| Primary data model | Deal-first with Org and Person objects. Shallow but focused. Products, Leads bolt on. | Item-on-board. Any object is an item with columns. Flexible, no primary noun. |
| Pipeline UX | Pipeline board is the home screen. Column-per-stage, drag-and-drop, stage math in header. | Kanban is one of many views. Flexible but slower than a dedicated pipeline tool. |
| Forecast | Weighted pipeline by stage probability, close-date rollup, segment filters. No submit-lock. | Formula column plus number widget. Build-your-own math, no stage-probability primitive. |
| Cross-functional work | Lightweight Projects bolt-on. Not a real post-sales or project tool. | Native. Boards hold onboarding, renewals, launches, hiring. Dashboards aggregate. |
| View types | Pipeline, list, detail. Timeline is a basic view, no Gantt. | Kanban, timeline, Gantt, calendar, form, map, chart. Same data, many views. |
| Reporting | Sales Insights: velocity, conversion, win rate, loss reason, forecast rollup. Sales-only. | Dashboard widgets aggregate across boards. Generic math, no sales-math primitives. |
| Automation | Workflow automations with sales triggers. Required fields block stage moves. | Recipe-based automations across boards. Nudge, not block. Action count metered. |
| Marketing automation | Campaigns add-on at ~$13/seat. Light drip and segment. Not a full MA tool. | No native marketing automation. Marketer add-on module is form-and-sequence, shallow. |
| Project management | Projects add-on at ~$8/seat. Light task tracker, not a real PM tool. | Native (shares account with Monday Work Management). Real PM primitive. |
| Base price per seat | Essential ~$14, Professional ~$49, Power ~$64, Enterprise ~$99. | Basic ~$12, Standard ~$17, Pro ~$28, Enterprise call. Three-seat minimum. |
| Real-world cost per rep | $60 to $90/seat after Professional plus LeadBooster plus Campaigns plus Projects. | $35 to $60/seat after Pro plus action overage and integration limits. |
| Admin surface | Sales-focused settings panel. Pipelines, stages, fields, products, automations. | Board-level config, per-column settings, workspace templates. Flexible, drift-prone. |
| Field-level permissions | Role-based visibility on fields in Professional and up. | Board and item-level permissions. Column-level in Enterprise only. |
| Ideal buyer | Outbound AE pod of 3 to 25 reps running a focused B2B sales motion. | Cross-functional revenue team that also runs onboarding, renewals, and project work. |