Alternatives · Lofty

The Lofty alternatives guide for teams tired of marketing-tier upsells.

Lofty is a capable real estate CRM with IDX, a dialer, and a drip engine, but its pricing bundles the marketing module behind add-on tiers and its data model is shaped around the listing workflow. Strkr is the flat per-seat alternative where marketing is included and the model fits your business, not the other way around.

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Why buyers are here

Why teams come looking for Lofty alternatives.

Buyers searching for Lofty alternatives tend to arrive with a very specific story. The platform worked for the first team of three agents, the database grew past the contact ceiling, the marketing add-on got turned on, and the monthly line item started drifting past what the ROI math justified. These are the six reasons we hear most often from teams making the switch away from Lofty, in roughly the order they come up on discovery calls.

Add-on pricing

The marketing module is a separate tier, not a feature.

Lofty prices the CRM as the base and treats marketing automation, AI, premium IDX, and transaction management as graduated add-ons. The sticker price buyers see at sign-up rarely matches the quote they get after turning on the features they actually need. Teams who priced the base plan at $69 per seat find themselves at $150 to $200 effective per seat once the marketing add-on, AI add-on, and contact-tier upgrade have been stacked.

Contact ceilings

Database growth triggers forced upgrades.

Every Lofty tier caps the number of contacts you can store in the CRM, with jumps that force an upgrade the moment you cross the threshold. A growing team that scrapes together a 10,000-contact database from open houses and lead-gen partners finds the next tier priced significantly higher without a proportional jump in feature value. The ceiling is not a soft warning; the contacts stop syncing until you upgrade, which creates real operational pain mid-month.

Vertical lock-in

The data model is shaped for listings, not everything else.

Lofty is designed around the real-estate transaction, which is why it excels at listings, buyer and seller workflows, closing timelines, and transaction coordinators. Teams that need to track something adjacent to that core, such as property management portfolios, commercial brokerage pipelines, mortgage referrals, or home-services cross-sell, discover the data model does not flex. Custom objects are limited and the UI assumes the listing-centric vocabulary everywhere.

No projects

Transaction coordination is not the same as project delivery.

Lofty ships a transaction pipeline for the closing timeline (inspection, appraisal, loan contingency, close date), which is useful for the single workflow it is designed for. Teams running listing marketing projects, renovation coordination, team onboarding projects, or any non-transaction delivery work still have to bolt on Asana, Trello, or ClickUp and lose the thread between the deal and the work.

IDX dependency

If you leave Lofty, the IDX site leaves with it.

Lofty bundles an IDX-connected website builder that becomes the public face of the brokerage. Switching CRMs means either rebuilding the IDX site on a separate platform (iHomefinder, Real Geeks, Placester) or losing the leads tied to the current site. The decision gets harder the more the brand has invested in the Lofty-hosted presence, which is why many teams delay the switch longer than they should and compound the migration cost.

Support variance

Response quality depends on the ticket queue.

Lofty support reviews on G2 and Capterra swing hard between enthusiastic and frustrated, which usually indicates ticket-queue variance rather than a bad team. Teams migrating off tell us the same story: a specific workflow broke, the ticket sat for days, and nobody owned the escalation. For a brokerage running fifteen agents on the platform during a Spring listing surge, that gap is expensive.

What Lofty is actually great at

Give the real estate CRM credit where it is due.

Any honest alternatives guide starts with what the incumbent does well. Lofty is a well-built vertical CRM, and if your business is pure residential real estate with the listing workflow at the center, it is still a reasonable choice. These are the places where Lofty genuinely outperforms Strkr today and we want you to walk in with that context so the decision is informed rather than reactive.

IDX website builder

The listing site ships with the CRM.

Lofty bundles an IDX-connected website builder with squeeze pages, property-search widgets, saved-search alerts, and MLS integration into the CRM subscription. For a brokerage that wants a listing-focused web presence without a separate agency build, this is a legitimate productivity gain and one of the real reasons teams pick Lofty in the first place. Strkr does not ship an IDX site, and we tell real-estate-only teams that directly during evaluation.

Lead capture squeezes

Facebook, Google, and portal lead capture is pre-wired.

Lofty ships with pre-built lead capture integrations for Facebook Lead Ads, Google LSA, Zillow, Realtor.com, and Homes.com, with the squeeze-page templates that have become table stakes in real estate marketing. The first-touch handoff from ad click to CRM contact is clean, with automated drip campaigns ready to run on first-touch. Teams coming from spreadsheet-based lead management see immediate value.

Transaction pipeline

Closing workflow is a first-class object.

Lofty models the real-estate transaction as a dedicated pipeline with milestones (offer, inspection, appraisal, loan contingency, close date), transaction coordinator assignment, document checklists, and reminder cadences tied to the close date. For a brokerage closing fifty to two hundred transactions a year, the transaction pipeline is the operational heart of the business and Lofty executes it well.

AI assistant

Call summaries and property matching bundled on upper tiers.

The Lofty AI assistant handles call summaries, lead qualification scoring, property-match suggestions for buyer leads, and some basic email draft help. The AI is scoped tightly to the real estate workflow, which means the suggestions feel relevant inside that vertical. For agents who want to spend less time triaging leads manually, the AI assistant is a real time-saver on the Business and Pro tiers.

Drip campaigns

Pre-built real estate drip libraries by lead source.

Lofty ships drip campaign libraries scoped by lead source (buyer, seller, past client, FSBO, expired listing) that work out of the box without template authoring. The copy is written for the vertical, which saves a new team the two-week rewrite phase that generic CRMs usually require before the first campaign ships. For a solo agent or small team, that head start matters.

Dialer and SMS

Native dialer with power mode for listing agents.

Lofty ships a native dialer with click-to-call, voicemail drop, power mode, and SMS messaging under the same seat. For a listing agent calling fifty FSBO or expired listings a day, the dialer-plus-SMS loop is tight and the call outcomes drop straight into the lead record. Strkr ships this too, but Lofty gets the real-estate specific details (do-not-call list integration, local-presence for the farm area) right out of the box.

Mobile app

The mobile client is built for showings.

The Lofty mobile app is strong for agents in the field: quick lead triage, call-back shortcuts, inline property lookup, and showing-note capture. The product has clearly been built with the showing-schedule reality in mind, where an agent is between appointments and needs the one-tap action rather than the full desktop surface. For teams whose agents live in the car and the field, the mobile UX is a real advantage.

Where Strkr wins vs Lofty

Six places buyers tell us Strkr is the better buy.

If you have landed on this page from a search for Lofty or Chime alternatives, you probably already know what Lofty does well. The reason you are shopping is because at least one of these six gaps is costing your team real money, real meetings, or real retention. Here is where Strkr is honestly stronger and why it matters, written as plainly as we can.

Flat pricing

Marketing included, not a tier.

Strkr lists its per-seat line on the pricing page and includes Marketing on every paid tier. There is no separate Marketing add-on, no AI add-on, no premium IDX bolt-on, and no contact ceiling that forces an upgrade when your database grows. Teams moving from Lofty tell us the pricing predictability is as valuable as any specific feature, because it closes the quarterly argument with the CFO about why the CRM line keeps drifting up.

Native marketing

Inbound nurture, campaigns, and attribution included.

The Marketing module ships email campaigns, drip sequences, lead scoring, UTM tracking, form capture, landing pages, and attribution against won revenue inside the same database as the CRM. There is no second tier to unlock the campaign enrollment flow, no AI add-on to unlock the send-time optimizer, and no separate contract for the nurture engine. For a team currently paying for Lofty plus a separate email tool, the consolidated line is almost always lower.

Flexible data model

Custom objects that are not just real estate.

Strkr ships custom objects (not just custom fields) with full support for lookup relationships, workflow triggers, custom layouts, and reporting. Teams tracking property management portfolios, commercial pipelines, mortgage referral partners, insurance cross-sell, or any other object beyond the standard four can model it in Strkr without a certified admin. Lofty supports custom fields on the standard real-estate objects, but the data model stays shaped around the listing.

Native projects

Real project delivery, not just a transaction pipeline.

The Projects module ships epics, sprints, backlog, roadmap, releases, goals, custom issue types, workflow automations, and a per-project settings surface. A brokerage can run listing marketing projects, agent onboarding projects, team-build-out initiatives, or any multi-step delivery work in the same workspace as the CRM. Lofty transaction pipelines handle the closing timeline well but are not a general project tool.

Platform breadth

Docs, Messaging, and Products in the same seat.

Beyond CRM and Marketing, Strkr ships a Docs module (an internal wiki for playbooks, training manuals, and operations docs), native Messaging with A2P 10DLC compliance, and a Products and Quoting module for teams that sell services alongside the brokerage work. Lofty is a vertical CRM; running the ancillary tooling means paying for Notion plus Twilio plus a quoting tool. Strkr folds the whole stack into the per-seat line.

Industry portability

If you diversify, the CRM comes with you.

Brokerages increasingly add adjacent revenue streams: property management, mortgage referral, insurance co-sell, home services introductions, investment property syndications. On Lofty, every one of those requires either a bolt-on vendor or stretching the data model past its intent. On Strkr, you add a custom object, build a pipeline, wire a flow, and keep going. The CRM does not fight the strategy change.

How the feature math actually plays out

Seven workflows that drive the switching decision.

Platform comparisons live or die on specific workflows. Here are seven real motions that come up in every Lofty-versus-Strkr evaluation we run, with how each one actually plays out in production. These are the moments where the pricing conversation stops mattering and the shape of the tool starts mattering. If any of these match a motion your team runs every week, the comparison is less abstract than the feature matrix suggests.

Lead distribution

Round-robin that respects workload and skills.

A new buyer lead arrives from the Facebook ad. Strkr evaluates territory (farm area), rep tier (new agent vs top producer), current workload (open opportunities and tasks), vacation status, and skill tags (first-time buyers, luxury, investor) in a single flow and assigns the owner in under a second, then creates a one-hour SLA task and starts the appropriate drip. Lofty supports round-robin assignment but the multi-criteria routing requires third-party automation.

Marketing attribution

From ad spend to closed commission in one query.

Strkr Marketing tracks UTM parameters, campaign enrollment, form fills, and lead-source history on every contact and opportunity. The attribution report shows ad spend by source, lead volume by source, conversion to opportunity, close rate, and gross commission income attributed back to the campaign, in a single dashboard view with no reverse-ETL plumbing. Lofty tracks lead source but does not close the loop on commission attribution without exporting to spreadsheets.

SMS compliance

A2P 10DLC registration, consent capture, STOP handling.

Strkr Messaging handles the compliance pieces that regulated outreach actually requires: A2P 10DLC brand and campaign registration with carrier approval tracking, opt-in capture on inbound forms with consent audit trail, automatic STOP and HELP response handling, and per-contact Do Not Contact flags that gate every outbound touch across the entire platform. Lofty handles basic SMS compliance but the carrier-level 10DLC posture is customer-managed and the audit trail is thinner.

Transaction coordination

Closing timelines that trigger the next task.

A deal moves to Under Contract in Strkr. A flow creates a Transaction project linked back to the deal with the closing checklist (inspection, appraisal, loan contingency, title, utility transfer, close date), assigns the transaction coordinator by region, generates the required documents from the template library, and starts the countdown timers. Each milestone triggers the next cohort of tasks. Lofty has a transaction pipeline for this, so this is a parity feature, but Strkr lets you reuse the same engine for non-transaction project work too.

Agent onboarding

New agent to first listing in two weeks.

Hiring a new agent is a project, not a transaction. Strkr ships a Projects module with templated agent-onboarding epics covering licensing paperwork, MLS access provisioning, drip-campaign ownership, past-client import, first-week shadowing schedule, and brand asset distribution. The project links to the agent record. A brokerage that hires fifteen agents a year gets fifteen reusable templated projects. Lofty transaction pipelines do not model this and the onboarding usually lives in a shared Google Sheet.

Playbook enablement

A real wiki for scripts, policies, and training.

Strkr Docs is a Confluence-style internal wiki for buyer scripts, listing presentations, open-house playbooks, commission policies, team handbooks, and training videos. It lives in the same workspace as the CRM, so a buyer script can link directly to the lead type it was written for. Lofty customers run Notion or Google Docs separately, which works until a new agent needs the exact script linked to the exact lead and nobody remembers which folder it lives in.

Commission and quoting

Services and referral fees generated inline.

For brokerages that cross-sell services (home warranty, moving, mortgage referral, home inspection partners), Strkr Products generates service quotes with commission splits, approval blocks, and e-signature routing through DocuSign or PandaDoc. The quote lives on the account, the commission posts to the agent, and the referral partner gets the payout notification automatically. Lofty does not ship this surface and brokerages tape it together with spreadsheets and manual emails.

Where Lofty is honestly stronger

Six places we recommend Lofty over Strkr today.

We lose evaluations too. If any of these descriptions matches your team precisely, Lofty is the better buy today and we would rather you know that upfront than three months into a Strkr contract. The goal of this page is to help you make the right decision, not to win a line item. Here are the six team shapes where Lofty consistently outperforms us in head-to-head trials, especially inside residential real estate.

IDX-first brokerage

Your website leads come through your own IDX.

If your lead generation strategy is anchored on an IDX-connected website with property search, saved-search alerts, and SEO-optimized listing pages, Lofty is a better buy than Strkr today. We do not ship a native IDX builder and the integration options involve a third-party IDX vendor plus webhook plumbing. For a brokerage where the website is the primary top-of-funnel asset, Lofty folds that into one subscription and we honestly cannot match that bundle.

Residential-only focus

Transactions are the only workflow you need.

If your business is pure residential real estate with no adjacent revenue (no property management, no mortgage referral, no insurance co-sell, no non-brokerage services) and the transaction pipeline is the only workflow you need, Lofty is tighter to the shape of your business. The vertical UX, pre-written drip libraries, and transaction templates will feel like home. Strkr becomes a better fit only when you need to flex the model beyond that core.

Solo agent or sub-five team

Small shop that wants it all in one subscription.

For a solo agent or a team under five, the operational tax of configuring a general-purpose CRM for the real estate workflow is not worth the breadth benefit. Lofty ships with the vertical defaults in place. A new user is live and running drips by the end of day one. Strkr can be configured to match in a week, but at this size the week matters. We tell these teams to stay on Lofty until the shape of the business shifts.

Facebook Lead Ads first

Social lead gen is 80 percent of top of funnel.

Lofty has invested heavily in the Facebook Lead Ads integration with pre-built lead types, automated first-touch sequences, and ad-performance reporting back inside the CRM. Strkr can ingest Facebook leads via the Meta integration, but the end-to-end UX from ad spend to first text is tighter inside Lofty for a team that lives on social lead buys. If that is your motion, the vertical polish wins.

Zillow and portal reliance

Your paid lead sources are Zillow, Realtor, Homes.

Lofty has native integrations with Zillow Premier Agent, Realtor.com, Homes.com, and other paid portal feeds, with the pre-built lead-type parsing and routing templates. Strkr ingests the same feeds via API or Zapier, but the pre-built real-estate lead-source dictionary is thinner. A team spending $4,000 to $10,000 per agent per month on portal buys will find the Lofty parsing more polished out of the box.

Zero config capacity

Nobody in the brokerage owns CRM configuration.

If there is no team admin, no RevOps person, and no interest in anyone owning CRM configuration for the foreseeable future, the broader Strkr surface area becomes a liability rather than an asset. Lofty is intentionally scoped so an owning agent can configure it in a Saturday afternoon with vertical defaults. Strkr rewards investment in configuration, and if that investment is not going to happen, Lofty is the pragmatic buy.

What switching actually looks like

The six-step migration path from Lofty to Strkr.

Switching CRMs is the kind of project that can either take a weekend or six months, and the difference is almost entirely about preparation. Here is the exact path most Strkr customers follow when they move off Lofty, in the order they tend to run it. None of these steps requires a certified admin, and most teams complete the migration in two to three weeks of elapsed time with a few hours of effort per week. The pattern below has been battle-tested against dozens of Lofty and Chime migrations ranging from solo agents to twenty-plus agent brokerages, and it holds up across both ends of that range because the operational shape of a Lofty workspace is consistent enough to templatize.

Step one

Export Lofty data to CSV, map it to Strkr objects.

Lofty exports contacts, leads, opportunities, transactions, activities, notes, and custom fields to CSV via its admin surface. Strkr Imports provides a CSV wizard that maps columns to standard or custom fields, handles duplicates with a merge policy, and runs a dry-run import so you see every row that would create or update before anything writes. For brokerages with more than twenty-five thousand records, we run the import in chunks and keep both systems live in parallel for a week to validate.

Step two

Rebuild your drip libraries inside Marketing.

Drip campaigns do not export cleanly between CRMs because the step logic and timing rules differ between products. Rebuild your top five lead-source drips (buyer, seller, past client, FSBO, expired) in Strkr Marketing using the visual sequence builder, which supports multi-step email plus SMS plus task cadences with pause-on-reply, business-hours gating, sender rotation, and reply classification. Most teams rebuild the core libraries in a few hours and refine the rest as live traffic flows.

Step three

Keep the IDX site, point the forms at Strkr.

If you are not ready to leave the Lofty-hosted IDX website, keep it live and point the form submissions at the Strkr public form endpoint via webhook or Zapier. Leads flow into Strkr, routing fires, drips start, and the IDX site continues to serve search traffic unchanged. Teams on a two-phase migration keep the Lofty IDX for six to twelve months while they evaluate a long-term IDX vendor (iHomefinder, Real Geeks, Placester, or a custom build), decoupling the CRM switch from the website switch so neither one has to happen under time pressure.

Step four

Provision SMS numbers and run A2P 10DLC registration.

Strkr Messaging walks you through brand and campaign registration for A2P 10DLC, which is required for most outbound SMS in the US. Carrier approval typically takes three to ten business days. Numbers can be ported from your existing Twilio or Bandwidth account if you want to keep continuity on the local-presence numbers your team has been using. Opt-in capture and STOP handling are configured once per tenant and apply across every flow.

Step five

Build the transaction pipeline and onboarding projects.

Model the transaction workflow inside Strkr as a pipeline with the closing-timeline stages (offer, inspection, appraisal, loan contingency, title, close). Build an Onboarding project template for every new agent hire and a Listing Marketing project template for every new listing. These templates become the operational scaffolding of the brokerage and they stay with you if the team doubles. Lofty ships the transaction pipeline but not the templatable project surface for everything else.

Step six

Turn on the modules you were paying extra for before.

This is the step buyers tell us feels like the real win. Turn on Marketing on every seat (no add-on tier). Turn on Projects (and cancel ClickUp, Trello, or the shared Google Sheets playbook). Turn on Docs (and consolidate Notion if that is where your scripts and playbooks lived). Turn on Messaging and port your numbers. Turn on Products for native service quoting if you cross-sell. Each cancellation closes the per-seat gap and most teams come out net cheaper than they were on Lofty Business plus two or three satellite tools.

Head-to-head

Strkr vs Lofty, feature by feature.

A side-by-side look at the eleven features that drive the most Lofty-versus-Strkr evaluations we see. Every row reflects the state of both products as of this quarter. If a row changes materially on either side, we update the page.

Feature Strkr Lofty
Pricing basis Flat per-seat line published on the pricing page. Marketing included on every tier. No contact ceilings, no add-on gates. Per-seat tiers with meaningful feature gates between editions, add-on pricing for Marketing and AI, and contact-count ceilings that trigger upgrades.
Marketing module Included on every paid tier. Native drips, broadcasts, landing pages, lead scoring, UTM capture, attribution against won revenue. Available as a higher-priced tier or add-on. Drip libraries pre-built for real estate verticals. Attribution limited to lead source, not commission.
IDX website builder Not included. Integrations with external IDX vendors (iHomefinder, Real Geeks, Placester) via API or webhook. Native IDX-connected website builder with property search, saved-search alerts, and MLS integration. Core differentiator.
Projects and delivery module Full Projects module (epics, sprints, backlog, roadmap, releases, goals, custom issue types, per-project workflow automations). Transaction pipeline for closing workflow. No general-purpose project module for agent onboarding, marketing projects, or team initiatives.
Custom fields and objects Custom fields and custom objects with lookup relationships, custom layouts, workflow triggers, and reporting. No admin certification required. Custom fields on standard real-estate objects. Limited custom-object support. Data model shaped around listing workflow.
Native SMS and MMS Included on every paid tier. Native two-way SMS and MMS, A2P 10DLC registration flow, consent capture, STOP handling. BYO Twilio supported. Native SMS with power dialer. A2P 10DLC posture is customer-managed. Carrier bill often separate from CRM subscription.
Workflow automation Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay, approval blocks, A/B tests. Workflow automation included. Trigger library scoped to real-estate lifecycle events. Fewer custom-action types and no visual branching canvas.
AI features Strkr AI handles email draft assist, call summary, next-step suggestions, forecast risk signals, and lead scoring across the full data model. AI assistant (call summary, lead qualification, property match suggestions) available on higher tiers or as add-on.
Document and quote generation Native Products module generates quotes and proposals, template library, renewal clock, approvals through Flows, e-sign via DocuSign or PandaDoc. Transaction document checklists and templates for real-estate forms. No general-purpose quoting or services-sale module.
Docs and wiki Native Docs module (Confluence-style internal wiki) for scripts, playbooks, training, policies. Lives beside the CRM in the same workspace. No native wiki. Teams run Notion, Google Docs, or similar for scripts and playbooks.
Vertical fit Horizontal CRM with real-estate adaptation via pipelines, custom objects, and templates. Works across brokerage, property management, mortgage referral, and cross-sell. Real-estate vertical CRM, tuned for residential brokerage, lead portals, IDX, and transaction coordination.

See Strkr side by side with your current Lofty workspace.

Start a free Strkr trial, import a snapshot of your Lofty data, and run both tools in parallel for two weeks. If Strkr is not the better buy by the end of the trial, keep running Lofty. Most teams decide inside the first week once the flat pricing and included marketing module click.

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Common questions

Switching from Lofty: what buyers ask.

Is Strkr cheaper than Lofty?

That depends on which Lofty tier you are comparing against and whether you are paying for anything beyond the base CRM today. At the base Lofty tier with a tiny database and no add-ons, Lofty is competitive on sticker price. By the time you are on Lofty Business with the Marketing add-on, the AI add-on, a higher contact tier, and paying for separate tools for Docs and non-transaction project work, Strkr tends to come in meaningfully lower on total spend because those modules are included in the per-seat subscription. The honest answer: run the all-in math including every add-on and satellite tool, not the sticker comparison.

Does Strkr have an IDX website builder like Lofty?

No. Strkr does not ship an IDX-connected website builder. If your lead generation strategy depends on an IDX site, you will either keep your Lofty-hosted site live during a two-phase migration or move the site to a dedicated IDX vendor like iHomefinder, Real Geeks, or Placester, both of which integrate with Strkr via webhook or API. Many brokerages find the decoupled architecture (CRM + IDX from two best-of-breed vendors) is more flexible long term than the bundled single-vendor approach, but we are honest that it is one more vendor to manage.

How hard is it to migrate from Lofty (or Chime) to Strkr?

Most teams complete the migration in two to three weeks of elapsed time with a few hours of effort per week. The steps: export Lofty data to CSV, map it through the Strkr Imports wizard, rebuild your top five drip campaigns in Marketing, decide whether to keep the Lofty IDX in a two-phase migration or move to a dedicated IDX vendor, provision SMS numbers and run A2P 10DLC registration, build out the transaction pipeline and agent onboarding templates. No certified admin is required. The Strkr customer success team runs a migration review call for teams of ten plus seats at no charge.

Does Strkr integrate with Zillow, Realtor.com, and Facebook Lead Ads the way Lofty does?

Yes. Strkr ingests leads from Facebook Lead Ads via the Meta integration, from Zillow Premier Agent via webhook or email parsing, from Realtor.com and Homes.com via API, and from any other paid portal via webhook or Zapier. The pre-built lead-type parsing is thinner than Lofty for the specific real-estate portals (Lofty has invested in portal-specific dictionaries), so first-time setup takes an afternoon rather than a click. Once configured, routing, drip enrollment, and SLA tasks fire the same way they would in Lofty. For high-volume portal buyers this is a real consideration during evaluation.

Can Strkr handle the real-estate transaction workflow?

Yes. Strkr models the transaction as a pipeline with the full closing-timeline stages (offer, inspection, appraisal, loan contingency, title, close), transaction coordinator assignment, document checklist templates, and automated milestone reminders tied to the close date. Teams moving from Lofty configure the pipeline in a few hours and get parity on the operational heart of the brokerage. The upside is that the same engine can also run agent onboarding projects, listing marketing projects, and any other non-transaction workflow, which Lofty transaction pipelines do not.

What about SMS compliance (A2P 10DLC, consent capture, STOP handling)?

Strkr Messaging handles A2P 10DLC brand and campaign registration with carrier approval tracking inside the admin surface. Consent capture ships as a first-class field on contacts and leads with an audit trail of when and how consent was obtained. STOP, HELP, and START handling is automatic and tenant-wide, with per-contact Do Not Contact flags that gate every outbound send across the entire platform. For a brokerage running fifteen agents on heavy outbound text cadences, this is a meaningful difference versus the roll-your-own compliance posture that many Lofty customers end up with.

If Lofty is better for pure real estate, when should I actually pick Strkr?

The clean decision rule we use: pick Lofty if your business is pure residential real estate, your lead generation strategy is anchored on an IDX site, you have no adjacent revenue streams, and your team is under five agents with no admin headcount. Pick Strkr if any one of those lines does not match. The moment you need marketing included (not an add-on), general project work, custom objects beyond listings, or you have diversified revenue streams, running Strkr as the single system of record is cheaper and operationally simpler than running Lofty plus the two or three satellite tools wired together with Zapier.

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