Copper (sometimes written as "Cooper") is a Gmail-native CRM for small teams. Strkr is a full revenue platform that runs on Google and Microsoft equally. If you outgrew the Copper surface, this page is the straight comparison with the pivot points named.
Copper (branded in the sidebar as Copper and often typed as Cooper by prospects searching) built a loyal following with one feature done well: it lives inside Gmail. That is a real win for a 5-person agency that works out of a shared inbox. The team that outgrows Copper usually hits six familiar walls at once, and the pattern is consistent enough to call out before any pricing conversation.
Copper is strongest in the Gmail sidebar and the Chrome extension. The standalone web app is a lighter version of the sidebar experience. For a Google-first team of five that lives in Gmail all day, that is actually a win. For a 20-person revenue team running reports, dashboards, forecasts, and multi-channel campaigns, the standalone surface shows its age fast.
A new hire on Outlook does not get the same Copper experience as the Gmail majority. The company either forces everyone onto Google or runs two support stories. Strkr ships first-class integrations for both Gmail and Microsoft 365, with the same sidebar surface, the same mail sync, and the same calendar logic across both.
Copper does not ship a real marketing automation module. Teams add Mailchimp, HubSpot Marketing Hub Starter, or ActiveCampaign on top, and now the open-rate data lives in a different system than the opportunity. Strkr Marketing is a native module on every paid tier, so campaign engagement scores the account record without a sync tool in the middle.
Copper has pipelines and a basic report builder, but the forecast conversation on a mature revenue team wants weighted stage math, commit versus best-case rollup, and a weekly submission lock. Teams export to Google Sheets, which defeats the point of a CRM. Strkr Forecast ships that logic as a first-class view with per-rep lock dates.
The customer closes and the handoff goes to Asana, Trello, or ClickUp. Account health, delivery milestones, and renewal context live in a different tool from the sales record. Strkr Projects runs on the same account record, with Jira-shaped boards and sprints, so renewal conversations happen on live delivery context.
Copper Basic is affordable at 5 users. The Professional and Business tiers add real cost per seat, and the features most teams actually need (workflow automation, custom fields past the limit, advanced reporting) sit on the higher tier. Strkr ships one product on every paid tier with no tiered feature gates on automation or custom objects.
A fair comparison starts with the parts of Copper that are genuinely good. These are the reasons teams pick Copper in the first place, and the reasons some teams should stay. Strkr is not trying to be a better Copper for a 5-person Gmail agency. Strkr is trying to be the right next move when the team outgrows that shape.
Open a thread, see the contact, log a note, update the stage, all without leaving the inbox. For a founder-led 5-person team that lives in Gmail, this is a productivity unlock. The Copper team invested there for a decade and it shows. If your workflow is "inbox is the OS," Copper is a credible pick.
Copper plugs into Google Workspace with OAuth, pulls contacts and calendar events, and the team is in a usable state the same day. No implementation partner, no 90-day rollout. For a team that has delayed CRM selection for 18 months, that time-to-first-day is a real benefit.
Google Contacts, Google Calendar, Gmail, and Google Drive all read and write cleanly. Attach a Drive file to an opportunity and it stays attached. The sync is the strongest in the SMB category and worth naming before any critique.
Copper has a mobile surface that reflects the Gmail workflow. A field rep in a parking lot can log a call, update a stage, and move to the next meeting without opening a desktop. For teams that run heavy on mobile Gmail, this is a daily workflow win.
For a 3 to 5-person SMB team on Google Workspace, Copper Basic is affordable and gets the job done. We will not pretend otherwise. The comparison gets interesting at 15 seats, 25 seats, and the moment a Marketing or Projects need shows up.
Copper does not force a 40-field opportunity record on a team that just wants to track deals. The default pipeline is clean and the setup wizard respects a small team. That restraint is a feature, not a bug, for the right shape of company.
Copper has a decent connector footprint for simple triggers through third-party middleware. For a team that only needs five automations and does not want to build on an API, that is a path. Strkr is a software company and ships native integrations to the common signal sources, which removes the middleware dependency entirely for the standard stack.
Once the team crosses 15 users or adds a second motion (marketing campaigns, project delivery, outbound SDR team, renewal pipeline), the Copper shape stops matching the work. Here is the list of what changes and how Strkr handles each.
Strkr has a native Gmail sidebar and a native Microsoft 365 sidebar. The mail sync, the calendar logic, the shared-inbox routing, and the attachment handling are the same across both. A Microsoft 365 hire on day two gets the same workflow as the Gmail majority. For firms that have one acquired team on Outlook, this is the switching point.
Strkr Marketing ships email campaigns, drip sequences, segmentation, and basic landing pages as a module on every paid tier. Open rate, click behavior, and campaign enrollment score the contact and the account. The sales rep sees the full marketing history on the record without a separate tab in Mailchimp. The data model is one, not two.
Strkr Projects is a modern board (sprints, backlogs, epics, dependencies) that lives on the account. The customer closes and the delivery team keeps working on the same record. Renewal conversations happen on live sprint data. For teams running Asana or ClickUp today, this is a stack consolidation worth 2 to 3 subscriptions.
Strkr Forecast ships a weighted pipeline view, a per-rep commit submission, a weekly lock date, and a manager rollup that stops the Google Sheet export workflow. The ritual the ops team used to run in Sheets runs natively, and the history of each rep submission is tracked for the forecast accuracy conversation.
Strkr lets you model Property, Policy, Loan, Patient, Case, Engagement, or whatever your real business object is as a first-class record. Copper does custom fields reasonably, but a true relational custom object (Account has many Policies, each with Coverages) is where Strkr unlocks real workflows. On every paid tier, not gated to Enterprise.
Strkr AI summarizes call notes to a structured record, flags account risk from the signal mix (email response time, sentiment, meeting cadence), and drafts the next outreach. It lives on the record, not in a sidebar. For teams building an AI-forward sales motion, this is the shape of the next 3 years, and Copper does not match it today.
Strkr does not gate workflow automation, custom objects, or Projects behind a Business or Enterprise tier. Every paid tier gets the full product. Pricing is per seat and transparent. There is no "and the automation sits on a $40 add-on" conversation six weeks into the trial.
Not every team should move. We would rather have fewer customers who love the product than more customers who are frustrated three months in. If your team fits one of these profiles, the switching cost outweighs the gains.
A 6-person agency that lives in Gmail, works out of a shared inbox, has no marketing automation needs, and no project delivery handoff is well served by Copper. The Gmail sidebar is the product, the workflow matches the team, and the switching cost does not pay back inside 18 months.
When the person who closes the deal is the same person who delivers the service, the Projects module is a nice-to-have, not a must. A solo consultant or a 3-person boutique with no handoff moment can live on Copper for years. The ROI case for moving is weaker.
If the only marketing motion is a quarterly firm newsletter, you do not need a native Marketing module. Copper plus Mailchimp works and the data separation is not costly at that volume. Strkr starts to pay back when the team runs 3+ segmented campaigns a month and wants engagement signal on the account.
If leadership looks at pipeline once a month in a 20-row list, Copper reports suffice. Strkr Forecast and the dashboard builder earn their keep when the team runs weekly commits, pipeline-coverage math, and sales-velocity trending as part of the operating rhythm. Below that cadence, the gain is cosmetic.
If the company has an articulated policy of "Google only, no exceptions, no Microsoft acquisitions ever," then Copper is purpose-built for you. Strkr matches on Gmail parity but the Microsoft 365 investment is wasted budget. Teams with any Microsoft shadow (or any plan to acquire) will value Strkr parity faster.
If your Copper renewal is more than 10 months out and you are not actively bleeding on a critical gap, the right move is to run the trial, document the pivot, and switch at renewal. The dollars saved in the overlap window rarely justify the double-pay in the near term. Set a reminder, run Strkr in parallel on one team, and plan the clean swap.
The honest migration story. Copper to Strkr is one of the cleanest moves in the CRM category because the data models are compatible. Accounts, contacts, opportunities, activities, custom fields, and documents all map one-to-one for the common case. Here is the sequence most teams run.
Export Copper accounts, contacts, opportunities, activities, and custom fields to CSV. Map Copper custom fields to Strkr custom fields in the mapping wizard. Run a dry-run import into a Strkr sandbox tenant, review the diff report, fix mapping edge cases. One day of focused work for most teams.
Copper workflow automations rebuild in the Strkr Flow canvas. The common ones are "when opportunity moves to Won, create a project," "when stage sits in Negotiation past 14 days, task the manager," and "when a new contact is added, enroll in nurture." Each takes 5 to 20 minutes to rebuild. A full automation inventory is usually 10 to 30 flows.
Install the Strkr Gmail sidebar and the Strkr Microsoft 365 sidebar for Outlook users. Turn off the Copper sidebar for the pilot team. Mail sync and calendar logic start writing to Strkr. Give the pilot one week before expanding to the full team. Any workflow friction surfaces in that week and gets fixed before the full cutover.
All users move to Strkr. Copper stays live as read-only for 30 days to catch any historical lookup needs. On day 31, Copper gets archived. The migration spans roughly 4 weeks of light involvement from a part-time admin, not a 90-day enterprise project.
Copper attached Drive files stay in Google Drive. Strkr indexes the Drive folder and shows the attachments on the account. Nothing moves out of Drive. The firm keeps its document archive in place and the links keep working, which avoids the "where did the engagement letter go" problem that haunts most CRM migrations.
Most teams only live in two or three dashboards: pipeline, activity, and lead-source. Strkr rebuilds those in the dashboard studio in a focused half-day. The 40 other reports in the Copper library almost never get rebuilt because almost no one actually ran them. The clean break is a feature.
Copper users adapt to the Strkr sidebar inside a day because the surface is familiar. The thread view, the stage dropdown, the quick-note shortcut, the calendar peek: all present and recognizable. User-adoption friction is the lowest in the comparison set, which is why Copper-to-Strkr migrations ship 3 to 4 weeks faster than Salesforce-to-Strkr migrations.
The product is Copper, spelled C-O-P-P-E-R, formerly ProsperWorks. The spelling "Cooper CRM" is a common misspelling that drives real search volume because people hear it in a call and type it from memory. If you landed here searching "Cooper CRM," you are in the right place. The pivot and the migration path are the same whether you spelled it right or wrong.
The product launched as ProsperWorks in 2013 and rebranded to Copper in 2017 to match the mineral-naming theme of the Google-adjacent ecosystem. Old blog posts and docs still reference ProsperWorks. If your onboarding materials mix both names, that is why.
Cooper is a common last name. Copper is a metal. In spoken conversation the two sound almost identical, especially on a video call with a 150-ms delay. Search traffic for "Cooper CRM" is roughly 20 percent of search traffic for "Copper CRM" by most keyword tools. Both searches land on the same product.
The Copper brand mark is a stylized copper-penny red. If a team sees it in Gmail and types the name from memory, Cooper is a plausible fallback spelling because the C is dominant. We mention this only because the misspelling drives real search intent and prospects should not feel embarrassed about it.
Rep notes often record "Cooper" when the client says Copper, "Pipeline" when they say Pipedrive, "Zoe" when they say Zoho, and "Sales Force" as two words. The CRM community lives with this. Strkr AI normalizes these when they appear in call-note transcripts so the account record reads clean.
A redirect from Cooper CRM to Copper CRM would strand the searcher without an answer. The real question is almost always "is this product right for me, or is there a better fit." This page answers that question directly, which is the honest move whether the spelling was right or wrong.
Whether you were researching Copper or Cooper, the real evaluation is "which system does our team look like in 18 months." If the answer is "the same 5 people in Gmail," Copper is fine. If the answer is "20 people, two mail systems, a Marketing team, and a Projects handoff," Strkr is the better 3-year bet.
Marketing comparison grids tend to fudge the parts where the smaller vendor wins. Here is the version that admits where Copper is better and names where Strkr pulls ahead. If a feature is a tie, we call it a tie. The row-by-row below is the version an honest evaluator can hand to a buying committee.
| Feature | Strkr | Copper CRM |
|---|---|---|
| Gmail sidebar polish | Native sidebar, feature-complete, same UX as Copper | Best in category, longest-tenured Gmail CRM sidebar |
| Microsoft 365 parity | First-class Outlook sidebar and 365 integration | Limited, Gmail-first by design |
| Native marketing module | Email, drip, segmentation on every paid tier | Not included, requires Mailchimp or ActiveCampaign bolt-on |
| Native projects module | Sprints, backlogs, epics on the account record | Not included, teams add Asana or ClickUp |
| Forecast view | Weighted pipeline, commit, lock-date submission | Basic pipeline report, Sheets export workflow |
| Custom objects | Relational custom objects on every paid tier | Custom fields only, limited relational modeling |
| Workflow automation | Flow canvas included on every paid tier | Workflow Automation on Professional and Business |
| AI on the record | Strkr AI drafts, summarizes, flags risk | Lighter AI features, newer in the roadmap |
| Google Drive sync | Native Drive indexing on the account | Best in class, longest tenure |
| Pricing clarity | One product, flat per seat, no tier gates on core features | Three tiers with real feature gates between them |
| Mobile offline | Offline queue for field reps | Mobile Gmail-centric, limited offline |
| Compliance posture | HIPAA with BAA, SOC 2 Type II in progress through 2026-Q4, GDPR, CCPA | SOC 2 Type II, GDPR, no HIPAA BAA |
The pattern we see across the first year of Copper migrations. Each of these is a real motion run by a customer that moved off Copper (or Cooper, as they typed it the first three times) and keeps running Strkr today.
An 18-person design agency on Google acquired a 7-person boutique on Microsoft 365. Copper could not give the Outlook team the same workflow. The agency moved to Strkr over 5 weeks, kept Drive as the document store, and rebuilt 14 automations in Flow. Both mail systems run the same sidebar today, and the Marketing module replaced a Mailchimp subscription.
A 32-person B2B SaaS team ran weekly commits in Google Sheets because the Copper reports did not do the math. They moved to Strkr specifically for Forecast, kept Gmail as the mail client, and now run the weekly submit on Strkr. Forecast accuracy climbed from 68 to 84 percent in the first full quarter, measured against the historical variance.
An 11-person boutique management-consulting firm ran Copper for CRM and Asana for delivery. The handoff between the two was a weekly manual sync. They moved to Strkr for the Projects module, dropped Asana entirely, and now run engagement delivery on the same record as the sales conversation. The firm saved roughly $4,200 a year on the Asana line.
A 25-person marketing agency ran Copper plus Mailchimp plus Typeform plus Calendly. The move to Strkr pulled Marketing, forms, and bookings into the same product. Three subscriptions dropped, roughly $11,000 a year in combined savings. The handoff from marketing to sales is now a stage change on the same record rather than an email thread.
A 22-person insurance brokerage ran Copper with Policy data crammed into custom fields on the Account. Renewal tracking was a Google Sheet. They moved to Strkr to model Policy as a first-class relational custom object with Coverage children. The brokerage now runs renewal flows on the Policy record and dropped a separate agency management system in the process.
Start a 14-day trial with the Gmail and Microsoft 365 sidebars, the Marketing module, the Projects module, and Strkr AI on from day one. Import your Copper (or Cooper) data in a focused weekend. Transparent per-seat pricing with the full product on every paid tier.
Yes, Cooper CRM is a common misspelling of Copper CRM. The product is Copper, spelled C-O-P-P-E-R, formerly ProsperWorks until the 2017 rebrand. If you searched for Cooper CRM, you are in the right place. The comparison, migration path, and the "should you switch" logic on this page apply the same way regardless of the spelling.
A 3 to 10 person team that lives entirely in Gmail, has no marketing automation needs beyond a quarterly newsletter, has no project delivery handoff, and has zero Microsoft 365 shadow is well served by Copper. The Gmail sidebar is excellent and the switching cost does not pay back inside 18 months for that profile. Teams past 15 users, teams with a Marketing or Projects need, teams with any Outlook users, and teams running weekly forecasts in Google Sheets are the ones Strkr pays back faster.
Four weeks of light involvement for most teams. Week one maps and dry-runs the data import. Week two rebuilds workflow automations in the Strkr Flow canvas. Week three installs the Strkr sidebars and switches the mail and calendar sync. Week four is the full cutover with Copper kept read-only for 30 days as a safety net. We do not run a 90-day enterprise migration project for a Copper account because the data models are too close for that overhead.
Yes, with one honest caveat. The Gmail sidebar, calendar sync, Drive indexing, and contact sync are feature-parity with Copper in 2026. The place Copper still edges Strkr is the ten-year tenure of its sidebar extension, which means a few mobile Gmail edge cases are more polished on Copper. Strkr ships monthly improvements to the sidebar and the gap closes continuously. For every team past 15 users we talked to, the Google parity is enough and the Microsoft parity is the deciding factor.
Strkr offers a 14-day trial of the full product on every paid tier. There is no permanent free plan today. Our view: a free CRM is often a false saving because the data gets stranded, the migration cost compounds, and the team ends up paying for a worse system in year two. We would rather give you the full trial for 14 days and let the product earn the seat than offer a stripped-down free tier that misrepresents what the daily experience will be.
Yes. The common pattern is to run Strkr for one pilot team (usually the Microsoft-side team or the pilot that needs Marketing) while the rest of the company stays on Copper for 2 to 4 weeks. The data sync in that window is a weekly CSV export from Copper into Strkr for the delta. Not elegant, but it works for a focused month. After the pilot proves out, the full team migrates in a single cutover weekend and Copper goes read-only for 30 days.
Strkr pricing is published on the pricing page and is a flat per-seat number across every paid tier. The notable difference versus Copper Business is that workflow automation, custom objects, and the full Marketing and Projects modules are included on every paid tier, not gated behind the top tier. For most teams past 15 users, the three-year total cost comparison favors Strkr once you add the Mailchimp, Asana, and Calendly subscriptions a Copper team usually runs on the side.
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