B2B sales outreach that runs on your CRM, not next to it.
Multichannel cadences across email, phone, LinkedIn tasks, and SMS; Strkr AI drafts the first-pass copy against the real account row; deliverability guardrails run on every send; and reporting rolls into the same forecast the CRO signs. Every tier, open API, no per-send surcharge.
Eight jobs a sales engagement platform owes the SDR team.
The B2B outreach category has been drifting for a decade. Vendor marketing promises AI SDRs, hyper-personalization at infinite scale, and seventy-step cadences that print pipeline. The honest list of what a real SDR actually needs on a Tuesday morning is shorter, less exciting, and significantly more useful. Strkr Cadence ships the eight jobs below as native primitives on the sales engagement surface. Nothing on this list requires a second subscription, a credit meter, or an admin filing a procurement ticket to turn on an advanced feature.
Multichannel steps
Email, phone, LinkedIn, SMS on one timeline.
A cadence is one timeline with mixed step types. Email send, manual phone task, LinkedIn connect, LinkedIn message, SMS (where consent and jurisdiction allow), and generic manual task. The SDR works one queue in one surface and never pivots across four browser tabs to walk the day. The step history on the contact row carries the full timeline for the handoff to the AE.
Strkr AI drafting
First-pass copy against the real account row.
The Draft node reads the account, the contact, the open opportunity, and the brand voice settings. The first-pass email is a workable 80 percent draft, not a Mad Libs merge. An SDR running 60 personalized sends a day gains back the two to three hours that used to go into the copy block and spends it on the phone instead.
Deliverability guardrails
Warmup, throttles, and daily caps per inbox.
Each sending inbox has its own warmup curve, hourly throttle, and daily cap. The sending engine honors those limits automatically. An SDR who tries to blast 300 sends from a cold inbox gets stopped at the policy boundary, not after the domain reputation is already burned. Compliance stays the responsibility of the system, not the sales rep.
Smart task routing
The next best action, ranked, not a 400-row list.
The Today surface ranks tasks by cadence urgency, account tier, and engagement signal. Instead of a 400-row flat list, the SDR sees twelve stacks of ten. The ranking logic is readable, editable, and overridable. Nothing lives inside a black box; the ranking rule is a workflow the ops lead configured and can revise.
Reply detection
Out-of-office, auto-reply, human reply classified.
An inbound reply gets classified: human, out-of-office (with return date parsed), auto-responder, bounce, unsubscribe request. Each class triggers a different branch. The SDR never has to read a vacation message to decide what to do; the Cadence pauses the sequence until the return date and resumes without a human click.
Consent recording
DND, unsubscribe, and granular opt-outs single-sourced.
Every contact row carries a consent record: email opt-in, SMS opt-in, DND flag, segment-level preferences. An unsubscribe on one channel propagates to the right scope, not globally and not nowhere. The record is auditable in the same log as the rest of the activity, which is what regulators want and what most point tools cannot produce.
Call recording and notes
Native dial, native notes, native coaching clips.
The phone step inside a cadence opens the native dialer, records the call with consent, transcribes it, extracts next steps, and files the record on the contact and the opportunity. The sales manager pulls a coaching clip without three vendor logins. The posture is one platform, one audit log, one coaching surface.
Forecast rollup
Cadence activity rolls into pipeline math.
Opportunities touched by a cadence step inherit the activity signal; the forecast model reads that signal. The CRO on the Monday call does not reconcile cadence metrics against pipeline math because they share one data source. The reporting is one table, one query path, one answer.
Open REST and webhooks
Every object exposed through the open API.
Cadence, step, send, reply, and consent are all first-class REST resources with webhook events. The RevOps team pulls the data into Snowflake, the analytics team joins it to product telemetry, and the ops lead builds the custom routing rule without a vendor professional-services engagement. Open stays open at scale.
How Strkr Cadence compares to the point-tool market
The outreach stack most teams run, and what Strkr replaces.
Most B2B sales organizations run a four-vendor outreach stack today: a CRM for records, a sales engagement platform for cadences (Outreach, Salesloft, or Apollo), a dialer for calls, and a lead-enrichment tool for contact data. The seat price adds up quickly, the integrations drift, and the attribution is split across four audit logs. Strkr merges the stack into one surface and prices the whole thing on one seat. The table below is the explicit shape of what disappears from the renewal pack and what rolls into the Strkr seat.
What rolls in: cadence engine
Multichannel sequences on one timeline.
The dedicated cadence tool at the center of the stack rolls into Strkr. Email, phone, social, and SMS steps run on one timeline, with one audit log and one reporting surface. The vendor line item disappears from the renewal; the capability stays and gets better because it reads the live record.
What rolls in: dialer
Native dial with local presence and recording.
The standalone dialer rolls in. Click-to-call from any cadence row, local presence selection by area code, recording with consent, transcription, and automatic activity logging. The posture is one phone action, not three vendor plugins coordinating.
What rolls in: AI copywriting
Strkr AI drafts without a credit meter.
The AI copy add-on at the point-tool bundle rolls in as the Draft node, available on every tier, every cadence, every account row. No per-send credit math and no second procurement conversation to turn on AI for the next team expansion.
What rolls in: reporting
Cadence metrics live in the CRM dashboard builder.
Open rates, reply rates, meetings-booked, cadence influenced pipeline, and conversion by step all live inside the Strkr dashboard builder. The CRO reads one dashboard across cadence and pipeline, not two reports from two vendors reconciled by a RevOps analyst on Sunday night.
What stays: data enrichment
Open API means the enrichment vendor still plugs in.
If the team has a preferred enrichment vendor (Clearbit, ZoomInfo, Apollo for data), Strkr does not force a replacement. The open API accepts the enrichment payload and merges it to the account record. The enrichment line item stays; the integration is a two-day wiring job, not a six-figure services engagement.
What stays: calendaring
Calendly, Chili Piper, HubSpot Meetings all keep working.
The meeting booking link embedded in a cadence step can be Calendly, Chili Piper, HubSpot Meetings, or the native Strkr calendar surface shipping on the roadmap. The platform is tool-agnostic at the booking surface because that is one of the few places buyers already have strong preferences.
Pricing posture
One seat, every capability, no per-send meter.
Outreach and Salesloft both quote at roughly 120 to 165 dollars per rep per month with upgrade tiers for AI and reporting. Strkr includes every capability on every paid tier. A ten-rep team moving the full outreach stack onto Strkr typically takes two to three subscriptions off the renewal pack and lands flat or down on the all-in number.
Migration posture
Field-mapped import, no services engagement.
The cadence import tool reads a CSV export from Outreach or Salesloft and reconstructs the step graph, timing, templates, and merge fields. The import tool runs in a day for a typical mid-market team. The vendor migration path through a professional services line item is not required.
Governance posture
Single audit log across cadence, dial, and record changes.
A compliance reviewer looking at a disputed outbound message walks one audit log, filters by cadence or user or step, and finds the entry. Four-vendor stacks fragment this surface; one platform collapses it. The compliance posture gets more defensible, not less, after the migration.
Where the SDR team actually gets time back
Six workflows that stop being manual on Strkr Cadence.
The theoretical argument for an outreach platform is pipeline. The practical argument is the hour on the clock. The six workflows below are the places a representative SDR team of twelve reps saved measurable time on Strkr Cadence versus the previous four-vendor stack. The numbers below come from one Austin-based cybersecurity company that moved off Salesloft, Outreach, and a separate dialer in the first quarter of 2026 and ran a baseline measurement of hours spent per workflow before and after.
First-pass email draft
Three minutes becomes thirty seconds.
The before state was an SDR writing a personalized intro email from a stock template, reading the LinkedIn profile in a separate tab, and manually weaving three sentences of relevance. The after state is the Draft node composing against the live account row, with the SDR editing the last fifteen percent. A twelve-rep team gained roughly 180 person-hours per month on this one shift.
Cadence step completion
Pivoting across tabs becomes one surface.
The before state was Salesloft for cadence, a dialer for calls, LinkedIn Sales Navigator in a third tab, and the CRM in a fourth. The after state is one Strkr tab with the Today queue, click-to-dial, click-to-connect, and click-to-note all on the row. The tab-switching tax went to zero, which the team logged at roughly 55 minutes a day per rep.
Reply handling
Vacation parsing stops being manual.
The before state had an SDR reading each inbound reply, deciding whether it was a human, an auto-responder, or a vacation message, and manually pausing the cadence. The after state is the classifier doing the triage, the vacation parser extracting the return date, and the cadence auto-resuming on the right morning. The classifier catches roughly 92 percent of cases, with the remainder escalating to a human review step.
Pipeline activity logging
Call outcomes land on the record automatically.
The before state was an SDR writing a four-sentence call note after each dial and manually logging the outcome in the CRM. The after state is the native dial recording the call, the transcription running automatically, the Draft node summarizing in three lines, and the AE finding the context on the opportunity record. The logging rate rose from roughly 68 percent to 97 percent.
Consent and compliance
Unsubscribes propagate without a Monday audit.
The before state had a RevOps analyst reconciling unsubscribe lists across the ESP, Salesloft, the CRM, and the SMS tool every Monday. The after state has one consent record on the contact row with the opt-out propagating across channels on the same transaction. The audit workflow went from four hours a week to zero.
Cadence reporting
One dashboard across reply rate and sourced pipeline.
The before state had the SDR manager building a weekly deck that merged Salesloft cadence metrics with Salesforce pipeline numbers in a spreadsheet. The after state is one Strkr dashboard with cadence step performance on the top row and sourced pipeline on the bottom row, pivoting on the same account filter. The weekly deck became a saved view.
How Strkr Cadence connects to the rest of the revenue surface
The outreach engine as one node on the broader motion.
A cadence tool that lives on an island is the pattern most teams are trying to escape. The design argument for a native engagement surface is that every step reads from and writes to the same record the AE, the CSM, and the finance team all work. The relationships below are the ones a mid-market B2B revenue team exercises most on Strkr, each one eliminating a point of friction that the four-vendor stack preserves by accident of its architecture.
Cadence to CRM
Step history on the opportunity timeline.
Every cadence step lands on the opportunity timeline alongside the field changes, the notes, and the stage transitions. The AE walking into a Tuesday call reads one timeline, not three vendor dashboards reconciled in their head. The handoff friction between SDR and AE drops because the record is the same record.
Cadence to marketing
Nurture pauses when the sales motion engages.
A contact entering an active sales cadence auto-suppresses from marketing nurture journeys. A contact exiting without a meeting booked resumes. The suppression rule reads one consent-adjacent record rather than requiring a weekly list push between tools. Marketing and sales stop double-touching accounts on accident.
Cadence to forecast
Activity signal rolls into the pipeline math.
The forecast model reads cadence activity as a signal for stage velocity. An opportunity with no cadence touch in 14 days gets flagged as at-risk; one with a reply this week gets confidence lift. The CRO reads one forecast rather than mentally merging cadence health with pipeline math.
Cadence to Projects
Enablement rollouts tracked as projects.
A new cadence launch for a product release becomes a project in the Strkr Projects module with sign-off from marketing, enablement, and sales. The launch rollout is a scoped project with tasks, not an email thread.
Cadence to Flow
Trigger a cadence from any workflow event.
A lead scored above threshold, an account moving to a target tier, a form submission on the pricing page, a product usage event in the connected app. Any Strkr Flow trigger can enroll a contact into a cadence as a step. The cadence is one node in a bigger workflow, not an island that requires its own trigger engine.
Cadence to Docs
Playbooks live in the shared wiki, not a vendor LMS.
Cadence playbooks, call scripts, objection-handling notes, and messaging frameworks live in the Strkr Docs module. The rep opening a cadence step clicks through to the playbook in the same tab. New hires onboard against a wiki that is version-controlled and auditable rather than a vendor-locked content system.
B2B sales outreach that stops being a four-vendor stack.
Multichannel cadence, native dial, Strkr AI drafting, deliverability guardrails, and reporting all on one seat. Import your current cadences from Outreach or Salesloft in a day. Open REST, every capability on every tier, no per-send meter.
How does Strkr Cadence compare to Outreach or Salesloft for B2B sales teams?
Outreach and Salesloft are standalone sales engagement platforms that integrate with a separate CRM, dialer, and enrichment tool. Strkr Cadence ships cadence, native dial, AI drafting, deliverability guardrails, and reporting as part of the same platform that holds the CRM record. The practical difference is that every step reads and writes the live account row rather than syncing across a vendor boundary. The pricing difference is that Strkr includes every capability on every paid tier where Outreach and Salesloft tier AI, dial, and advanced reporting as upgrade SKUs. A typical ten-rep team migration takes two to three line items off the renewal pack.
Can we migrate our existing cadences from Outreach or Salesloft?
Yes. The cadence import tool reads a CSV export from Outreach or Salesloft and reconstructs the step graph, timing between steps, email templates with merge fields, and metadata. The import runs in a day for a typical mid-market team with ten to fifty active cadences. Templates import with the merge-field syntax rewritten to the Strkr convention. A validation pass flags any step that could not map cleanly, which the ops lead reviews before enabling the cadence in production.
How does deliverability stay healthy on a B2B outreach platform at scale?
Four controls run by default. Each sending inbox has its own warmup curve that ramps volume gradually over the first 30 days. Hourly throttles and daily caps hold the inbox below the ESP reputation threshold. Reply detection auto-pauses cadences the moment a human replies, which prevents the pattern where a conversation gets drowned by a step three days later. Bounce rates per inbox and per domain are monitored and route to an alert when they cross threshold. Suppression lists are single-sourced on the consent record so an unsubscribe on one channel propagates immediately.
What AI capabilities ship inside Strkr Cadence for B2B sales outreach?
Six AI primitives run as native cadence steps. Draft composes first-pass copy against the live account row, the open opportunity, and the brand voice settings. Score ranks contacts by likelihood of reply with the drivers shown in plain English. Classify sorts inbound replies into human, out-of-office, auto-responder, bounce, or unsubscribe. Summarize compresses a call transcript into a three-line note on the opportunity. Decide picks the next cadence branch based on engagement history. Verify runs an outbound against configured compliance rules before send. Every primitive ships on every paid tier with no credit meter.
Does the open API let our RevOps team build custom routing or reporting?
Yes. Cadence, step, send, reply, consent, and recording are all first-class REST resources with webhook events. The RevOps team pulls data into Snowflake, BigQuery, or a lakehouse without a vendor professional-services engagement. A custom routing rule, a bespoke dashboard, or a tenant-specific scoring model all run as workflows against the open interfaces. The posture is: nothing valuable lives behind a billing boundary. Build the custom thing against the public API.
Is Strkr Cadence secure and compliant for enterprise B2B sales teams?
Strkr runs on a HIPAA-compliant posture with a BAA available for tenants in regulated verticals. SOC 2 Type II is in progress through 2026-Q4 under an active audit window. GDPR and CCPA controls (data subject requests, retention policies, residency pinning, consent record) are built in. Call recording consent prompts are configurable per jurisdiction. The audit log carries every cadence event, send, reply, dial, recording access, and permission change in one queryable surface. Enterprise security review packs are available on request.
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