Built for real estate agents, teams, and brokerages

The real estate CRM where the Tuesday open-house blast actually lands in the inbox, not the promotions tab or the spam folder.

Real estate CRM deliverability is where most agents lose the plot. The 500-contact sphere of influence database is only valuable if the monthly drip actually reaches the inbox. Most real estate CRMs ship sending infrastructure that works for the first 60 days and then starts hitting Gmail Promotions, Outlook Clutter, and the carrier spam filters. Strkr runs sure-send infrastructure with SPF, DKIM, DMARC enforcement and SMS carrier scoring built in.

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What this audience is actually dealing with

The pains that bring buyers here.

Real estate agents, team leaders, and brokerages come to Strkr with the same cluster of pain points. The 500-contact sphere database is sacred and the drip is where the business comes from, so the deliverability degradation that quietly happens on most CRMs is a direct revenue hit. Six specific pains surface on nearly every real estate CRM conversation.

The sphere drip ends up in Promotions

Gmail routed the Tuesday blast to the Promotions tab and the open rate dropped 60 percent.

The classic real estate CRM failure mode: the sphere drip sends from a shared sending domain, Gmail's sender-reputation signals land in the Promotions tab, open rate drops from 32 percent to 11 percent, the agent loses the sphere engagement that drives referrals. Strkr runs dedicated sending domains with full SPF, DKIM, and DMARC alignment, which keeps the inbox placement consistent at the 90-day and 180-day marks when most CRMs degrade.

SMS blast gets carrier-filtered

The listing-alert SMS sent to 240 contacts delivered to 90.

SMS deliverability has gotten harder since the carriers (ATT, Verizon, T-Mobile) tightened spam filtering in 2023 and 2024. A broadcast SMS from a non-registered sender gets filtered at the carrier level and the agent sees "sent" but the recipient never gets the message. Strkr Messaging registers 10DLC campaigns, maintains carrier reputation, and surfaces per-carrier delivery rates so the agent knows what landed.

Lead-source data gets lost on handoff

The Zillow lead comes in and the source field never gets populated.

Real estate agents work leads from Zillow, Realtor.com, Redfin, Facebook Marketplace, Instagram, open-house sign-ins, referrals, past clients. The lead-source attribution matters because it drives the drip assignment, the follow-up cadence, and the ROI math on paid lead sources. Most real estate CRMs lose the source attribution on manual lead entry. Strkr captures source on every entry path with explicit required-field enforcement.

MLS integration is thin

New listings do not pull into the CRM automatically.

Agents want new MLS listings in the CRM so saved-search alerts fire to buyers automatically. Most real estate CRMs integrate with the MLS via nightly batch sync, which means a hot listing can be in the CRM 18 hours after it hit the MLS. Strkr integrates with 180 regional MLS feeds via near-real-time sync, so new listings propagate within 15 minutes of hitting the MLS.

Buyer vs seller workflows are the same

The buyer drip and the seller drip run on the same template and both feel generic.

Real estate CRMs that treat buyers and sellers as the same contact type produce generic communication that both audiences see through. A buyer searching the Austin market wants listing alerts and neighborhood guides; a seller preparing to list wants a comparative market analysis and staging advice. Strkr runs separate buyer and seller journey templates with distinct automation triggers.

Brokerage-level reporting is impossible

The team lead cannot see the full agent pipeline across 12 agents.

A real estate team lead running 12 to 30 agents needs team-level visibility: pipeline by agent, listings in each stage, buyer tours scheduled, closings pending. Most real estate CRMs run per-agent silos that force the team lead to open each agent's account separately. Strkr runs team-level reporting with per-agent drill-down, so the Monday team meeting runs on real data instead of weekly spreadsheet consolidation.

What sure-send means in real estate CRM

The deliverability stack that actually keeps the inbox position.

Deliverability is a stack, not a feature. The cards below are the pieces that have to work together for a real estate CRM to maintain inbox placement at the 180-day and 365-day marks.

Dedicated sending domains

Not shared infrastructure.

A real estate agent on a shared sending domain inherits the sender reputation of every other agent on that domain. One bad actor sending unsolicited mass email tanks reputation for the pool. Strkr runs dedicated sending subdomains per tenant for the agent brands that need it, so the deliverability curve is a function of the agent's own behavior rather than the shared pool.

SPF, DKIM, DMARC alignment

All three records, correctly configured.

The three email-authentication records (SPF, DKIM, DMARC) have to be correctly configured on the agent's sending domain for Gmail, Outlook, and Yahoo to accept the mail without reputation penalty. Strkr guides the agent through the DNS setup, verifies the records on activation, and runs ongoing checks that flag drift. The quarterly DMARC reports pull into the admin console for visibility.

Warm-up schedule

The first 60 days of sending ramp slowly.

A new sending domain has no reputation and sends from zero. The warm-up schedule gradually ramps volume over 30 to 60 days, which lets Gmail and Outlook establish positive reputation signals before the volume hits the normal cadence. Agents who skip warm-up land in the Promotions tab immediately and spend 3 months digging out. Strkr automates the warm-up schedule based on the agent's sphere size.

List-hygiene signals

Bounces, unsubscribes, and complaints handled correctly.

Deliverability degrades fast when hard bounces are not suppressed, unsubscribes are not honored, and spam complaints are not processed. Strkr runs automatic hard-bounce suppression, immediate unsubscribe processing with 24-hour application, and spam-complaint feedback-loop processing from the major mailbox providers. The hygiene signals are the single biggest contributor to sustained deliverability at the 180-day mark.

Engagement-based sending

Prioritize sends to recently-engaged contacts.

Sender reputation at Gmail and Outlook is partly a function of engagement rate on recent sends. Strkr prioritizes sending to recently-engaged contacts (opened in the last 90 days) and segments cold contacts into a lower-cadence drip. The engagement-first pattern keeps the reputation signals strong, which keeps the inbox placement.

SMS 10DLC registration

A2P campaigns registered with the carriers.

SMS from a business-to-consumer sender in the US requires 10DLC registration with the carriers (ATT, Verizon, T-Mobile) under the A2P framework. An unregistered sender gets filtered aggressively, often with zero visibility that the message did not deliver. Strkr Messaging handles 10DLC registration, maintains the carrier reputation, and surfaces per-carrier delivery rates in the dashboard.

MMS for listing images

Listing-image SMS actually delivers.

A real estate listing without an image is thin. MMS carries image attachments but adds complexity on the carrier side. Strkr Messaging supports MMS with per-carrier reliability tracking so the agent knows which carriers accept MMS cleanly and which are flaking. The alternative (shortened image links in SMS) often triggers spam filters harder than the MMS itself.

Carrier blacklist monitoring

The sending domain gets flagged and the agent gets alerted.

Email sending domains can land on the major blacklists (Spamhaus, SURBL, Barracuda) based on complaint patterns. Strkr monitors the major blacklists hourly and alerts the agent if the sending domain lands on any of them, with a remediation playbook per blacklist. Catching a blacklist hit in hour 1 vs. day 7 is the difference between a weekend fix and a 30-day reputation rebuild.

Inbox placement testing

Pre-send tests across Gmail, Outlook, Yahoo, iCloud.

Before a quarterly market-update blast ships to the full sphere, Strkr runs an inbox-placement test across sample Gmail, Outlook, Yahoo, and iCloud accounts and reports which tab the test landed in per provider. The agent can revise subject line or send-time before committing the full blast. The 5-minute test prevents the hour-of-regret when a blast lands in Promotions and the recovery is a 2-week reputation rebuild.

How Strkr runs the real estate motion

A week in the life of an agent, a team lead, and a broker.

The cards below walk through what each role does with Strkr on a typical week. The patterns are from live customer accounts in residential and commercial real estate.

Agent Monday morning

Hot buyers surfaced with new listings matched.

The agent opens Strkr Monday morning and sees the saved-search alert queue: 8 new listings hit the MLS over the weekend that match active buyer searches. The agent reviews the matches, approves the auto-send for 6, holds 2 for personal context before sending. The listings land in the buyer inboxes with the agent's branding and the agent's saved commentary attached.

Agent open-house follow-up

Open-house sign-ins converted to drip within 2 hours.

The Sunday open house produced 14 sign-ins. By Monday afternoon, Strkr has processed the digital sign-in form, verified contact details, assigned each lead to the appropriate buyer or seller drip, and sent the first touch. The agent reviews the queue and adds personal notes to 3 of the 14 that had meaningful conversations at the showing.

Team lead Tuesday review

Pipeline across 15 agents, closings pending, deals at risk.

The team lead opens the team-level dashboard Tuesday morning. Pipeline is visible across all 15 agents: deals under contract pending close, buyer tours scheduled for the week, listing agreements expiring in the next 30 days, deals that have gone 10+ days without agent activity. The team lead schedules 1-on-1 time with the 2 agents whose pipeline shows the biggest risk signals.

Agent CMA request

Comparative market analysis drafted in 15 minutes.

A seller prospect asks for a CMA for their property. The agent opens Strkr, runs the CMA tool against MLS comparables within a 0.5-mile radius pulled live from the regional MLS feed. Strkr AI drafts the narrative section with specific comparable callouts. The agent reviews, edits for the property context, exports the branded PDF. The whole flow takes 15 minutes versus the 90-minute spreadsheet-plus-Word document approach.

Broker transaction tracking

Pending transactions with document status.

The broker runs transaction compliance across the brokerage. Strkr tracks pending transactions with required-document status (purchase agreement, inspection, appraisal, title commitment, closing disclosure). The broker reviews the exception queue and chases the agents whose transactions are missing documents 10 days before the scheduled close. Compliance issues get caught early rather than at closing.

Agent sphere drip Thursday

Monthly market update to 480 contacts with pre-send test.

The agent runs the monthly market-update email to the sphere of 480 contacts. Strkr runs the pre-send inbox-placement test across sample Gmail, Outlook, Yahoo, and iCloud accounts and reports Primary-tab placement across all four. The agent commits the send, and the deliverability dashboard confirms 94 percent inbox placement over the following 48 hours with a 31 percent open rate.

Agent closing week

Automated closing-gift and referral-request flow.

A buyer closes on their new home. Strkr's closing-week flow fires: closing gift ordered via integrated vendor, closing-day congratulations email ships, 7-day follow-up on move-in, 30-day referral-request email, 90-day photo request for the agent's social media. The post-close referral motion runs on autopilot while the agent focuses on the next active deal.

What this is not

The limits for real estate buyers.

A platform that will not tell you what it does not do is selling the demo. The cards below are where Strkr does not try to replace the specialty tools a real estate team already runs.

Not a transaction management replacement

Dotloop and SkySlope handle transaction documents.

Dotloop and SkySlope are the deeper transaction-management platforms for the full compliance document flow. Strkr tracks transaction status and required-document checkpoints at the CRM layer and integrates with Dotloop and SkySlope for the deeper document assembly. Teams that need the full transaction-management surface should keep the specialty tool.

Not an MLS replacement

The MLS is the source of truth for listings.

Strkr integrates with 180 regional MLS feeds via near-real-time sync, pulls listings into the CRM, and surfaces them for saved searches and buyer matching. Strkr does not try to replace the MLS itself; the regional MLS boards remain the system of record for listings and the data license governs usage.

Not a commission accounting system

Brokerage back-office tools handle commission splits.

Brokerage back-office platforms (Lone Wolf, QuickBooks, RealPage) handle commission splits, agent payouts, and brokerage accounting. Strkr tracks commission at the deal level for pipeline reporting but does not run the full brokerage accounting layer. The specialty platforms are deeper on the regulatory bookkeeping surface.

IDX website is a separate line

IDX display websites are a separate vendor relationship.

The IDX display website that lives on an agent's own domain is a separate vendor relationship (BoomTown, Chime, kvCore, iHOMEFINDER). Strkr integrates with the common IDX vendors for lead capture from the website into the CRM, but Strkr does not try to replace the IDX website itself.

International MLS is thin

US regional MLS integration is primary; Canadian and UK integration is roadmap.

Strkr's MLS integration is tuned for US regional MLS feeds today, covering 180 regional boards. Canadian MLS (CREA) integration is on the roadmap for 2027. UK and European market data has specific licensing structures that are not covered in the current product. Teams with cross-border real estate motion should scope accordingly.

Open API, not Zapier

First-class integrations with the real estate stack.

Strkr integrates with Dotloop, SkySlope, BoomTown, Chime, kvCore, Follow Up Boss (as a migration source), the major MLS boards, and the common closing-gift vendors through first-class API integrations. Strkr does not route real estate workflows through Zapier middleware; the native integrations handle the common surfaces directly.

Head-to-head

Strkr vs Follow Up Boss for real estate CRM.

Follow Up Boss is the most-asked-about real estate CRM for team leaders and brokerages. Here is the head-to-head on the capabilities real estate teams care about most.

Feature Strkr Follow Up Boss (Pro tier)
Email deliverability stack Dedicated sending domains, SPF/DKIM/DMARC verified, warm-up automation Shared infrastructure with per-agent reputation
SMS 10DLC compliance Registered A2P campaigns with per-carrier delivery visibility 10DLC supported, carrier-level visibility thinner
MLS integration 180 regional MLS feeds, near-real-time sync, 15 minute propagation MLS integration via Spark API, varies by board
Team-level reporting Per-agent drill-down, team dashboard, forecast rollup Team dashboard, limited drill-down on starter tier
Transaction tracking CRM-layer status plus Dotloop/SkySlope integration Integration-based
Buyer vs seller workflow Separate journey templates with distinct triggers Pipeline-based, journey customization requires setup
AI drafting Strkr AI drafts emails, CMAs, open-house follow-ups on flat tier AI add-on with per-use pricing
Inbox-placement testing Pre-send Gmail, Outlook, Yahoo, iCloud test Not surfaced
Pricing basis Flat per-seat with full deliverability stack Per-user with add-ons for enterprise features
Open API First-class integrations plus full API access Zapier-friendly plus some API
How teams use Strkr

How real estate teams run Strkr today.

The common thread: the deliverability stack keeps the sphere drip in the inbox, which keeps the referral motion compounding. Playbooks below are live customer motions.

Residential agent, 540-contact sphere

Monthly market update sustaining 94 percent inbox placement.

A residential agent in the Dallas-Fort Worth metro area runs a monthly market-update email to a 540-contact sphere of past clients, active prospects, and professional network. Strkr runs the dedicated sending domain, SPF/DKIM/DMARC alignment, 60-day warm-up, and engagement-based sending. 180-day deliverability tracking shows 94 percent inbox placement across Gmail, Outlook, and Yahoo. Open rate at month 12 is 29 percent, which is above the industry benchmark for sphere drip.

Team lead, 15 agents in Austin

Team pipeline visibility across all 15 agents in one dashboard.

A real estate team in Austin runs 15 agents under one brand. Strkr's team-level dashboard surfaces pipeline per agent, pending closings, buyer tours scheduled, and listings-at-risk. The team lead runs a Tuesday review that identifies the 2 agents each week with the biggest pipeline risk signals and runs targeted coaching. Team-level closed-sides improved 23 percent year-over-year against the prior CRM where the team lead ran weekly spreadsheet consolidations.

Luxury agent, Palm Beach county

CMA drafting cut from 90 minutes to 15 with Strkr AI.

A luxury-market agent runs 2 to 3 CMAs per week for seller prospects. The prior workflow (MLS pull, Excel comp analysis, Word narrative write-up, PDF export) ran 90 minutes per CMA. Strkr pulls live comparables, Strkr AI drafts the narrative section with specific comp callouts, the agent edits in 10 minutes for property context, exports the branded PDF. The time saving is 75 minutes per CMA, which freed 2.5 hours per week for the agent to be in the field.

Brokerage with 60 agents

Transaction compliance exception queue caught issues 10 days before close.

A 60-agent brokerage ran transaction-compliance tracking in Strkr with Dotloop integration for document assembly. The exception queue identified transactions missing documents at the 10-day pre-close mark, which gave the broker time to chase the agents before closing day. Compliance findings in the quarterly brokerage audit dropped from 12 to 2 against the prior CRM where issues were caught at closing or after.

Commercial agent, Chicago office market

LinkedIn Lead Gen plus Strkr Messaging for 180-second response time.

A commercial real estate agent in the Chicago office market runs LinkedIn Lead Gen Forms for tenant representation inquiries. Strkr captures the lead, triggers the AI-drafted first-touch email, and surfaces the lead to the agent's mobile with an SMS alert. Average response time dropped from 18 hours to 3 minutes for in-business-hours leads. The response-time delta translated to a 2.1x improvement in lead-to-tour conversion.

Real estate CRM where the drip actually lands in the inbox.

See how Strkr runs the full deliverability stack, 180 MLS feeds, Strkr Messaging for 10DLC-compliant SMS, Strkr AI for CMA drafting, and team-level reporting on the flat per-seat tier.

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Common questions

What buyers in this bucket ask most.

What does sure-send mean for a real estate CRM?

Sure-send is the deliverability promise that the email or SMS actually lands where the recipient will see it. For email that means the Primary tab in Gmail, the Focused inbox in Outlook, the inbox in Yahoo and iCloud, not Promotions, Clutter, or Spam. For SMS it means the message delivers to the handset without carrier filtering. Strkr runs the full deliverability stack (dedicated sending domains, SPF/DKIM/DMARC alignment, warm-up automation, list hygiene, engagement-based sending, 10DLC registration, carrier blacklist monitoring, inbox-placement testing) so the sphere drip actually reaches the sphere.

How does Strkr integrate with regional MLS feeds for new listings?

Strkr integrates with 180 regional MLS feeds across the US via near-real-time sync. New listings propagate from the MLS into Strkr within 15 minutes of hitting the MLS, which lets saved-search alerts fire to buyers before the listing appears on the public search sites. The data license agreements with each regional MLS govern usage per the local rules. Agents can opt in or out of specific MLS feeds based on their market coverage.

Can Strkr handle both residential and commercial real estate motions?

Yes. The Strkr data model supports both residential and commercial deal types with distinct pipeline stages, document checklists, and journey templates. Residential motion emphasizes sphere drip, saved-search alerts, open-house follow-up, and closing-week flows. Commercial motion emphasizes tenant representation, lease tracking, co-broker relationships, and longer-horizon pipeline management. Agents working both can carry both motions in one tenant with separate pipelines.

What SMS deliverability can a real estate agent expect from Strkr Messaging?

Strkr Messaging runs 10DLC A2P-registered campaigns with the major US carriers (ATT, Verizon, T-Mobile). Delivery rates for compliant content (opt-in-based, no spam patterns) run 94 to 98 percent across the registered carriers. Non-US carriers vary. The dashboard surfaces per-carrier delivery rates so the agent knows which carriers are flaking and when. MMS for listing images is supported with per-carrier reliability tracking.

Does Strkr replace Follow Up Boss or Chime for real estate CRM?

For teams prioritizing deliverability consistency and team-level reporting, yes. Strkr's deliverability stack (dedicated sending domains, SPF/DKIM/DMARC alignment, warm-up automation, inbox-placement testing) is deeper than most real estate CRMs including Follow Up Boss and Chime. Team-level reporting and transaction compliance tracking are strong on Strkr. For teams that have standardized on a specific IDX vendor and want the tight integration with that vendor's website, keep the vendor relationship and integrate Strkr for the CRM layer.

What is the pricing for Strkr for a real estate team?

Strkr runs a flat per-seat tier that includes the full deliverability stack, MLS integration, Strkr Messaging for SMS, Strkr AI for CMA drafting and email drafting, and team-level reporting. For a 15-agent team the all-in bill lands below the Follow Up Boss plus Mailchimp plus SMS vendor plus AI add-on stack that is the common alternative. Enterprise brokerages with 100+ agents get custom pricing with volume breaks.

Also built for

Related audiences.

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