Built for healthcare providers

A health system provider network coordinates 320 affiliated physicians, 180 primary care referrers, and 42,000 patients across the care continuum with the CRM running under HIPAA constraint.

Healthcare providers, health systems, provider networks, ambulatory practice groups, and integrated delivery networks run a CRM motion that combines patient relationship management across the care continuum with referral network coordination. The EHR handles the clinical encounter; the CRM handles everything outside it. Strkr's healthcare provider configuration models the pieces natively under a signed BAA so patient care coordination, referral management, and physician liaison work live in one HIPAA-compliant tenant.

What this audience is actually dealing with

The pains that bring buyers here.

Healthcare providers often juggle an EHR for clinical operations, a specialty tool for referral management, a separate patient communication platform, and a spreadsheet or disconnected CRM for physician liaison work. The fragmentation creates data gaps and compliance exposure. Here are the pains.

Referral networks need coordination

A specialty service depends on 180 referring physicians across 90 practices.

Specialty services (cardiology, orthopedics, oncology, pulmonology, gastroenterology, neurology) depend on referral networks of primary care physicians, urgent care centers, and specialty peer referrers. The network needs structured cultivation and relationship management. Generic CRMs flatten the referral network. Strkr's referral network module runs the roster with cultivation workflow, referral volume attribution, and relationship health scoring.

Patient relationships cross the continuum

A patient sees primary care, specialist, surgical team, inpatient, post-acute.

Patient care across the continuum involves multiple providers, locations, and encounter types. The patient relationship extends beyond any single encounter. Generic CRMs capture one touchpoint type. Strkr's patient relationship model carries the full care continuum with each encounter type visible and the care team context preserved.

Care coordination needs structure

The patient discharged from surgery needs follow-up, PT referral, pharmacy, home health.

Post-encounter care coordination (post-surgical follow-up, post-discharge care, chronic condition management, preventive care gaps) needs structured workflow. Generic CRMs lack care coordination structure. Strkr's care coordination workflow handles the structured handoffs between care team members with HIPAA scope respected.

Patient leakage is expensive

A patient who leaves the network costs the system $11,400 in annual revenue.

Patient leakage (patient receiving care outside the health system network when the system has in-network capability) costs meaningful revenue. Preventing leakage requires visibility into out-of-network utilization and structured in-network referral. Strkr's leakage detection surfaces at-risk patients with the care team context for the retention conversation.

Scope of practice across the care team

MD, DO, NP, PA, RN, LCSW, PharmD, PT all have different authorities.

Healthcare provider teams include physicians, nurse practitioners, physician assistants, nurses, licensed clinical social workers, pharmacists, physical therapists, occupational therapists, and specific allied health roles. Each carries different scope of practice and prescribing authority. Strkr's scope-of-practice module carries credential and authority per team member for appropriate routing.

Patient satisfaction and experience

HCAHPS scores affect reimbursement and reputation measurably.

Patient satisfaction measures (HCAHPS for inpatient, CG-CAHPS for ambulatory, specific service line measures) affect Medicare reimbursement, hospital quality rating, and reputation. Collecting satisfaction data at scale with HIPAA scope requires structured workflow. Strkr's patient experience module runs satisfaction surveys with scoring, trending, and specific intervention triggers.

The healthcare provider data model

How Strkr models patients, networks, and care coordination.

A healthcare provider CRM has to carry the patient across the care continuum, the referring physician network, the care team with scope of practice, the care coordination workflow, and the compliance surface. Strkr's healthcare provider configuration ships the pieces modeled natively under BAA.

Patient record (full continuum)

Primary care, specialist, inpatient, post-acute visible.

Each patient record carries the full care continuum: primary care relationship, specialist encounters, hospital admissions, procedure history, post-acute care (SNF, home health, rehab), pharmacy relationships, DME, specific preventive care status. HIPAA scope controls limit PHI exposure per user role. The audit log captures every PHI access.

Referring physician network

Primary care, urgent care, specialty peer referrers.

The referring physician network carries primary care physicians, urgent care centers, specialty peer referrers, hospitalists, and specific clinical colleagues. Each referrer record carries practice affiliation, specialty, NPI, referral volume by service line, last liaison contact, specific clinical interests. Relationship score aggregates the cultivation state.

Care team record

Clinician credentials, specialty, scope of practice.

Each care team member record carries credentials (MD, DO, NP, PA, RN, LCSW, LPC, PharmD, PT, OT, specific specialty certifications), specialty focus, scope of practice limitations, prescribing authority, state licensing, DEA registration, hospital privileges, specific credentialing status. The record governs intake routing and clinical workflow authority.

Referral record

Incoming or outgoing referral tracked.

Each referral captures referring physician (or internal referring provider), receiving provider, patient (under HIPAA controls), referral reason, specific clinical context, scheduled appointment, actual visit, outcome (procedure performed, consultation only, no-show, declined). Referral analytics attribute by referrer and receiving provider.

Care coordination workflow

Post-discharge, post-surgical, chronic management.

Care coordination workflow handles structured post-encounter transitions: post-surgical follow-up (specific day-count check-ins, PT referral, pain management, wound check), post-discharge care (medication reconciliation, follow-up appointment within 7 days, specific condition protocols for CHF, COPD, diabetes), chronic condition management (specific disease management protocols), preventive care gap closure.

Patient engagement history

Portal, SMS, email, phone, in-person touchpoints.

Patient engagement history captures every patient touchpoint: patient portal activity (MyChart, FollowMyHealth, athenaPatient), SMS communication through Strkr Messaging, email through HIPAA-compliant SMTP, phone call records, in-person appointment check-ins. The engagement history grounds the care team conversation with patient context.

Patient leakage detection

Out-of-network utilization surfaced.

Patient leakage detection integrates claims data (where available from payer feeds), referral tracking, and patient self-reported care to surface patients receiving care outside the health system network when in-network capability exists. The alert routes to the primary care physician or care manager for retention conversation.

Satisfaction and experience

HCAHPS, CG-CAHPS, specific service line measures.

Patient satisfaction surveys capture HCAHPS (inpatient) and CG-CAHPS (ambulatory) measures with specific service line surveys for cardiology, orthopedics, oncology, and other services. Score trending surfaces decline patterns per unit or physician. Intervention triggers for specific low-scoring responses route to patient advocacy and clinical quality teams.

HIPAA audit trail

Every PHI access, consent, communication logged.

The HIPAA audit trail captures every PHI access with user identity and timestamp, every consent event with executed form, every patient communication with content and recipient, every data export with purpose. Office for Civil Rights reviews and internal compliance audits run against the audit trail. The audit depth satisfies the review workload.

The healthcare provider motion

What runs daily, weekly, by service line.

A healthcare provider organization runs cadences combining clinical operations (handled through the EHR) with relationship cultivation and care coordination (handled through CRM). Here is the typical rhythm for a health system or large provider group on Strkr.

Daily: care coordination triage

Post-discharge, post-surgical follow-up queue.

Daily care coordination triage runs the post-discharge follow-up queue (7-day post-discharge check for all discharges, specific condition protocols for high-risk conditions), post-surgical follow-up queue (specific day-count check-ins per procedure), chronic condition flag review (missed appointment follow-up, medication adherence check-ins, specific metric trending alerts). Care managers work the queue.

Daily: appointment reminders

Tomorrow's schedule triggers reminders.

Daily appointment reminders fire for the next day's schedule across the care team: SMS reminders through Strkr Messaging for consented patients, email reminders, patient portal messages. Preference-based routing respects stated communication preference. No-show prediction surfaces high-risk appointments for additional confirmation call. The reminder flow runs HIPAA-compliant.

Weekly: referral network review

Physician liaison territory performance.

Weekly physician liaison review covers the referring physician network per territory: upcoming visits scheduled, overdue cultivation accounts, declining referral volume signals, specific speaker programs upcoming. Liaisons prioritize cultivation activity for the week with specific accounts targeted for intervention. The relationship score drives triage.

Weekly: patient leakage review

Out-of-network utilization and retention action.

Weekly patient leakage review surfaces patients with out-of-network utilization in the prior period where in-network capability exists. The care manager or primary care physician reaches out for retention conversation with specific service recovery or in-network referral offered. Strkr's leakage dashboard runs the review.

Monthly: satisfaction trending

HCAHPS and CG-CAHPS trends by unit and physician.

Monthly satisfaction trending covers HCAHPS and CG-CAHPS score trends by nursing unit, physician, service line, and location. Decline patterns trigger service recovery investigations. High-performing units and physicians get recognition. The patient experience team runs the review with clinical operations leadership.

Quarterly: service line review

Growth, retention, leakage by service line.

Quarterly service line review covers patient acquisition volume, retention, out-of-network leakage, referral network health, physician liaison performance, specific competitive position. The service line director and growth operations VP review per service line with strategic adjustment. Strkr's service line analytics run the review.

Integration with the clinical operations stack

EHR, HIE, payer feeds, patient portal, telehealth.

Healthcare providers run EHRs, Health Information Exchanges, payer claims feeds, patient portals, telehealth platforms, and specific clinical operations platforms. Strkr integrates with the common pieces so the CRM operates with current clinical and administrative data.

EHR integration

Epic, Cerner, athena, Meditech, Allscripts.

EHR integrations with Epic (ambulatory via MyChart FHIR, enterprise via EpicCare Link), Cerner (now Oracle Health, Millennium platform), athenahealth athenaOne, Meditech Expanse, Allscripts, eClinicalWorks, NextGen, Greenway, AdvancedMD, CPSI surface patient encounter data, appointment history, procedure history, discharge disposition, and specific clinical context under HIPAA scope.

Health Information Exchange

CommonWell, Carequality, state HIE integration.

HIE integrations with CommonWell Health Alliance, Carequality, state-based HIEs (various state exchanges), and specific regional HIEs surface external clinical data when the patient receives care outside the health system network. The data surfaces for care coordination without duplicating the EHR as system of record.

Payer claims feed

Claims data for leakage detection and risk stratification.

Payer claims feeds (where contractually available from Medicare Advantage plans, commercial payer partnerships, Medicaid managed care contracts) surface claims data for patient leakage detection and risk stratification. HIPAA scope limits exposure to necessary data for the use (care coordination, population health management, specific analytical uses).

Patient portal integration

MyChart, FollowMyHealth, athenaPatient surfaced.

Patient portal integrations surface portal activity (messages, bill payment, appointment requests, medication refill requests) in Strkr for the care team. Portal enrollment campaigns target non-enrolled patients. Portal communication under HIPAA scope reaches enrolled patients for appropriate purposes.

Telehealth platform

Epic, Teladoc, Amwell, Doxy.me linked.

Telehealth integrations tie telehealth visits (Epic MyChart video, Teladoc Health, Amwell, Doxy.me, VSee, Zoom for Healthcare) to the patient record. Visit scheduling, completion, follow-up tasks run through Strkr with the clinical encounter living in the EHR.

SMS messaging under HIPAA

TCPA-compliant SMS through Strkr Messaging.

Patient SMS communication runs through Strkr Messaging with TCPA consent capture per patient per scope, HIPAA minimum-necessary content, and audit logging per message. The BAA covers the SMS platform. Carrier delivery runs through Strkr Messaging without exposing carrier identity.

Physician database and NPI

Doximity, NPI registry for referring physician data.

Physician database integrations with Doximity, the NPI registry, state medical board data, and specific physician relationship platforms surface referring physician data for cultivation targeting and territory assignment with accurate credentialing context.

Patient experience platform

Press Ganey, Qualtrics, specific survey platforms.

Patient experience platform integrations with Press Ganey, Qualtrics (healthcare module), specific survey platforms surface HCAHPS and CG-CAHPS data for trending in Strkr. The integration respects the survey instrument validation and the HIPAA scope for patient response data.

HIPAA audit and compliance

PHI access, consent, communication retention.

The HIPAA audit trail logs every PHI access, every consent form execution, every outbound patient communication, every data export. Office for Civil Rights reviews, internal compliance audits, and payer compliance reviews run against the audit trail. Role-based access controls limit PHI exposure. Encryption at rest and in transit covers HIPAA technical safeguards.

Head-to-head

Strkr versus Salesforce Health Cloud or an EHR-only approach.

Healthcare providers typically land on either Salesforce Health Cloud (powerful but complex and expensive) or try to stretch the EHR to carry relationship management (which it was not designed for). Here is the practical comparison.

Feature Strkr Salesforce Health Cloud or EHR-only
HIPAA compliance with BAA BAA available at every tier Health Cloud BAA at enterprise; EHR is clinical-only
Patient relationship across continuum Native with care continuum view Health Cloud requires custom build; EHR has encounter view
Referral network management Native with cultivation and attribution Health Cloud module; EHR limited
Care coordination workflow Native with condition-specific protocols Health Cloud workflow builder; EHR has care plan
Patient leakage detection Native with claims data integration Health Cloud requires custom; EHR missing
Scope of practice awareness MD, DO, NP, PA, RN, pharmacy, PT differentiated Health Cloud customization; EHR limited
TCPA-compliant SMS Native through Strkr Messaging Health Cloud via Marketing Cloud; EHR separate tool
EHR integration (Epic, Cerner) Native bidirectional under BAA Health Cloud has integration; EHR is primary system
Fully loaded monthly cost Roughly $70-90 per seat with provider pack Health Cloud $300-800+ per seat; EHR add-ons variable
How teams use Strkr

How healthcare providers run Strkr.

Healthcare provider organizations moving onto Strkr collapse the Health-Cloud-plus-specialty-liaison-tool stack or escape the EHR-only approach that leaves relationship work unmanaged. Here are specific motions from provider networks on the platform.

Multi-specialty medical group, 240 physicians, 12 locations

Referral network cultivation drove 32 percent specialty volume growth.

A 240-physician multi-specialty medical group had been running referring physician outreach informally with specialty volume declining. Imogen, the chief growth officer, moved referral network cultivation into Strkr with structured cultivation cadence per referrer, specific service line clinical update distribution, and referral volume attribution per referring physician. Specialty volume rose 32 percent over three quarters, which translated to roughly $18M in incremental net revenue at the group's typical case mix.

Regional health system, 8 hospitals, 2,100 affiliated physicians

Patient leakage dropped 11 percent, retaining $14M in annual revenue.

A regional health system had been losing patients to out-of-network specialists because leakage detection ran only through quarterly claims analysis (reactive, slow). Thaddeus, the population health VP, moved leakage detection into Strkr with weekly surfacing of out-of-network utilization and primary care physician retention workflow. Leakage dropped 11 percent over four quarters, retaining roughly $14M in annual revenue the system would otherwise have lost.

Oncology center, 42 physicians, hospital-affiliated

HIPAA audit cleared with zero findings on 2,100 patient records.

A hospital-affiliated oncology center faced HIPAA audit review from the hospital compliance office covering 2,100 patient records across 18 months. The prior pattern had been inconsistent PHI access logging and manual consent tracking. Fitzgerald, the compliance officer, moved patient communication and PHI access controls into Strkr with full audit logging. The audit cleared with zero findings, which the hospital compliance team cited as the first zero-finding audit for the center in six years.

Primary care network, 180 physicians, risk-bearing

Care coordination gap closure rose from 56 percent to 83 percent.

A 180-physician primary care network operating under risk-bearing contracts was closing care gaps (preventive care, chronic condition management, specific HEDIS measures) at 56 percent completion. Marisol, the chief medical officer, moved care coordination into Strkr with structured gap identification, patient outreach workflow, and specific condition protocols. Gap closure rose to 83 percent over three quarters, which affected risk-contract quality bonus payments measurably.

Specialty surgery group, 32 surgeons, orthopedic focus

HCAHPS surgical experience scores rose 14 points.

A 32-surgeon orthopedic specialty surgery group had been running patient satisfaction surveys through a legacy platform with limited intervention triggers. Casimir, the quality director, moved satisfaction surveys into Strkr with specific low-score response triggers routing to patient advocacy for immediate service recovery. HCAHPS surgical experience scores rose 14 percentile points over four quarters, which affected the group's hospital quality ratings and reputation measurably.

Run a healthcare provider organization on a CRM that signs the BAA and spans the continuum.

Start a 14-day Strkr trial with the healthcare provider configuration enabled. HIPAA compliance with signed BAA, patient relationships across the care continuum, referral network cultivation, care coordination workflow, patient leakage detection, HCAHPS and CG-CAHPS trending, EHR integration. See what one tenant feels like for the full provider motion.

Common questions

What buyers in this bucket ask most.

Is Strkr HIPAA compliant for healthcare provider use?

Yes. Strkr is HIPAA compliant with a signed Business Associate Agreement available for all healthcare provider customers. The BAA covers all services touching PHI including patient relationship management, care coordination workflow, patient communication through SMS (Strkr Messaging) and email, EHR integration, HIE integration, patient portal integration, and referral network management. HIPAA technical safeguards include encryption at rest and in transit, role-based access controls scoped to minimum necessary, audit logging on every PHI access, and session timeout for inactive users. HIPAA administrative safeguards include workforce training requirements, incident response procedures, and periodic access review. For integrated delivery networks and provider networks with heavy clinical operations integration, the BAA explicitly covers the clinical workflow integration with the appropriate scope controls. Strkr is also pursuing SOC 2 Type II certification which continues through 2026-Q4 for additional security attestation. GDPR and CCPA compliance covers international and California patients.

What EHR integrations ship for healthcare providers?

Native integrations for the major provider EHRs: Epic (ambulatory via MyChart FHIR APIs, enterprise via EpicCare Link, specific analytics via Caboodle in some implementations), Cerner (now Oracle Health, via Millennium platform integration), athenahealth athenaOne (ambulatory focus), Meditech Expanse (small-to-mid hospital focus), Allscripts (Professional, TouchWorks, Sunrise Clinical), eClinicalWorks (ambulatory focus), NextGen (specialty and primary care), Greenway Health (ambulatory), AdvancedMD, DrChrono, CPSI (rural hospital focus), Nextgen Office, Practice Fusion. The integration surfaces patient demographics, encounter history, procedure history, discharge disposition, specific clinical context under HIPAA scope. Writeback capability varies by EHR vendor. For enterprise Epic environments, the integration typically runs through MyChart FHIR for ambulatory data with EpicCare Link for broader clinical data access where appropriate. For Cerner (Oracle Health) environments, the Millennium platform integration covers both ambulatory and inpatient data. KMS-encrypted credential storage with the integration debugger surfacing every sync event. We never route the integration through Zapier because every integration ships as first-class native code.

How does the referral network management workflow run?

Each referring physician record carries practice affiliation, specialty, NPI number, referral volume by service line and quarter, last liaison contact, upcoming visit, specific clinical interests, personal preferences, and cultivation state (scored 0 to 100). The physician liaison owns a territory of referring physicians with structured cultivation cadence: quarterly visit minimum for priority accounts, speaker program invitations for clinical interest matches, clinical update distribution per service line, specific cultivation activities (grand rounds presentations, co-authored case reports, continuing medical education opportunities, academic affiliations where applicable). Weekly liaison review surfaces overdue cultivation, declining referral volume signals, and upcoming visit targets. The liaison captures structured visit notes (clinical discussion, specific interest surfaced, next-step commitments). Monthly performance review ties referral volume to cultivation activity. For health systems with multiple service lines and specific physician liaison teams per service line, the territory assignment handles overlapping relationships with the appropriate service line context. Quarterly review drives business development planning for the next quarter with specific accounts targeted for cultivation investment or deprioritization.

How does care coordination work across the continuum?

Care coordination workflow handles the structured post-encounter transitions: post-surgical follow-up with specific day-count check-ins per procedure (knee replacement day 3, 7, 14, 30, 90), post-discharge care with 7-day post-discharge check for all discharges and specific condition protocols for high-risk conditions (CHF, COPD, pneumonia, sepsis, hip fracture), chronic condition management with specific disease management protocols per condition (diabetes with A1C monitoring, hypertension with BP tracking, heart failure with weight monitoring, COPD with inhaler technique review), preventive care gap closure (annual physical, specific age-appropriate screening, immunization updates), transitions of care with structured handoffs between providers. The workflow runs through care managers, patient care coordinators, and clinical pharmacists depending on the protocol. HIPAA scope controls limit PHI exposure to minimum-necessary. For health systems operating under risk-bearing contracts (Medicare Advantage, ACO contracts, bundled payment arrangements), the care coordination workflow drives measurable quality metric improvement and cost of care management. For health systems not operating under risk, the workflow drives patient satisfaction and patient retention.

What does patient leakage detection look like?

Patient leakage detection surfaces patients receiving care outside the health system network when in-network capability exists. The detection runs through claims data (where contractually available from payer feeds), referral tracking (outgoing referrals to out-of-network providers), patient self-reported care, and HIE data showing care encounters at non-network facilities. The alert routes to the primary care physician or care manager for retention conversation with specific context (which service was received out-of-network, which in-network provider could have delivered that service, what triggered the out-of-network choice). Retention outreach runs through structured conversation with service recovery (specific scheduling with the in-network provider, specific concerns addressed, specific communication improvements). For health systems operating under risk-bearing contracts, leakage reduction drives measurable financial impact (every patient retained in-network represents roughly $11,000 to $14,000 in annual revenue at typical case mix). For health systems not operating under risk but focused on growth, leakage reduction drives market share retention. The leakage detection respects HIPAA scope with the alert data limited to necessary context for the retention conversation.

How does satisfaction and experience survey management work?

Patient satisfaction surveys capture HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) measures for inpatient care, CG-CAHPS (Clinician and Group CAHPS) measures for ambulatory care, specific service line surveys (OAS CAHPS for outpatient and ambulatory surgery, ICH CAHPS for in-center hemodialysis, Hospice CAHPS, Home Health CAHPS, specific commercial surveys). The survey instrument validation respects the CMS requirements for publicly reported measures. Score trending surfaces decline patterns per nursing unit, physician, service line, and location with specific intervention triggers for low-scoring responses (routing to patient advocacy for immediate service recovery, routing to clinical quality for pattern investigation, routing to specific improvement teams for sustained improvement). Dashboard reporting runs for the executive team, service line directors, nursing leadership, and specific physician groups with the appropriate scope. For health systems with publicly reported CMS measures affecting Medicare reimbursement (Hospital Value-Based Purchasing, specific star rating measures), the satisfaction trending feeds directly into reimbursement improvement activity. For health systems focused on reputation and market share, the trending drives marketing and brand investment decisions.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.