLC for every brand, consent across every channel.

Strkr Messaging handles the compliance pieces that regulated outreach actually requires: A2P 10DLC brand and campaign registration with carrier approval tracking per sub-brand, opt-in capture on inbound forms with consent audit trail, automatic STOP and HELP response handling, and per-contact Do Not Contact flags that gate every outbound touch across the entire platform (email, SMS, call, direct mail hooks). Klaviyo handles the consumer SMS piece well, but the enterprise retail partner compliance audit trail across every channel is where Strkr pulls ahead.

Launch project kickoff

A new SKU launch creates the delivery project automatically.

When a product moves to the launch stage in Strkr Products, a flow creates a project linked back to the SKU, assigns a project lead based on category, generates the launch epic from a template, invites marketing and ops, and notifies the brand owner in Slack. The product, the campaign plan, and the launch project all live in the same workspace. Klaviyo customers rebuild this in Asana plus Zapier plus a bespoke integration, and the launch retro meeting that always ran a week late just gets its act together.

Quote generation

Line sheets, custom corporate quotes, and MOQ pricing with audit trail.

Strkr Products generates wholesale line sheets, custom corporate gifting quotes, and ambassador deal sheets from a line-item catalog with configurable pricing rules, discount approval blocks, and e-signature routing. Native contract management handles the template library and repository with approvals wired through Flows. Klaviyo has none of this and brands pushing into B2B pay for a dedicated CPQ or build custom tooling.

Internal knowledge

A real wiki for your brand playbook and launch SOPs.

Strkr Docs is a Confluence-style internal wiki for brand voice guidelines, product launch SOPs, retail partner playbooks, influencer briefs, and process documentation. It lives in the same workspace as the CRM and the campaigns, so a retailer activation playbook can link directly to the retail account it was written for. Klaviyo customers run Notion or Confluence separately, which is fine but creates a second tool to permission and search.

Where Klaviyo is honestly stronger

Six places we recommend keeping Klaviyo in the stack.

We lose evaluations too, and more importantly we often recommend running Klaviyo and Strkr side by side rather than replacing one with the other. If any of these descriptions matches your brand precisely, Klaviyo is doing a job that is hard to replicate, and the right answer is almost certainly to keep it running for that layer while adding Strkr for the CRM and operational layer. The goal of this page is to help you make the right stack decision, not to win a line item. Here are the six brand shapes where Klaviyo consistently outperforms a general-purpose CRM in head-to-head trials.

Pure DTC consumer

100% direct-to-consumer, no wholesale, no B2B.

If your brand is pure DTC with no wholesale accounts, no retail partnerships, no influencer or ambassador programs that need contract tracking, and no custom corporate motion, Klaviyo is a sharper tool for that specific job. The segmentation depth, the flow trigger library, and the storefront-native integrations are tuned for a consumer marketer in a way that no general-purpose CRM matches today, Strkr included. We tell these brands to stay on Klaviyo and revisit when the motion diversifies into B2B.

Sub-fifty-thousand profiles

Small list, simple consumer send, no operational complexity.

For a brand under fifty thousand profiles running a weekly campaign and a core flow set with no need for custom objects, no project module, no wholesale pipeline, and no messaging compliance beyond basic consumer SMS, Klaviyo is faster to stand up and easier to live inside day to day. The breadth of Strkr becomes an advantage only when you need the other modules, and at this size you may not. Save the switch (or the add-on) for when the brand hits that second inflection point.

Deep Shopify ecosystem

Shopify Plus plus every Klaviyo app in the ecosystem.

Some brands have optimized every pixel of the Klaviyo-Shopify integration over years: predictive CLV used in flow splits, product feed personalization in every send, custom metafield properties, Shopify Flow and Klaviyo flow interoperation, review platform syndication through Yotpo or Judge.me plus Klaviyo. For that brand, incremental consumer-marketing improvements matter more than CRM breadth, and the switching cost away from the deep ecosystem rarely pencils. Keep Klaviyo and add Strkr as the CRM.

Agency-managed email

A retention agency runs your Klaviyo instance.

If you have outsourced retention marketing to an agency and they run Klaviyo for every one of their clients, the operational tax of moving the agency to a new platform specifically for your account is rarely worth the gain. We would rather you stay on Klaviyo for the consumer send side and run Strkr for the CRM and wholesale downstream once the brand needs that layer. The two systems sync cleanly on contact-and-order data.

Established flow library

You have five years of flow performance data in Klaviyo.

If your retention team has built up years of flow performance data in Klaviyo with mature post-purchase sequences, abandonment flows benchmarked by step, and A/B test history that your email strategist relies on week to week, that history does not fully carry over. The consumer segmentation and the flow data are Klaviyo-shaped and worth preserving. For a brand that leans on that longitudinal data daily, keeping Klaviyo as the consumer layer is the right call.

Zero CRM headcount yet

Nobody internal owns anything beyond the storefront and the email program.

If there is no RevOps function, no sales team, no wholesale ambition, and no interest in anyone owning a CRM for the foreseeable future, the broader Strkr surface area becomes a liability rather than an asset. Klaviyo is intentionally scoped to be configured by a brand owner or a retention agency without an in-house ops person. Strkr rewards investment, and if that investment is not going to happen because the brand is intentionally staying DTC-only, Klaviyo is the pragmatic buy.

What switching (or layering) actually looks like

The six-step path from Klaviyo-only to Klaviyo plus Strkr.

For most e-commerce brands, the right move is not a full switch away from Klaviyo. It is adding Strkr as the CRM and operational layer while Klaviyo keeps running the consumer email and SMS program it was built for. The path below is the one most of our e-commerce customers follow when they layer Strkr onto an existing Klaviyo instance, in the order they tend to run it. None of these steps requires a certified admin, and most brands complete the layering in two to three weeks of elapsed time. The pattern has been battle-tested against dozens of Klaviyo-based brands ranging from eight-figure DTC pure plays with a nascent wholesale motion to multi-brand holding companies running retail distribution and a direct consumer business in parallel. The shape of a Klaviyo instance is consistent enough that the integration points templatize cleanly, and the handful of brands who choose to replace Klaviyo entirely rather than layer are usually the ones who have already decided their consumer send volume no longer justifies the profile-tier bill.

Step one

Connect Klaviyo and sync profiles into Strkr as contacts.

Strkr ships a native Klaviyo connector that syncs profiles, lists, segments, suppression state, consent flags, and historical campaign engagement into Strkr contacts with ongoing two-way updates. The sync preserves Klaviyo as the system of record for consumer email identity while giving Strkr the contact graph it needs to attach deals, projects, and documents against. The initial sync typically completes in a few hours for lists up to a million profiles, and the ongoing delta sync runs on a configurable interval.

Step two

Stand up the wholesale and B2B objects in Strkr.

Model the wholesale motion in Strkr: accounts for retail partners, contacts for buyers and merchandisers, opportunities with stages that match your sales cycle (line sheet sent, order pending, PO received, shipped, invoiced), custom objects for retail doors or distribution tiers, and the pipeline board that your rep team will live in. For most brands this is a one-afternoon configuration, no certified admin required, and the first wholesale rep can start logging activity the same day.

Step three

Build the wholesale catalog and quote templates in Products.

Strkr Products holds the wholesale catalog separately from the DTC storefront catalog, with tier-based pricing, MOQ rules, custom corporate pricing blocks, and approval routes for discounts above threshold. Build the line-sheet template, the custom corporate quote template, and the ambassador deal sheet template once, and reps generate branded quotes in seconds. E-signature routing goes through DocuSign or PandaDoc from the same screen.

Step four

Wire up the top three wholesale and retention automations.

Pick the three automations that drive the most daily work: wholesale lead routing on form submission, stage-change notifications on deal progression, and renewal flagging on vendor contract expiry. Build them in the Flows visual canvas, test with the dry-run mode, publish, and watch the dashboard. Most brands see a measurable drop in rep time-on-admin within the first two weeks of layering, independent of any other change, because the wholesale motion stops living in spreadsheets.

Step five

Set up forecasting and the weekly commit cadence.

Forecasting is where Strkr adds value that Klaviyo was never designed to provide. Configure forecast categories, set rep quotas for wholesale and custom corporate, enable submit-and-lock on the weekly cadence, and run your next commit call out of the Forecasting view. Managers see rep-level wholesale numbers rolled up with manager overrides visible. Historical accuracy starts tracking from the first submitted forecast and gives leadership a reliable number for the board deck.

Step six

Turn on the modules you were paying extra for before.

This is the step buyers tell us feels like the real win. Turn on Projects (and cancel Asana or Monday for launch tracking). Turn on Docs (and consolidate Notion if that is where your brand playbooks and launch SOPs lived). Turn on Messaging and run A2P 10DLC registration for the sub-brand portfolio. Turn on Products for native wholesale quoting if a dedicated CPQ was in the stack. Each cancellation closes the per-seat gap and most brands come out net cheaper on their total ops stack even while continuing to pay Klaviyo for the consumer email layer.

Head-to-head

Strkr vs Klaviyo, feature by feature.

A side-by-side look at the eleven features that drive the most Klaviyo-versus-Strkr evaluations we see from e-commerce brands with a wholesale motion attached. Every row reflects the state of both products as of this quarter. If a row changes materially on either side, we update the page.

Feature Strkr Klaviyo
Pricing basis Flat per-seat line published on the pricing page, no edition reshuffles, no feature gating that moves between contracts. Profile-tier pricing based on total active profiles (including suppressed and dormant) with separate SMS pricing and periodic repricings.
Deal and opportunity model Full CRM: leads, contacts, accounts, opportunities, stages, probabilities, close dates, forecast categories, owner assignment, manager roll-ups. Not included. Klaviyo is built around profiles, lists, and segments. No concept of a deal, stage, or forecast.
Projects and delivery module Full Projects module (epics, sprints, backlog, roadmap, releases, goals, custom issue types, per-project workflow automations). Not included. Teams integrate Asana, Monday, Notion, or similar.
Marketing module depth Native inbound nurture, lead scoring, UTM capture, campaign enrollment, email broadcasts, attribution against won revenue and wholesale deals. Best-in-class consumer email and SMS flows, product-feed personalization, cart and browse triggers, native Shopify sync.
Custom fields and objects Custom fields and custom objects with lookup relationships, custom layouts, workflow triggers, and reporting. No admin certification required. Custom profile properties on the contact object. No custom objects, no parent-child object relationships.
Workflow automation Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay, approval blocks, A/B tests. E-commerce flow builder with deep behavioral triggers (cart, browse, purchase) but no cross-object workflow (deal, project, contract).
AI features Strkr AI handles email draft assist, call summary, next-step suggestions, forecast risk signals, and lead scoring across the full data model. AI subject-line generation, predictive CLV, send-time optimization, and segment suggestions scoped to the email and SMS program.
E-commerce storefront integration Native Shopify, BigCommerce, and WooCommerce connectors for order and customer sync. Not a replacement for a storefront-native marketing tool. Deepest Shopify integration on the market: live catalog, product-feed personalization, dynamic recommendations, back-in-stock, bidirectional metafields.
Forecasting and pipeline reporting Weighted forecasting with forecast categories, rep-level commits, manager roll-ups, submit-and-lock cadence, historical accuracy tracking. Campaign and flow performance reports, placed-order attribution, revenue per recipient. No pipeline, no forecast, no deal reporting.
Document and quote generation Native Products module generates wholesale quotes, line sheets, and proposals, template library, renewal clock, approvals through Flows, e-sign via DocuSign or PandaDoc. No native quoting, line sheet, or proposal generation. Brands with a wholesale motion use a dedicated CPQ or proposal tool.
SMS compliance A2P 10DLC brand and campaign registration tracking per sub-brand, consent audit trail across every channel, per-contact Do Not Contact flags gating every send. Consumer SMS at scale with native opt-in capture and STOP handling. Compliance coverage for the enterprise retail partner audit varies.

See Strkr side by side with your current Klaviyo instance.

Start a free Strkr trial, connect your Klaviyo instance in one click, and run both tools in parallel for two weeks. If Strkr is not the better fit for the CRM and wholesale layer by the end of the trial, keep running Klaviyo on its own. Most brands decide inside the first week once the deal and pipeline model clicks.

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Common questions

Switching from Klaviyo: what buyers ask.

Is Strkr a replacement for Klaviyo?

For most e-commerce brands, no. Strkr is designed to run alongside Klaviyo, not replace it. Keep Klaviyo for the consumer email and SMS program it is best in class at, and run Strkr as the CRM, wholesale pipeline, projects, and operational system of record. The two sync cleanly on contacts, orders, and consent so you get one unified contact graph without losing the depth of either tool. Brands that do fully switch away from Klaviyo tend to be smaller operations where the consumer email volume no longer justifies the profile-tier bill, or brands moving to a general-purpose marketing automation layer because the consumer motion has quieted down and the B2B motion has taken over.

Does Strkr have e-commerce flows like Klaviyo?

Strkr ships a Marketing module with email broadcasts, drip sequences for inbound nurture, lead scoring, UTM tracking, form capture, and attribution against won revenue. The flow builder supports cart-abandonment and post-purchase sequences when orders are synced from Shopify, BigCommerce, or WooCommerce. We will tell you honestly that for pure consumer e-commerce flows (abandoned browse with product personalization, back-in-stock, replenishment with predicted CLV), Klaviyo has a few years of head start on specific triggers and template depth, and the right pattern for most brands is to keep that layer in Klaviyo and run Strkr for the CRM and B2B pieces alongside.

How do I sync Klaviyo and Strkr?

Strkr ships a native Klaviyo connector that syncs profiles, lists, segments, suppression state, consent flags, and historical campaign engagement into Strkr contacts with ongoing two-way updates. The initial sync typically completes in a few hours for lists up to a million profiles, and the ongoing delta sync runs on a configurable interval. Consent state is preserved in both directions so a STOP on either side suppresses on both. Orders flow from the storefront into both platforms, so Klaviyo keeps running its placed-order attribution and Strkr attaches orders against deals and accounts.

Does Strkr integrate with Shopify the way Klaviyo does?

Strkr ships a native Shopify integration that syncs orders, customers, products, and catalogs for CRM and pipeline reporting. It is a solid integration for the operational and B2B motions that Strkr handles. We will tell you honestly that for consumer-marketing use cases (live catalog personalization inside email, dynamic product recommendations in flows, back-in-stock, product-feed personalization) the Klaviyo-Shopify integration has more depth today and the right pattern is to keep Klaviyo for those layers. Strkr fills the gap on the operational and wholesale side where Klaviyo was never designed to compete.

Can Strkr handle wholesale and B2B motions my brand is starting to run?

Yes, this is the single most common reason e-commerce brands add Strkr. The CRM ships leads, contacts, accounts, opportunities, stages, probabilities, close dates, forecast categories, owner assignment, and manager roll-ups out of the box. The Products module handles wholesale catalogs with tier-based pricing, MOQ rules, line sheet generation, custom corporate quotes, and e-signature routing. Flows automate wholesale lead routing, retailer renewal reminders, and approval workflows for custom pricing. The whole wholesale motion lives in the same database as your consumer contacts, so attribution and account history stay unified.

What about SMS compliance for a multi-brand portfolio?

Strkr Messaging handles A2P 10DLC brand and campaign registration tracking per sub-brand with carrier approval status inside the admin surface. Consent capture ships as a first-class field on contacts with an audit trail of when and how consent was obtained, which channel, and which brand. STOP, HELP, and START handling is automatic and tenant-wide, with per-contact Do Not Contact flags that gate every outbound send across every channel and every brand in the portfolio. For brands running multiple sub-brands under one holding company, or for brands going through enterprise retail partner compliance audits, this is a meaningful difference versus the per-list suppression model.

If Klaviyo is better for pure DTC email, when should I actually add Strkr?

The clean decision rule we use: keep Klaviyo as the only tool if your brand is pure DTC with no wholesale, no retail partners, no influencer or ambassador programs that need contract tracking, and no custom corporate motion. Add Strkr the moment any one of those lines does not match. The moment you need deal tracking, wholesale pipeline, launch projects, retail partner retention, custom corporate quotes, or compliance across a multi-brand portfolio, running Strkr alongside Klaviyo is cheaper and operationally simpler than running Klaviyo plus HubSpot plus Asana plus a CPQ wired together with Zapier.

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