Feature · CRM SMS Integration

Text your prospects from the account they are on.

Strkr Messaging puts two-way SMS and MMS on every record. Reps send from the contact detail, replies pop on the account timeline, consent and opt-out run compliant by default. One billing line covers all messaging.

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What SMS does on Strkr

The texting surface a rep uses every day.

SMS on Strkr lives on the record. A rep opening a contact sees the SMS thread alongside email, calls, and notes. Sending a text is three taps: pick a template or type free-form, confirm the number, send. Incoming replies land back on the thread without a notifications noise bomb.

From the record

Send on the detail page you are already on.

The contact detail carries an SMS tab in the activity ribbon. Opening it reveals the chronological thread of texts to and from that contact. A compose box sits at the top. The rep types, hits send, and the thread updates with the delivery state (sent, delivered, read if the recipient device supports read receipts). No separate SMS tab outside the record.

Templates

Pick a shaped message, swap the fields.

A library of tenant-managed SMS templates lives on the compose panel. Templates carry placeholder fields that resolve against the current contact: {{first_name}}, {{company}}, {{meeting_time}}, {{owner_calendar_link}}. A rep taps the template, confirms the resolved text, and sends. Templates are permission-gated so marketing-approved copy stays controlled.

Media

MMS attachments inline.

MMS supports image, video (up to 3 MB), vCard, and PDF attachments. A rep sharing a product sheet drops the file onto the compose box; Strkr handles the MMS encoding and delivery. Inbound MMS attachments land as timeline entries with the file preview visible. The design makes field work (contractor photo exchanges, document sharing) painless.

Scheduled send

Queue a message for later.

The compose box carries a schedule picker. A rep ending a Tuesday evening conversation schedules the follow-up for Wednesday 9 AM in the contact timezone. The send fires at the scheduled time regardless of rep availability. The queued message appears on the thread with a pending badge and the scheduled time; the rep can edit or cancel until send fires.

Group thread

Multi-recipient conversations.

A group thread sends one outbound message to multiple contacts and tracks replies separately per recipient. Common use: an account manager texts the three decision makers on an account with the same meeting-time proposal; replies land on each contact timeline, consolidated on the account rollup. The alternative of three separate threads loses the group context.

Thread status

Delivery, read, opt-out, failure.

Every message carries a delivery state tracked through carrier delivery receipts: sent (handed to carrier), delivered (reached the device), read (iMessage or RCS style read receipt where available), failed (carrier rejection), opted-out (recipient replied STOP). The rep sees state live; managers see failure rate per queue and per number pool.

10DLC and A2P compliance

Shipped compliant, not configured compliant.

US SMS traffic requires A2P 10DLC registration for high-volume application-to-person traffic. Carrier filtering gets aggressive on unregistered or misconfigured brands. Strkr Messaging handles A2P 10DLC brand and campaign registration for every tenant and keeps the compliance posture current without a RevOps lead chasing paperwork.

Brand registration

EIN, legal name, address, verified.

Every Strkr Messaging tenant registers a brand with The Campaign Registry (TCR) during onboarding. Required inputs are the legal entity name, EIN, address, website, and a contact person. Strkr submits, tracks status, and surfaces the brand verification state on the admin dashboard. Verified brands run on higher throughput tiers with lower filtering risk.

Campaign setup

Use case per campaign, sample content.

Each outbound campaign (new lead followup, appointment reminder, delivery notification) registers with a use case and sample content. The campaign ties to one or more phone numbers in the tenant pool. Reps sending outside a registered campaign get a server-side block with a clear error; the system refuses to send noncompliant traffic rather than accept and get it filtered.

Consent capture

Opt-in logged with timestamp and source.

Consent capture happens on web forms, written agreements, and manual rep-confirmed verbal consent. Each consent event logs with timestamp, source, and the consenting individual identity. The log serves both compliance review and audit response. Reps attempting to text a contact without a logged consent get a server-side block.

Opt-out enforcement

STOP replies suppress across the tenant.

An inbound STOP, UNSUBSCRIBE, QUIT, END, or CANCEL from any contact triggers an opt-out event. The event suppresses outbound SMS to that number across every campaign in the tenant inside 60 seconds of receipt. The rep sees a banner on the contact detail; attempts to re-send get a blocking error. Opt-outs honor forever unless the contact explicitly re-opts-in with START.

Transparent pricing

Per-message cost on the invoice.

Strkr Messaging publishes a flat per-message rate (2 cents per SMS segment, 5 cents per MMS). The admin billing page shows base subscription and per-message usage as separate line items. No hidden markup; no mystery billing. Teams forecasting SMS spend know the exact per-message cost before send.

Toll-free verification

Verified TFN for high-volume outbound.

Strkr Messaging handles toll-free number (TFN) verification alongside 10DLC long codes. Verified TFNs carry higher throughput ceilings and lower carrier filtering risk for application-to-person traffic. Port-in and port-out of existing numbers is supported during onboarding. The verification process runs through Strkr with status visible on the admin console.

SMS inside Flow

Automated texting from any trigger.

The SMS action step inside Strkr Flow lets a configured flow send a text as part of an automated sequence. A new lead gets a welcome text; a stage change triggers a nudge; an appointment reminder fires 24 hours before. The compliance posture carries through automation; no automated flow can bypass consent or opt-out.

Flow action step

Send SMS as any flow action.

The Strkr Flow action library includes Send SMS as a first-class step. The step takes a template reference, a recipient-field expression (contact phone, account main phone, custom field), and an optional scheduled-send offset. The flow runs through the standard send pipeline including consent check, opt-out check, and compliance posture.

Appointment reminders

24-hour and 2-hour nudges.

The common appointment-reminder motion ships as a template flow: 24 hours before a scheduled meeting, send a reminder with the meeting link and the join instructions; 2 hours before, send a confirmation request. The flow handles time-zone math, business-hours windows, and no-send-on-opt-out. Reps configure once; the flow runs forever.

Lead welcome

Inbound lead gets a text within 60 seconds.

A form-submitted lead with phone consent triggers a welcome text within 60 seconds of submission. The text mentions the resource requested, offers a meeting link, and names the owner. Response rates on inbound SMS welcomes run 20 to 40 percent, far higher than email open rates for the same window.

Stage transition

Deal-moved-to-stage triggers a text.

A deal moving to Proposal Sent can trigger an SMS to the primary contact: Hey {first_name}, just sent over the proposal to {email}, let me know if anything is unclear. The text fires only if the contact has opt-in consent and the owner is the sender identity on the account. Permission to configure this flow sits in the standard matrix.

Payment reminder

Overdue invoice nudges on day 7, 14, 30.

An integrated AR workflow sends SMS reminders at 7, 14, and 30 days past due. Each reminder respects the opt-out state and the escalation path (nudge, firm reminder, collections handoff). The flow carries a stop-trigger on invoice-paid so a late payment that arrives on day 10 cancels the day-14 nudge automatically.

Human-in-loop

Flow pauses for rep approval before send.

Sensitive automations can insert a human-in-loop approval step: the flow drafts the SMS, pauses, and surfaces a review card to the owner. The rep approves, edits, or declines. On approval, the send fires. On decline, the flow logs the reason and continues. Common pattern for post-support follow-ups where template rigidity would hurt tone.

Billing shape

Transparent per-message pricing.

SMS billing on Strkr is two parts: the base subscription for the Messaging feature (available as an add-on module), and the per-message cost (2 cents per SMS segment, 5 cents per MMS at launch pricing). Both lines surface separately on the invoice so finance teams reconcile cleanly.

Base feature

Available as the Strkr Messaging module.

Strkr Messaging ships as an add-on module. The admin enables it from the integrations page and runs the brand registration. The module unlocks the SMS tab on contact records and the Send SMS action in Strkr Flow. Teams pay for the module plus per-message usage; there is no hidden tier gating.

Per-message pricing

2 cents per SMS, 5 cents per MMS.

Each sent or received SMS segment carries a 2 cent charge; each MMS carries 5 cents. The rate covers routing, deliverability engineering, and compliance tooling. The rate holds for US traffic at launch; international rates surface on the pricing page when international support ships.

Finance-friendly invoice

Usage line by message type and campaign.

The invoice itemizes SMS and MMS usage by month, campaign, and number pool. Finance teams reconcile the spend without a hand-off from RevOps. The admin console shows live month-to-date usage so there are no surprises at the close of the billing cycle. Export to CSV ships for teams that reconcile in a general ledger.

Dunning

Soft overage on unpaid balance.

An unpaid SMS balance triggers a soft overage sequence: email reminder on day 3, dashboard banner on day 7, feature freeze on day 14 (SMS send disabled, inbound still receives). The sequence sits inside the standard billing cadence; nothing SMS-specific is punitive. Teams in good standing never see the dunning path.

Toll-free pricing

Verified toll-free with higher throughput.

Tenants running high-volume outbound (over 10,000 messages per day) typically run on a toll-free verified number instead of 10DLC long codes. Verified toll-free carries a higher throughput ceiling (3 messages per second steady state) and lower carrier filtering risk. The verification process runs through Strkr Messaging and takes roughly 7 to 10 business days.

Port-in and port-out

Keep your existing business numbers.

Strkr Messaging supports porting existing phone numbers in during onboarding and out at offboarding. Port requests surface on the admin console with status (submitted, provider accepted, scheduled, complete). The port fee passes through at cost without a markup. Teams migrating from an incumbent SMS vendor do not need to re-paper every outbound campaign on a new number.

Comparison

Why run SMS inside Strkr instead of a side tool.

Teams historically ran SMS through a side tool (TextMagic, EZ Texting, Simple Texting, OpenPhone). The side-tool pattern has three failure modes that Strkr Messaging solves by sitting inside the record of truth.

Context loss

Side tools show the number, not the record.

A rep on a side-tool inbox sees a phone number and the message text. The context (contact title, open deal, last activity, assigned owner) lives on the CRM. The rep tab-switches to look up each inbound reply. Strkr Messaging shows the context card next to the reply, inside one screen. Response quality climbs because the rep knows who they are texting.

Compliance drift

Two systems, two consent databases.

A side-tool consent database drifts from the CRM over time: a contact who opted out on the side tool stays opt-out there, but the CRM might still show opt-in and let a rep send an email that the recipient treats as spam. Strkr Messaging opt-out writes to the single contact record; email suppression and SMS suppression share one truth.

Routing gap

A reply to a side-tool number lands outside the CRM.

Inbound replies to a side-tool number land in the side-tool inbox, visible to whichever rep logs in there. Reassignments mid-week lose history. Strkr Messaging routes inbound to the record owner (or the configured team inbox); the thread stays on the record regardless of rep rotation. Historical context never disappears into an abandoned inbox.

Billing opacity

Side-tool bills are per-message with hidden markup.

Side tools often bundle per-message pricing with opaque carrier passthrough. Strkr Messaging publishes the three billing lines separately. A finance team can forecast and audit the SMS spend; the alternative is a monthly surprise bill from a vendor whose per-message rate changes without notice.

Automation gap

Side tools do not fire from CRM events.

Automated SMS from a CRM event (new lead, stage change, meeting booked) requires a side tool to integrate against the CRM API, which usually ships through a middleware tier. Strkr Flow fires SMS from any CRM event natively. The automation builder treats SMS as another action step; teams running flows that mix email, SMS, and Slack see no system-boundary friction.

Audit continuity

One activity log across SMS, email, meetings.

The record activity timeline on Strkr merges SMS threads, emails, meetings, and notes. A compliance review of what the rep communicated to a given contact pulls one report. A split stack requires exporting from multiple systems and reconciling. The single-timeline posture is one of the reasons teams on regulated motions consolidate onto Strkr.

See two-way SMS, 10DLC compliance, and an automated reminder on a demo.

We will send a text to your own phone from a demo tenant, show the reply thread, and walk the Flow action step that sends automated reminders.

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Common questions

What buyers ask about this feature.

How long does 10DLC brand and campaign registration actually take?

Brand registration (TCR vet) typically completes inside 48 hours for a legitimate US business with a verifiable EIN and website. Campaign registration takes an additional 24 to 72 hours. Teams can start sending immediately on a lower throughput tier during registration; the throughput ceiling lifts once registration completes. Strkr handles the submission and surfaces the status on the admin console; the tenant provides the inputs once during onboarding.

Can a prospect reply to a text we sent and the right rep sees it?

Yes. Inbound replies route to the record owner on the contact, or to the team inbox configured for the campaign. The rep sees a notification on the Strkr app, an entry on the thread, and (if configured) a Slack ping. Replies outside business hours queue until the next business hour or route to an auto-responder flow if the tenant configured one. The replied-to contact never gets a dead-end send-only experience.

What happens if a prospect texts STOP on a message that was part of an automated flow?

The STOP reply triggers an immediate opt-out event on the contact record. The automated flow sending to that contact halts for every active and scheduled step. Every other flow across the tenant that targets the same contact phone also suppresses SMS. The opt-out writes to the audit log with the exact message that triggered it. Re-opting-in requires the contact to text START explicitly, which fires an opt-in event the same way.

Do you support MMS?

Yes, for US traffic. Strkr Messaging supports MMS (image, video, PDF, vCard attachments up to 3 MB per message) for US numbers today. The compose box exposes the attachment picker inline next to the text field, and inbound MMS attachments render as previewable timeline entries on the contact record. International messaging is on the roadmap and will be announced when it ships.

Can we migrate an existing SMS history from a prior tool?

Historical SMS imports as CSV with a schema that includes contact phone, send direction, timestamp, body, and attachment references. Strkr maps the import to the matching contact records and renders the historical thread on the Strkr record. Attachments larger than the CSV row limit import as a bulk zip with references. The migration typically takes a half day for a team with under 50,000 historical messages.

How do you prevent reps from sending to opted-out contacts?

The compose box checks the opt-out state server-side before accepting a send. An attempted send to an opted-out contact returns a blocking error with the opt-out date and the message that triggered it. The admin can grant a one-time override permission for compliance-reviewed exceptions, but the audit log captures every override. The default posture is refuse rather than warn; the design assumes human error and prevents it at the system level.

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