| System of record | Strkr is the CRM. One database, one admin surface, one permissions model for CRM, sequences, marketing, projects, messaging, and docs. | Sales engagement overlay. Requires a separate CRM (almost always Salesforce) as the system of record, with dual-admin and dual-seat spend. |
| Pricing basis | Flat per-seat line published on the pricing page. No quote cycle, no multi-year lock to see a number, no AI add-on reshuffles at renewal. | Quote-only pricing. Per-seat typically $100 to $160 on multi-year contracts, with platform fees, AI add-ons, and dialer minutes often billed separately. |
| Sequence engine | Visual Flows builder handles sequences and automations on the same canvas. Multi-channel steps, pause-on-reply, sender rotation, reply classification. | Category-leading cadence engine. Deepest sender rotation, deliverability, and A/B testing surface on the market. Lives separately from the CRM. |
| Marketing module | Native inbound nurture, lead scoring, UTM capture, campaign enrollment, email broadcasts, attribution against won revenue. | Not included. Teams integrate a separate marketing cloud and lose attribution at the join between engagement and marketing systems. |
| Projects and delivery module | Full Projects module (epics, sprints, backlog, roadmap, releases, goals, custom issue types, per-project workflow automations). | Not included. Teams integrate a separate project tool. |
| Custom fields and objects | Custom fields and custom objects with lookup relationships, custom layouts, workflow triggers, and reporting. No admin certification required. | Reads custom fields from the underlying CRM through sync. Custom objects live in the CRM, not in Outreach, which creates mapping work. |
| Native SMS and MMS | Included on every paid tier. Native two-way SMS and MMS, A2P 10DLC registration flow, consent capture, STOP handling. BYO number pool supported. | SMS available as a sequence step. Number pool, carrier billing, and A2P 10DLC compliance typically brought by the customer or a third-party vendor. |
| AI features | Strkr AI handles email draft assist, call summary, next-step suggestions, forecast risk signals, and lead scoring across the full data model. Included. | Kaia (conversation intelligence), Smart Account Plan, Deal Insights. Nearly all sold as separate add-on SKUs on top of the base platform fee. |
| Forecasting | Weighted forecasting with forecast categories, rep-level commits, manager roll-ups, submit-and-lock cadence, historical accuracy tracking. | Pipeline Forecast view with rep-level commits, manager roll-ups, deal risk flags from Kaia. Reads from the underlying CRM through sync. |
| Document and quote generation | Native Products module generates quotes and proposals, template library, renewal clock, approvals through Flows, e-sign via DocuSign or PandaDoc. | No native quoting or proposal generation. Customers use a dedicated CPQ or proposal tool. |
| Internal wiki | Strkr Docs ships a workspace-wide internal wiki for playbooks, battlecards, onboarding, and process documentation. Lives on the same tenant as the CRM. | Snippet library inside the sequence builder. No workspace-wide wiki. Teams run a separate tool for playbooks and search fractures. |