The CRM for construction teams that outgrew the spreadsheet bid board.
Construction sales cycles are different: 60 to 180 day pursuit windows, estimator-to-PM handoffs, change orders that reshape the deal, sub coordination on live jobs. A generic CRM makes you fight the data model. Strkr ships the construction primitives on every paid tier, with mobile-first logging designed for the truck and the jobsite.
Three realities make construction CRM evaluation different from most buyer categories. The sales cycle runs on physical site visits that happen outside the office, often in parts of the country with marginal cell coverage. The handoff from estimator to project manager is where margin gets made or lost, because every scope detail the estimator carries in their head is a change order waiting to happen if it does not transfer cleanly. Change orders during the job are a second sales motion on the same account, running in parallel with the build. The CRMs most construction firms start on were not designed for any of these realities, which is why the spreadsheet keeps coming back no matter how many times the firm buys a new tool.
The bid board is a spreadsheet
Bid tracking lives in a Google Sheet that nobody trusts.
Most construction firms under 200 employees run their bid pipeline on a shared spreadsheet. Columns for project name, GC, bid value, due date, status. By month four it has 400 rows, three colour codes, two owners who disagree on the status, and a tab labelled OLD. Nobody can tell you win rate by project type without a half-day spreadsheet archeology session.
The sales cycle lives outside the office
Reps are on the road, in the truck, at the jobsite.
A construction estimator spends more hours on site walks and project meetings than at a desk. Most CRMs assume the rep is sitting at a laptop between calls. Logging the site visit, updating the bid, uploading the plan markup all happen on a phone standing in the dirt or in the cab of a truck between stops. Mobile cannot be a wrapper over the web app.
Long sales cycles rot without discipline
Sixty to 180 days is a long time to stay on top of a deal.
A commercial GC bid can run 90 days from pre-qualification to award. A high-end remodel can run 180 days from first call to signed contract. Without an automated follow-up cadence and a stage model that reflects the actual pursuit motion, deals go dark for weeks, decision makers forget who you are, and the firm with the better follow-up discipline wins the project you were leading in.
The estimator-to-PM handoff is lossy
What the estimator promised and what the PM delivers never match.
Closed-won in construction is not a finish line, it is a baton pass. The estimator spent 60 to 180 days learning the project, the client, the quirks of the site. If none of that transfers cleanly to the project manager, the first six weeks of the build are spent re-discovering what the sales team already knew. Scope creep, friction, margin erosion all trace back to the handoff moment.
Change orders are a second sale
Mid-build change orders are where margin lives or dies.
A typical commercial project has 8 to 20 change orders during the build. Each one is a mini sales cycle: scope, estimate, approval, signed. Most firms track them in a project management tool that was not built to model the sales motion, or in a shared folder of PDFs that the owner approves by email. The audit trail is noise, the approval chain is unclear, and revenue leaks on every job.
Sub coordination runs on text threads
Subcontractor scheduling and bid solicitation lives in iMessage.
Construction sales is a team sport. The estimator pulls bids from subs, confirms availability, lines up the trade sequence. Today that work runs in a mess of text threads, voicemails, and sticky notes. There is no record of which sub was asked, which came back, which was awarded, which backed out. Native SMS tied to the CRM record turns that archaeology into a timeline.
How Strkr fits a construction motion
The primitives construction sales teams actually need.
Strkr was designed for the shape of team that outgrew the spreadsheet bid board but is not yet ready for a six-figure Procore implementation. The feature set below ships on every paid tier, reads the way an estimator thinks, and recognises that most of the work happens on a phone in a truck, not at a desk.
Bid pipeline
A real pipeline shape for the pursuit motion.
Stages that reflect the actual construction pursuit: pre-qualification, bid invited, estimating, bid submitted, shortlist, award, mobilization. Each stage has entry rules, required fields, and an SLA. The weighted forecast rolls up bid value by stage so leadership sees the real pursuit volume by month and by project type.
Mobile-first logging
The truck and the jobsite are first-class surfaces.
Log a site visit from the parking lot in 30 seconds. Attach a photo of the plan markup. Dictate a voice note that transcribes to the activity timeline. Update the bid value with your thumb between stops. Offline queue means the activity syncs when you get back to signal. Mobile is not a wrapper, it is the surface most of the day runs on.
Custom objects for construction
Bids, projects, change orders modelled natively.
Bid is a first-class record with linked documents, scope sheet, bid value, due date, submission date, GC contact, award odds. Project links to the awarded bid, carries scope, budget, team, milestones. Change Order is its own record linked to the project with scope, dollar impact, approval status, signed date. The data model fits the shape of the work.
Estimator-to-PM handoff flow
The handoff is a stage change, not an email thread.
When a bid moves to Awarded, a flow fires that creates the project record linked to the account and the bid, copies the scope, assigns the PM based on project type and crew availability, generates the kickoff task list, schedules the handoff meeting, and alerts the PM in Slack. The institutional knowledge the estimator built up transfers with the record.
Change-order tracking
Every change order gets a record and an approval chain.
A change order on a live project is a child record under Project. It carries scope, dollar impact, originating request, approver, signed date, PDF of the signed order. The project P and L rolls up original value plus approved change orders minus pending change orders so the PM sees the real financial picture, not the stale contract number.
Native SMS to subs
Bid solicitation and scheduling in the timeline.
Send SMS to a sub from inside the Strkr record. The message, the response, the attached photo all land on the account record and the project timeline. No more digging through iMessage to find out which electrician confirmed Tuesday. Bid solicitation runs as a templated multi-recipient SMS with reply tracking so the estimator sees who came back and who did not.
Site visit scheduling
The scheduling layer that fits a route-based day.
Reps on the road run 3 to 6 site visits a day across a metro area. Strkr scheduling supports route-aware blocks: cluster visits by neighborhood, respect drive time between stops, buffer for inspections that run long. Shared visibility means the office knows who is where. GPS-stamped check-ins log the visit automatically with no app wrestling.
Strkr AI for construction
Weekly bid review in minutes, not hours.
Every Monday morning, Strkr AI drafts a bid pipeline summary: which bids moved, which bids rotted, which forecasts changed, which pursuits need a follow-up this week, which award decisions are expected. The estimating lead reviews, edits, forwards to the owner. The weekly bid review exercise becomes 15 minutes instead of 90 minutes of spreadsheet work.
Transparent pricing
Per seat, no modules, no per-user Procore stack.
Strkr pricing is flat per seat with the full product on every paid tier. CRM, Marketing, Projects, Messaging, Docs all included. No per-module escalator. No per-user Procore pricing where field crew logins cost as much as office logins. The invoice is one line that scales with your team, which is the only metric that correlates with the volume of pursuit work you can carry.
The pre-contract half of construction
What a construction CRM should do before the shovel hits the ground.
Strkr is not a project management or financial management system for construction. We do not replace Procore for RFI tracking, Buildertrend for daily logs, or Sage for job costing. Strkr is the pre-contract sales system plus the handoff moment. Here is what that scope covers in practice, and why the firms that get this right win more work with the same estimator headcount.
Pre-qualification
Qualifying the GC or client before you spend estimator hours.
A commercial bid costs the firm 20 to 60 estimator hours to prepare. Chasing bids you cannot win is the fastest way to burn margin. Strkr runs a pre-qualification scorecard: project fit, relationship strength, bonding capacity match, geography, win odds. Bids that score below threshold get a decline-with-courtesy auto-reply so your estimators stay on the pursuits worth winning.
Bid tracking
A bid board that any owner, PM, or estimator can read.
Open the dashboard and see every live bid: value, due date, stage, owner, win odds, GC, project type. Filter by month, project type, estimator. The spreadsheet that nobody trusted becomes a single live view that the owner opens on their phone at 6am to see the week ahead. Shared visibility ends the Monday meeting that was mostly status reconciliation.
Follow-up discipline
Long cycles stay warm without manual nagging.
A 90-day pursuit cycle has 6 to 10 natural touchpoints: post-visit note, scope question, proposal follow-up, decision check-in, final push. Strkr flows automate the cadence: when a bid enters stage X, schedule a touchpoint on day Y, draft the message with the project context, alert the estimator to review and send. The deals that would have gone dark stay warm.
Decision maker mapping
The people on the other side of the pursuit.
A commercial build has 3 to 7 decision makers: owner, developer, architect, engineer, GC project exec, GC estimator, GC PM. A residential custom build has 2 to 4: owner, spouse, architect, designer. Each has a role, a stake, a preferred channel. Strkr contact roles on an account model that relationship map so the estimator never shows up to a meeting cold.
Document hub per bid
Plans, specs, bid tabs on the pursuit record.
The plan set, the spec book, the bid tab, the clarifications RFI, the submitted bid PDF all attach to the bid record. Version controlled, timestamped, auditable. When the project goes to the PM, every document that defined the sale moves with it. The handoff is not a Dropbox folder search, it is a record walk.
Marketing to past clients
The repeat business that most firms leave on the table.
In construction, past clients are the highest-win-rate pipeline source. A homeowner who did a kitchen with you is a candidate for a bathroom in 18 months and an addition in 36. A commercial client who did a tenant improvement is a candidate for the next one in 24. Strkr Marketing runs the slow nurture, project anniversary check-ins, and referral asks that keep the firm in mind.
What construction buyers compare on
The checklist that actually matters.
Most "best CRM for construction" articles compare feature matrices that are 90 percent identical across the top ten tools. The real evaluation criteria sit somewhere else. Here is the honest version for a construction sales team deciding where to land.
Time to first useful day
Days from signup to a rep logging a visit on mobile.
Strkr: typically 2 to 7 days with no implementation partner, bid pipeline configured day one. Procore: 2 to 4 months with a dedicated implementation specialist. Buildertrend: 3 to 6 weeks. Pipeline Pro: 1 to 2 weeks. The time cost compounds for firms in a growth window where every bid matters.
Admin headcount required
How many people does it take to keep this running?
Strkr: an office manager or estimating lead spending 2 to 5 hours a week, through 100+ seats. Procore: a dedicated admin on larger implementations. The admin cost is often invisible until the firm has already committed, and most construction firms under 100 employees cannot absorb a dedicated CRM admin line.
Three-year TCO
What this actually costs by year three.
Strkr: flat per seat, no module escalator, no field-user surcharge. Procore: starts at a project volume minimum that usually prices out firms under 10M annual revenue, and the per-module stack adds up fast. Buildertrend: per-project pricing that scales nonlinearly with volume. The CRM-shaped need often does not justify the full construction-OS price tag.
Exit cost
What it costs to leave in year five.
Every CRM promises data portability. In practice, moving automations, custom objects, document history, and reporting is a 2 to 6 month project. Strkr exports to CSV and JSON cleanly, logs every automation as structured data, keeps formula logic in readable expressions. The exit is a day, not a quarter.
Mobile UX
What the rep sees in the truck between stops.
A construction estimator between site visits has 90 seconds to log the last meeting, attach a photo, update the bid, and open the next account. Strkr mobile is a first-class surface with offline queue, bid edit, voice-note capture, photo attach, GPS-stamped check-in. Many enterprise CRM mobile apps are a thin wrapper that does not work in the cab of a truck with one bar of service.
Reporting flexibility
When the owner wants win rate by project type and estimator.
Strkr: cross-object reports on every tier, custom report builder, SQL for the ops lead who wants it. Procore: strong operational reporting, light on sales analytics. Buildertrend: project-centric reports, bid analytics are limited. The report the owner wants most is win rate by project type by estimator by season, and that is usually hard to pull without SQL on competing tools.
Head-to-head
Strkr vs the construction tools you already evaluated.
Most construction firms shopping for a CRM looked at Procore, Buildertrend, CoConstruct, or JobTread first. Those are good tools for the wrong job. Here is the honest side-by-side for the pre-contract sales motion and the handoff moment specifically.
Feature
Strkr
Procore / Buildertrend / CoConstruct
Pricing basis
Flat per seat, every paid tier gets the full product
Per project, per module, or revenue-based minimums
Not native, usually a mix of iMessage and a bolted-on messaging integration
Custom objects
Every paid tier, no admin certification
Fixed data model with limited custom fields
AI (ships on paid tier)
Included on every paid tier, no credit meter
Not shipped, or add-on priced
Marketing automation
Included on every paid tier
Not native, needs Mailchimp or HubSpot bolted on
Field-level permissions
Pro and up
Varies, often admin-tier only
How teams use Strkr
Playbooks construction teams run on Strkr today.
The common thread across construction customers: automate the handoff moments and the follow-up moments. The post-visit log, the mid-pursuit follow-up, the estimator-to-PM handoff, the change-order approval, the past-client nurture, the pre-qualification scorecard. Every one of these moments is where construction revenue leaks on a spreadsheet or a generic CRM. The firms that automate these moments win more projects with the same headcount, which is the only growth lever most construction companies have in a hiring market this tight.
Commercial GC, 25 estimators
Bid board replaces the spreadsheet of truth.
A commercial GC with 25 estimators ran their pipeline on a 400-row shared sheet. Strkr replaced it with a bid board every estimator updates from the truck. Win rate reporting by project type became a live dashboard. The Monday pipeline meeting dropped from 90 minutes of status reconciliation to 20 minutes of actual decision making. Bid volume per estimator rose 15 percent in the first two quarters because less time was spent on administrative friction.
Remodeler, 40 employees
Estimator-to-PM handoff via a flow trigger.
A high-end residential remodeler closed 60 to 80 projects a year. Every project started with 2 to 3 weeks of handoff friction as the PM re-discovered what the sales lead already knew. Strkr automated the handoff: when a bid moves to Awarded, the project record is created with scope, team assignment, kickoff task list, and the signed documents attached. The PM walks into the first client call fully briefed. Scope-related change orders dropped 40 percent in year one.
Home builder, 80 employees
Mobile logging from the jobsite replaces the end-of-day email dump.
A production home builder with 15 field reps running 5 to 10 site visits a day used to collect the days activity through end-of-day email summaries. Strkr mobile logging means the visit, the photos, the voice note, and the bid update land in real time. The office sees the pipeline move during the day, not at midnight. Follow-up tasks fire the same day instead of the next morning. Pipeline freshness went from 24 to 48 hour lag to live.
Specialty subcontractor, 60 employees
Native SMS replaces the iMessage sub coordination mess.
An electrical sub running crew assignments and bid responses across 200 active jobs tracked everything in iMessage threads. Strkr native SMS pulled the message history onto the account record. Bid solicitation runs as a templated multi-recipient send with reply tracking. The office can see which supplier came back on price without digging through the project managers phone. Response audit became a timeline instead of archaeology.
Design-build firm, 120 employees
Change-order approval chain stops margin erosion.
A design-build firm had 8 to 15 change orders per project averaging 150 to 400 projects live at any time. Change orders were tracked in a shared folder of PDFs with no approval audit. Strkr change-order records with an approval chain and signed-date tracking recovered 2 to 4 points of project margin by catching unapproved scope creep and billing changes on time rather than at job close.
Multi-trade GC, 180 employees
Past-client nurture reactivates dormant accounts.
A multi-trade GC had 1,400 past clients across 18 years. Most were doing nothing to stay in front of them. Strkr Marketing runs an annual project-anniversary email, a quarterly tip newsletter, and a referral ask on job completion plus 30 days. Within 12 months, past-client reactivation moved from an occasional accident to a tracked line item worth roughly 18 percent of new bookings. The referral asks alone generated 40 qualified pursuits in year one, with no outbound hire needed.
The construction CRM shape, without the Procore price tag.
Start a 14-day trial with CRM, Marketing, Projects, Messaging, and Docs enabled from day one. Import your bid spreadsheet in an afternoon. See transparent per-seat pricing with the full product on every paid tier, no module stack, no field-user surcharge.
Is Strkr a replacement for Procore or Buildertrend?
No, and that is the honest short answer. Strkr is not a project management or financial management system for construction. We do not replace Procore for RFI tracking, submittals, drawings management, or daily field logs. We do not replace Sage or QuickBooks for job costing. Strkr is the pre-contract sales system plus the estimator-to-PM handoff moment. Most firms running Strkr also run a project management tool, and the integration surface area is small because the two systems do different jobs. Strkr owns the bid pipeline, the account relationship, the pursuit cadence, and the handoff. Your PM tool owns the build.
What does Strkr do that Procore does not for pre-contract sales?
Procore is strong at the build phase and light on the pre-contract pursuit. The honest short list: real bid pipeline shape with weighted forecast, mobile-first logging designed for the truck and the jobsite, custom objects for bids and change orders on every paid tier, flat per-seat pricing with no project-volume minimum, native SMS and MMS as a module for sub bid solicitation, and AI features included on every paid tier with no credit meter. The common construction use case Strkr unlocks is modeling the pursuit motion and the handoff without stretching Procore into a shape it was not designed for.
How does Strkr handle the estimator-to-PM handoff?
A bid moves to Awarded stage. A flow fires that creates the project record linked to the account and the bid, copies the scope, assigns the PM based on project type and crew availability, generates the kickoff task list, schedules the handoff meeting, and alerts the PM. The institutional knowledge the estimator built up during the pursuit, including the decision maker map, the plan markup history, the clarification RFIs, and the signed documents, moves with the record. The first PM client call starts fully briefed, which is where scope-creep change orders usually get avoided.
What is the migration path from a spreadsheet bid board to Strkr?
The common starting point is a shared Google Sheet or Excel file with 100 to 500 rows of live bids. Strkr imports the sheet directly, maps columns to bid fields, carries over the stage history, and sets up the first version of the pipeline in an afternoon. The deeper work is building the pursuit automations: follow-up cadences, pre-qualification scorecard, decline-with-courtesy flows. Most construction firms are fully off the spreadsheet in 2 to 4 weeks running the sheet and Strkr in parallel before cutover.
Does Strkr work on jobsites with poor connectivity?
Yes. The mobile app has a full offline queue. Log a site visit, attach a photo, dictate a voice note, update a bid value, all without signal. When the device gets back to coverage, the queue syncs in the background. The record on the server reflects what the rep did on site, not what they remembered to type up at the end of the day. Many construction CRM mobile apps are a thin wrapper over the web app that does not work in the cab of a truck with one bar, which is where most of the actual logging happens.
What size construction firm is Strkr not a good fit for?
Firms under 10 employees usually run on a shared spreadsheet or a free CRM, and that is often fine for the volume. Enterprise GCs over 500 employees with existing Procore or e-Builder deployments usually keep the full construction OS stack and only add Strkr for the sales motion. The sweet spot is 10 to 200 employees running a real pursuit motion with 50 to 1,000 live bids a year where the spreadsheet is breaking but a construction-OS implementation is overkill for the sales job. If the firm has a dedicated estimating function with 3 or more estimators, a tracked pursuit motion, and a repeating pattern of handoff pain, Strkr returns its cost in the first quarter.
How does Strkr handle residential custom build versus commercial GC pursuit motions?
Both motions share a pursuit shape but differ on the detail. Residential custom build runs on a 90 to 180 day cycle with 2 to 4 decision makers, a design-selections phase, and a strong referral-driven inbound pattern. Commercial GC runs on a 30 to 120 day cycle with 3 to 7 decision makers, a bid-tab-driven pricing phase, and a pre-qualification gate. Strkr supports both out of the box with configurable stage models per project type. A single firm running both motions uses two pipelines on the same account database so the owner sees one revenue picture and the estimator sees the right stage model for the pursuit they are working.
What does the mobile offline experience actually include?
Site visit logging, photo attach, voice-note dictation with on-device transcription, bid value edits, stage changes, contact updates, task creation, task completion, and GPS-stamped check-ins all work offline. The queue is per-device and syncs in the background when connectivity returns. Conflict resolution follows last-write-wins at the field level with a conflict audit on the record so a desk admin can see what changed and resolve any true collisions. Most construction users report never thinking about offline because the queue is invisible when it works, which is what good offline support looks like.
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