Built for RIA Branch and Office Managers

The CRM wealth-management branch managers run the team from.

Branch and office managers at 20 to 100 advisor RIAs and hybrid broker-dealer firms forecast across HNW prospect pipelines, coach advisors on prospect-to-client conversion, audit outbound communication with compliance-aware workflows, and track AUM growth per referral partner network. The CRM has to hold the whole team on one surface.

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Why buyers are here

Financial advisors Sales Managers: the daily pains.

A branch or office manager at an RIA or hybrid broker-dealer firm sits above five parallel motions and has to see all of them in one surface by Monday morning. Forecast the next two quarters of committed AUM across every advisor on the team without rebuilding the roll-up by hand from six spreadsheets. Coach each advisor on the ratio that actually matters (prospects worked to households committed) with the artifacts of what the advisor did or did not do at each stage visible on the record. Audit outbound email, event invitations, and pitch collateral against the firm review workflow so the manager can show a principal that every outbound touch was reviewed before it left, and show it in seconds, not days. Oversee the referral partner network (CPAs, estate attorneys, accountants, business brokers, event-driven referrers) and know which partners are returning the next-quarter book and which have gone quiet. Track AUM growth metrics (new committed AUM, wallet-share expansion on existing households, retention, net flow) by advisor, by segment, and by referral source without wiring up a BI tool. In a Redtail plus Salesforce Financial Services Cloud plus Mailchimp plus a Google Sheet referral tracker plus a separate pipeline-review deck stack, those five motions scatter across five tools and the manager spends every Monday morning rebuilding the picture instead of coaching the team. The sections below show how Strkr collapses the manager surface into one workspace where team forecast, coaching board, communication audit trail, referral partner leaderboard, and AUM growth math all live on the same record and refresh in real time.

Team forecast roll-up

The quarterly forecast rebuild eats Sunday night.

A manager rolling up projected committed AUM across 20 to 100 advisors on Redtail or Wealthbox builds the roll-up by hand from CSV exports every Sunday night. Household projected-commit dates drift, projected AUM bands update, and the version in the Monday deck is already stale by Monday 10am. Strkr renders a live manager forecast across every advisor with per-household weighted and committed scenarios, drill-down to the artifact at every stage, and a frozen weekly snapshot the manager can diff against last week to see what moved.

Prospect-to-client ratio coaching

I cannot see where each advisor is leaking.

The ratio that separates a top advisor from a middle advisor is the funnel conversion between initial conversation, discovery, engaged, and committed. Redtail and Wealthbox do not render that funnel per advisor. The manager coaches by gut feel from the Monday meeting rather than from the data. Strkr shows the per-advisor funnel with stage-level conversion rate, time in stage, next-step hygiene gaps, and the specific households stuck at each step so the coaching conversation references real records instead of general feedback.

Compliance-aware communication audit

The principal asks for an audit and I lose a week.

A principal asks for the audit trail across every outbound email, event invitation, and pitch deck the branch sent last quarter. The archiving tool (Smarsh, Global Relay, Archive360) holds the artifacts the firm is legally required to retain, but the review workflow (what was submitted, who approved, when, which version shipped) lives across inbox threads and a shared drive. Strkr Marketing ships a native compliance-aware review workflow with reviewer assignment, versioned diff view, approval audit trail, SLA timer, and one-click release. The manager pulls the audit view in seconds, exports the artifact set, and continues to the archiving-partner integration where the firm already runs the regulatory retention side.

Referral partner network drag

The CPA network status lives in six advisor inboxes.

Half the committed AUM flows through CPAs, estate attorneys, accountants, business brokers, and event-driven referrers. The partner network status (which partners are warm, which have gone quiet, which referred the next-quarter book) scatters across six advisor inboxes and one firm-ops spreadsheet that stops being accurate the week after it is built. Strkr links every household to the referral source on a native relationship graph, surfaces a partner-network leaderboard sorted by trailing twelve-month AUM traced to source, and flags partners that have gone quiet past the branch threshold so the manager can route the next lunch slot before the partner cools fully.

AUM growth metrics

New AUM, wallet-share, retention live in three decks.

The three AUM growth numbers that matter to the principal (new committed AUM this quarter, wallet-share expansion on existing households, retention and net flow) live in three separate decks built by three different people. The manager spends Thursday reconciling the three and Friday presenting a number that is already a week old. Strkr renders all three on one dashboard with per-advisor and per-segment breakdown, trailing twelve-month and quarter-over-quarter comparison, and drill-down to the household record on every cell.

Pipeline hygiene across the team

Twelve advisors times stale next-steps equals Friday.

Clean cultivation pipeline across the team is a Friday rebuild for the manager, because every advisor accumulates stale next-steps and missing close dates across the week and the manager cannot ship Monday forecast without first cleaning what every advisor did not clean. Strkr flags hygiene gaps in-line on each advisor record and the team board as advisors edit, with one-click fixes for the common cases, so the Friday rebuild shrinks to a two-minute per-advisor review inside the normal Monday prep.

How Strkr fits the RIA branch manager day

The primitives wealth-management branch managers actually use.

Strkr for RIA and hybrid broker-dealer branch managers is the same CRM every advisor on the team runs, with manager-aware views and forecast surfaces shaped around the oversight motion. Everything below ships on every paid tier with no premium module gate, no premium list price when the branch scales from 20 to 60 advisors, and no modular upcharge when the referral partner graph grows past a thousand partners. The primitives line up with what a branch manager repeats every week on a 20 to 100 advisor team: rolling up the team forecast with the artifacts of what each advisor did at each stage, coaching advisors from the funnel view that renders per-advisor conversion math, auditing outbound collateral against the firm review workflow in seconds, overseeing the referral partner leaderboard with partners-gone-quiet flagged in-line, tracking the three AUM growth numbers on one dashboard, and keeping the team pipeline hygienic without a Friday rebuild. The primitives also carry across to the hybrid broker-dealer surface where the branch runs both RIA and broker-dealer books on the same CRM record with role-aware visibility and compliance-aware review workflows attuned to each regulatory lane.

Team forecast surface

Live roll-up across every advisor on the team.

Manager forecast renders projected committed AUM across every advisor on the branch with weighted, best-case, and committed scenarios. Weekly frozen snapshot lets the manager diff this week against last week to see what moved, what slipped, and which households shifted stage. Drill-down to the household record at every cell. The Sunday night roll-up rebuild stops being a job.

Advisor coaching board

Per-advisor funnel with real households at each stuck step.

Per-advisor funnel renders stage-level conversion rate (initial to discovery, discovery to engaged, engaged to committed), average time in stage, and the specific households stuck past the branch threshold at each step. The coaching conversation starts from the record, not from a general sense of how the advisor is doing. Branch managers run the Monday coaching session off this surface.

Compliance-aware review workflow

Every outbound touch, reviewed on the record.

Strkr Marketing ships a native review workflow designed with compliance workflows in mind. Every outbound email template, event invitation, pitch deck, and market-commentary note routes through a queue with reviewer assignment (CCO, marketing lead, principal), SLA timer, versioned diff view across revisions, approval audit trail, and one-click release. The principal audit question pulls a filtered view in seconds. Strkr partners with Smarsh, Global Relay, and Archive360 for the FINRA and SEC communications-archiving retention side.

Referral partner graph

Partner leaderboard with partners-gone-quiet flagged.

Native relationship graph links every household to the CPA, estate attorney, accountant, business broker, or event-driven referrer that introduced them. Partner-level trailing twelve-month committed AUM, conversion rate, average time-to-commit, and quiet-threshold flags render on the partner leaderboard. The manager routes the next lunch slot by partner math, not by whichever advisor remembered to mention a CPA this week.

AUM growth dashboard

New AUM, wallet-share, retention on one surface.

One dashboard surfaces the three growth numbers that matter to the principal: new committed AUM this quarter, wallet-share expansion on existing households, and retention plus net flow. Per-advisor and per-segment breakdown, trailing twelve-month and quarter-over-quarter comparison, and drill-down to the household record on every cell. The Friday reconciliation across three decks collapses to a 15-minute Monday pass.

Hygiene nudges

Stale next-steps flagged in-line across the team.

Daily flow finds every open household with no activity past the stage-specific threshold across every advisor and drops nudges on the advisor cultivation board. Escalates to the branch manager if the household has been quiet for twice the threshold or if the advisor has multiple stuck households at the same stage. The manager coaches hygiene from the data, not from a hunch.

Role-aware record and permissions

RIA, broker-dealer, and manager views on one record.

The household record pulls spouses, trusts, business entities, held-away assets, referral source, event history, meeting notes, email threads, documents, and risk-tolerance signals onto one surface. Role-aware sidebar renders RIA fields, broker-dealer fields, and branch-manager fields on the same record without a tab switch. The permission matrix controls what each advisor sees across the team roll-up without a firm-ops ticket.

Flows for the branch manager motion

Automations across forecast, coaching, audit, partner oversight.

The best RIA and hybrid broker-dealer branch managers automate the quiet administrative drag between advisor touches and spend their hours coaching the three advisors where judgment matters most. Strkr Flows cover the automations every wealth-management branch should run as native triggers with no webhook plumbing. The pattern below is what shows up in week two of every deployment and compounds into cleaner forecast hygiene, faster review audit turnaround, and a tighter referral partner network across the quarter.

Forecast snapshot

Weekly frozen forecast lands Sunday night.

Sunday night flow freezes the current forecast across every advisor on the branch, stores the snapshot on the manager record, and emails the Monday forecast digest. The Monday deck is pre-built, the diff against last week renders inline, and the manager walks into the team meeting with the picture already clean.

Coaching alert

An advisor funnel drop fires a coaching card.

When an advisor conversion rate at any stage drops past the trailing-12-week baseline by the branch threshold, a flow surfaces the stage, the specific households stuck, and a drafted coaching note on the branch manager Monday view. The Monday one-on-one opens from the record instead of from a general sense of how the advisor is doing.

Review SLA breach

Collateral past review SLA escalates automatically.

Marketing collateral queued for compliance-aware review past the SLA threshold auto-escalates to the next approver tier, pings the branch manager, and surfaces on the audit dashboard. The review bottleneck does not quietly age for a week. The audit trail of who was pinged when logs on the record.

Partner gone quiet

A referrer past the quiet threshold triggers outreach.

Daily flow scans the referral partner graph for CPAs, estate attorneys, and accountants past the branch quiet-threshold. Drops a nudge on the branch manager or the primary advisor relationship owner, drafts a check-in note from a review-approved template, and schedules a 48-hour follow-up task. The partner network stops cooling in the background.

AUM milestone

A household crossing an AUM band fires wallet-share flow.

When a committed household crosses a new AUM band from reported held-away conversation, retirement rollover event, or additional-funding deposit, a flow surfaces the household on the advisor priority view, drafts the wallet-share expansion note, and threads the branch manager into the follow-up. Wallet-share stops being the number the team forgets to work.

Retention risk

A quiet committed household surfaces before attrition.

Daily flow finds every committed household with no advisor touch past the retention threshold and drops a nudge on the advisor and the branch manager. Escalates if the household has been quiet past twice the threshold. The branch catches retention risk before the quarterly review, not after the household rolls over an account to a competing firm.

New advisor onboarding

A new advisor seat spins up team context on day one.

A flow fires when a new advisor seat is provisioned, mapping role-based permissions, creating the advisor cultivation board, pre-loading the branch cultivation stage definitions, assigning the branch manager as reviewer on first-30-days collateral, and scheduling the one-on-one cadence on the manager calendar. Day one is productive instead of logistical.

Head-to-head

Strkr for RIA branch managers vs the Redtail + Salesforce Financial Services + spreadsheets stack.

A typical RIA or hybrid broker-dealer branch runs Redtail or Wealthbox for CRM, Salesforce Financial Services Cloud for the enterprise shops, Mailchimp or Constant Contact for outbound, a shared drive for pitch decks, a Google Sheet for the referral partner tracker, and a separate pipeline-review deck the manager rebuilds every Sunday. Strkr collapses most of that into a single workspace with one bill, one admin surface, one record of truth per household, and compliance-aware review workflows designed in. Communications archiving stays with the firm archiving partner (Smarsh, Global Relay, Archive360) where the FINRA and SEC retention requirement is already handled.

What matters Strkr Redtail + Salesforce Financial Services + spreadsheets
Number of tools branch manager opens weekly 1 (Strkr) plus the archiving partner for retention 5 to 7 (CRM, email marketing, pipeline deck, referral sheet, review inbox, archiving tool, BI tool)
Team forecast roll-up Live roll-up across every advisor with weekly frozen snapshot and week-over-week diff Sunday night CSV exports and manual rebuild into a Monday deck
Per-advisor funnel visibility Native funnel per advisor with stage conversion, time-in-stage, stuck households Not rendered; manager coaches from gut feel or quarterly review memory
Compliance-aware review workflow Native queue, reviewer assignment, versioned diff, approval audit trail, SLA timer Email ping-pong between advisor, CCO, and marketing lead
Communications archiving Partners with Smarsh, Global Relay, Archive360 for FINRA and SEC retention Separate archiving tool bolted to Redtail with manual reconciliation
Referral partner oversight Native leaderboard with trailing twelve-month AUM and partners-gone-quiet flags Google Sheet refreshed when the ops lead has time, no quiet-threshold logic
AUM growth dashboard New AUM + wallet-share + retention on one surface, per-advisor drill-down Three decks built by three people, reconciled Thursday for Friday review
Pipeline hygiene across the team In-line nudges on each advisor and escalation to the manager past twice the threshold Friday rebuild across every advisor before Monday team meeting
Admin changes to cultivation stages and permissions Self-serve for the branch manager inside the permission matrix Firm-ops ticket, Salesforce admin review queue, multi-week freeze
RIA + broker-dealer dual-lane view Role-aware sidebar renders RIA, broker-dealer, and manager views on one record Separate record shapes or custom Lightning pages, duplicate data entry

See the CRM wealth-management branch managers actually run the team from.

Start a 14-day trial with the full RIA branch manager stack enabled: team forecast roll-up, per-advisor coaching funnel, compliance-aware review workflow, referral partner leaderboard, AUM growth dashboard, Flows across forecast and partner oversight, and native integrations into Smarsh, Global Relay, and Archive360 for communications retention. One bill, one workspace, one record of truth across every advisor on the branch. The pricing page lays out the per-advisor seat line in full, and the forecast feature page shows the team roll-up if that is the piece you want to pressure-test first.

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Common questions

Financial advisors Sales Managers buyer FAQ.

Can Strkr replace Redtail, Wealthbox, or Salesforce Financial Services Cloud for an RIA branch?

For most RIAs and hybrid broker-dealer branches running 20 to 100 advisors, yes. Strkr covers team forecast roll-up, per-advisor coaching funnel, household records with spouses and trusts and business entities, compliance-aware marketing review workflow, referral partner leaderboard, AUM growth dashboard, Flows for forecast snapshots and partner-gone-quiet triggers, native Gmail and Microsoft 365 sync, DocuSign and PandaDoc engagement letters, and a hand-off to the planning advisor in Projects. For firms running Financial Services Cloud for a decade with deeply customized Apex and Lightning pages, the switching cost is real and Strkr ships a native Salesforce migration path that preserves records, custom fields, picklist values, and household history so the switching cost is quantifiable before the first production record moves.

How does Strkr handle FINRA and SEC communications archiving?

Strkr is not an archiving tool and does not claim to be. The FINRA and SEC communications-retention requirement is handled by a dedicated archiving partner the firm already runs, typically Smarsh, Global Relay, or Archive360. Strkr integrates with those partners so outbound email, event invitations, pitch decks, and market commentary route to the archiving partner on send. What Strkr owns is the compliance-aware review workflow that sits before the send event: queued-for-review state, reviewer assignment to the CCO or marketing lead, versioned diff view, approval audit trail with timestamp and author, SLA timer per queue, and one-click release once approved. The branch manager pulls the review audit view in seconds and the regulatory retention side continues to live with the archiving partner where it already lived.

How does the per-advisor coaching surface work for a branch manager?

The per-advisor funnel renders four cultivation stages (initial conversation, discovery, engaged, committed) with stage-level conversion rate, average time in stage, next-step hygiene gaps, and the specific households stuck past the branch threshold at each step. The branch manager opens an advisor record, sees the funnel for that advisor against the branch baseline and the trailing twelve-week trend, and clicks through to the stuck households. The Monday one-on-one opens from the record. When an advisor conversion rate drops past the trailing-twelve-week baseline by the branch threshold, Strkr Flows surface a drafted coaching note on the branch manager Monday view with the specific households and the pattern Strkr AI picked up. The coaching conversation references the data, not a general impression.

How does Strkr track AUM growth, wallet-share, and retention?

One dashboard surfaces the three growth numbers side by side: new committed AUM this quarter, wallet-share expansion on existing households, and retention plus net flow. Per-advisor and per-segment breakdown, trailing twelve-month and quarter-over-quarter comparison, and drill-down to the household record on every cell. Wallet-share expansion fires a flow when a committed household crosses a new AUM band from reported held-away conversation, retirement rollover event, or additional-funding deposit. Retention risk fires a flow when a committed household goes quiet past the retention threshold. The branch manager sees all three numbers on one dashboard refreshed in real time, and the Thursday reconciliation across three decks collapses to a 15-minute Monday pass.

Does Strkr work for hybrid RIA and broker-dealer branches?

Yes. The household record carries both RIA and broker-dealer books with role-aware visibility and compliance-aware review workflows attuned to each regulatory lane. An advisor working the same household on both sides sees both lanes on one record without duplicate data entry. The branch manager rolls up forecast and AUM growth across both lanes on the same dashboard. The permission matrix controls which advisors see which lane and the review workflow routes to the right reviewer tier for each lane. Hybrid shops stop running two CRMs and reconciling the picture by hand on Monday.

Can the branch manager make changes without a firm-ops ticket?

Yes, within the permission matrix. Custom fields on the household record, Layouts, saved views, cultivation stages, stage entry criteria, Flows, review workflows, coaching board filters, and dashboard widgets are self-serve for the role the admin has granted the permission to. Most RIAs give the branch manager full self-serve on team forecast views, coaching board, cultivation stages, and dashboard widgets, and route firm-wide changes (new object, cross-household automation, data model migration, archiving partner reconfiguration) through firm operations or the admin role. The change ships the hour it is needed with an audit trail, so the quarterly release freeze a Financial Services Cloud shop imposes does not exist in Strkr.

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Related combinations.

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