B2C work is high volume, lifecycle anchored, channel heavy, and loyalty sensitive. Strkr ships a CRM core shaped around high-volume contact ingestion, lifecycle automation, loyalty signal detection, SMS and email cadence through Strkr Messaging, and AI drafting that respects the brand voice.
A B2B sales CRM assumes a dozen deals in play and a long sales cycle. B2C does not work that way. The business runs on tens of thousands of contacts, lifecycle automation, repeat purchase behavior, and loyalty signals, with every contact priced per record in the typical marketing CRM. The pain points below are what Strkr onboarding hears on every intake call with a B2C business, from the direct-to-consumer brand to the subscription box, the local service business, and the mid-market retailer.
A B2C business on HubSpot or Mailchimp pays per marketing contact. The invoice doubles at 10,000 contacts, triples at 25,000, and the AI credits burn through the quota by month two. Strkr prices flat per seat at $29, $59, or $119 per user per month with no marketing contact meter. A business with 100,000 contacts pays the same as one with 1,000 at the same seat count.
A B2C lifecycle depends on a dozen sequenced touches: welcome email, order confirmation, shipping notice, delivery check-in, review request, repurchase nudge, win-back, loyalty tier upgrade. In generic CRMs these sequences break silently when a trigger misfires. Strkr workflow engine runs atomic state transitions with explicit failure handling and a daily digest of sequence health so broken flows surface in 24 hours, not two weeks.
A B2C business runs cadence across email, SMS, and sometimes push. Most CRMs force a separate ESP (Klaviyo, Mailchimp) and a separate SMS tool (Attentive, Postscript) with manual segment sync. Strkr Messaging ships SMS at 2 cents per message, MMS at 5 cents per message, with carrier fees passed at cost, running the same cadence engine as email. One segment, one workflow, both channels.
A B2C customer who normally orders every 42 days and has not ordered in 68 is a churn signal. Most CRMs capture the data but surface no alert. Strkr AI watches the repurchase interval, the engagement decay, the review tone, and the support ticket pattern and flags at-risk customers with a suggested win-back cadence 14 to 30 days before the typical churn point.
A B2C brand lives on voice consistency. AI drafts that read like a chatbot damage the customer relationship, trigger unsubscribes, and attract review backlash. Strkr AI tunes voice to the brand sample during onboarding and holds it across email, SMS, and support reply drafts. The marketing lead reviews and sends. The voice stays on brand across 40,000 sends per month.
A B2C business needs flexible segmentation that holds up at consumer volume. Most CRMs choke past 100,000 contacts or require a dedicated data team to run queries. Strkr materialized rollups keep segment counts fast past 2 million contacts and the declarative segment builder handles cross-object queries (ordered in the last 30 days, lifetime value over $400, email engagement in the last 60 days) without SQL.
The default CRM schema assumes a sales deal with a long cycle. B2C work needs objects for the customer, the order, the subscription, the loyalty tier, the review, and the support interaction. Strkr ships a tunable B2C schema with Customer, Order, Subscription, Loyalty Tier, Review, and Lifecycle Stage as first-class objects. The admin can rename or extend anything. The default lands where most B2C businesses eventually settle.
A customer in Strkr carries lifetime value, acquisition channel, lifecycle stage (new, repeat, loyalty, dormant, win-back), loyalty tier, segment membership, consent posture (email, SMS, data processing), and primary contact method. The schema drives the segment builder, the lifecycle automation, and the AI prompt scope.
An order ties to the customer with line items, revenue, margin, fulfillment status, and promotion applied. The order drives the post-purchase sequence, the loyalty tier update, and the AI review request draft. The default integrates with Shopify, WooCommerce, BigCommerce, Stripe, and the common commerce stack.
A subscription in Strkr tracks interval (monthly, quarterly, annual), renewal date, pause state, upgrade path, and churn risk. The subscription object drives the renewal reminder cadence, the pause-save motion, and the AI-drafted win-back on cancellation request.
Lifecycle stage transitions on explicit triggers (first order, second order, 90 days inactive, loyalty tier unlock). The transition fires the next cadence automatically. Strkr ships eight default lifecycle stages that cover most consumer motions and the admin can add or rename stages.
A review captures rating, free text, product reference, and sentiment score (via Strkr AI). The review drives the AI-drafted response (positive thank-you, negative recovery), the product feedback aggregation for the merch team, and the segment update (detractor loop, promoter upgrade).
Loyalty tier captures earn balance, tier threshold, benefit set, and expiry. The tier drives offer eligibility, communication cadence, and the customer card display. Strkr ships three default tier models (points, spend, visit) and the admin can add custom tier definitions.
A B2C marketing team cannot afford to invent the AI prompt library from scratch. Strkr AI ships preconfigured prompts on day one with retrieval scope and model routing already set. The jobs below show up on every B2C deployment within the first two weeks. Each saves an estimated 4 to 18 hours per marketer per week.
Strkr AI drafts lifecycle emails (welcome, post-purchase, win-back, loyalty upgrade) in the brand voice with the right call-to-action, the right offer framing, and the right length for the audience. The marketer reviews, adjusts for timing, and schedules. Campaign cycle time drops from four hours to 15 minutes per email.
Strkr AI drafts SMS messages that fit the 160-character carrier limit, include the right call-to-action, respect the TCPA quiet-hour window, and match the brand voice. The marketer reviews and schedules. The marketer runs weekly SMS cadence in 30 minutes instead of three hours.
Strkr AI drafts review responses with the right empathy for the complaint, the right accountability, and the right follow-up offer. The customer service lead reviews, personalizes, and sends. Response time drops from four to 48 hours to under an hour, which drives the review-site score upward over three months.
Strkr AI generates a plain-English description of each dynamic segment (who they are, what triggers inclusion, where they are in the lifecycle) so the marketer and the merch team see the same picture. The segment card prints the description alongside the count and the recent trend.
Strkr AI flags customers with repurchase intervals slipping past the typical cadence with win-back offer suggestion and the right contact timing. The marketer runs a weekly churn digest that drives the save motion before the customer disappears.
Strkr AI drafts the loyalty tier upgrade message with the benefits unlocked, the right celebratory tone, and the right next-step call-to-action. The marketer reviews once per tier and the cadence runs on autopilot. The upgrade feels like a brand moment instead of a transactional email.
The pricing math below is for a 10-seat consumer brand with 80,000 customers, 12,000 orders per month, and 24,000 SMS sends per month. The numbers come from Strkr onboarding intake calls with real B2C brands in 2026. The invoice math holds regardless of contact volume because Strkr prices flat per seat with no marketing contact meter.
Ten seats on Starter run $290 per month. The AI add-on is $49 per workspace with 5,000 Strkr AI calls included. SMS at 24,000 sends per month runs $480 at 2 cents per message plus carrier fees passed at cost. Total month-one invoice for a 10-seat B2C brand on Starter with AI add-on and 24,000 SMS is roughly $819 plus carrier pass-through.
Ten seats on Pro run $590 per month. Pro adds the forecast module for subscription MRR projection, the advanced report builder for cohort retention, the custom object graph for product line attribution, and extended audit retention. Most consumer brands move to Pro around month three when the lifecycle automation matures.
Ten seats on Scale run $1,190 per month. Scale adds SAML and OIDC single sign-on, verified domain capture, HIPAA BAA on request, and the extended compliance posture. Scale lands when the brand demands enterprise SSO or runs multi-brand workspaces that share seats.
HubSpot Marketing Pro starts at $800 per month for the first 2,000 marketing contacts. At 80,000 contacts the floor runs around $3,000 per month plus Breeze AI credits that burn past the quota by month two. Total 12-month cost for an 80,000-contact brand typically lands at $42,000 to $65,000.
Klaviyo at 80,000 contacts runs around $800 per month. Attentive for SMS at 24,000 sends runs around $500 per month plus carrier pass-through. The total stack lands at $1,300 plus pass-through, which is competitive with Strkr on direct cost but excludes CRM (so a separate CRM runs on top).
Across 24 months a 10-seat consumer brand on Strkr spends roughly $7,000 to $28,500 depending on tier upgrades, plus SMS pass-through. The same brand on HubSpot Marketing Pro typically spends $85,000 to $150,000. On Klaviyo plus Attentive plus a separate CRM the total lands at $35,000 to $65,000. The compound effect of flat pricing is real at consumer scale.
The comparison below is Strkr for a 10-seat consumer brand with 80,000 contacts versus the two most common alternatives at the 12-month invoice mark.
| Feature | Strkr | HubSpot or Klaviyo stack for an 80K-contact B2C brand |
|---|---|---|
| Month-one invoice | About $819 plus SMS pass-through. | $1,300 to $3,000 plus credit burn. |
| 24-month total | $7,000 to $28,500 all-in. | $35,000 to $150,000. |
| Marketing contact meter | None. | Floor jumps at 2K, 5K, 10K contacts. |
| SMS and email in one cadence | Strkr Messaging native. | Separate ESP plus SMS tool. |
| AI prompts preconfigured | Six on day one for consumer motion. | Blank prompt or credit meter. |
| Lifecycle automation | Opinionated eight-stage default. | Build-your-own. |
| Churn risk AI | Day one with signals printed. | Add-on module. |
| SSO and verified domains | Scale tier $119 per seat. | Enterprise tier only. |
| Segment counts past 100K contacts | Materialized rollups keep fast. | Query delay or separate warehouse. |
| Implementation partner retainer | None. | $3,000 to $18,000 per month typical. |
The playbooks below are patterns Strkr onboarding sees on consumer brand deployments across sizes. Each pattern is a real customer motion from the 2026 cohort.
A direct-to-consumer apparel brand with 42,000 customers ran Klaviyo and Shopify with manual segment sync between the two. The marketing lead spent four hours per week reconciling segments. Strkr onboarding ran a six-business-day setup with the Shopify integration, the lifecycle automation, and the review response AI as day-one deliverables. The marketing lead cut reconciliation to zero and shipped SMS and email from one cadence in week two.
A subscription box business with 18,000 active subscribers ran HubSpot with the marketing contact meter at $2,400 per month. The business wanted churn risk detection, pause-save workflow, and win-back AI. Strkr onboarding ran a nine-business-day migration with the subscription object graph, the churn risk AI, and the pause-save workflow. Monthly spend dropped from $2,400 to $380 and the churn rate dropped from 6.8 percent to 4.2 percent in one quarter.
A local service business with 2,000 customers ran a Google Sheet with Mailchimp and a separate SMS tool. The owner spent six hours per week sending reminders, booking confirmations, and follow-up requests. Strkr onboarding ran a three-business-day setup with the SMS cadence, the booking automation, and the review request AI. The owner cut communications time to under one hour per week and reviews doubled in two months.
A mid-market multi-location retailer with 180,000 customers ran Salesforce Marketing Cloud at $14,000 per month plus a $42,000 annual implementation retainer. The marketing team wanted to consolidate and reduce tool sprawl. Strkr onboarding ran a 24-business-day migration with the multi-location segment logic, the loyalty tier object, and the omni-channel cadence. Monthly spend dropped to $1,780 and the implementation retainer went to zero.
A consumer holding company with four brands and 420,000 total customers ran four separate HubSpot workspaces at $2,800 each. Cross-brand reporting required manual rollup every month. Strkr onboarding ran a 32-business-day migration with multi-workspace architecture, shared segment logic, and cross-brand loyalty tier reciprocity. Monthly spend dropped from $11,200 to $4,760 across 40 seats on Scale with AI add-on.
Book a 30 minute call. We will walk through the customer lifecycle automation, the SMS and email cadence, the churn risk AI, and the pricing math with your customer count and send volume.
Yes for most businesses. Strkr covers the customer object, the lifecycle automation, the email and SMS cadence, the loyalty tier, and the review response in a single workspace. Strkr Messaging ships SMS at 2 cents and MMS at 5 cents per message with carrier fees passed at cost, running the same cadence engine as email. For brands that need Klaviyo-specific features (advanced predictive AI on 500,000-plus contact lists, deeply tuned Shopify revenue attribution) Klaviyo may still fit; for most SMB and mid-market B2C brands Strkr covers the motion at under a third of the total stack cost.
No. Strkr charges flat per seat at $29 Starter, $59 Pro, $119 Scale per user per month. The AI add-on is $49 per workspace per month with 5,000 Strkr AI calls included and $0.012 per call over the floor. There is no marketing contact meter, no record floor, and no AppExchange add-on surcharge. A business with 400,000 contacts pays the same as one with 2,000 at the same seat count.
Strkr Messaging ships SMS at 2 cents per message and MMS at 5 cents per message, with carrier fees passed at cost. The messaging engine runs the same cadence as email, so appointment reminders, order confirmations, win-back nudges, and loyalty tier messages can go out as SMS, email, or both from one workflow. Strkr Messaging ships with 10DLC compliance support, STOP keyword handling, and quiet-hour windows configured per tenant. Voice and dialer features are on the 2027-Q1 roadmap but not live yet.
Strkr integrates with Shopify, WooCommerce, BigCommerce, Stripe, Square, and the common commerce stack through its REST API, outbound webhooks with HMAC signing, and a published OpenAPI spec. Per-user OAuth means the admin does not have to manage credentials. Order events flow into the customer record and drive the lifecycle automation and the AI churn risk detection. Each integration lands in under 20 minutes.
Strkr is HIPAA compliant with a BAA available on request. SOC 2 Type II is in progress with a 2026-Q4 target. GDPR and CCPA posture is live today with explicit consent capture, data subject access request workflows, and right-to-delete handling. SAML and OIDC single sign-on through Clerk ships on the Scale tier. MFA with TOTP and text-based verification is live across all tiers. Verified domains land at Scale.
Strkr AI samples the brand communications history during onboarding (with explicit consent) and tunes the drafting voice to match. The result is campaign emails, SMS, review responses, and support replies that read like the brand wrote them. The marketing lead reviews a sample of drafts weekly to catch drift. For brands with distinct product-line voices the admin can tune per-segment voice profiles so the fitness line reads differently than the beauty line.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
