Feature · E-commerce Integration

E-commerce CRM integration that merges orders, lifetime value, and lifecycle in one record.

Strkr's e-commerce integration reads Shopify, BigCommerce, and WooCommerce orders into the CRM contact record with lifetime value, repeat-purchase scoring, abandoned-cart detection, and native drip triggers. Marketing and support see the same shopper record, and the attribution math closes the loop from ad click to repeat purchase.

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What the integration actually surfaces

Order history, lifetime value, lifecycle, in one contact.

E-commerce teams usually run three disconnected systems: the storefront (Shopify, BigCommerce, WooCommerce) for orders, an email tool (Klaviyo, Mailchimp) for marketing, and the CRM for support and B2B. The gaps between the three are where lifetime value leaks: a repeat shopper gets a cold-prospect email, a VIP customer calls support and the agent has no order history, a cart abandoner never gets the recovery sequence. Strkr's e-commerce integration collapses the three systems into one record. The nine capabilities below are the ones that matter for merchants running the pattern.

Order sync

Every order, in near real time.

Orders sync from the storefront via webhook on every event (created, paid, fulfilled, refunded, canceled). The sync is sub-minute, which means the CRM record reflects the current state of the order within sixty seconds of the storefront event. The pattern eliminates the “the order was paid an hour ago and the CRM still shows pending” lag that fragments the customer experience.

Lifetime value

Trailing LTV, trended, per shopper.

The contact record shows lifetime value as the sum of paid orders across the shopper's history, with a 90-day trend sparkline. Lifetime value drives segment logic (VIP cohort, high-value cohort, dormant-but-valuable cohort) and prioritizes outreach on everything from abandoned-cart recovery to concierge support.

Repeat-purchase score

Likelihood of next order, scored.

Strkr AI reads the shopper's historical order cadence, average order value, product mix, and recency and renders a 0-to-100 repeat-purchase score. The score updates nightly and sorts the dormant-shopper list by reactivation likelihood, which is the correct order for a win-back drip rather than alphabetical surname.

Abandoned cart

Every cart event, available for recovery.

Cart abandonment events flow from the storefront as webhook events. Strkr matches the event to the shopper contact (where known), captures the cart contents, and fires a configurable recovery drip. The pattern recovers 10-15 percent of abandoned carts in most verticals, which usually earns the integration back inside the first month.

Product-level segmentation

Target by SKU, category, brand.

Segments can target shoppers by purchased SKU, product category, or brand. A segment for “shoppers who bought from the running-shoe category in the last 90 days” is one segment definition rather than a hand-maintained list. The pattern unlocks the product-specific drip programs that drive repeat revenue.

Lifecycle stages

New, active, VIP, dormant, lapsed.

Shoppers move through lifecycle stages automatically based on behavior: new (one order), active (recent order), VIP (above a lifetime-value threshold), dormant (no order in 90 days), lapsed (no order in 180 days). The stage drives segment logic, drip assignment, and support routing. The transition logs on the contact with the time and the trigger.

Refund and return handling

Negative events, surfaced appropriately.

Refunds and returns update the contact record immediately. A refund inside the first 30 days of a signup is a different signal than a return of a holiday gift, and the system surfaces each with the context. Support agents see the full return history on open, which prevents the “we did not know they had three returns” conversation that erodes customer trust.

Support context

The shopper record on every ticket.

When a support ticket opens, the shopper's full order history, lifetime value, and lifecycle stage show on the ticket. The agent sees the whole relationship rather than a single-order record. The pattern is the single biggest NPS lift most e-commerce teams see from a CRM integration.

B2B customers

When a shopper is also a wholesale account.

For merchants running both direct-to-consumer and wholesale B2B, Strkr handles the dual relationship: the retail contact and the B2B account can both exist on the same record with the appropriate privilege. The wholesale rep sees the B2B relationship; the customer-service agent sees the DTC order history.

Platform-specific integration

What ships for each major storefront.

The three major e-commerce platforms each have their own integration surface, and the honest buyer line is that each has specific capabilities and specific gaps. Strkr's integration posture is explicit per platform.

Shopify

OAuth app, deep webhook coverage.

The Shopify integration is a public app that merchants install via OAuth from the Shopify App Store. The app subscribes to the full webhook catalog (orders, customers, carts, products, inventory) and reads the Admin API for backfill. Shopify Plus features (B2B, draft orders, metafields) are supported.

BigCommerce

OAuth app, catalog and orders.

The BigCommerce integration is an OAuth app with webhook coverage on orders, customers, and carts. BigCommerce's Open API supports the backfill and the segment-specific queries. For merchants running BigCommerce Enterprise with heavy custom-field use, the integration surfaces the custom fields on the contact record.

WooCommerce

WordPress plugin, REST API.

The WooCommerce integration is a WordPress plugin that handles the webhook subscription and the REST API calls. The plugin is maintained in the WordPress plugin directory and auto-updates. For merchants running WooCommerce with heavy custom plugins, Strkr's plugin coexists through the standard WordPress hook system.

Magento and others

Via the open API.

For merchants on Magento, Salesforce Commerce Cloud, or custom-built storefronts, Strkr's open API supports a custom integration. The documented endpoints cover order ingest, cart event ingest, and shopper contact resolution. Most merchants with a dedicated engineering team can build the integration in a two-week sprint.

Multi-store

More than one storefront, unified.

Merchants running multiple storefronts (regional sites, brand-specific sub-stores, DTC plus wholesale) can connect all of them to the same Strkr tenant. The shopper record unifies orders across stores, which lets a VIP shopper in the US receive the right treatment on the EU store without a separate database.

Payment platforms

Stripe, Shopify Payments, PayPal.

Payment-level data (payment method, successful charge, failed charge, refund) flows from the connected payment platform through the storefront integration. For merchants running Stripe directly for subscriptions on top of the storefront, Strkr's native Stripe integration surfaces the subscription record alongside the order record.

The native drip and messaging pattern

What the integration enables downstream.

E-commerce CRM integration pays off through the downstream work: drip programs, messaging flows, support automation. The six patterns below are the ones Strkr customers typically run first.

Abandoned cart recovery

A three-touch drip in the first 24 hours.

Cart abandonment fires a three-touch drip: email at 1 hour, email at 24 hours, SMS via Strkr Messaging at 72 hours (for shoppers who opted into SMS). Each touch surfaces the cart contents and a direct-to-checkout link. Recovery rates typically land at 10-15 percent of abandonment events, which is the single most impactful drip for most e-commerce teams.

Post-purchase onboarding

A series that reduces returns and lifts LTV.

Post-purchase onboarding fires on fulfillment and runs three to five touches: shipping confirmation, how-to-use content for the product, review-request after an appropriate delay, cross-sell for complementary SKUs. The series lifts repeat-purchase rate and reduces return rate by setting correct product expectations.

Win-back

A drip for dormant shoppers.

Win-back fires when a shopper hits the dormant lifecycle stage (90 days of no order). The drip surfaces specific product recommendations based on their past order history, with an escalating incentive sequence. The audience is sorted by repeat-purchase score so the highest-likelihood dormants get the most attention.

VIP concierge

A different experience for the top tier.

VIP shoppers (above a lifetime-value threshold) get a distinct experience: a priority support queue, a concierge rep for high-stakes orders, early access to new products, and a direct-mail trigger on milestone events (anniversary of first order, birthday). The pattern lifts the top-tier retention rate materially.

Review solicitation

Request the review when the shopper is ready.

Review solicitation fires at an appropriate delay after fulfillment (7-14 days for most product categories, longer for complex products). The timing is per-category rather than a global default, which lifts the review response rate substantially. The pattern is important for merchants that depend on social proof for new-shopper conversion.

Subscription renewal

A drip for subscription-SKU shoppers.

For merchants running subscription SKUs (replenishable products, box subscriptions), renewal fires a touch sequence in the week before each cycle. The touches confirm the upcoming shipment, offer skip or swap options, and surface complementary SKUs for the next cycle. The pattern reduces subscription churn and lifts expansion revenue.

Compliance for e-commerce data

What the privacy review will ask.

E-commerce data sits inside multiple privacy regimes. The Strkr posture is explicit and documented.

GDPR

EU residency, SCCs on file.

Strkr is GDPR compliant with Standard Contractual Clauses in the standard contract and an EU-hosted path for EU tenants. EU shopper data stays in EU regions through the integration, which honors the residency contract important for GDPR.

CCPA

California opt-out honored.

Strkr honors CCPA data-subject rights across the shopper surface. A deletion request removes the shopper's data from the CRM contact record within the regulatory window, and the deletion propagates to the storefront where the integration supports write-back.

PCI

No card data stored.

Strkr does not store payment card data. The storefront's payment platform (Stripe, Shopify Payments, PayPal) owns the card data under its own PCI compliance. The integration surfaces payment method tokens and transaction references, not card numbers, which keeps Strkr out of PCI scope.

HIPAA

Compliant, BAA available.

Strkr is HIPAA compliant and executes a Business Associate Agreement on request. For e-commerce merchants in healthcare-adjacent verticals (medical devices, pharmacy, DTC medical), the BAA covers the integration surface.

SOC 2 Type II

In progress through 2026-Q4.

Strkr is actively pursuing SOC 2 Type II with report completion targeted through 2026-Q4. The e-commerce integration, order sync, segment engine, and drip engine are all in scope. Interim artifacts are available under NDA.

TCPA for SMS

Text consent, tracked.

SMS touches on e-commerce drips honor the TCPA consent framework through Strkr Messaging. Explicit prior consent is required for US SMS, STOP keyword auto-opt-out is honored, and the consent record is auditable.

Pricing and the integration contract

What the integration costs and what it covers.

E-commerce integrations are often priced per order or per shopper. The Strkr posture is explicit and the economics are transparent.

Seat-priced

Integration included on every paid tier.

The e-commerce integration ships on every paid Strkr tier. There is no “E-commerce Edition” or “Commerce Pack” upsell. The seat price includes the Shopify, BigCommerce, and WooCommerce connectors, the webhook infrastructure, the backfill engine, and the segmentation surface.

No per-order fee

Orders are records, not line items.

There is no per-order surcharge. A merchant processing 10,000 orders per month costs the same as one processing 100,000. The pricing design is important because order volume grows with the business, and per-order pricing creates billing anxiety that discourages the growth every merchant wants.

No per-shopper fee

Shoppers are contacts, not seats.

There is no per-shopper surcharge. A merchant with 10,000 shopper contacts costs the same as one with 100,000. The pricing is per CRM seat (the admin, the service agent, the marketer) rather than per shopper, which is the right unit for a merchant growing a customer base.

Open API

Build custom integrations freely.

For merchants on Magento, Commerce Cloud, or custom storefronts, the open API supports a custom integration. The documented endpoints and the generous rate limits let a merchant's engineering team build the integration without a bespoke contract or an API-tier upsell.

Open pricing

The number on the public page.

The seat price is on the public pricing page. There is no “contact sales” opaque pricing for the e-commerce integration. No bespoke pricing by merchant size, no willingness-to-pay bidding.

Channel pass-through

SMS and direct mail at use rates.

Downstream channel costs (Strkr Messaging per-SMS, direct-mail partner per-piece) pass through at the published rate. No Strkr markup. The pattern lets merchants predict the full cost of a messaging campaign in advance.

E-commerce CRM integration that merges orders, lifecycle, and marketing.

Shopify, BigCommerce, and WooCommerce connectors ship on every paid Strkr tier with sub-minute order sync, lifetime value, repeat-purchase scoring, abandoned-cart recovery, lifecycle stages, and native drip triggers. No per-order fee, no per-shopper fee, no credit meter. Start a trial and sync your first thousand orders before the end of the day.

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Common questions

What buyers ask about this feature.

Which e-commerce platforms does Strkr integrate with?

Shopify (OAuth public app from the Shopify App Store, with deep webhook coverage and Admin API backfill, Shopify Plus features supported), BigCommerce (OAuth app with order, customer, and cart webhooks plus Open API support), and WooCommerce (WordPress plugin maintained in the plugin directory). For merchants on Magento, Salesforce Commerce Cloud, or custom storefronts, Strkr's open API supports a custom integration that most merchants with a dedicated engineering team can build in a two-week sprint.

How is Strkr different from Klaviyo for an e-commerce team?

Klaviyo is the dominant e-commerce drip specialist with deep Shopify integration and strong template design. For teams running an email-focused e-commerce motion with minimal CRM needs, Klaviyo earns its line. Strkr's value is the full CRM integration: the shopper record carries orders, lifetime value, lifecycle stage, support history, and B2B wholesale relationship on one record. For teams running both DTC and wholesale, or DTC plus customer support, or DTC plus a B2B account motion, the Strkr pattern consolidates the stack. Many Strkr customers run Klaviyo for the drip leg and Strkr for the CRM, with the shopper record synced bidirectionally.

Does Strkr store payment card data?

No. Strkr does not store payment card data. The storefront's payment platform (Stripe, Shopify Payments, PayPal) owns the card data under its own PCI compliance. The integration surfaces payment method tokens and transaction references, not card numbers, which keeps Strkr out of PCI scope. Merchants retain their existing PCI compliance posture through the payment platform.

Can abandoned cart recovery recover carts across both email and SMS?

Yes. Cart abandonment fires a three-touch drip: email at 1 hour, email at 24 hours, SMS via Strkr Messaging at 72 hours for shoppers who opted into SMS. Each touch surfaces the cart contents and a direct-to-checkout link. The SMS leg respects TCPA consent (explicit prior consent required for US SMS, STOP keyword auto-opt-out honored). Recovery rates typically land at 10-15 percent of abandonment events across the three touches combined.

How does Strkr handle lifetime value and repeat-purchase scoring?

Lifetime value is the sum of paid orders across the shopper's history, with a 90-day trend sparkline on the contact record. The number drives segment logic (VIP cohort above a threshold, high-value cohort, dormant-but-valuable cohort). Repeat-purchase score is a 0-to-100 Strkr AI score computed from historical order cadence, average order value, product mix, and recency. The score updates nightly and sorts the dormant-shopper list by reactivation likelihood, which is the correct order for a win-back drip rather than alphabetical surname.

Is the e-commerce integration HIPAA, SOC 2, GDPR, and CCPA compliant?

Strkr is HIPAA compliant with a BAA available on request (relevant for medical device, pharmacy, and DTC medical merchants), GDPR compliant with Standard Contractual Clauses on file and an EU-hosted path for EU tenants, CCPA compliant with consumer rights honored, and actively pursuing SOC 2 Type II with report completion targeted through 2026-Q4. The e-commerce integration, order sync, segment engine, and drip engine are all in scope. Audit log retention is configurable per tenant to match regulatory requirements.

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