A CRM built for the client cadence a financial advisor actually runs.
Financial advisors do not run sales pipelines; they run client relationships. The daily motion is prospect-to-client conversion, onboarding, annual reviews, quarterly check-ins, life-event triggers, document generation, compliance archiving, and secure communications. Strkr automates the full lifecycle: review cadences fire on anniversary dates, document generation renders from client data, compliance archiving captures every communication, and secure messaging stays inside the regulated workspace. Built for RIAs, wealth managers, and advisory practices from solo-practitioner to multi-office.
The six places sales-shaped CRMs fail an advisory practice.
Salesforce, HubSpot, and the other sales-shaped CRMs are built for pipelines: lead to opportunity to closed won. A financial advisory practice runs a different motion. The lead becomes a client, and the client stays a client for ten to thirty years. The pipeline-shaped CRM has no first-class support for the lifecycle that follows the "close." The six failure modes below are what every advisor eventually catalogs when running a sales-CRM against an advisory practice, and are the capabilities a purpose-built advisor CRM has to cover.
No client lifecycle
Pipeline ends at Closed Won; practice starts there.
A sales CRM considers the record "complete" at Closed Won. An advisor's work begins there: onboarding paperwork, first portfolio review, quarterly check-ins, annual review ritual, life-event triggers. Strkr models the client lifecycle as a first-class entity with configurable milestones and cadence triggers past the "won" state.
Annual review calendar missing
Review-due dates get lost in task lists.
Every client has an annual review due within 12 months of the last review (or sooner for high-net-worth clients, or on specific calendar dates for retirement accounts). Sales CRMs do not model recurring reviews; they get buried in task lists. Strkr renders a review calendar with every client's due date, pacing against the cadence, and auto-fires the pre-review flow.
Document generation shallow
Investment policy statements, risk tolerance, Form ADV.
Advisors render IPSs, risk tolerance questionnaires, Form ADV deliveries, custodian paperwork, and annual engagement letters. Sales CRMs ship with proposal templates; the advisor-specific document library is a separate build. Strkr ships the advisor-specific templates in the library and makes rendering a one-click action from the client record.
Compliance archiving absent
SEC/FINRA require every communication retained.
Advisors regulated by SEC or FINRA (and advisors registered as broker-dealers with FINRA) have specific communications-retention requirements: emails, texts, chats, calls, with searchable archive and litigation-hold capability. Sales CRMs do not ship this; advisors run a separate compliance archive. Strkr integrates compliance archiving into the client timeline directly.
Secure messaging weak
Clients want texts; compliance says no.
Advisor clients increasingly expect text-message communications. SEC and FINRA require those messages to be captured and archived; plain SMS is not sufficient. Strkr secure messaging runs inside the workspace with the archive integration built in, so advisors can text clients while staying compliant.
Household and relationship modeling
Spouses, children, trusts, business entities.
An advisor's "client" is often a household (spouses, children, trusts, business entities) with assets spread across multiple accounts. Sales CRMs model one contact at a time. Strkr models the household with linked contacts and nested relationships, so a reviewing advisor sees the full picture on one screen.
What the module ships
The nine automations a practice runs weekly.
The nine automations below are what a mature advisory practice runs weekly against the Strkr platform. The deal desk configures them once; the advisors trigger them from the client record; the compliance surface captures every event in the audit log. The nine composed together is what makes Strkr purpose-built for advisory, versus a sales-CRM-with-plugins deployment that always leaves gaps.
Prospect to client flow
Discovery, proposal, onboarding, first review.
The prospect record carries discovery notes, risk tolerance, goals, and the proposed IPS. On engagement letter signature, the record converts to a client with the onboarding checklist firing: custodian paperwork, ACAT in progress, initial portfolio build, 90-day first review scheduled.
Annual review cadence
Fire 60 days before the review-due date.
Every client has an annual review due date (anniversary of onboarding, or configurable per client). 60 days before, the pre-review flow fires: schedule the review meeting, pull the current portfolio snapshot, generate the review deck, draft the Reg BI disclosure for any recommended changes, send the pre-review packet.
When a life event is logged on the client record (manually or via integration with a life-event data source), the appropriate flow fires: review the beneficiary designations, open an education 529 for a new child, review the retirement income plan for a date-set retirement, schedule an urgent estate review for an inheritance.
Birthday and anniversary
Required outreach + personal touch.
Advisor relationships live on the personal touch. Birthday and anniversary flows render a card template, schedule a congratulatory call, and log the touchpoint. The flows fire on calendar dates stored on the household record; the touchpoints land in the compliance archive.
Investment policy generation
IPS from client profile, approval chain, signature.
The IPS renders from the client's risk tolerance, goals, time horizon, asset allocation targets, and benchmark selection. The investment committee reviews via the approval chain; the client signs via integrated e-signature; the executed IPS lands on the household record with the full audit trail.
Form ADV delivery
Annual + onboarding + material changes.
Form ADV deliveries have specific regulatory triggers: initial delivery at onboarding, annual delivery to all clients, delivery after a material change. Strkr tracks each client's last delivery date, auto-fires the delivery flow on the regulatory trigger, and captures proof of delivery in the audit log.
The RMD calculation flow fires annually for clients past the RMD age, computes the amount, generates the client letter, and queues the custodian instruction. Tax-loss harvesting opportunities surface on the dashboard in November and December with the lot-level trades recommended.
Compliance archive
Email, text, chat, call recordings retained.
Every communication (email through the integrated inbox, text through secure messaging, chat through the client portal, call recording when available) lands in the compliance archive scoped to the client. SEC and FINRA retention requirements met by configuration; searchable archive for exam response.
Household and relationship view
All members, all accounts, one screen.
The household view renders every member (primary, spouse, children, trusts, business entities), every account across every custodian, aggregate assets under management, risk exposure heat map, and the open task list across the household. The review conversation runs off one screen.
Regulatory posture
What Strkr ships for SEC, FINRA, and state regulators.
Advisor regulation is not a feature; it is a baseline. An advisor CRM that cannot meet the SEC Books and Records Rule, the FINRA 4511 recordkeeping requirements, and the Reg BI care obligations has disqualified itself. The six items below are the regulatory postures Strkr maintains for RIA and dually-registered advisor use. For state-registered RIAs with specific state additional requirements, the audit log and the archive support configurable retention periods per state.
Books and Records Rule
SEC Rule 204-2, 5+ year retention.
All client communications, trade records, financial statements, and advisory engagement records retained for at least five years, with the first two years immediately accessible. Strkr compliance archive is configured for 7-year retention by default; configurable per workspace. Exam response is a filtered search.
FINRA 4511
Dual-registered broker-dealer retention.
Dually-registered advisors who maintain FINRA broker-dealer registration meet FINRA 4511 retention: 6 years for most records, longer for specific document types. The archive supports configurable per-record-type retention with the WORM (write-once, read-many) posture that regulators require.
Reg BI care obligation
Disclosure, care, conflict, compliance.
For broker-dealer recommendations, Reg BI requires disclosure of material facts, care in recommendation, mitigation of conflicts, and documented compliance procedures. Strkr renders the Reg BI disclosure as a document template, captures the client acknowledgment via e-signature, and stores the care-obligation documentation on the client record.
Form CRS
Delivery and acknowledgment tracked.
Form CRS requires delivery at specific points in the relationship (new client, material change). Strkr tracks each client's delivery history, auto-fires the delivery flow on the appropriate trigger, and captures the acknowledgment and the posting-receipt evidence that satisfies the record retention.
State registration
State-specific additional requirements.
State-registered RIAs face additional requirements per state (notice filing, specific disclosure forms, longer retention periods). The audit log supports per-workspace configuration for state-specific needs. Multi-state practices run per-state scoping without creating a separate workspace per state.
SOC 2 Type II
Attested control environment.
The Strkr platform maintains SOC 2 Type II attestation (currently in process, targeting 2026-Q4). The attestation covers security, availability, processing integrity, and confidentiality, which satisfies the service-organization-control requirements that most RIA compliance programs test for on vendor review.
How a practice actually runs it
Three deployment patterns from solo to multi-office.
Solo RIA
One advisor, 80 to 150 households.
A solo RIA runs the full platform from the base tier: prospect pipeline, client lifecycle, annual review calendar, compliance archive, document generation, secure messaging. The weekly ritual is 20 minutes on the review calendar and the stuck-task queue; the quarterly ritual is the mass review-prep run.
Multi-advisor firm
Five to twenty advisors, shared book.
A multi-advisor firm with 500 to 2,000 households shares the client book across advisors with per-advisor assignments, team-level dashboards, and firm-wide compliance oversight. The compliance officer runs the archive queries and the exam prep from a dedicated role scope.
Multi-office RIA
Multi-geography with regional compliance.
A multi-office RIA with 50+ advisors across regions runs per-office scoping for client books, per-region compliance configuration for state registration variances, and firm-level roll-up for the executive dashboard. The CCO sees firm-wide; the regional CCO sees region; the advisor sees their book.
Fee-only + commission hybrid
Dual-registered BD/RIA posture.
A dually-registered firm (RIA for advisory, BD for commission) runs the Reg BI flows for broker-dealer recommendations and the fiduciary flows for advisory. The client record carries the account type and the regulatory posture; the flow engine routes to the right disclosure path automatically.
Specialty practice
Retirement, estate, insurance focus.
A specialty practice (retirement planning, estate planning, insurance) runs the base platform plus specialty-specific document templates (SPIA quotes, trust funding checklists, insurance-needs analysis). The specialty templates are shared from the Strkr template library and tuned to the practice's preferred language.
Hybrid advisory + custody
Integrated with Schwab, Fidelity, Pershing.
Integration with the major custodians (Charles Schwab, Fidelity, Pershing, TD Ameritrade legacy) pulls account positions, performance, and transaction data into the client view. The review conversation reads the current portfolio from the custodian in real time; the trade recommendation flows feed back to the custodian via Schwab Intelligent Portfolios or Fidelity Wealthscape.
What this replaces in the stack
The six vendors a mature advisor CRM retires.
Redtail or Wealthbox
Standalone advisor CRM.
Redtail and Wealthbox are the advisor-specific CRMs most firms start with; both top out around $100 per user per month and both require separate compliance archive, document generation, and e-signature line items. Strkr collapses the four lines into one platform at a comparable or lower seat price.
Smarsh or Global Relay
Compliance archiving.
Smarsh and Global Relay are the standard compliance archives at $35 to $75 per user per month. The embedded archive in Strkr covers the same email, text, chat, and call-recording retention requirements under the base tier, with the exam response query running inside the client view.
MoneyGuidePro or eMoney
Financial planning software.
MoneyGuidePro and eMoney are the dominant planning tools at $100 to $300 per advisor per month. Strkr integrates with both for the planning engine while absorbing the client-record and document-generation functions into the primary CRM, so advisors do not maintain duplicate client profiles.
DocuSign or SignNow
E-signature for engagement letters.
Advisor e-signature typically runs $25 to $45 per user per month. Native e-signature in Strkr handles engagement letters, IPSs, trading authorizations, and ADV deliveries at no additional cost; teams who prefer DocuSign can integrate instead.
Separate secure messaging
MyRepChat, Hearsay, Smarsh messaging.
Secure messaging for advisors runs $15 to $35 per user per month standalone. The Strkr secure messaging surface runs inside the workspace with the archive integration built in; advisors can text and chat clients while staying compliant without a second vendor.
Email + calendar overhead
Microsoft 365 or Google Workspace.
Advisors keep Microsoft 365 or Google Workspace for email and calendar; Strkr integrates both for inbound email capture to the compliance archive and calendar sync for meeting scheduling. The two tools stay; the CRM-adjacent spend compresses.
A CRM built for how an advisory practice actually runs.
Client lifecycle, annual reviews, document generation, compliance archive, secure messaging, custodian integration. Every automation and every regulatory posture, included at the base seat price.
Is this a sales CRM configured for advisors, or purpose-built?
Purpose-built for the advisor motion. The sales-pipeline-shaped CRM ends at Closed Won; the advisor practice begins there. Strkr models the client lifecycle as a first-class entity with configurable milestones, annual review cadences, life-event triggers, and household relationship modeling. The regulatory postures (SEC Books and Records, FINRA 4511, Reg BI, Form CRS) ship as first-class features rather than custom builds. Advisors can run a prospect pipeline for new-business conversion, but the primary motion is the long-term client lifecycle.
Does Strkr meet SEC and FINRA recordkeeping requirements?
Yes. The compliance archive is configured for 7-year retention by default (SEC Rule 204-2 requires at least five years; the Strkr default exceeds the floor), with the first two years immediately accessible and configurable per-record-type retention for dually-registered broker-dealers meeting FINRA 4511. The archive uses a WORM (write-once, read-many) posture that regulators require, captures email, text, chat, and call recordings scoped to the client, and supports litigation-hold tagging. Exam response is a filtered search inside the compliance role scope.
What integrations with custodians does Strkr support?
The major RIA custodians (Charles Schwab, Fidelity, Pershing, Raymond James Advisor Services) connect for position data, performance reporting, and transaction history. Portfolio snapshots feed the annual review flow; trade recommendations route to the custodian via Schwab Intelligent Portfolios, Fidelity Wealthscape, and the equivalent at Pershing and Raymond James. For custodians without a direct integration, the open API supports batch position imports via SFTP or scheduled file drop.
How does the annual review automation work?
Every client carries a review-due date (anniversary of onboarding, or configurable per client). Sixty days before the due date, the pre-review flow fires: schedule the review meeting on the advisor's calendar, pull the current portfolio snapshot from the custodian, generate the review deck from the template, draft the Reg BI disclosure for any recommended changes, send the pre-review packet to the client via secure messaging. The advisor reviews the auto-generated materials, adjusts as needed, and runs the meeting. Post-meeting, the IPS updates (if applicable) and the next review-due date resets automatically.
Can Strkr replace Redtail or Wealthbox for a firm already using them?
Yes. The migration playbook is a two-to-four-week project for a solo RIA, four-to-eight weeks for a multi-advisor firm. Client records, activity history, documents, and the compliance archive import via CSV plus API, with the household relationships and the annual review cadence rebuilt in the Strkr lifecycle. The parallel-run period (typically two weeks) runs both systems live for validation before cutover. Teams who are also running Smarsh or Global Relay for archive separately can consolidate those lines in the switch.
What does secure messaging look like for an advisor-client text?
Advisor-initiated texts run through the Strkr secure messaging surface, which uses a workspace-hosted phone number tied to the advisor and captures every message to the compliance archive scoped to the client. The client receives the message as a standard SMS or MMS from the advisor's workspace number; the response captures back into the client timeline. The compliance archive meets SEC and FINRA requirements for electronic communications retention; the client experience is indistinguishable from a standard text thread.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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