Feature · AMP Process Automation

Process automation for marketing teams that outgrew the point-and-click builder.

Marketing operations teams running on an automated marketing platform usually hit a wall around year two. The point-and-click campaign builder covers the first dozen flows. The next hundred flows cover edge cases: cross-system handoffs, non-standard qualification rules, attribution reconciliation, event-driven nurture, approval workflows for high-touch segments. Strkr runs process automation for marketing operations with typed data, approval gates, and a flat seat price so the ops team ships the hundredth flow without a budget conversation.

Start free trial See pricing
The marketing ops flows that break first

Seven process automation jobs the AMP builder cannot cover.

Every automated marketing platform ships with a flow builder that covers the common campaigns. The flows that break first are the ones that cross system boundaries, carry conditional logic, or require approval. The seven jobs below separate the campaigns the AMP builder handles from the processes marketing ops actually runs. The common failure where marketing ops bolts a Zapier zap onto the AMP and inherits two sets of credentials to maintain gets avoided by running the process natively on Strkr.

Cross-system qualification

Lead score read from product usage.

A lead qualifies on marketing signals (campaign engagement, intent) plus product signals (free-tier usage, feature activation). The AMP builder reads marketing data; it does not read product data. Strkr flows read both, run the typed qualification, and route the qualified lead to sales with the signals cited.

Non-standard nurture

Branch on account tier and segment.

Enterprise prospects go into a high-touch nurture with named account ownership. Mid-market goes into standard nurture. SMB goes into product-led self-serve. The AMP builder can approximate this with multiple campaigns, but the maintenance cost of 40 branched campaigns is painful. Strkr runs the branching as a single flow with inspectable state.

Attribution reconciliation

Multi-touch attribution across systems.

Multi-touch attribution across the AMP, the CRM, the ad platforms, and the product analytics requires reading from all four and reconciling. The AMP cannot do this alone. Strkr runs a nightly reconciliation flow that reads every system, applies the attribution model, and writes the credit back to the AMP and CRM for the reporting layer.

Event-driven nurture

Product events trigger marketing touches.

A product event (crossed usage threshold, invited a teammate, enabled a feature) should trigger a marketing touch. The AMP cannot subscribe to product events directly. Strkr flows catch the product webhook, enrich with marketing data, and fire the AMP touch via API. The product-marketing handoff lands without a human in the middle.

Approval workflows

Named account approval before send.

For named accounts, marketing touches need approval from the account owner. The AMP cannot route approvals. Strkr flows surface the approval card on the account owner home with the proposed touch, the context, and the receipts. The owner approves, edits, or redirects. The common failure where a mass-send touches a named account the owner wanted to protect does not happen.

Hygiene and dedupe

Email, phone, custom key reconciliation.

Marketing hygiene (dedupe on email, phone, custom key; stale enrichment refresh; unsubscribe reconciliation across systems) runs on a schedule. The AMP covers its own hygiene; it does not reconcile with the CRM, the webinar platform, and the ad platform. Strkr runs the cross-system reconciliation as a scheduled flow.

Audit on every send

Compliance for CAN-SPAM and GDPR.

CAN-SPAM, CASL, and GDPR all require audit trail on marketing sends: who consented, who unsubscribed, when, through which flow. The AMP keeps its own log; the cross-system picture usually does not exist. Strkr audit log holds the full chain across every system the marketing process touches.

How Strkr runs marketing process automation

The platform surface marketing ops actually uses.

A visual flow canvas with reasoning nodes, typed tool calls to the AMP and the CRM and the ad platforms, approval gates, and record writes. Marketing ops leads build the flows themselves. The common failure where marketing automation becomes a developer backlog does not happen because the canvas is drag-and-drop with typed inputs and outputs.

AMP connector

HubSpot Marketing Hub, Marketo, Pardot via API.

Strkr connectors cover HubSpot Marketing Hub (native), Marketo (open API), Pardot (open API with v5 support for Salesforce Marketing Cloud Account Engagement). Each connector surfaces the AMP object graph with typed field mapping. The flow writes to the AMP without manual payload construction.

CRM connector

HubSpot CRM, Salesforce, Strkr native.

The CRM connectors cover HubSpot CRM (native), Salesforce (open API with Connected App), and the Strkr native CRM. Flows read lead and account data from the CRM and write qualified leads back to the CRM with the full enrichment context attached.

Ad platform connector

Google Ads, Meta, LinkedIn Audiences.

Ad platform connectors cover Google Ads (Customer Match), Meta (CAPI, Lead Ads), and LinkedIn (Matched Audiences). Flows push audience segments to the ad platforms and pull conversion events back for attribution. The common failure where audiences drift between the CRM and the ad platforms gets closed off at the connector layer.

Product analytics

Mixpanel, Amplitude, Segment via API.

Product analytics connectors cover the common vendors. Flows read product events for event-driven nurture and write marketing attribution back for the product analytics attribution surface. The marketing team and the product team stop arguing about whose number is right because the reconciliation is one flow.

Webinar and event

Zoom, GoToWebinar, Hopin.

Webinar and event connectors read registration and attendance events and write back to the CRM with the engagement signal attached. The common failure where webinar registration data lands in a spreadsheet that nobody uploads to the AMP for three weeks gets closed off at the connector.

Scheduled flow

Nightly reconciliation and hygiene.

Scheduled flows run on cron (nightly, weekly, monthly) for reconciliation, hygiene, and attribution runs. The common failure where "the nightly reconciliation lives in a cron script on a laptop" gets closed off because the schedule, the flow, and the audit trail are on the platform.

What AI brings to the process

Six places Strkr AI accelerates marketing ops.

Marketing process automation runs cleanly without AI. AI accelerates the processes where the hard part is reasoning (should this lead qualify given these signals), drafting (write the follow-up to this specific prospect in the account owner voice), or classifying (what topic is this inbound asking about). The AI shows up on specific nodes in the flow, not as a chat window bolted on the side.

Qualification reasoning

Score with cited drivers.

The reasoning node that qualifies a lead reads the typed data (campaign engagement, product usage, firmographic match, intent signals) and returns a score with the top five drivers cited. The marketing ops lead reviews the drivers on the record. The common failure where a scoring tool returns a number nobody trusts gets closed off because the number comes with receipts.

Draft personalization

Account-owner-voice follow-ups.

For high-touch sends, the drafter learns the account owner voice from the sent-mail history and writes the follow-up matching the voice. The account owner edits and sends. The common failure where every "personalized" marketing email reads like a template with the first-name slot filled gets avoided because the drafter runs on real voice data.

Topic classification

Route inbound by what they are asking.

Inbound (contact-us form, chat message, inbound email) classifies on topic through the reasoning node and routes to the correct team: product, sales, support, partnerships. The common failure where product-partnership inbound sits in the sales queue for a week before someone realizes it belongs elsewhere gets closed off at the classification step.

Attribution model

Multi-touch with reasoning on fit.

The attribution reasoning layer runs over the raw touch data and applies the configured attribution model (first-touch, last-touch, linear, position-based, data-driven). The marketing ops lead configures the model; the AI runs the computation and surfaces the breakdown. The reporting layer reads the output.

Hygiene heuristics

Dedupe candidates reviewed quickly.

Hygiene flows surface dedupe candidates with the reasoning node explaining why the records are candidates ("same email domain, matching company name within edit distance 2, same billing city"). The marketing ops lead reviews a sample and approves. Hygiene that would take days of CSV review happens in an hour.

Prompt versioning

Every change tracked.

Every reasoning run stores the exact prompt, model version, temperature, and tool list. A regression lands on a diff view, not a mystery. The marketing ops lead can roll back a agent without rolling back the whole platform. The common failure where "the lead scoring changed last Tuesday and nobody knows why" gets avoided.

Pricing, compliance, and the exit path

Flat seats, CAN-SPAM, GDPR, portability.

Marketing process automation lives at the intersection of marketing operations, data engineering, and compliance. The platform has to carry the compliance posture (CAN-SPAM, GDPR, CCPA, CASL) and the data portability on top of the pricing shape. Strkr covers all three without upselling tiers for the compliance posture or the portability.

Flat per seat

$50 per seat covers the full stack.

Strkr is $50 per seat per month flat. Every connector, every AI capability, the full audit log, and the scheduled flow infrastructure ship on every seat. The common failure where marketing ops hits a per-connector surcharge after wiring six integrations in a quarter gets avoided.

CAN-SPAM and CASL

Audit trail satisfies the regulator.

CAN-SPAM and CASL both require unsubscribe honoring and audit trail on marketing sends. The Strkr audit log holds the consent record, the send record, the unsubscribe record, and the suppression state at the time of send. A compliance query is a filter on the audit page.

GDPR and CCPA

Right-to-access and right-to-delete.

GDPR right-to-access and right-to-delete requests route through the admin surface. CCPA posture is equivalent. The admin runs the request in a one-page action, Strkr compiles the data across every system the marketing process touched, and the audit log carries the request fulfillment. The common failure where a privacy request takes six weeks of engineering time gets closed off.

Data residency

US, EU, APAC per tenant.

Data residency is configurable per tenant. US tenants with marketing data stay in US data centers. EU tenants under GDPR stay in EU data centers. APAC tenants stay in APAC. The common failure where "the marketing data processes in a region that violates our contract" gets closed off at the model routing boundary.

Open API

Every record, every flow run.

The open REST and GraphQL API covers every record, every flow run, every audit entry. If the marketing ops team eventually migrates the orchestration layer, the data moves. The common failure where "the marketing automation vendor locks us in" gets avoided because the exit cost is measurable in script-writing hours.

No per-touch surcharge

High-volume processes do not meter.

The common failure where "scaled marketing processes" sit behind a per-touch meter gets closed off because Strkr absorbs the processing cost inside the seat price. A nightly attribution reconciliation that processes 500,000 touches a month costs the same as one that processes 500.

Process automation for marketing ops teams that outgrew the AMP builder.

Strkr runs marketing process automation with typed data, AMP connectors, CRM connectors, ad platform connectors, product analytics connectors, approval gates, and audit trail. Flat $50 per seat with no per-touch surcharge and no connector tier.

Start free See pricing
Common questions

What buyers ask about this feature.

What is marketing process automation and how is it different from an AMP campaign builder?

A campaign builder on an automated marketing platform ships the common campaigns (welcome series, event follow-up, re-engagement) with a point-and-click surface. Marketing process automation covers the flows that cross system boundaries, carry conditional logic, or require approval: cross-system qualification, event-driven nurture, attribution reconciliation, named-account approval workflows, cross-system hygiene. The campaign builder covers the first dozen flows; marketing process automation covers the next hundred. Strkr runs the process automation while the AMP keeps running the campaigns.

Which marketing platforms does Strkr connect to?

Strkr connectors cover HubSpot Marketing Hub (native), Marketo (open API), Pardot (open API with v5 support for Salesforce Marketing Cloud Account Engagement), and the common supporting systems: HubSpot CRM, Salesforce, Google Ads, Meta (CAPI, Lead Ads), LinkedIn (Matched Audiences), Mixpanel, Amplitude, Segment, Zoom, GoToWebinar, Hopin, and the full HTTP toolbox for anything else. Each connector surfaces the typed object graph with field mapping that respects the destination schema. Native connectors are on the roadmap for the most-requested marketing automation vendors.

How does Strkr handle attribution reconciliation across systems?

A scheduled Strkr flow runs nightly: reads touches from the AMP, the ad platforms, the webinar platform, and the product analytics; applies the configured attribution model (first-touch, last-touch, linear, position-based, data-driven); and writes the attribution credit back to the AMP and the CRM for the reporting layer. The marketing ops lead configures the model through the admin UI; the AI reasoning layer runs the computation and surfaces the driver breakdown. The marketing team and the product team stop arguing about whose number is right because the reconciliation is one flow with one audit trail.

How does Strkr handle CAN-SPAM, GDPR, and CCPA?

The audit log holds the consent record, the send record, the unsubscribe record, and the suppression state at the time of every send. CAN-SPAM and CASL compliance queries are filters on the audit page. GDPR right-to-access and right-to-delete requests route through the admin surface; the admin runs the request in a one-page action, Strkr compiles the data across every system the marketing process touched, and the audit log carries the fulfillment. CCPA posture is equivalent. Data residency is configurable per tenant (US, EU, APAC).

Can marketing ops leads build the flows themselves?

Yes. The flow canvas is drag-and-drop with typed inputs and outputs on every node. A marketing ops lead who has shipped a HubSpot workflow or a Marketo smart campaign can ship a Strkr process flow. Developers can drop into TypeScript nodes when the use case needs custom logic, but the no-code path covers the full stack of connectors, reasoning nodes, approval gates, and record writes. The common failure where marketing automation becomes a developer backlog gets avoided because the ops lead ships without filing a ticket.

Does marketing process automation ship with a per-touch meter?

No. Strkr is $50 per seat flat with no per-touch meter, no per-API-call meter, and no per-connector surcharge. A nightly attribution reconciliation that processes 500,000 touches a month costs the same as one that processes 500. The common failure where "scaled marketing processes" sit behind a per-touch meter and the finance team ends up pressuring marketing to run fewer attribution passes does not happen. The seat price on the pricing page is the full price for the marketing process automation capability.

Related features

Pair this with...

Marketing Automation Marketing Automation Platforms Marketing Automation Workflow AI Marketing Automation CRM Marketing Automation B2B Marketing Automation Email Marketing Automation AI Workflow Automation

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.

Start free trial See pricing