Feature · Landing Page Builder

A landing page builder where A/B testing, lead capture, and CRM integration are not three separate tools.

Most landing page builders handle the design well, bolt A/B testing on as an add-on, bolt lead capture on through a form widget, and leave CRM integration to a Zapier bridge. The Strkr landing page builder makes the four pieces one feature: pages ship with variants, forms write to the CRM natively, UTM parameters attach automatically, and the winner picks itself from statistical significance rather than a dashboard the marketing lead has to read.

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What the four-in-one actually looks like

Pages, tests, forms, and CRM as one feature.

The landing page builder in most marketing stacks is three or four tools wired together. Pages come from Unbounce or Instapage. A/B tests come from a separate tool or a side-feature. Forms come from Typeform or Hubspot. CRM integration is a Zapier bridge. The Strkr model collapses the four into one feature; the sections below name each piece and how they interact on a single page.

Page builder

Drag-and-drop blocks with brand defaults.

The builder is a block-based editor: hero, feature grid, testimonial, form, FAQ, footer. Brand defaults (colors, fonts, logo, button styles) come from the workspace brand settings so every page inherits the right look without a per-page configuration. Add, reorder, duplicate blocks with keyboard shortcuts.

A/B variants on any block

Right-click a block, create a variant.

Any block can carry up to four variants. Right-click the hero headline, click Create Variant, edit the variant copy. The page serves variants in rotation; traffic distribution starts even and shifts to the winner as significance accumulates. No separate experiment setup tool.

Lead capture form

Form block with CRM field mapping on the block.

The form block carries field mappings as part of its config. Add an Email field; the form field writes to the Lead's email on the CRM. Add a Company field; it writes to the Lead's company. The map lives on the block, visible on the page editor, not in a separate integration config.

UTM capture

Query parameters write to the lead record.

The utm_source, utm_medium, utm_campaign, utm_content, utm_term parameters captured on page load write to the lead record on submission. The attribution for the lead is deterministic; the "which campaign drove this lead" question is answered by the lead's own fields, not a joined query.

Thank-you redirect

The post-submit page, with the data appended.

After form submission the visitor redirects to a thank-you page with the submitted data attached as query params for personalization. "Thanks, Jamie" renders on the thank-you page without a second form. The redirect can be page-specific or shared across pages.

SEO and metadata

The page is Googleable, not a bare form.

Every landing page has title tag, meta description, OG image, canonical URL, schema markup (FAQ, Product, Organization), and sitemap registration. The page competes in organic search as well as paid; the builder treats SEO as a tab, not an afterthought.

A/B testing done right

Variants, traffic, significance, and the winner pick.

A/B testing on a landing page sounds simple and is actually hard in three places: setting up the variants without creating a mess, routing traffic correctly across visitors, and knowing when to stop. The Strkr model handles each piece explicitly so marketing leads do not need a stats-literate analyst to run tests.

Variant setup

A right-click, not a separate experiment config.

Variant setup is inline: right-click any block, click Create Variant, edit. The variant is a copy of the block with its own content; the page serves one of the variants per visitor. The variant pane shows the variants side by side for comparison.

Traffic allocation

Even by default; manual override available.

Traffic allocation starts 50/50 between A and B (or evenly across more variants) and shifts to the leading variant as significance accrues (multi-armed bandit mode) or stays even for the duration (A/B mode). The mode is a per-test setting; most teams use bandit mode for faster learning, A/B mode for compliance-sensitive comparisons.

Visitor stickiness

A returning visitor sees the same variant.

Visitor stickiness is cookie-based with a 30-day default. The same visitor returning gets the same variant, so the experience is consistent and attribution ties cleanly. The stickiness duration is configurable per test; teams running long sales cycles increase it, teams running short-cycle campaigns leave the default.

Significance detection

The system knows when to stop.

The test calculates statistical significance continuously (frequentist p-value for the A/B mode, Bayesian probability-to-be-best for the bandit mode). When significance crosses the threshold (default 95% confidence, configurable per test), the winner flag turns on and marketing is notified. No manual "is this done yet" check.

Winner promotion

Click Promote and the winner becomes the page.

When the winner is identified, the marketing lead reviews the result and clicks Promote. The winning variant becomes the page; the losing variants archive with their performance data preserved for reference. The next test can start the same day.

Guardrails

Secondary metrics catch false positives.

Tests track secondary metrics (bounce rate, time on page, downstream conversion) alongside the primary (form submission). A variant winning on form fills but tanking downstream conversion flags the guardrail breach; the winner promotion asks "are you sure" with the breach highlighted. Prevents the "we optimized for the wrong thing" failure.

Lead capture and CRM integration

The form writes a Lead; the Lead inherits context.

Lead capture is where most landing page builders leak value. The form submits, a notification fires, and then the lead data lives somewhere disconnected from the CRM until a Zapier bridge or a nightly import catches up. The Strkr model writes the Lead directly into the CRM on submission with every piece of context attached.

Native write on submit

The form submit is a CRM write, same transaction.

Submitting the form writes a Lead record into the CRM in the same transaction. The record exists before the thank-you page renders. The notification, the Slack ping, the Flow automation can all fire against a record that is already in the system, not a stub waiting for a sync.

Field mapping on the block

Form field writes to CRM field, visible in the editor.

Each form field has a CRM target field dropdown on the field config. The map is visible on the form block in the editor; marketing can see at a glance that Email writes to Lead.email, Company writes to Lead.company, and the custom "What are you trying to solve" field writes to Lead.pain_point.

Hidden fields

Context that writes without a visitor field.

Hidden fields let the form carry context the visitor does not fill: page slug, campaign ID, source channel, variant served. These write to the Lead record on submission. The attribution and the variant served are on the Lead; downstream reporting answers "which page, which variant, which campaign."

UTM carry

The campaign parameters write automatically.

The utm_source, utm_medium, utm_campaign, utm_content, utm_term parameters write to the Lead record on submission from the URL at page-load time. The attribution is deterministic; the lead's own fields answer "which campaign drove this lead" without a joined query.

Duplicate handling

A repeat submission is the same Lead.

A visitor submitting a form with the same email as an existing Lead updates the existing record rather than creating a duplicate. The update respects field-level rules (overwrite empty, append to history, never overwrite). The marketing team does not end up with three Leads per converted contact.

Immediate automation

Flows fires on the Lead creation.

A Flow bound to Lead creation can fire the welcome email, assign the Lead to the right AE, route a Slack ping, enroll the Lead into a nurture sequence, and tag the Lead with a scoring value. All within seconds of submission, all from the native workflow engine.

Honest module status

What ships today versus what is on the roadmap.

The Strkr Marketing module is in active build. The CRM, Flows, and Projects modules are shipping today; the Marketing module's landing page builder is on the roadmap with components built but not yet surfaced to tenants. This page describes the shipping product; the inline CTA at the bottom honors the honest status so you know what you are signing up for.

Shipping today

CRM lead capture, forms via public API, Flows automation.

The CRM module ships Lead capture through the public API, which marketing teams use via a hand-built landing page or a third-party builder today. The receiving side (Lead write, UTM parse, duplicate handling, Flow automation) is production. Teams running paid lead-gen in 2026 use this surface.

Shipping today

Dashboard, reporting, UTM attribution.

The attribution surface (which campaign, which UTM, which source produced which Lead) ships today on the CRM Reports tab. The data model carries UTM parameters on every Lead; the reporting ties leads to campaigns to opportunities to revenue.

Shipping today

Form embed snippet for third-party pages.

The form embed snippet pastes into any page (Webflow, custom HTML, Wordpress) and writes directly to the CRM. The CRM-side configuration (field map, duplicate handling, Flow automation) is identical to the planned native builder. Teams using a different page builder today can run on this snippet with no feature loss.

Roadmap · page builder

Native drag-and-drop pages inside the workspace.

The native page builder is on the Marketing module roadmap, with components in internal preview. Positioning, timing, and feature parity with third-party builders are being finalized ahead of GA.

Roadmap · A/B variants

Inline variant creation with bandit allocation.

The A/B variants surface is on the roadmap paired with the page builder. Variants will be creatable per block, with bandit allocation and significance detection running on the same event stream the CRM uses for conversion attribution.

Roadmap · template library

A gallery of landing page templates by vertical.

Template library ships with the page builder: landing page templates by vertical (SaaS, services, e-commerce, event registration). Clone a template, swap the brand defaults, publish. The pattern mirrors the dashboard template gallery that ships today.

The landing-to-Lead pipeline you can run today, plus the builder on the roadmap.

Teams running paid lead-gen today use the Strkr form embed snippet with a third-party page builder; the receiving CRM side (Lead write, UTM attribution, Flow automation, duplicate handling) is production. The native page builder with A/B variants is in the Marketing module roadmap.

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Common questions

What buyers ask about this feature.

Is the full landing page builder shipping today or on the roadmap?

The CRM-side pieces (Lead capture via public API, form embed snippet, UTM attribution, duplicate handling, Flow automation on submission, Reports attribution) ship today. The native drag-and-drop page builder with inline A/B variants is on the Marketing module roadmap, with components in internal preview ahead of GA. Teams running paid lead-gen today use the Strkr form embed snippet with a third-party page builder (Webflow, Framer, hand-built HTML) and the receiving CRM features operate at full capability.

How is A/B testing on a landing page different from A/B testing in a marketing-automation tool?

The native builder plans A/B variants at the block level inside the page editor rather than as a separate experiment configuration. Right-click a block, create a variant, edit. The page serves variants in rotation; the system picks the winner from statistical significance (frequentist for compliance-sensitive tests, Bayesian bandit for faster learning). Secondary-metric guardrails catch the "optimized for the wrong thing" failure. The approach collapses the experiment-tool and page-builder surfaces that most stacks split.

What happens to the form data when someone submits a landing page form?

The submission writes a Lead record directly into the CRM in the same transaction as the response render. The write respects the field-level mapping configured on the form block (form field to CRM field). UTM parameters captured at page load write to the Lead's attribution fields. Hidden fields carry page slug, variant served, and campaign context. A Flow bound to Lead creation fires within seconds: welcome email, AE assignment, Slack notification, nurture enrollment, lead-score tagging. The record exists in the CRM before the thank-you page renders.

Can I use my own landing page builder and still get the CRM integration?

Yes, that is the shipping path today. The Strkr form embed snippet pastes into any page (Webflow, Framer, Wordpress, custom HTML) and writes directly to the CRM with the same configuration as the planned native builder. Field mapping, duplicate handling, UTM capture, Flow automation on creation all work identically. Teams running a different page builder today use this surface without feature loss; the migration to the native builder when it ships is a page-level refactor, not a CRM reconfiguration.

How does duplicate detection work on form submissions?

A visitor submitting a form with the same email as an existing Lead updates the existing record rather than creating a duplicate. The update respects field-level rules configured on the Lead schema: overwrite-if-empty for fields the Lead has not filled, append-to-history for fields where the change should be audited, never-overwrite for fields that should preserve the original value. The marketing team does not end up with three Leads per converted contact; the Lead carries the full submission history across the campaigns that drew them in.

What about SEO on the landing pages themselves?

The planned native builder treats SEO as a first-class tab, not an afterthought: title tag, meta description, OG image, canonical URL, structured data (FAQ, Product, Organization schema), sitemap registration, and robots.txt entries. The pages compete in organic search as well as paid; the "landing pages are only for paid" assumption breaks when a competitive page bids on the same search as a Google ad. Teams using a third-party builder today retain their builder's SEO features; the Strkr CRM side writes to the Lead with the organic source attribution intact.

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