Built for behavioral health, mental health, and SUD programs

The CRM for admissions teams, not sales teams.

Behavioral health is admissions driven, insurance verification heavy, HIPAA sensitive, and clinically grounded. Strkr ships a CRM shaped around referral intake, benefits verification, census tracking, and AI drafting that respects clinical boundaries and PHI scope.

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What this audience is actually dealing with

The pains that bring buyers here.

A behavioral health admissions team is not running a sales pipeline. The team is running a referral intake queue, a benefits verification race against time, a clinical appropriateness assessment, and a bed census that moves hour by hour. The pain points below are what Strkr onboarding hears on every intake call with a residential, PHP, IOP, or outpatient behavioral health program.

The referral window is 48 hours

A referral that waits two days usually goes somewhere else.

A referral from a hospital social worker, EAP, interventionist, or primary care doctor arrives with a 24 to 72-hour decision window. A clinic that cannot respond with benefits verified and clinical appropriateness confirmed inside 48 hours loses the admit to a competitor. Strkr tracks Referral as a first-class object with inbound-time stamp, response SLA clock, benefits status, clinical review status, and automated reminders at the 24, 36, and 48-hour marks.

Insurance verification eats hours

The VOB phone call that nobody has time for.

A verification of benefits (VOB) call to the insurance carrier takes 20 to 60 minutes per referral, covering coverage status, in-network check, prior authorization requirements, deductible, out-of-pocket maximum, and session cap. The intake coordinator spends 14 to 24 hours per week on VOB calls. Strkr ships a VOB object with payer, policy number, coverage detail, prior auth status, and an integration surface to electronic VOB services (where available) that compresses the call to a confirmation step.

Clinical appropriateness is a judgment call

ASAM criteria and level-of-care matching.

A referral has to match the clinical level of care offered (detox, residential, PHP, IOP, outpatient). ASAM criteria scoring, co-occurring diagnosis handling, and medical acuity flagging drive the match decision. Most clinics run this in the clinical director's head and a spreadsheet. Strkr ships a Level-of-Care Match object with ASAM dimension scoring, co-occurring diagnosis flags, acuity flags, and the clinical director's sign-off workflow.

Census moves hour by hour

The bed count the admissions director does not know in real time.

A 42-bed residential has 42 bed-nights to sell every day. A missed admission is lost revenue that does not come back. Most clinics run census on a whiteboard or a shared sheet updated once a day. Strkr tracks Census as a live view with available-today, available-tomorrow, available-this-week, pending-discharge, and pending-admit as spine columns. The admissions director sees capacity in real time and the referral queue syncs to open capacity.

HIPAA is the compliance floor

AI drafting that cannot leak PHI across records.

Behavioral health runs under HIPAA plus state behavioral health confidentiality rules (42 CFR Part 2 for SUD programs). AI drafting that pulls from other clients, other referrals, or external sources risks confidentiality violation. Strkr delivers the BAA on request (no tier gate) and runs AI retrieval scope strictly scoped to the referral record and the client with 42 CFR Part 2 opt-in gating.

Family communication multiplies the surface

The parent, the spouse, the referring professional all want updates.

A behavioral health admit often has family members, a referring professional, an attorney, and a case manager all expecting updates during the admission process. Each has a different authorized-disclosure status. Strkr tracks Authorized Contact as a first-class relationship with release-of-information status, authorized communication scope, and audit-logged touchpoints to each contact.

The behavioral health schema

Objects shaped like admissions work.

The default CRM schema does not map to behavioral health admissions. Strkr ships a tunable schema with Referral, Prospective Client, VOB, Level-of-Care Match, Admission, Authorized Contact, and Census as first-class objects. The clinical director can rename or extend anything. The default lands close to where most behavioral health programs settle after a KIPU or Alleva implementation.

Referral object

Source, acuity, decision window.

A Referral captures referral source (hospital, EAP, interventionist, primary care, family, self), initial acuity assessment, presenting problem, insurance information, and the decision window. The SLA clock starts at inbound timestamp and drives the automated reminder cadence at 24, 36, and 48-hour marks.

Prospective client object

Demographics, diagnosis, history.

A Prospective Client ties to the Referral and carries demographic data (age, gender, state of residence), presenting diagnosis, treatment history, co-occurring conditions, and medical acuity flags. The schema respects 42 CFR Part 2 for SUD-related data with field-level encryption and access logging.

Verification of benefits object

Payer, policy, coverage, prior auth.

A VOB captures payer, policy number, member ID, coverage status (active, lapsed, exhausted), in-network status, prior authorization requirements, deductible remaining, out-of-pocket maximum, session cap, and VOB call outcome notes. VOB status drives the admissions pipeline and the clinical director sign-off.

Level-of-care match object

ASAM dimensions, acuity, clinical sign-off.

A Level-of-Care Match captures ASAM 3.0 dimension scoring (intoxication/withdrawal, biomedical, emotional/cognitive, readiness to change, relapse potential, recovery environment), co-occurring diagnosis flags, medical acuity flags, and the clinical director sign-off. The match determines program fit (detox, residential, PHP, IOP, outpatient) and admission readiness.

Admission object

Admit date, bed, length-of-stay plan.

An Admission captures scheduled admit date, assigned bed, planned length of stay, treatment track, primary therapist, assigned case manager, and discharge planning target. The admission workflow drives transportation coordination, intake paperwork completion, and bed assignment.

Authorized contact object

Relationship, ROI, communication scope.

An Authorized Contact ties to the Prospective Client and captures relationship (parent, spouse, sibling, referring professional, attorney, case manager), release-of-information status, authorized communication scope (clinical, administrative, financial), and audit-logged touchpoints. The schema enforces the ROI gate on outbound communication.

How Strkr AI drafts in a clinical voice

The AI jobs that fit behavioral health admissions.

Behavioral health communication is clinically grounded, HIPAA aware, and tone sensitive. Strkr AI drafts in the voice an admissions coordinator would use with retrieval scope strictly scoped to the referral and the authorized disclosure boundary. The jobs below show up in every behavioral health deployment.

Referral acknowledgment

The same-hour inbound response.

Strkr AI drafts the same-hour referral acknowledgment to the referring professional confirming receipt, naming the admissions coordinator, and committing to a benefits-verification response inside the SLA window. The coordinator approves and sends. Referral conversion improves because the referring professional sees the clinic is responsive.

VOB callback script

The outbound call prep for the carrier.

Before a VOB call Strkr AI drafts the call prep note with the payer-specific questions, prior auth requirements for this diagnosis and level of care, and the historical benefits detail for the policy. The coordinator runs the call with the full context on screen and lands the verification in less time.

Family update email

The update that respects the ROI boundary.

Strkr AI drafts the family update email respecting the ROI boundary (what can be shared with whom), communication scope, and the current admission status. The coordinator reviews and sends. Family communication cadence lifts from ad-hoc to weekly on active admits because drafting cost drops to minutes.

Referring professional update

The close-the-loop to the referring source.

After an admission completes or declines Strkr AI drafts the close-the-loop email to the referring professional with the outcome, next-step recommendation, and continuing care handoff. The referring professional sees that the clinic honors the referral relationship, which drives future referrals.

Internal clinical note

The pre-admission summary for the therapist.

Before an admission Strkr AI drafts the pre-admission summary for the primary therapist and case manager with the presenting problem, referral context, ASAM scoring, authorized contact list, and treatment history. The therapist walks into the first session with the full context instead of starting from the intake paperwork.

Insurance appeal draft

The clinical necessity letter.

For denied prior auth decisions Strkr AI drafts the clinical necessity appeal letter with the ASAM scoring, medical acuity, co-occurring diagnosis context, and prior-level-of-care failure history. The clinical director reviews and sends. Appeal win rates improve because the letter is specific, clinically grounded, and prepared same-day.

Discharge planning summary

The step-down coordination note.

At discharge Strkr AI drafts the step-down coordination note for the continuing-care provider summarizing presenting problem, treatment delivered, response to treatment, discharge diagnosis, recommended continuing care, and continuing care appointment details. The case manager reviews and sends.

The admissions cockpit

The real-time view that replaces the whiteboard.

Admissions directors run on real-time situational awareness. Strkr ships an admissions cockpit that pulls referral queue, VOB status, clinical review queue, census, and pending admissions onto one view. The director uses the cockpit as the morning stand-up board and the afternoon escalation board.

Referral queue

Inbound referrals ranked by SLA clock.

The referral queue shows every active referral ranked by SLA remaining with inbound time, referral source, insurance type, and current status. The admissions director sees which three referrals need an escalation this hour and which eleven are on track.

VOB in flight

Benefits verification pending with payer breakdown.

The VOB section shows every verification in flight with payer, time pending, and the coordinator working it. The director sees which calls are stuck in payer phone-tree hell and can escalate to a payer-dedicated resource or an electronic VOB service.

Clinical review queue

Prospective clients pending clinical sign-off.

The clinical review queue shows every prospective client with benefits verified and awaiting clinical director sign-off on level-of-care match. The clinical director reviews the queue twice a day and signs off or requests additional information.

Census snapshot

Beds available today, tomorrow, this week.

The census section shows available-today, available-tomorrow, available-this-week, pending-discharge, and pending-admit as a live view. The admissions director matches referral queue to open capacity and scheduled admits. Missed-admit lost revenue drops because capacity is visible in real time.

Pending admits

Scheduled admits with pre-admission tasks.

The pending admit section shows every scheduled admission with pre-admission task status (intake paperwork, transportation, bed assignment, insurance pre-authorization). The director sees which admits are at risk of day-of cancellation and intervenes before the admit day.

Appeal and prior auth tracking

Insurance work pending.

The appeal section shows every pending prior authorization and every open appeal with payer, submission date, response SLA, and current status. The utilization review coordinator works the queue daily. The visibility reduces lost admissions due to insurance delays.

Head-to-head

Strkr vs KIPU, Alleva, or a generic CRM for behavioral health.

The comparison below is Strkr's behavioral health posture versus a typical EMR-side admissions tool or a generic CRM applied to a behavioral health program.

Feature Strkr Generic CRM for behavioral health
Referral SLA clock Automated at 24, 36, 48-hour marks. Manual.
Verification of benefits object First-class with payer, policy, prior auth. Note field.
Level-of-care match ASAM dimensions and acuity flags. None.
Census view Live beds-available by day. Spreadsheet.
Authorized contact with ROI First-class with scope enforcement. Contact tag.
HIPAA with BAA Available on request, no tier gate. Enterprise-tier typical gate.
42 CFR Part 2 handling Field-level encryption and access log. None.
AI drafting with clinical scope Referral scoped with ROI enforcement. Cross-record retrieval or none.
Pricing model Flat per seat. Per-bed or per-admit fee common.
How teams use Strkr

Five behavioral health playbooks.

The playbooks below are patterns Strkr onboarding sees across behavioral health deployments.

Pattern A

The 42-bed residential SUD program.

A 42-bed residential SUD program in Florida ran its referral intake in KIPU, benefits verification in a spreadsheet, and family communication in Gmail. The admissions director spent about 18 hours per week on administrative chase. Strkr onboarding ran a 16-business-day migration keeping KIPU as the EMR and clinical record system. Strkr became the admissions and family communication layer. The missed-admit rate dropped from 11 percent to 4 percent in the first full quarter.

Pattern B

The 180-slot PHP and IOP network.

A 180-slot PHP and IOP network running six locations in the Northeast ran a legacy admissions tool that was dropping referrals at a 14 percent rate due to SLA misses. Strkr onboarding ran a 22-business-day migration configuring referral SLA clocks per location and routing by insurance type. The missed-SLA rate dropped to 2 percent and total admits grew 32 percent in the first full year at the same intake headcount.

Pattern C

The mental health group practice.

A mental health group practice with 24 clinicians and three locations ran scheduling in SimplePractice but had no CRM for the referral and intake workflow. Strkr onboarding ran a 12-business-day migration with SimplePractice stayed as the scheduling and clinical tool. Strkr handled the referral intake, benefits verification, intake coordination, and family communication. The practice intake coordinator reclaimed 16 hours per week.

Pattern D

The medically managed detox facility.

A medically managed detox facility with 18 beds served high-acuity patients requiring medical monitoring. The admissions team ran a 72-hour SLA target with 32 percent of referrals requiring prior authorization. Strkr onboarding configured the acuity-flag workflow routing high-medical-complexity referrals to the medical director for same-day clinical review. Admit volume grew 24 percent while clinical screening improved.

Pattern E

The autism and developmental disability service.

An autism and developmental disability service running ABA, speech, and occupational therapy across 11 locations served pediatric and young-adult clients. Parental communication and ROI complexity dominated the admissions workflow. Strkr onboarding configured the Authorized Contact object with scope enforcement so parent-caregiver communication respected the parental-rights documentation. Family satisfaction scores lifted 18 points in the first full year.

Run admissions on a CRM shaped for behavioral health work.

Book a 30 minute call. We will walk through the admissions schema, the VOB workflow, and the census view with your actual program types and insurance panels.

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Common questions

What buyers in this bucket ask most.

Does Strkr integrate with KIPU, Alleva, Sunwave, or SimplePractice for the EMR side?

Strkr integrates with every major behavioral health EMR through its REST and GraphQL API, outbound webhooks with HMAC signing, and the published OpenAPI spec. The typical setup pulls admission events, discharge events, and clinical notes from the EMR on a webhook-driven cadence while the EMR stays as the system of record for clinical documentation. For KIPU, Alleva, Sunwave, SimplePractice, and TherapyNotes the integration lands in roughly one to two engineering sprints. Strkr becomes the admissions, referral, and family communication layer.

How does Strkr handle HIPAA and 42 CFR Part 2 for SUD programs?

Strkr is HIPAA compliant with a BAA available on request (no tier gate). For 42 CFR Part 2 programs the admin opts in on the SUD-sensitive data layer which applies field-level encryption, access logging, and release-of-information gate enforcement across the referral and client records. The AI calls run with retrieval scope strictly scoped to the referral record with 42 CFR Part 2 opt-in enforcement so the AI never aggregates across SUD-protected records. The audit log captures every record read, record write, and AI call for compliance review. SOC 2 Type II is in progress with a target of 2026-Q4.

Can Strkr handle an admissions team that works 24/7 across shifts?

Yes. The referral queue, VOB queue, and clinical review queue all run on a shift-aware assignment model. A referral that arrives at 11 pm routes to the overnight coordinator with full context from the daytime team. Shift handoff happens through a shift report that Strkr AI drafts summarizing active work in flight, pending decisions, and overnight priorities. The 24/7 motion runs clean without the information loss that typically happens on shift change.

What does Strkr cost compared to KIPU, Alleva, Sunwave, or Lightning Step?

Strkr prices flat per seat at $29 Starter, $59 Pro, and $119 Scale per user per month with a 14-day trial. For a 24-person admissions team on Pro the monthly spend runs $1,416 for seats plus $49 for AI Enhancement. KIPU, Alleva, Sunwave, and Lightning Step typically price on a per-bed or per-admit basis with mid-five-figure to low-six-figure annual contracts for mid-size programs. Strkr sits mid-range on seat price and adds the AI drafting, the admissions workflow, and the referral SLA tracking that EMR-side tools often treat as a secondary feature.

How does Strkr handle insurance verification and prior authorization workflow?

The VOB object captures payer, policy number, coverage status, in-network status, prior authorization requirements, deductible, out-of-pocket maximum, and session cap. For electronic VOB providers (Availity, Office Ally, Change Healthcare) Strkr integrates through the standard webhook spec with HMAC signing. For manual VOB (the majority of behavioral-health VOB today) Strkr AI drafts the call prep note so the coordinator runs the carrier call with full context. Prior authorization tracking runs as a separate workflow with submission date, response SLA, and current status visible on the admissions cockpit.

Can Strkr handle a multi-location program with location-specific insurance panels?

Yes. The admin configures locations with location-specific insurance panels, program types (detox, residential, PHP, IOP, outpatient), bed capacity, and acuity ceilings. A referral automatically routes to the location that matches the client clinical needs, insurance coverage, and geographic preference. The admissions director sees the full network census across locations in a cross-location cockpit while each location sees only its own operational detail by default.

What is the compliance posture beyond HIPAA?

Strkr is HIPAA compliant with BAA on request, 42 CFR Part 2 opt-in available, GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. Integration tokens live in AWS KMS, platform credentials live in AWS Secrets Manager, and the audit log captures every record read, record write, and AI call with 90-day default retention tunable per tenant to the state-required retention ceiling. SSO (SAML and OIDC) is live on Scale tier through Clerk, MFA with TOTP plus text-based verification is live across all tiers, and Verified Domains are live on Scale tier.

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