A G2 presence is a near-mandatory sales asset for B2B SaaS. The reviews are where buyers go to pressure-test the marketing narrative. The grid is where they build their shortlist.
A G2 review is a user-written evaluation of a B2B software product posted on G2.com, the largest B2B software review marketplace. Reviews cover product features, usability, support, and ROI. G2 verifies each reviewer through LinkedIn or email proof of employment, then aggregates reviews into category rankings and the G2 Grid. Buyers read reviews during research. Procurement often requires a minimum G2 score before adding a vendor to a shortlist.
Six things to understand about G2 reviews: what the review is, how G2 verifies reviewers, how the grid works, how buyers use the data, how vendors earn reviews, and the limits of relying on G2 alone.
A G2 review is a structured evaluation written by someone who uses the software. The form captures a star rating, written answers across pros, cons, problems solved, and ROI, plus demographic info (industry, company size, role). G2 is one of the three major B2B review platforms alongside Capterra and TrustRadius.
G2 verifies each reviewer by matching the submission to a LinkedIn profile or by checking a work email domain. Anonymous reviews are rejected. The verification is why buyers trust G2 more than public product pages. The downside is that reviewers skew toward LinkedIn users and English-speaking markets.
Each category has a Grid: a scatterplot of products ranked by satisfaction (user review scores) and market presence (reviews, mentions, employee count). The quadrants are Leaders, Contenders, High Performers, and Niche. Rankings refresh quarterly. The Grid is one of the first things buyers see when searching a category.
Buyers use G2 three ways. First, to build a shortlist from the Grid. Second, to pressure-test marketing claims against user complaints. Third, to spot red flags: patterns of complaints about support, pricing, or specific features. Enterprise buyers read 20 to 50 reviews before a demo.
Vendors earn reviews by asking happy customers. Common methods: post-win survey emails, in-product prompts after a success event, and G2-managed incentive programs (a gift card for a verified review, which G2 discloses on the review). The volume gap between a dozen reviews and a few hundred is the single biggest growth lever for most products.
G2 reviews skew toward recent customers (positive) and churned customers who felt strongly (positive or negative). Mid-use mid-opinion customers underreport. G2 is strong on satisfaction, weaker on long-term outcome. Use it as one input, not the whole evaluation.
G2 is the dominant B2B review platform. Understanding how reviews are collected, verified, and aggregated helps vendors read the signal and buyers trust the data.
The G2 review form asks for a star rating, pros, cons, problems the product solves, implementation experience, support rating, pricing fairness, and overall ROI. The structured format makes reviews comparable across vendors and lets G2 aggregate per-feature scores.
G2 verifies each reviewer. The default path is LinkedIn OAuth: the reviewer logs in with LinkedIn and G2 confirms employment at a company. Alternative is work email with domain validation. Reviews that fail verification are not published. Verified reviewers can edit later but cannot submit anonymously.
G2 maintains a taxonomy of B2B software categories (CRM, marketing automation, ATS, data warehouses). Each product sits in one or more categories, often several. The category selection affects the Grid ranking and which comparison tools surface the product. Vendors can request category additions.
The Grid is G2 flagship ranking visual. X-axis is satisfaction (aggregated review scores). Y-axis is market presence (review count, employee count, G2 traffic). The four quadrants are Leaders (high on both), Contenders (high presence, lower satisfaction), High Performers (high satisfaction, lower presence), and Niche. Rankings update quarterly.
G2 lets buyers compare up to four products side by side on per-feature satisfaction, pricing, implementation, support, and verified pros and cons. The comparison surfaces where competitors differ beyond marketing language. Vendors often appear in comparison tools against competitors they would prefer to avoid.
G2 awards badges each quarter: Leader, Momentum Leader, Easiest to Use, Best Support, High Performer, and others. Vendors earn badges by meeting review-count and satisfaction thresholds. Badges are used heavily in sales decks and marketing. Buyers increasingly discount badge claims because the thresholds are now well-known.
A smart buyer reads G2 reviews differently than a procurement team filtering on a scorecard. The signals below are what seasoned software evaluators pay attention to.
A product with 2,000 verified reviews is more reliable signal than a product with 20. Recency matters too: reviews from the last 12 months reflect the current product, not the product two major releases ago. Buyers filter the G2 page by date before reading.
A product with reviews mostly from end users may read differently than a product reviewed mostly by admins or executives. Buyers filter by role (end user, admin, executive) to see reviews from people in their position. Role mix sometimes exposes who the product is really built for.
One review complaining about pricing is noise. Twenty reviews complaining about the same specific feature (slow mobile, confusing permissions, lack of custom reports) is a pattern. Seasoned buyers scan the con section for repeated themes rather than reading reviews individually.
Support ratings on G2 are often more informative than feature ratings, because support is the surface a customer touches after the honeymoon ends. A product with four-star features and two-star support is a product with a long implementation and a short lifespan.
The G2 implementation question captures how painful onboarding was. Patterns of six-month implementation complaints predict exactly what the buyer will experience. Vendors that score well here often win sales because enterprise buyers remember the last tool that took a year to roll out.
Reviewers often cite specific ROI figures (dollars saved, hours reclaimed, deals won). Buyers use these numbers in their sales conversations: "Your other customers report X. Can you walk me through how we would hit that?" The question forces the vendor to connect features to outcomes.
G2 presence is earned, not bought. The vendors who grow their review count fastest run a small set of operational motions that scale. Four of the common ones are below.
The highest conversion review request is in-product, right after a success moment: closing a deal, hitting a usage milestone, completing onboarding. Email asks work too but convert at lower rates. The combination is the fastest path to review volume.
Review requests should link directly to the product G2 page with no intermediate login. Verifying via LinkedIn OAuth is faster than email. Any friction between "I want to leave a review" and "my review is submitted" reduces completion. Mature programs cut the flow to under three minutes.
G2 lets vendors reply publicly to reviews, especially negative ones. A thoughtful response ("We read your feedback on mobile parity. We shipped X in Q2 to address exactly this. Would love to catch up.") shows prospects the vendor engages with real feedback. Ignored negative reviews are a bigger red flag than the negative reviews themselves.
Sales decks that cite G2 reviews ("90 percent of users rate the ease of use five stars, per G2") close faster than decks that cite only internal metrics. The third-party verification is the point. Linking to the G2 page in a follow-up email gives the buyer an on-ramp to read more.
Strkr is a CRM, marketing, messaging, projects, and docs platform on one data model, with published pricing and a 14-day free trial. Starter at $29, Pro at $59, Scale at $119 per seat per month.
A G2 review is a user-written evaluation of a B2B software product posted on G2.com. Reviews cover features, usability, support, and ROI. G2 verifies each reviewer through LinkedIn or work email, then aggregates reviews into category rankings and the G2 Grid.
G2 verifies each reviewer through LinkedIn OAuth (confirming employment at the company) or a work email with domain validation. Anonymous reviews are rejected. The verification is why buyers trust G2 reviews more than un-vetted public reviews.
The G2 Grid is a quadrant chart that ranks products in a category by satisfaction (aggregated review scores) and market presence (review count, employee count, G2 traffic). The four quadrants are Leaders, Contenders, High Performers, and Niche. Grid rankings refresh quarterly.
By asking happy customers. Common methods: in-product prompts after a success event, post-win email surveys, and G2-managed incentive programs (where G2 discloses the incentive on the review). The gap between a dozen reviews and a few hundred is the single biggest growth lever for a vendor G2 presence.
Hard to game at scale because of verification. Single fake reviews are caught by LinkedIn or email checks. Mass fake programs would require matching fake employment records, which G2 audits for. Buyers who see a sudden spike in reviews followed by a dropoff should check the dates: patterns like that usually indicate a one-time promotion rather than organic sentiment.
G2 is the largest B2B review platform by volume and tends to lead on verification rigor. Capterra skews toward SMB and has higher review volume in some categories. TrustRadius focuses on long-form reviews with higher per-review word counts and is strong in enterprise categories. Mature programs maintain a presence on all three.
Yes, you can find Strkr on G2 in the CRM category. Reviews describe the all-in-one platform experience: CRM, marketing, messaging, projects, and docs in one data model. Published pricing, mobile parity, and the included features are usually the most-cited strengths. Visit g2.com and search for Strkr for the current review stream.
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