Best CRM for real estate in 2026: 8 options for agents, teams, and brokerages

Real estate CRM is one of the few vertical software categories where “general-purpose” and “industry-specific” tools genuinely diverge. A real estate agent runs a workflow a general CRM barely recognizes: IDX feeds and MLS data, buyer and seller drip campaigns on separate cadences, lead portals (Zillow, Realtor.com, Facebook forms) that each dump data in slightly different shapes, transaction management with 40-plus milestones from contract to close, and team commission splits that bend most forecast models. The eight CRMs below are ranked for how they handle those real jobs in 2026, not how pretty their dashboards look in a sales demo. Six of them are purpose-built for real estate; two are configurable general-purpose platforms that cover most of the same needs with less legacy weight. We did not force one shape on the list; the honest answer for most buyers depends on whether vertical specialization or modern flexibility matters more.

Our filter dropped CRMs that failed any of three tests. Any product without a documented IDX or MLS integration path was out, since real estate agents cannot work around that gap. Any product whose “drip campaigns” were really just scheduled emails without buyer-versus-seller logic was out, since the whole point of drips in real estate is behavior-based. Any product with a 90-day setup timeline was out, since agents who are not generating leads by day 30 switch tools before day 60. What remains is a mix of category-defining real estate CRMs, modern platforms with real traction, and one general-purpose option (Strkr) for teams who want to escape the legacy feel without losing the vertical-specific jobs.

Best CRM for real estate at a glance

CRM	Starting price	Best for	Free tier
Strkr	See strkr.io/pricing	Teams who want a modern general-purpose CRM with configurable real estate pipelines	14-day trial on every tier
Follow Up Boss	Grow around $69/user/mo	Teams who prioritize speed-to-lead and multi-source lead routing	14-day trial
kvCORE	Starting around $499/mo for teams	Brokerages who want an all-in-one CRM, IDX website, and marketing suite	Demo only
LionDesk	Starter around $25/user/mo	Solo agents and small teams who want video email and drip campaigns on a budget	30-day trial
Chime	Starter around $499/mo for teams	Teams who want AI lead qualification and IDX site in one stack	Demo only
Wise Agent	Flat around $49/mo per user	Agents who want transaction management and drip campaigns at a flat price	14-day trial
Top Producer	Starting around $60/user/mo	Experienced agents who want deep MLS integration and transaction coordination	Demo only
Realvolve	Pro around $94/user/mo	Agents who run on workflow-driven checklists and automation	14-day trial

Prices verified October 2026. See each vendor’s pricing page for current rates.

What makes a CRM “best for real estate” in 2026

Real estate CRM criteria have shifted since the end of the 2021 refi boom. Three years ago the dominant filter was lead capture volume; today the dominant filter is lead quality and nurture conversion over 12 to 24 months. Lead volume is cheaper than ever, and most teams have more leads than they can work. The CRMs that win in 2026 are the ones that help agents stay in front of a lead for the 6 to 18 months between first inquiry and transaction, not the ones that promise to double lead volume.

Three jobs tend to drive the real estate CRM purchase. The first is lead routing: when a lead comes in from Zillow at 2am, who gets it, and how fast. The second is nurture: the buyer who said “we’re looking in six months” needs 20 touches between now and then, and the agent cannot run those by hand. The third is transaction management: once a deal is under contract, 30 to 50 milestones have to happen on schedule, and dropped balls cost real money. A CRM that nails all three is a competitive advantage. A CRM that nails one and ignores two is a swap-outs waiting to happen.

Table stakes for real estate CRM in 2026 are a documented IDX or MLS integration (or a path to one through a partner like Showcase IDX or iHomeFinder), lead ingestion from Zillow Flex, Realtor.com, Facebook Lead Ads, and generic web forms, drip campaign builders with distinct buyer and seller tracks, task templates for transaction management, and a mobile app agents will actually open at the showing. Any CRM missing one of these is wrong-shaped for a serious real estate team no matter how modern it looks.

The 5 criteria we evaluated against

1. IDX and MLS integration quality

IDX feeds (Internet Data Exchange) and direct MLS integrations are how agent websites display live listings and how CRMs surface which properties a lead viewed. The depth of this integration determines whether an agent sees “Jane looked at 47 properties this week” or just “Jane visited the site.” Products with native IDX, Showcase IDX partnerships, or iHomeFinder integrations rank higher. Products that treat IDX as an afterthought rank lower regardless of other strengths.

2. Drip campaign depth

Real estate drip campaigns are not scheduled emails. They are behavior-triggered sequences that respond to buyer activity (property viewed, saved search updated, affordability profile changed) and seller milestones (listing age, price-reduction window, open-house schedule). CRMs with pre-built real estate drip libraries, visual builders, and behavioral triggers rank highest. CRMs with only time-based sequences rank lower.

3. Lead source coverage

Zillow Flex, Realtor.com, Homes.com, Facebook Lead Ads, Google Local Service Ads, and a dozen local lead portals all deliver leads in slightly different shapes. CRMs with native integrations across the top five portals rank highest. CRMs that require manual CSV uploads or paid middleware for lead ingestion rank lower.

4. Transaction management

Once a buyer and seller agree to terms, 30 to 50 milestones have to happen in 30 to 60 days: earnest money, inspection, appraisal, loan contingency, title, HOA documents, final walk-through, closing. CRMs with built-in transaction templates, task automation, and document checklists rank highest. CRMs that force agents to track transactions in a separate tool like Dotloop or SkySlope rank lower unless the integration is clean.

5. Team and commission tracking

Agent teams run commission splits (listing agent, buyer’s agent, team lead, referral partner, broker split). CRMs that handle multi-party splits natively, calculate net to agent after broker split, and roll up team production reports rank higher. CRMs that force spreadsheet workarounds rank lower, which matters more as teams grow past three agents.

Strkr: best for teams who want a modern general-purpose CRM with configurable real estate pipelines

Strkr is not a real estate-specific CRM. It is a modern general-purpose revenue platform with CRM, Projects, Marketing, and Messaging modules on one account. For a real estate team, that framing is either a benefit or a boundary depending on what the team values. The benefit is that Strkr feels like software built in 2026, with a clean interface, a flexible data model, and transparent per-seat pricing. The boundary is that Strkr does not ship with a pre-built IDX feed or a real-estate-specific drip library.

Where Strkr fits is for teams who want to escape the dated feel of legacy real estate CRMs without giving up the specific jobs those CRMs do. The custom-object model handles listings, buyers, and seller leads as distinct record types with their own fields. Pipelines are configurable per record type, so a buyer pipeline (prospect, pre-qual, showing, offer, under contract, closed) and a seller pipeline (prospect, listing appointment, listed, under contract, closed) run on separate stages but share the same CRM. The Flows engine handles drip-equivalent behavioral automation, including activity-triggered sequences and multi-step follow-ups. The Marketing module handles the email sends. Strkr AI runs inside the platform for lead triage, next-best-action suggestions, and pipeline review summaries without model-vendor lock-in on the customer side.

For IDX, Strkr relies on open-API integrations rather than native MLS access. Teams who already run Showcase IDX or iHomeFinder on their website can push listing views back into Strkr via webhook; teams who want a native MLS feed with the CRM should probably choose Follow Up Boss or kvCORE instead. The honest tradeoff is this: Strkr covers 80 to 90 percent of what a real estate team needs with a more modern feel, and the remaining 10 to 20 percent requires integration work that a competitive vertical CRM delivers out of the box.

Strkr wins when: your team values modern UX and flexible data models over vertical-specific feature depth. You already run your IDX website on a specialized provider and want the CRM to be modern. You want transparent per-seat pricing. You run a team that includes non-real-estate work (property management, investor relations, construction) that would benefit from a unified platform.

Strkr falls short when: you want an out-of-the-box real estate feature set with no configuration required. You need deep MLS integration native to the CRM. You rely on a specific real estate vendor ecosystem that Strkr does not yet participate in.

Real-world fit: a 12-agent brokerage in a secondary market that currently runs an older real estate CRM they describe as “feature-complete and painful to use.” The team wants modern feel, custom buyer and seller pipelines, Flows for behavioral automation, and the Marketing module for seller newsletters. The 2-week switch is paired with a Showcase IDX plug-in on the brokerage website. See the Strkr pricing page for current rates.

Follow Up Boss: best for teams who prioritize speed-to-lead

Follow Up Boss has become the modern default for real estate teams who care about speed-to-lead above everything else. The Grow tier at around $69 per user per month includes smart lead routing, action plans (drip-equivalent campaigns), native integrations with every major lead portal, and a strong mobile app. The product’s internal culture is organized around a single metric: minutes from lead creation to first agent contact.

What Follow Up Boss does better than most competitors is the ingestion layer. Native integrations with Zillow Flex, Realtor.com, Homes.com, Ylopo, BoomTown, Facebook Lead Ads, and a long tail of smaller portals mean leads land in the CRM with their source attributed and their behavioral history (if available) attached. Round-robin routing, pond-based team structures, and configurable response-time rules push the lead to the right agent within minutes. The mobile app’s call logging and text messaging are first-class citizens. The limitation is that Follow Up Boss is laser-focused on lead-to-contract; transaction management after contract is handled by Dotloop or SkySlope through integration rather than natively.

Follow Up Boss wins when: your team ingests leads from three or more sources and routing speed matters. You want a mature product with a strong real estate reputation. You already use Dotloop or similar for transaction management and want the CRM to focus on nurture.

Follow Up Boss falls short when: you want native transaction management inside the CRM. You want IDX hosting bundled with the CRM. You run a solo-agent business where the $69 per seat starts to feel heavy.

Real-world fit: a 20-agent team that pulls 400 leads a month from Zillow Flex and Facebook Lead Ads. Follow Up Boss routes each lead to an agent in under three minutes, action plans run the nurture sequence, and the mobile app lets the agent call back from a parking lot.

kvCORE: best for brokerages who want an all-in-one CRM, IDX website, and marketing suite

kvCORE from Inside Real Estate is one of the two true all-in-one platforms on this list (Chime is the other). Pricing starts around $499 per month for small teams and scales up by seat and feature. The platform includes an IDX website, a CRM with behavioral triggers, SMS and email marketing, landing pages, PPC lead gen support, and an AI assistant that handles initial lead qualification.

The strength of kvCORE is the unified data layer. When a lead touches the IDX website, the CRM sees the behavior in real time, and the AI assistant can trigger a text message within seconds. For brokerages running centralized lead-gen with 20 to 200 agents, this unified stack is often the shortest path to a functional operation. The limitation is cost and lock-in. Replacing kvCORE later means replacing the website, the CRM, and the marketing suite at the same time, which is a bigger project than a CRM-only swap.

kvCORE wins when: you are a brokerage or large team that wants an all-in-one stack. You have a dedicated staff member or administrator who can run the platform. You value having IDX, CRM, and marketing on one vendor.

kvCORE falls short when: you are a small team or solo agent (pricing starts at team scale). You already have a strong IDX provider and only need the CRM. You want transparent per-seat pricing without a sales-call-first conversation.

Real-world fit: a 40-agent brokerage opening in a new market that wants a single platform for website, CRM, and marketing from day one. kvCORE collapses what would otherwise be four or five separate vendor contracts into one bill and one implementation.

LionDesk: best for solo agents and small teams on a budget

LionDesk remains one of the most affordable real estate CRMs with real feature depth. The Starter tier starts around $25 per user per month and includes contact management, basic drip campaigns, video email, text messaging, and transaction templates. The 30-day free trial is generous and gives agents time to test real workflows.

LionDesk’s wedge is video email. Agents who use short, personalized video messages for prospect follow-up often see dramatically higher response rates than text-only emails, and LionDesk made video email a core feature long before competitors caught up. The CRM also handles drip campaigns, texting, and basic transaction management at a price point that solo agents and small teams can afford. The limitation is modernity. LionDesk’s interface is functional but older-feeling than Follow Up Boss or Strkr, and the mobile app is competent but not category-leading.

LionDesk wins when: you are a solo agent or small team on a tight budget. You value video email as a core workflow. You want transaction templates included at the entry tier.

LionDesk falls short when: you need advanced lead routing, team commission tracking, or a modern interface. You want deep IDX integration (LionDesk relies on partner integrations rather than native).

Real-world fit: a solo agent in a mid-market who closes 25 to 30 transactions a year. LionDesk at $25 per month covers CRM, drips, video email, and basic transaction management without the agent needing a $500-per-month platform.

Chime: best for teams who want AI lead qualification

Chime is the other all-in-one platform on this list. Pricing starts around $499 per month at team scale and scales by seat. The platform includes IDX website, CRM, SMS and email marketing, and an AI assistant that handles initial lead qualification by text. The AI qualifier is Chime’s differentiator; it responds to new leads in under 60 seconds, asks qualifying questions, and only hands warm leads to agents.

For teams generating high volumes of low-quality leads (which describes most teams running paid Facebook or Google real estate ads), the AI qualifier handles the triage that would otherwise consume hours of agent time per week. The CRM, drip campaigns, and transaction tools are competitive if not category-leading. The limitation is similar to kvCORE: all-in-one is both a strength and a lock-in risk, and the price point rules out solo agents.

Chime wins when: your team runs paid lead-gen and needs AI qualification to filter noise. You want an all-in-one stack with IDX website included. You have the team scale to justify a $499-plus monthly starting price.

Chime falls short when: you are a solo agent. You already have an IDX provider and only want the CRM. You want transparent per-seat pricing without a sales conversation first.

Real-world fit: a 25-agent team that spends $8,000 per month on Facebook ads and gets 600 raw leads back. Chime’s AI qualifier filters those to about 180 agent-worthy conversations, which is the level the team can actually work. The $499 monthly fee pays for itself inside the first week.

Wise Agent: best for agents who want flat-price transaction management

Wise Agent is the quiet veteran of the real estate CRM category. Pricing is flat at around $49 per month per user, which is unusually transparent for a vertical CRM, and the feature set covers contact management, drip campaigns, transaction coordination, text messaging, team collaboration, and marketing tools. The 14-day free trial gives agents time to test the full product.

Wise Agent’s wedge is transaction management at a reasonable price point. Where many real estate CRMs require a separate Dotloop or SkySlope subscription for transaction tracking, Wise Agent includes it in the base price. Templates for buyer transactions and seller listings handle the 30-plus milestones of a typical closing without an external tool. The limitation is depth: solo and small-team workflows are handled well; larger brokerages often outgrow Wise Agent to kvCORE or Follow Up Boss within two to three years.

Wise Agent wins when: you want transaction management included in the CRM at a flat price. You are a solo agent or small team valuing cost transparency. You want 14 years of real estate product history behind the vendor.

Wise Agent falls short when: you need advanced lead routing or AI qualification. You are a brokerage with 20-plus agents that outgrows the single-tier pricing. You want a modern-feeling interface.

Real-world fit: a two-agent team that closes 60 transactions a year combined. Wise Agent at $98 per month covers CRM, drips, and transaction management, replacing what would otherwise be two to three separate tools.

Top Producer: best for experienced agents who want deep MLS integration

Top Producer has been in the real estate CRM category since 1982, which is longer than most agents using it have been in real estate. Pricing starts around $60 per user per month on current plans. The product has gone through several ownership changes and a modernization project in recent years that updated the interface and the mobile app without stripping out the legacy depth.

Top Producer’s strength is MLS integration depth. Agents who want to pull MLS data directly into the CRM, run saved searches that update automatically, and tie property views to specific buyer profiles get a feature set here that newer products take years to match. The CRM also includes drip campaigns, transaction management (through the TopMarketer and FiveStreet add-ons), and strong email tracking. The limitation is that Top Producer still feels like a product with 40 years of history, and newer agents coming from Follow Up Boss or Chime often find it dense.

Top Producer wins when: you are an experienced agent who values deep MLS integration. You run a buyer-heavy business and want property views tied to CRM records. You tolerate a denser interface in exchange for feature depth.

Top Producer falls short when: you are a new agent who wants a modern interface out of the box. You run a lead-gen-heavy business where routing speed matters more than MLS depth. You want transparent per-seat pricing without add-on complexity.

Real-world fit: a 15-year veteran agent in a buyer-heavy market who closes 80 transactions a year. Top Producer handles the MLS depth, buyer-matching, and transaction management the agent built their business on, and the modernization project has closed the interface gap enough to keep them.

Realvolve: best for agents who run on workflow-driven checklists

Realvolve differentiates by making workflow automation the central feature of the CRM, not an add-on. The Pro tier at around $94 per user per month includes contact management, drip campaigns, and a visual workflow builder with hundreds of pre-built real estate automation templates. The 14-day free trial gives agents time to test the automations with real data.

What Realvolve does better than most competitors is the workflow depth. Buyer onboarding, seller listing prep, transaction coordination, past-client nurture, and referral follow-up all run as configurable, visual workflows that trigger on specific events (new contact added, listing status changed, transaction milestone reached). For an agent who thinks about their business in terms of checklists and systems, Realvolve is a natural fit. The limitation is that Realvolve is less mature on lead ingestion than Follow Up Boss and less mature on IDX than kvCORE, so it is often paired with specialized tools for those jobs.

Realvolve wins when: your business runs on repeatable workflows and checklists. You want the deepest automation in the real estate CRM category. You already have lead sources and IDX handled elsewhere and want the CRM to be the automation layer.

Realvolve falls short when: you need native lead ingestion from a dozen portals. You want IDX bundled with the CRM. You are a new agent without defined workflows yet (the product’s strength only shows up when you have patterns to codify).

Real-world fit: an eight-agent team led by a systems-first broker who maps every repeatable task into an automation. Realvolve’s workflow engine runs the whole business as a set of configurable playbooks, and the team’s per-agent production is noticeably higher than regional benchmarks.

Hidden costs real estate CRM buyers miss

Real estate CRM sticker prices often hide material cost categories that only show up at renewal or scale. Here are the ones most comparisons skip.

IDX website costs. Many real estate CRMs do not include an IDX website. The all-in-ones (kvCORE, Chime) do; most others integrate with third-party IDX providers like Showcase IDX, iHomeFinder, or IDX Broker. A separate IDX subscription runs $50 to $300 per month depending on provider and feature depth. Teams who budget for the CRM but forget the IDX side get surprised in month two.

MLS data licensing. Some CRM and IDX integrations require a separate MLS data licensing fee, paid to the local MLS board. Fees vary widely by board and are often $25 to $150 per month per agent. Experienced agents know this cost; newer agents often miss it.

Lead portal costs. Zillow Flex is not free. Realtor.com Connections Plus is not free. A team buying leads from both portals plus Facebook ads often spends $3,000 to $15,000 per month on lead-gen before the first CRM dollar. The CRM is the inexpensive layer in this stack, which is important context when comparing per-seat CRM pricing.

Transaction management add-ons. CRMs that do not include native transaction management (Follow Up Boss is the main example) rely on Dotloop ($29 per month per agent) or SkySlope ($60-plus per month per agent) for the post-contract workflow. Teams who budget only the CRM miss this line item.

Dialer and texting costs. Real estate workflows often include high-volume texting and some outbound calling. CRMs with native dialers (Chime, kvCORE) include calling in the base price; CRMs without one add a Mojo, PhoneBurner, or similar at $40 to $150 per seat per month. SMS pricing on real estate CRMs varies widely; some include 500 texts per month, others charge per message.

Admin and onboarding time. The all-in-ones (kvCORE, Chime) typically require 20 to 60 hours of setup time per team to configure IDX, website pages, drip campaigns, lead routing, and transaction templates. The vendor usually offers paid onboarding packages for an additional $500 to $5,000. Modern general-purpose CRMs (Strkr) typically set up in 10 to 20 hours but require more upfront thought on what to configure since nothing is pre-built for real estate.

Renewal step-ups. Several vendors run introductory pricing for year one and step up at renewal. Follow Up Boss, kvCORE, and Chime all have historical patterns of renewal increases. Lock in year-two pricing in writing before signing.

The honest math: a real estate CRM with a $69 per seat sticker often ends up costing $180 to $300 per seat per month fully loaded over 24 months once IDX, transaction tools, MLS fees, and lead-gen are counted. The CRM is a small line in a bigger stack; buy the fully loaded number, not the sticker.

How to actually test a real estate CRM in a trial

Most agent teams run a CRM trial wrong. They log in, click around, agree it looks nice, and sign a 12-month deal. Then they discover the gaps in month four when 400 Zillow leads have been dumped into a sequence that is quietly not firing. Here is a five-step playbook that cuts the probability of a bad pick.

Step 1. Import your real contact database. Export your current contacts, past clients, and active leads from your current CRM or spreadsheet. Import the full set on day one of the trial. Half the problems with a tool only show up at real data volume.

Step 2. Wire up one real lead source end-to-end. Pick your highest-volume lead source (usually Zillow Flex or Facebook Lead Ads) and connect it to the trial. Send 10 real leads through the integration. Note how fast they land, how they are attributed, and whether the first automation fires.

Step 3. Run one real drip campaign. Pick an actual drip you run today (buyer nurture, past-client monthly, seller listing-age). Build it in the trial and schedule it against five real contacts. Watch the first three days of emails fire. Note any formatting issues, missed personalization, or broken links.

Step 4. Test the mobile app at a showing. Take the trial to an actual property showing. Log the showing, add notes, update the contact, and send a follow-up text, all from the mobile app. If any of those four actions is painful on mobile, the agents who do this 20 times a week will revolt.

Step 5. Calculate the 24-month fully loaded cost. Multiply seats by seat cost, add IDX subscription, add transaction management, add MLS fees, add dialer or texting costs, add onboarding, add estimated admin hours. Compare that number across your top two picks. The lower fully loaded number wins ties.

A real estate CRM trial run this way takes about ten hours over three weeks. That investment up front saves 300 hours of switching cost 18 months later.

Frequently asked questions

What CRM do most real estate agents use?

Follow Up Boss has become the modern default for serious real estate teams, with kvCORE dominant among brokerages that want an all-in-one. Top Producer still has strong share among 15-plus-year veteran agents. LionDesk and Wise Agent are common among solo agents and small teams. Chime has grown fast among teams running paid lead-gen. For teams wanting a modern general-purpose CRM instead of a vertical one, Strkr is the newer entrant.

Does Zillow have a CRM?

Zillow does not sell a standalone CRM as a product. Zillow Flex (the paid lead-sharing program) integrates natively with Follow Up Boss, kvCORE, Chime, and most other major real estate CRMs. Zillow Premier Agent accounts include a basic contact manager within the Zillow platform, but experienced agents treat it as a lead source, not a CRM, and route the leads to a dedicated CRM for nurture and transaction management.

What is the best real estate CRM for a solo agent?

For a solo agent on a tight budget, LionDesk at $25 per month and Wise Agent at $49 per month are the two most common picks, with the choice usually coming down to whether video email (LionDesk) or transaction management (Wise Agent) matters more. For a solo agent willing to spend more for modern UX, Strkr delivers a configurable platform at per-seat pricing. For a solo agent primarily working referrals and past clients without heavy portal lead-gen, a general-purpose CRM like HubSpot CRM Free can cover the job at zero cost.

Can a general-purpose CRM like Strkr or HubSpot work for real estate?

Yes, with configuration. A general-purpose CRM with a flexible data model, custom pipelines, and workflow automation covers 80 to 90 percent of real estate CRM needs. The gaps are usually native MLS integration and the pre-built real estate drip libraries that vertical CRMs include out of the box. Teams who already have an IDX website and are willing to build drip libraries themselves often get a more modern experience from a general-purpose CRM than from a legacy vertical one.

How much does a real estate CRM cost?

Per-seat CRM pricing ranges from $25 per month (LionDesk) to $94 per month (Realvolve Pro) for standalone products. All-in-one platforms (kvCORE, Chime) start around $499 per month at team scale. Fully loaded 24-month costs including IDX, transaction tools, MLS fees, and lead-gen typically run $180 to $400 per agent per month. The CRM itself is a smaller line than most buyers expect; the stack around it is where the real cost sits.

What CRM is best for a new real estate agent?

For a new agent with limited budget and a learning curve already stretched thin by license requirements, deal mechanics, and lead-gen, a simple and affordable CRM is better than a feature-rich one. LionDesk at $25 per month or Wise Agent at $49 per month are both reasonable starting points. New agents should avoid all-in-one platforms (kvCORE, Chime) until they have the lead volume to justify the price, and should avoid highly configurable general-purpose CRMs until they understand their own workflow well enough to shape the tool.

How to pick the right real estate CRM

The right real estate CRM is the one whose default behavior matches your team’s actual workflow and whose fully loaded cost works at your real production level. For a brokerage wanting one unified stack with IDX, CRM, and marketing, kvCORE or Chime are the strongest answers. For a team prioritizing speed-to-lead across many lead sources, Follow Up Boss is the modern default. For solo agents on a budget, LionDesk or Wise Agent cover the core jobs at a transparent price. For agents who run on workflow checklists, Realvolve builds the whole business as automation. For veteran agents who value MLS depth, Top Producer still earns its place after 40 years.

For teams who want a modern general-purpose CRM with configurable real estate pipelines, open-API integration freedom, and transparent per-seat pricing, Strkr is purpose-built for that shape. The honest positioning: Strkr is not a vertical real estate CRM, but the custom-object model plus Flows automation replicates most of what a vertical CRM delivers, with a more modern feel and a platform that extends beyond CRM into Projects, Marketing, and Messaging on one account. See the Strkr pricing page for current rates on each tier.

Prices verified October 2026. Vendor pricing changes often; confirm current rates on each vendor’s pricing page before signing up or renewing.