Email automation like HubSpot, priced on seats instead of contacts.
Teams running HubSpot Marketing Hub hit the contact-tier wall around 10,000 marketing contacts and watch the bill double. Strkr ships drip sequences, behavioral triggers, lead scoring, lifecycle stage automation, and A/B testing on a flat per-seat price with the CRM already attached. The same emails get sent, the same workflows run, the same engagement rolls back onto the contact record. Nothing is metered by contact count, by sends, or by workflow complexity.
Why mid-market teams start pricing the exit at 10,000 contacts.
HubSpot Marketing Hub starts friendly. Starter at $20 per seat per month plus 1,000 marketing contacts. Then the contact tier bumps every 5,000 contacts, Pro adds a $890 per month floor, and Enterprise adds a $3,600 floor before the per-contact math even kicks in. By the time a mid-market team has 25,000 marketing contacts and five seats, the Marketing Hub invoice alone runs $1,500 to $4,000 per month before any CRM, Sales Hub, or Service Hub lines. The buyer did not budget for contact-based billing in the pilot because the pilot had 2,000 contacts. The second-year renewal is the conversation where a competing stack gets evaluated. The six items below are the line items that trigger the exit evaluation.
Contact tiers
Every 5,000 contacts bumps the bill.
Starter adds roughly $45 per month for each 1,000 contacts above 1,000. Pro bumps at 2,000-contact intervals above the included 2,000. Enterprise bumps at 10,000-contact intervals above 10,000. A list that grows from a webinar or an acquisition adds a line item the buyer did not model. Strkr has no contact tier. Store ten million records and the price does not change.
Marketing contacts flag
Flipping the flag is the price trigger.
HubSpot distinguishes marketing contacts from non-marketing. Flip the flag on a contact to send them a nurture email, and that contact counts toward the tier. Flip it on a list of 5,000 and the next tier triggers. Teams end up with ops rituals around unflagging contacts to stay below the cliff. Strkr sends to any contact without a flag or a count.
Pro and Enterprise floors
$890 and $3,600 before any contact math.
The feature set a serious team actually needs (A/B testing, lead scoring, workflows with branching, custom reporting) sits behind Pro at $890 per month minimum, or Enterprise at $3,600 per month minimum. Those floors exist before the contact-tier math is added. Strkr ships every one of those features on the base tier, included at the seat price.
Seat count separate
Each paid seat is a line on top of the floor.
HubSpot Marketing Hub seats are billed per user on top of the platform floor and the contact tier. A ten-seat Pro deployment is $890 plus ten seat lines plus the contact tier. Strkr seats are the only billing dimension. Ten seats costs the same whether you have 1,000 contacts or 1,000,000.
Workflow complexity gated
Branching and if-then are a tier up.
HubSpot Starter workflows are linear only. Branching, if-then logic, delays with conditions, and goal-based re-entry live behind Pro. Teams who want a behavioral nurture that branches on page view versus email click have to buy up. Strkr workflow canvas is identical across every tier: branches, delays, enrollment logic, goals, and A/B all included.
Reporting locked behind Pro
Custom reports require the pricier tier.
Marketing Hub Starter ships preset reports only. Custom report builder, custom dashboards, and attribution reports sit behind Pro and Enterprise. For a buyer who evaluates on the dashboard, this triggers the Pro purchase on day one. Strkr dashboards, custom reports, and attribution are on every tier.
What Strkr email automation ships
Every HubSpot email automation feature, on a flat seat price.
The feature list below is the subset of HubSpot Marketing Hub a serious revenue team actually uses day to day for email automation. Every item is in Strkr, included at the base seat price, with no contact tier gate and no workflow-complexity gate. The feature-for-feature parity is deliberate. The buyer evaluating out of HubSpot wants to know the switch does not force them to rebuild the motion from scratch. In Strkr, the drip canvas looks and behaves the same way, the enrollment logic reads the same, the scoring model walks the same signals, and the deliverability setup takes the same ten minutes to wire up.
Drip sequences
Canvas with steps, delays, and branches.
Visual canvas for building a sequence of emails with delays between steps, if-then branches on engagement or property values, and goal-based exit when the contact converts. Enrollment rules on list membership, property value, or event trigger. Hold and resume at the whole-sequence or per-contact level. Same mental model a HubSpot user already runs.
Behavioral triggers
Fire a sequence from any CRM event.
A page view, a form submit, a stage change, a score threshold, a product usage event posted via API. Any one of them enrolls a contact into a sequence. The triggers compose: enroll on form submit, hold the sequence if a demo was booked in the last seven days, resume if the demo did not happen.
Lead scoring
Numeric and categorical signals combined.
Attribute score (title, company size, industry) and behavior score (email engagement, page views, product usage) combined into a single composite. Weight each signal, decay signals over time, trigger a flow when the score crosses a threshold. Score history on every contact, visible on the record and in reports.
Lifecycle stage automation
Promote the record as behavior changes.
Rules that move a contact from Subscriber to Lead to MQL to SQL to Opportunity as their engagement, score, or deal state evolves. Rules audit which trigger moved the contact and when, so the funnel conversion report walks the actual stage transitions, not a snapshot.
A/B testing
Split a step by subject line or body.
Split any email step in a sequence by subject line, from name, send time, or body copy. Define the sample percentage, declare the metric (open rate, click rate, downstream conversion), and the winning variant promotes automatically after the sample window. Full history retained for every test.
Segmentation
Dynamic lists on any property or event.
Define a dynamic list as a filter over any contact property, deal property, event history, or score. Lists recompute as records change, no refresh step, no CSV re-upload. Nest filters with AND and OR, save as named views, drop into a sequence as the enrollment trigger.
Deliverability
DKIM, SPF, DMARC, warm-up on connect.
Connect a sending domain, Strkr walks the DNS entries and verifies DKIM and SPF, enforces DMARC alignment, and ramps send volume through a warm-up schedule for new domains. Per-mailbox and per-domain reputation monitoring, bounce handling, and suppression list management all included.
Template editor
Drag-and-drop plus raw HTML.
Block-based editor for teams who want to drag a hero image and a two-column layout. Raw HTML editor for teams whose brand has a custom MJML template they already run. Dynamic content blocks that render differently per contact segment, saved templates, locked regions for brand compliance.
The buyer's math on the switch
What a mid-market team saves moving from HubSpot to Strkr.
The case the switch math falls out of is a mid-market B2B team: five marketing seats, 25,000 marketing contacts, running on HubSpot Marketing Hub Pro. The HubSpot invoice for that team runs $1,200 to $1,800 per month, before CRM and Sales Hub lines. The Strkr invoice for the same team runs $500 to $800 per month on the base tier, with the CRM and sales automation already included. The gap is five figures per year on the Marketing Hub line alone, before counting what the full suite replaces. The breakdown below is the line math a finance team runs when evaluating the switch.
Marketing Hub Pro
$890 floor plus contact tier plus seats.
HubSpot Marketing Hub Pro at 25,000 marketing contacts runs roughly $1,320 per month base ($890 floor plus $90 per 5,000 contacts above 2,000). Add five seats, and the fully loaded Marketing Hub line typically lands between $1,500 and $1,900 per month depending on the renewal discount.
Strkr base tier
Five seats, flat, no contact math.
Five Strkr seats on the base tier runs between $500 and $800 per month depending on the tier chosen. Every email automation feature in Marketing Hub Pro is included. 25,000 contacts is identical in cost to 2,500 contacts, which is identical in cost to 2,500,000 contacts.
CRM already included
Sales Hub replaced, not added.
The Strkr base tier includes the CRM, deal pipeline, sales automation, forecast, and dashboards. A HubSpot Sales Hub Pro line (the equivalent) runs another $500 to $900 per month at the same seat count. Switching replaces both Marketing Hub and Sales Hub with one line.
Workflow complexity
No branching tax, no Pro upcharge.
HubSpot workflows with branching, if-then, and goals require Pro or Enterprise. Strkr workflows carry the same complexity at every tier. Teams running simple drips today who grow into complex nurture tomorrow do not re-shop the tier.
Attribution and reporting
Multi-touch on the base tier.
HubSpot multi-touch attribution requires Marketing Hub Enterprise at $3,600 per month minimum. Strkr multi-touch attribution ships on every tier. A buyer who wants to know which campaigns drove the quarter's pipeline does not need to buy up to see the report.
Annual math
Typical switch saves $12,000 to $18,000.
The year-one math for a five-seat, 25,000-contact team: HubSpot Marketing Hub Pro at $1,650 per month averages $19,800. Strkr base tier at $650 per month averages $7,800. Gross annual delta of $12,000, before replacing Sales Hub. With Sales Hub included, the delta climbs to $17,000 to $22,000 per year.
The migration path
How a HubSpot team moves email automation to Strkr.
The migration is not a six-month project. For a five-seat, 25,000-contact team, the typical rollout runs two to three weeks from kickoff to full cutover, with the HubSpot workflows running in parallel for the first week while contact engagement is validated. The playbook below is the one the Strkr customer success team runs for every mid-market HubSpot migration. The gating steps are the DNS warm-up (which runs on calendar time, not effort) and the contact import review (which runs on the data team's availability).
Export contacts
HubSpot CSV export, Strkr import wizard.
Export the full contact table from HubSpot with properties, lifecycle stage, lead score, and list memberships. The Strkr import wizard maps HubSpot properties to Strkr fields, flags enum mismatches, and dry-runs the import so the ops lead sees exactly what will land before anything commits. Scheduled imports keep ongoing records in sync during the parallel-run week.
Rebuild workflows
Visual canvas maps HubSpot workflow to Strkr.
For each HubSpot workflow, open the Strkr flow canvas and recreate the enrollment, delays, branches, and send steps. The two canvases share a vocabulary (step, delay, branch, goal), so an operator who built the HubSpot flow can rebuild the Strkr flow in roughly thirty minutes per workflow. Export a workflow as JSON for change-tracking.
Domain warm-up
DNS + ramped send volume.
Add the sending domain in Strkr, drop the DKIM and SPF records at your DNS provider, verify DMARC alignment. For a new sending domain, Strkr ramps volume over seven to fourteen days. For a domain already warm on HubSpot, Strkr can inherit the reputation with a lower-risk ramp of three to five days.
Parallel run
Both systems live for one week.
Keep the HubSpot workflows running in parallel for the first week. Compare the Strkr engagement stats to HubSpot, flag any contact where the two systems disagree on membership or state. On day eight, flip the Strkr workflows to primary and move HubSpot to read-only. The HubSpot license expires at the next renewal.
Score and stage sync
Historical score + lifecycle preserved.
HubSpot lead scores and lifecycle stages import into the equivalent Strkr properties, with the full historical score timeline preserved. The Monday forecast call does not lose its baseline, and the attribution reports run against the pre-migration data without a gap.
Suppression and unsubscribe
Lists carried over, legal compliance intact.
The HubSpot suppression list imports as a Strkr suppression list, so contacts who unsubscribed before the switch continue to be unsubscribed. CAN-SPAM and GDPR compliance is preserved across the cutover. The one-click unsubscribe footer, double opt-in, and consent capture all run identically.
How it fits the broader motion
Email automation is one module, not a separate suite.
CRM already attached
Every email writes back to the contact.
When a sequence fires or an email opens, the engagement lands on the contact record in the CRM. The sales rep sees the activity in the timeline, Strkr AI surfaces it as an engagement signal, and the lead score updates. No two-way sync, no "which system is the source of truth" conversation.
Flows run the triggers
Marketing + sales + ops on the same engine.
The same flow engine that enrolls contacts in a nurture also routes a lead to a rep, creates a task on a stage change, and fires a webhook on a product event. Marketing operators, sales ops leads, and RevOps analysts all build on the same canvas with the same vocabulary.
Scoring plus sales handoff
MQL moves to SQL inside the same system.
A contact crosses the MQL threshold, Strkr promotes lifecycle stage, assigns an owner, creates the opportunity, and notifies the rep. The handoff is one flow, not a Marketing-Hub-to-Sales-Hub integration. The data stays consistent because there is no replica.
Dashboards included
Open rate, click rate, pipeline sourced.
Email dashboards ship with send volume, open rate, click rate, unsubscribe rate, and the downstream pipeline sourced by each sequence. The marketing manager sees campaign performance; the VP of sales sees pipeline attribution. No separate reporting tool, no third-party BI connector.
Compliance and consent
Double opt-in, GDPR, CAN-SPAM.
Consent capture on form submit, double opt-in when configured, one-click unsubscribe footer with preference center, suppression on bounce, and a GDPR data-subject export flow. The compliance surface is a module on top of the CRM, not a separate consent-management vendor.
Open API
Every event + endpoint is yours.
Every email event (sent, delivered, opened, clicked, bounced, unsubscribed) is available as a webhook and as a REST query. The warehouse team can land events in Snowflake, the product team can read engagement into a usage dashboard, the finance team can tie pipeline back to campaign source without an export job.
Switch email automation off HubSpot in a weekend.
Export your HubSpot contacts, rebuild your top five workflows on the Strkr canvas, warm the sending domain. Typical mid-market migration ships in two to three weeks with a one-week parallel run. CRM and sales automation included at no extra tier.
Is Strkr positioned as a HubSpot alternative or an integration?
Alternative. This page covers teams who are pricing out of HubSpot Marketing Hub and want a feature-for-feature replacement on a flat seat price. Strkr runs the drip sequences, behavioral triggers, lead scoring, lifecycle automation, A/B testing, and attribution a HubSpot Pro customer already uses, included at the base tier with no contact-based billing. Teams who want to keep HubSpot and sync records both ways use the open API and webhooks for a different kind of deployment.
What exactly do mid-market teams save switching from HubSpot to Strkr?
For a five-seat, 25,000-marketing-contact team, HubSpot Marketing Hub Pro typically runs $1,500 to $1,900 per month. Strkr base tier for the same team runs $500 to $800 per month, with the CRM and sales automation included (Sales Hub is replaced, not added). The gross annual delta is $12,000 to $18,000 on Marketing Hub alone, climbing to $17,000 to $22,000 once Sales Hub is factored in. The multiplier grows as contact count grows because Strkr has no contact tier.
How long does a HubSpot to Strkr email automation migration take?
For a five-seat, 25,000-contact team, the typical rollout is two to three weeks: a week of contact import and workflow rebuild, a week of DNS warm-up (sometimes compressed if the sending domain already has HubSpot reputation), and a one-week parallel run with both systems live before cutover. The migration playbook ships with the import wizard, the workflow canvas mapping, and a customer success touchpoint for the parallel-run comparisons.
Does Strkr support behavioral triggers, lead scoring, and lifecycle stages the way HubSpot does?
Yes, on the base tier. Behavioral triggers fire a sequence from any CRM event (page view, form submit, stage change, score threshold, product event). Lead scoring combines attribute score and behavior score into a composite with weighting, decay, and threshold flows. Lifecycle stages (Subscriber, Lead, MQL, SQL, Opportunity) promote automatically on configured rules. The mental model matches what a HubSpot operator already runs, so rebuilding a workflow is roughly thirty minutes per flow.
What happens to historical HubSpot data (scores, lifecycle, engagement) in the switch?
All of it imports. HubSpot lead scores import as Strkr lead scores with full historical timeline. Lifecycle stages import as Strkr lifecycle values. Email engagement (opens, clicks, unsubscribes) imports as Strkr engagement history. Suppression lists import as Strkr suppression lists so unsubscribed contacts stay unsubscribed and CAN-SPAM and GDPR compliance is preserved. Attribution reports run against the pre-migration data without a gap in the pipeline-sourced-by-campaign series.
Does Strkr handle deliverability (DKIM, SPF, DMARC, warm-up) at the same level as HubSpot?
Yes. Connect a sending domain, Strkr walks the DNS entries and verifies DKIM and SPF, enforces DMARC alignment, and ramps send volume through a warm-up schedule. For a new sending domain the warm-up runs seven to fourteen days. For a domain already warm on HubSpot, the ramp can be compressed to three to five days by inheriting the reputation. Per-mailbox and per-domain reputation monitoring, bounce handling, and suppression list management all run identically to a Marketing Hub Pro deployment.
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