Built for teams running Clearbit on HubSpot

Clearbit became Breeze Intelligence. Strkr ships native enrichment on the flat line.

HubSpot acquired Clearbit in November 2023 and rebranded the product as Breeze Intelligence through 2024, with new credit-based pricing that caught existing Clearbit customers off guard at renewal. Strkr ships firmographic and contact-level enrichment inside the CRM record on the flat per-seat line, with last-verified timestamps surfaced on every record.

Start free trial See pricing
What this audience is actually dealing with

The pains that bring buyers here.

Teams running Clearbit alongside HubSpot had a reasonable stack for years: Clearbit Reveal for anonymous website visitor identification, Clearbit Enrichment for form-fill enhancement and contact enrichment, Clearbit Prospector for outbound discovery. The combined invoice ran $30K to $120K annually for 20-to-80-rep teams. In late 2023 HubSpot acquired Clearbit and spent 2024 integrating it under the Breeze Intelligence brand with credit-based pricing that reset the economics at renewal. Teams that had budgeted Clearbit as a flat annual line are now metering credit burn across enrichment pulls, website visitor reveal, and prospector searches. A 32-rep MarTech company we spoke with saw their annual Breeze Intelligence quote come in 2.4x their prior Clearbit spend at the same workload. The pain points below cover the shape of the transition and where Strkr fits for teams that want enrichment inside the CRM without a per-credit meter.

The Breeze Intelligence credit meter

What was flat is now metered per pull.

HubSpot Breeze Intelligence prices on a credit model: enrichment pulls, Reveal visitor identifications, and prospector searches each consume credits from a monthly allocation. Teams that were used to the Clearbit flat line now metering credits across all three surfaces hit allocation caps mid-month and either pause enrichment or buy top-ups at a worse unit price. Strkr native enrichment runs on the flat per-seat plan without per-pull credit meters below the cap.

Reveal replaced by Breeze IP tagging

Anonymous visitor identification is now a HubSpot plan tier.

Clearbit Reveal identified anonymous website visitors by IP-to-company mapping, firing CRM records for new accounts of interest. The feature now sits inside HubSpot Breeze IP tagging as a plan-tier gated capability, with workflow depth that pulls teams up the HubSpot plan ladder. Strkr ships native anonymous visitor identification inside the lead scoring surface without a plan-tier upcharge.

Prospector workflow changes

The outbound discovery flow got reworked under HubSpot UX.

Clearbit Prospector had a focused outbound workflow: filter companies by firmographic criteria, pull decision-maker contacts, push to sequence. The Breeze Intelligence rework landed the workflow inside the HubSpot Marketing Hub surface, which SDRs trained on the Clearbit UX found slower on common tasks. Strkr's native prospector surface stays dedicated to outbound discovery without the marketing-automation lens.

Data recency and decay

The verified timestamp is still not surfaced on the record.

Clearbit never surfaced a last-verified timestamp on contact or account records, and the Breeze Intelligence transition did not add one. The record looks fresh whether it was verified yesterday or two years ago. B2B data decays at roughly 30 percent per year. Strkr tracks a last-verified timestamp on every enriched contact and account, so stale records flag before dialing.

The HubSpot gravity problem

Breeze Intelligence is HubSpot-only.

Clearbit historically pushed enrichment into Salesforce, HubSpot, Marketo, and Pardot. The Breeze Intelligence rebrand concentrated depth on HubSpot and reduced incentive to maintain parity across other CRMs. Teams running Salesforce or a non-HubSpot stack face a thinner integration posture. Strkr's native enrichment runs inside Strkr but exposes an open REST interface for teams keeping their primary CRM elsewhere.

Stack total cost

HubSpot Sales Hub Pro + Breeze = $200 per seat.

A 40-rep team running HubSpot Sales Hub Pro at $100 per seat plus Breeze Intelligence Pro at roughly $100 per seat for a usable credit allocation lands at $200 per seat per month. For teams that also need Breeze AI for assistant features, the stack passes $240 per seat. Strkr Scale at $125 per seat includes enrichment, AI, flows, and the CRM on one line.

What Strkr ships natively

Enrichment, Reveal, and Prospector on the flat line.

The cards below cover what Strkr ships natively on the Growth and Scale tiers that replace the Clearbit + HubSpot stack math.

Firmographic enrichment

Industry, headcount, revenue, tech stack on write.

Enrichment runs on contact and account write with firmographic data (industry, headcount, revenue band, HQ, funding status) and tech-stack signals (CRM, cloud, analytics, marketing automation). The data populates inline on the record. Weekly refresh runs for active records so stale data gets re-verified before dialing.

Contact-level enrichment

Title, seniority, LinkedIn, verified email.

Contact enrichment fills title, seniority band (C-suite, VP, Director, Manager, IC), LinkedIn URL, verified email, and work phone when available. The verified email signal has an attached confidence score so SDRs know which emails pass bounce checks and which need a secondary validation pass.

Anonymous visitor identification

IP-to-company mapping without a plan upcharge.

The native anonymous visitor identification surface maps IPs to companies and surfaces account-of-interest signals in the lead scoring record. The feature runs on the Growth and Scale tiers without a plan-tier gate. Marketing teams see which target accounts visited the pricing page without upgrading plans.

Prospector workflow

Firmographic filter plus contact pull in one surface.

The prospector surface filters companies by firmographic criteria (industry, headcount band, revenue, tech stack, geography) and surfaces decision-maker contacts for the matching accounts. One-click push to a sequence or deal creation keeps the outbound workflow fast. The surface stays dedicated to outbound discovery without a marketing-automation lens.

Last-verified timestamps

Every enriched record shows when it was last checked.

Every enriched contact and account record carries a last-verified timestamp visible inline. Records past 180 days surface a staleness flag. SDRs filter the account list to records verified in the last 90 days to focus the prospecting cycle on fresh data. The signal addresses the 30-percent-per-year decay problem that the Clearbit-era posture never solved.

Open REST interface

Push enrichment to Salesforce, Dynamics, or any CRM.

For teams running Strkr enrichment while keeping a different primary CRM (Salesforce, Dynamics, Zoho), the open REST interface pushes enrichment data bidirectionally. No per-destination credit meter. The pattern suits mid-market teams that want to standardize enrichment on Strkr while leaving CRM choice to each business unit.

The HubSpot stack migration path

How teams move off Breeze Intelligence to Strkr.

The migration is typically staged over 6 to 12 weeks. The cards below cover the common pattern: enrichment first, then prospector, then full CRM consolidation on the Scale tier.

Weeks 1 to 2

Enrichment side-by-side evaluation.

The marketing-ops lead runs Strkr enrichment side-by-side against Breeze Intelligence on a sample of 5,000 accounts and 10,000 contacts. The accuracy, verified-email signal, and tech-stack coverage come out within 2 to 4 percent of each other across the sample. The flat per-seat math beats the credit-metered math at the current workload by 55 to 70 percent.

Weeks 3 to 4

Reveal and visitor identification cutover.

The team cuts over anonymous visitor identification from HubSpot Breeze IP tagging to Strkr's native surface. Marketing retains the visitor-tagging workflow with the same account-of-interest signals. The HubSpot plan tier conversation shifts because the Reveal upcharge no longer drives plan-tier choice.

Weeks 5 to 8

Prospector workflow migration.

SDRs trained on Clearbit Prospector move to the Strkr prospector surface. The firmographic filter plus contact pull plus sequence push stays familiar. Teams report the Strkr UX runs faster on common tasks than the Breeze Intelligence rework because the surface stays dedicated to outbound rather than embedding inside Marketing Hub.

Weeks 9 to 12

Full CRM consolidation decision.

By week 9 the team decides whether to consolidate the CRM layer onto Strkr Scale or keep HubSpot Sales Hub as the CRM with Strkr running enrichment externally. Teams running HubSpot Marketing Hub deeply often keep HubSpot for marketing and consolidate sales CRM onto Strkr; teams with lighter marketing dependency typically move the whole stack.

Billing reconciliation

The renewal math at the end of the cycle.

At HubSpot renewal the team either downshifts HubSpot to Marketing Hub only (dropping Sales Hub and Breeze Intelligence) or exits the stack entirely. The combined annual savings at a 32-rep team on the Breeze-plus-Sales-Hub stack typically runs $90K to $160K against the Strkr Scale alternative with native enrichment included.

Data continuity

Historical enrichment preserved.

The migration preserves historical enrichment data (industry, headcount, revenue, tech stack) from the HubSpot records through the open REST interface. Last-verified timestamps initialize at the migration date so SDRs know the starting-point freshness. New enrichment pulls layer on top with the full timestamp history going forward.

How a MarTech team runs Strkr

The daily rhythm after the Clearbit transition.

The post-migration operating rhythm is where the Clearbit-plus-HubSpot vs Strkr math shows up. The cards below cover the daily and weekly rhythm for a 32-rep MarTech company that ran the migration in Q2 2025.

Monday SDR prep

Account list filtered by last-verified recency.

SDRs start Monday by filtering the account list to records verified in the last 90 days. The filter runs natively in the account surface. Fresh records go first; stale records trigger a re-verification pull before the dialing cycle starts. The daily dial list stays grounded on accurate data.

Mid-week prospecting

Prospector pull with firmographic filter.

Tuesday through Thursday SDRs run prospector pulls with firmographic filters (MarTech-adjacent industries, 50-to-500 headcount, Series B or later, Salesforce or HubSpot in the stack). Matching accounts return with decision-maker contacts attached. One-click push into the outbound sequence keeps the outbound workflow dense.

Marketing visitor tagging

Target-account visits flag in real time.

Marketing operations monitors the visitor-tagging surface. When a target account visits the pricing page or product-tour sequence, the signal fires into the lead score. The SDR responsible for that account gets a Slack message with the visited pages and recency, so outbound touches run with the signal fresh.

Thursday pipeline review

Enrichment freshness in pipeline math.

The pipeline review Thursday morning filters deals by enrichment freshness. Deals where the primary contact's record is older than 180 days get a re-verification prompt before the forecast call. The pipeline math stays grounded on verified data instead of two-year-stale records.

Monthly data health

Decay rate and re-verification throughput.

Monthly the RevOps team reviews the decay rate (percentage of records aged past 180 days without a re-verification) and the re-verification throughput (records refreshed per week). The reporting surface runs natively. The data-health conversation stays operational instead of annual.

Quarterly renewal math

What the Breeze stack would have cost.

Quarterly the CFO reviews the Strkr line against the hypothetical Breeze Intelligence line at current workload. The 55-to-70-percent cost difference shows up in the operating-expense trend. The conversation about enrichment ROI stays grounded on actual cost rather than credit-meter anxiety.

Head-to-head

Strkr vs HubSpot Sales Hub Pro + Breeze Intelligence.

The comparison runs HubSpot Sales Hub Pro at $100 per seat plus Breeze Intelligence Pro at approximately $100 per seat (pricing varies by credit allocation) against Strkr Scale at $125 per seat with native enrichment included.

Feature Strkr HubSpot Sales Hub Pro + Breeze Intelligence Pro
Firmographic enrichment Native on write, flat per-seat Credit meter per pull
Contact enrichment Native with verified email Credit meter per contact
Anonymous visitor identification Native, included Breeze IP tagging add-on
Prospector workflow Dedicated outbound surface Marketing Hub embedded
Last-verified timestamps Inline on every record Not surfaced
Tech-stack signals Native on account write Breeze add-on
Open REST for other CRMs Bidirectional with Salesforce, Dynamics HubSpot-centered
Call recording and summaries Native Strkr AI Breeze AI add-on
Pricing model Flat per-seat with cap Credit-metered with top-ups
Typical 40-rep annual cost ~$60K Strkr Scale ~$96K combined stack
How teams use Strkr

How teams moved off the Clearbit + HubSpot stack.

The migrations below reflect three different starting points: a MarTech vendor that renewed Clearbit in 2023 and faced the Breeze rebrand, a SaaS team that was Breeze-native from day one, and a Salesforce shop that used Clearbit historically for non-HubSpot CRM support.

MarTech vendor, 32 reps

Breeze renewal came in 2.4x; team moved to Strkr.

A 32-rep MarTech vendor had been on Clearbit for 4 years at a flat annual line around $42K. The Breeze Intelligence rebrand surfaced a renewal quote at $101K for the same workload due to credit-based pricing with higher per-pull costs. The RevOps lead, Priya Shah, ran a side-by-side with Strkr enrichment on a 5,000-account sample. Accuracy and tech-stack coverage came out within 3 percent. The team migrated over 7 weeks and sunset Breeze at month 3. Combined annual savings against the Breeze renewal landed at $63K.

SaaS startup, 18 reps

Breeze credit cap hit mid-month; team switched to flat line.

An 18-rep SaaS startup had been on Breeze Intelligence from launch and kept hitting monthly credit caps during quarter-end prospecting pushes. The team paused enrichment during the push weeks or bought credit top-ups at a worse unit rate. Strkr Growth's flat enrichment envelope sized correctly for an 18-rep team removed the credit-cap friction. Monthly prospecting throughput lifted 34 percent in the first full quarter after switching.

Salesforce shop, 68 reps

Clearbit for Salesforce replaced by Strkr REST interface.

A 68-rep Salesforce-centered sales org had used Clearbit for Salesforce enrichment for 5 years. The Breeze transition reduced the Salesforce integration posture. Rather than switch CRM, the team kept Salesforce and pointed enrichment at Strkr's open REST interface. Enrichment pushes from Strkr to Salesforce run on event webhooks. The team kept Salesforce as the primary CRM and standardized enrichment on Strkr for a 48-percent cost reduction against the prior Clearbit for Salesforce line.

Mid-market B2B, 54 reps

HubSpot Marketing Hub kept, Sales Hub plus Breeze dropped.

A 54-rep mid-market B2B team ran HubSpot Marketing Hub deeply for inbound plus Sales Hub plus Breeze Intelligence for CRM and enrichment. The marketing side was embedded; the sales side was replaceable. The team kept HubSpot Marketing Hub (campaigns, forms, landing pages, email) and migrated sales CRM plus enrichment onto Strkr Scale. HubSpot and Strkr sync bidirectionally through the open REST interface. Marketing-to-sales handoff preserved; sales operating cost dropped roughly $4.7K per month.

Clearbit became Breeze. Strkr ships enrichment on the flat line.

Start a 14-day Strkr trial with native enrichment included. Firmographic data on write. Verified email signals. Anonymous visitor identification. Prospector workflow. Last-verified timestamps on every record. Open REST interface for teams keeping their primary CRM elsewhere.

Start free trial Compare pricing
Common questions

What buyers in this bucket ask most.

What happened to Clearbit after the HubSpot acquisition?

HubSpot acquired Clearbit in November 2023 and spent 2024 rebranding the product line under the Breeze Intelligence umbrella. Clearbit Enrichment became Breeze Intelligence enrichment, Clearbit Reveal became Breeze IP tagging, Clearbit Prospector workflow landed inside the HubSpot Marketing Hub surface, and pricing shifted from the historical flat line to a credit-metered model. Existing Clearbit customers saw renewal quotes land materially higher at the same workload, which drove a wave of evaluations of alternatives. Non-HubSpot CRM integrations (Salesforce, Dynamics, Zoho) got lighter maintenance attention through the integration period.

How is Strkr different from Breeze Intelligence on data quality?

Strkr's enrichment data runs on a composite of first-party data providers plus web signals, with a verified-email confidence score attached to contact records and a last-verified timestamp on every record. Breeze Intelligence inherits the Clearbit data posture with similar providers under the hood. Side-by-side tests on 5,000-account samples typically land within 2 to 4 percent on firmographic accuracy and 3 to 6 percent on verified email coverage. The daylight for Strkr sits in the flat per-seat pricing model, the inline last-verified timestamp, and the non-HubSpot CRM support through the open REST interface.

Can Strkr integrate with HubSpot alongside its own CRM?

Yes. Teams running HubSpot Marketing Hub deeply often keep HubSpot for inbound campaigns, forms, and email while running sales CRM on Strkr. The open REST interface with event webhooks syncs contacts, companies, and deals bidirectionally. Marketing-qualified leads flow from HubSpot into Strkr's sales pipeline. Deal updates in Strkr fire back into HubSpot for marketing attribution. The pattern suits teams with heavy marketing automation that are not ready to replace HubSpot Marketing Hub but want to consolidate sales CRM plus enrichment onto Strkr.

What about the Clearbit Reveal anonymous visitor feature?

Strkr ships native anonymous visitor identification as part of the Growth and Scale tier lead-scoring surface. The feature maps IPs to companies and surfaces account-of-interest signals on the lead score. No plan-tier upcharge. SDRs get Slack notifications when target accounts visit the pricing page or product-tour pages, so outbound touches run with the signal fresh. The HubSpot plan-ladder dynamic where Breeze IP tagging pulled teams up to higher Marketing Hub tiers goes away because the feature is included in the Strkr tier the team already owns.

How does the migration from Breeze actually work?

The typical migration runs 6 to 12 weeks staged across enrichment, visitor identification, prospector, and CRM. Weeks 1-2 run Strkr enrichment side-by-side against Breeze on a sample. Weeks 3-4 cut over anonymous visitor identification. Weeks 5-8 migrate the prospector workflow. Weeks 9-12 decide whether to consolidate CRM onto Strkr or keep HubSpot Sales Hub with Strkr as the enrichment layer. Historical enrichment data preserves through the open REST interface. Last-verified timestamps initialize at migration date going forward.

What is the pricing math at a 40-rep team?

HubSpot Sales Hub Pro at list runs $100 per seat per month for Starter-plus tier functionality. Breeze Intelligence Pro at a usable credit allocation runs approximately $100 per seat per month equivalent for a 40-rep workload. Combined stack lands near $200 per seat per month, which annualizes to $96K at 40 seats. Strkr Scale at $125 per seat includes CRM, native enrichment, Strkr AI, flows, and visitor identification on one line, annualizing to $60K at 40 seats. The $36K annual delta compounds over multi-year horizons and credit cap top-ups push the real-world Breeze line higher at quarter-end prospecting pushes.

Also built for

Related audiences.

CRM HubSpot Alternative HubSpot Pricing AI B2B Lead Generation Actionable Sales Intelligence AI Lead Scoring

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.

Start free trial See pricing