Built for consumer brands and DTC teams

The CRM that treats a wholesale account differently than a DTC subscriber.

Consumer brand teams manage wholesale accounts, retail partnerships, influencer relationships, PR coverage, and DTC subscriber bases. Each has a different workflow. Strkr ships a CRM shaped for brand work with multi-channel pipeline, partnership tracking, and AI drafting that matches the brand voice.

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What this audience is actually dealing with

The pains that bring buyers here.

Consumer brands manage multiple parallel motions. The wholesale team pursues retail partnerships. The brand marketing team manages influencer and PR relationships. The DTC team handles subscriber retention and VIP outreach. The pain points below are what Strkr onboarding hears from consumer brand teams at the $5M to $120M range in annual revenue.

Wholesale and DTC are different motions

A wholesale buyer is not a DTC subscriber.

A wholesale buyer at Whole Foods, Target, or Sephora pursues a 90-to-180-day sell-in cycle with margin negotiations, trade promotion planning, and category management. A DTC subscriber lives in a different Klaviyo or Shopify customer segment with lifetime value, repeat purchase, and churn signal metrics. Strkr ships a schema that keeps both motions distinct while sharing underlying brand context.

Retail partnership complexity

Walmart requires a different workflow than an indie boutique.

Mass retail (Walmart, Target, Kroger) requires EDI integration, Scan-Based Trading contracts, Resale Price Maintenance posture, and category-level planogram negotiations. Specialty retail (Whole Foods, Sephora, Nordstrom) requires brand story, visual merchandising, and co-marketing. Indie boutiques require relationship cadence and small-order service. Strkr ships retail-tier-specific workflow with the right process for each channel.

Influencer relationships are deals

A tier-one influencer is a six-figure partnership.

A consumer brand often works with 240 to 1,800 influencers across tiers (nano, micro, mid, macro, mega) with partnership workflows (sponsored posts, long-term ambassadorship, product seeding, affiliate codes). Strkr ships an Influencer Partnership object with tier, past-campaign history, performance data, and renewal workflow.

PR coverage lives in a spreadsheet

The media list that nobody has pruned in two years.

A brand PR team manages a media list of 400 to 2,000 journalists, editors, and producers. The list grows stale over time (people move, beats change, publications fold). Strkr ships a Media Contact object with beat tracking, recent coverage history, pitch response rates, and automated staleness flagging.

DTC VIP outreach is manual

The top 100 subscribers deserve high-touch service.

A DTC brand has a top-100 or top-500 customer segment with lifetime value, repeat purchase frequency, and brand loyalty signals. These customers deserve high-touch service (birthday perks, early access, personalized outreach). Most brands run this through Klaviyo email automation which lacks the CRM depth. Strkr ships a VIP Customer object with tier, LTV, preference tracking, and personalized outreach workflow.

Trade promotion planning

The $420,000 TPR commitment that overran.

Consumer brands commit significant budget to trade promotion (temporary price reductions, ads, display, demos) with retail partners. Trade promotion commitments can run 15 to 25 percent of wholesale revenue. Tracking commitments versus actual spend and effectiveness is a weekly operational task. Strkr ships a Trade Promotion object with commitment, spend-to-date, and effectiveness tracking.

The consumer brand schema

Objects shaped like brand work.

The default CRM schema fits B2B SaaS sales but not consumer brand work. Strkr ships a tunable schema with Wholesale Account, Retail Buyer, Influencer Partnership, Media Contact, VIP Customer, Trade Promotion, and PR Coverage as first-class objects.

Wholesale account object

Retailer, tier, buyer, trade terms.

A Wholesale Account captures the retailer (banner and parent), retail tier (mass, specialty, independent, foodservice, Amazon), buyer contact, trade terms (payment terms, markdown allowance, co-op budget), and category planogram position. The schema drives the wholesale pipeline and the trade promotion workflow.

Retail buyer object

Category, authority, tenure, relationship.

A Retail Buyer captures the buyer at the retail account with category authority, buying tenure, relationship warmth, decision style, and brand-fit assessment. Buyers move between retailers which the schema tracks for continuity.

Influencer partnership object

Tier, platform, performance, renewal.

An Influencer Partnership captures the influencer identity, tier (nano, micro, mid, macro, mega), primary platform, follower demographics, past-campaign performance data, current partnership status, and renewal timing. The schema drives the influencer management workflow.

Media contact object

Beat, publication, response rate.

A Media Contact captures the journalist, editor, or producer with current beat, publication, recent coverage history for the brand, pitch response rate, and preferred pitch style. Automated staleness flagging surfaces contacts with no activity in the past 12 months for pruning review.

VIP customer object

LTV tier, preference, loyalty signal.

A VIP Customer captures the top-tier DTC customer with lifetime value tier, product preference, purchase frequency, loyalty signal (reviews, social sharing, referrals), and personal context (birthday, preferences, special occasions). The schema drives the high-touch customer workflow.

Trade promotion object

Retailer, period, type, commitment.

A Trade Promotion ties to the Wholesale Account and captures promotion period, type (TPR, ad, display, demo, feature), committed spend, actual spend, sales lift, and ROI calculation. The schema drives the trade promotion planning and the effectiveness analysis.

PR coverage object

Outlet, type, reach, sentiment.

PR Coverage captures each piece of media coverage with outlet, article type, reach estimate, sentiment analysis, and link to the article. The schema drives the coverage reporting and the media contact performance tracking.

How Strkr AI drafts in the brand voice

The AI jobs that fit consumer brand work.

Consumer brand communication requires brand voice consistency across audiences. Strkr AI drafts in the brand voice (learned from the first 20 approved emails per workflow) with the audience-tuned framing each stakeholder expects.

Wholesale buyer pitch

The brand-story-plus-margin pitch to the retail buyer.

Strkr AI drafts the wholesale buyer pitch with brand story, product fit for the retail category, margin profile, trade terms, and the category question the buyer is likely focused on. The wholesale rep tunes and sends. The pitch lands specific to the buyer's category versus a generic deck.

Influencer outreach

The warm pitch to a target creator.

Strkr AI drafts the influencer outreach with context from the influencer's recent content, the brand fit, partnership proposal detail, and expected deliverable. The brand team approves and sends. Response rates lift because the outreach shows the brand actually looked at the creator's work.

Media pitch

The brand-story pitch to a journalist.

Strkr AI drafts the media pitch with brand story angle, specific recent news hook, data points that support the angle, and the journalist-specific framing based on their recent coverage. The PR team approves and sends. Pitch-to-response rates lift because the pitch is relevant.

VIP customer outreach

The personal touchpoint to a top customer.

For VIP customers Strkr AI drafts the personal outreach with specific context (recent purchase, product preference, upcoming birthday, past review). The customer success lead approves and sends. VIP customers see personal attention rather than batch automation.

Trade promotion recap

The post-promotion effectiveness summary.

After a trade promotion runs Strkr AI drafts the effectiveness recap with committed spend, actual spend, sales lift versus baseline, and ROI calculation. The wholesale rep sends the recap to the retail buyer which supports the next promotion negotiation.

Press release draft

The news release in the brand voice.

For brand news (new product launch, retail partnership announcement, funding, executive hire) Strkr AI drafts the press release in the brand voice with the news hook, context, quote placeholders, and distribution plan. The PR lead tunes the quotes and distributes.

Line review deck

The semi-annual retail buyer presentation.

For semi-annual line reviews with retail buyers Strkr AI drafts the presentation outline with brand update, product performance in the retailer, new SKU proposals, trade promotion plan, and strategic ask. The wholesale rep tunes the strategic framing. The deck lands with consistent quality across buyers.

The brand team cockpit

The three views that run the brand week.

Consumer brand teams run on parallel workflows across wholesale, brand marketing, and DTC. Strkr ships three primary cockpits with role-filtered visibility.

Wholesale pipeline

Retail opportunities by tier and stage.

The wholesale section shows every active retail opportunity with tier (mass, specialty, independent), stage, buyer, expected close, and SKU count. The wholesale lead sees which deals need senior-partner intervention this week.

Influencer activity

Partnerships in flight by tier.

The influencer section shows active partnerships with tier, deliverable status, upcoming content drops, and performance metrics on recent content. The brand marketing lead sees which partnerships are landing and which need intervention.

Media coverage

Recent coverage with sentiment.

The media coverage section shows coverage in the past 30 days with outlet, sentiment, and reach. The PR lead sees coverage velocity and gaps.

Trade promotion calendar

Promotions in flight across retailers.

The trade promotion section shows promotions in flight with retailer, period, type, commitment, and current effectiveness signal. The wholesale lead sees which promotions are lifting as expected.

VIP customer touchpoints

Top customers needing outreach.

The VIP section shows top customers needing a touchpoint based on upcoming birthdays, product-level preferences, and loyalty signal cadence. The customer success lead works the queue in a batch.

Press pitch queue

Pitches in flight with response status.

The press section shows media pitches in flight with pitch date, response status, and follow-up timing. The PR lead works the queue to maintain response rates and track coverage conversion.

Head-to-head

Strkr vs Klaviyo plus Shopify plus HubSpot for a consumer brand.

The comparison below is Strkr's consumer brand posture versus the typical stitched stack (Klaviyo for DTC, Shopify for e-commerce, HubSpot or Salesforce for wholesale).

Feature Strkr Stitched DTC and wholesale stack
Wholesale and DTC in one tenant Shared brand context, distinct workflows. Separate tools.
Influencer partnership tracking First-class with tier and performance. Separate influencer tool.
Media contact management Beat, response rate, staleness flag. Separate PR tool.
VIP customer segmentation LTV tier with personal context. Klaviyo segment.
Trade promotion planning Commitment versus actual with ROI. Excel.
Retail buyer continuity Follow buyer across retailers. Separate account only.
AI drafting across audiences Brand voice across wholesale, influencer, PR, VIP. Partial.
Press release workflow Brand-voice drafting. Manual.
Pricing Flat per seat. Multiple tools with usage pricing.
How teams use Strkr

Four consumer brand playbooks.

The playbooks below are patterns Strkr onboarding sees across consumer brand deployments.

Pattern A

The $18M DTC skincare brand.

An $18M DTC skincare brand ran Klaviyo for email automation, Shopify for commerce, and Google Sheets for wholesale accounts. The team wanted wholesale, influencer, and VIP customer management on one surface. Strkr onboarding ran a 16-business-day migration with Klaviyo kept for email automation. Wholesale accounts, influencer partnerships, and VIP customer segments ran in Strkr. Wholesale pipeline grew 42 percent as the systematic retail-tier workflow replaced ad-hoc buyer outreach.

Pattern B

The $68M premium food brand.

A $68M premium food brand sold through Whole Foods, specialty regional grocery, foodservice distributors, and Amazon. Each channel had different trade terms and promotion dynamics. Strkr onboarding configured channel-specific workflows with trade promotion tracking by channel. Trade promotion ROI improved 24 percent as the brand consolidated planning on one surface with effectiveness tracking.

Pattern C

The $42M beverage brand with heavy influencer program.

A $42M beverage brand ran 420 active influencer partnerships across micro and mid tiers plus 24 tier-one macro and mega partnerships. The brand marketing team ran a shared Airtable and a Google Sheet to coordinate. Strkr onboarding configured the Influencer Partnership object with tier, platform, past-campaign performance, and renewal workflow. Partnership renewal rate lifted from 42 to 68 percent as proactive renewal cadence took hold.

Pattern D

The $120M apparel brand with wholesale and DTC balance.

A $120M apparel brand sold 60 percent through wholesale (specialty retail, department store, Amazon) and 40 percent through DTC. The brand team needed unified visibility across channels for seasonal buy planning. Strkr onboarding configured a unified brand workspace with wholesale and DTC in separate workflows but shared brand context. Seasonal buy planning became cross-channel aware for the first time, which improved inventory allocation.

Run the consumer brand on a CRM shaped for multi-channel work.

Book a 30 minute call. We will walk through the consumer brand schema, the wholesale workflow, and the influencer management with your actual channel mix.

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Common questions

What buyers in this bucket ask most.

Does Strkr integrate with Shopify, Klaviyo, Attentive, or Yotpo for the DTC side?

Strkr integrates with every major DTC commerce and marketing platform through its REST and GraphQL API, outbound webhooks with HMAC signing, and the published OpenAPI spec. For Shopify, Klaviyo, Attentive, Yotpo, Gorgias, and Loop Returns the integration pulls customer events, order history, email engagement, review activity, and support ticket data on a webhook cadence. Strkr becomes the relationship and segment layer while the DTC tools handle commerce, email automation, and reviews. The integration lands in one to two engineering sprints.

How does Strkr handle the wholesale buyer continuity when buyers move between retailers?

The Retail Buyer object is a first-class object with its own continuity. When a buyer moves from one retailer to another the relationship history, past buying patterns, and brand-fit assessment stay with the buyer record. The new retailer account gets the buyer as the new primary contact. The brand team sees the full buyer history across retailers which strengthens the relationship-based wholesale motion.

Can Strkr handle trade promotion effectiveness tracking across retailers?

Yes. The Trade Promotion object captures the promotion period, type, committed spend, actual spend, sales lift versus baseline, and ROI calculation. For retailers with Scan-Based Trading data or syndicated data (Nielsen, IRI, SPINS) the integration pulls actual sales lift data on a weekly cadence through the webhook spec. The effectiveness view ranks promotions by ROI across retailers which supports the next promotion planning cycle. Brands typically see 15 to 25 percent ROI improvement in the first full year.

What does Strkr cost compared to NetSuite, Salesforce, or a stitched stack for a consumer brand?

Strkr prices flat per seat at $29 Starter, $59 Pro, and $119 Scale per user per month with a 14-day trial. For a 24-person consumer brand team on Pro the monthly spend runs $1,416 for seats plus $49 for AI Enhancement. NetSuite for a $50M consumer brand typically runs $120,000 or more annually plus implementation partner retainer. Salesforce Sales Cloud plus Service Cloud plus Marketing Cloud for the same scale runs $240,000 or more. The stitched DTC stack (Shopify Plus plus Klaviyo plus Attentive) adds another $50,000 to $150,000. Strkr replaces the sales CRM layer at a dramatic cost reduction.

How does Strkr handle influencer partnership management at scale?

The Influencer Partnership object scales to 2,000-plus active and historical partnerships with tier (nano, micro, mid, macro, mega), platform (Instagram, TikTok, YouTube, Twitter, Pinterest, Snapchat), performance data from past campaigns, current partnership status, and renewal timing. For brands running influencer tools (Grin, CreatorIQ, Aspire, Impact) the integration pulls partnership data and performance metrics through the webhook spec. Strkr becomes the relationship layer while the influencer tool handles creator discovery and campaign management.

Can Strkr handle a brand selling through both Amazon and traditional retail?

Yes. The admin configures Amazon as a wholesale channel with Amazon-specific workflow (Vendor Central dynamics, ASIN management, Amazon advertising coordination, Buy Box tracking). Traditional retail runs through the standard wholesale workflow. Amazon-specific attributes (ASIN, Amazon buyer, advertising budget, review velocity) attach to the Amazon wholesale account. Cross-channel reporting rolls up for the brand team to see the full retail picture.

What is the compliance posture for a consumer brand handling customer data?

Strkr is HIPAA compliant with BAA on request (relevant for wellness brands with PHI touch), GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. Integration tokens live in AWS KMS, platform credentials live in AWS Secrets Manager. The audit log captures every record read, record write, and AI call with 90-day default retention tunable per tenant. For customer data regulated under GDPR, CCPA, or CPRA the admin configures retention and consent management workflows. SSO (SAML and OIDC) is live on Scale tier through Clerk, MFA with TOTP plus text-based verification is live across all tiers, and Verified Domains are live on Scale tier.

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Related audiences.

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