| Pricing basis | Flat per-seat line published on the pricing page, no edition reshuffles between contracts, no mid-term feature gating that moves a workflow to a higher plan. | Four tiers (Starter, Growth, Boost, Enterprise) with features that have moved between editions over time and a Zapier bill often required on top. |
| Native SMS and MMS | Included on every paid tier. Native two-way SMS and MMS, A2P 10DLC registration flow, consent capture, STOP handling, Do Not Contact enforcement across the platform. | SMS add-on with sender UX. Compliance surface (A2P 10DLC, consent audit trail, STOP enforcement) left largely to the customer to assemble. |
| Projects and delivery module | Full Projects module with epics, sprints, backlog, roadmap, releases, goals, custom issue types, per-project workflow automations, and settings per project. | Not included. Teams integrate ClickUp, Asana, Monday, Jira, or similar via Zapier or a native connector. |
| Marketing module | Native inbound nurture with lead scoring, UTM capture, campaign enrollment, email broadcasts, form submission with consent, and attribution against won revenue. | Email broadcasts and basic drip. No lead scoring across behavior and firmographics, no attribution reporting against won revenue. |
| Custom fields and objects | Custom fields and full custom objects with lookup relationships, custom layouts, workflow triggers against them, and reporting. No admin certification required. | Custom fields on standard objects. Custom objects are limited or unavailable depending on edition. |
| Workflow automation | Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay, approval blocks, and A/B tests on branches. | Workflow builder with triggers, delays, conditional branches, and action blocks. Simpler trigger set and no visual canvas comparable to Flows. |
| AI features | Strkr AI handles email draft assist, call summary, next-step suggestions, forecast risk signals, and lead scoring across the full data model inside the platform. | AI features limited to email generation and basic sentiment on higher tiers. No forecast-level or pipeline-level AI across the data model. |
| Integrations | Native first-party: Gmail, Outlook, Slack, Salesforce, DocuSign, PandaDoc, Zoom, Google Meet, Stripe, QuickBooks, HubSpot sync. API first with webhooks on every object. | A core set of native integrations plus a large Zapier-powered catalog. Clean public API. Many popular integrations require a Zapier subscription in practice. |
| Forecasting | Weighted forecasting with forecast categories (Commit, Best Case, Pipeline, Omitted), rep-level commits, manager roll-ups, submit-and-lock cadence, historical accuracy. | Pipeline value totals, expected revenue fields, and a basic forecast report. No forecast categories, no submit-and-lock workflow, no historical accuracy view. |
| Mobile parity | iOS and Android apps with pipeline, deals, contacts, activities, dialer, SMS, quick-add, and reports parity against the web experience. | Strong iOS and Android apps with dialer, inbox, pipeline updates, and SMS. Reporting and automations are read-mostly on mobile. |
| Document and quote generation | Native Products module generates quotes and proposals from a line-item catalog, template library, renewal clock, approvals through Flows, e-sign via DocuSign or PandaDoc. | No native quoting or proposal generation. Customers use a dedicated CPQ or proposal tool with its own subscription and admin surface. |