A CRM for real estate brokers that handles the agent book, the transaction pipeline, and the commission split in one place.
A broker-owner runs three jobs at once: coach the agent floor, keep the pending-transaction pipeline moving, and settle the commission split at close. Most real estate CRMs solve one of the three and leave the other two in a spreadsheet. Strkr collapses the three into one surface so the broker closes the week knowing exactly where every agent, every transaction, and every dollar sits.
Broker-shop CRM is a messy category because the broker-owner workload is three jobs stitched together. Agent management (recruiting, onboarding, retention, production ranking), transaction management (listing to pending to closed, with MLS data, inspection schedules, closing coordinator handoffs), and brokerage financials (commission splits, cap plans, broker take, agent payout schedules). The vendor landscape splits accordingly: Follow Up Boss and Chime target the agent-side; Lofty and Realvolve target production tracking; dotloop and Skyslope target transaction compliance; BrokerSumo and Reliance Network target the financial side. A broker-owner running a shop ends up with three or four of these stitched by Zapier. The pains below describe why the stitch always leaks.
Four-tool stitching
Follow Up Boss plus dotloop plus BrokerSumo plus Zapier.
The common broker-shop stack carries four tools stitched by Zapier for data flow between them. The agent updates a lead status in Follow Up Boss, the transaction state in dotloop, the commission split in BrokerSumo, and the data drifts between all three. Strkr collapses agent, transaction, and brokerage financials into one database so a status update propagates automatically and the quarterly reconciliation burns zero hours.
MLS data as orphan
The listing fields live in a different system.
MLS listing data (list price, square footage, bedrooms, days-on-market, status) typically lives in a separate MLS back-office that may or may not integrate with the CRM. The agent types the listing twice. Strkr pulls MLS data via RETS or RESO Web API where coverage exists, so the listing in Strkr matches the listing on the board and the agent types nothing twice.
Commission split math
Cap plans, GCI tracking, broker take, team splits.
Broker-shop commission structures carry layers: individual agent split, team-leader override, cap plan with monthly or annual thresholds, flat-fee month after cap, broker take percentage, errors-and-omissions fee, transaction fee. The spreadsheet that computes payout is six tabs deep and nobody wants to maintain it. Strkr runs commission math as typed configuration per agent with cap plans, overrides, and fees applied automatically on close.
Transaction compliance workflow
The checklist lives in a Google Sheet nobody updates.
Every pending transaction needs a document checklist: listing agreement, buyer representation, disclosures, inspection, title commitment, HOA documents, loan commitment letter, closing statement. The checklist typically lives in a shared sheet that nobody keeps current. Strkr runs typed transaction templates with the required documents per state and per transaction type, so the agent sees the missing document rather than scanning a stale checklist.
Agent recruiting opacity
The broker does not know which agents are shopping.
Broker-shop retention is driven by small signals: agent production trending flat for three months, agent client-review response rate dropping, agent LinkedIn activity picking up. The broker who sees these signals early retains at a 60 percent higher rate than the one who finds out after the resignation email. Strkr surfaces agent-at-risk signals weekly with the inputs driving the flag, so the broker has a retention conversation before the agent walks.
Lead-source attribution gaps
Nobody can prove Zillow leads are worth the money.
Broker-shops typically pay 300 to 2000 dollars a month for Zillow Premier Agent, Realtor.com Connections, or BoldLeads. The ROI calculation requires closing-side attribution that most CRMs cannot produce cleanly. Strkr tracks the lead source through to closed-won GCI and shows per-source return (dollars in versus commission closed), so the broker can renew or cut on data rather than hope.
What Strkr does for broker-shops
Agents, transactions, financials on one surface.
The cards below describe the operational pieces that let a broker-owner run the three jobs from one tool. Each piece is on every paid tier, so a 5-agent shop and a 50-agent shop share the same primitives with different seat counts.
Agent production tracking
GCI, closed-sides, pending pipeline per agent.
Every agent carries a scorecard: year-to-date GCI, closed-sides this quarter, pending transactions by stage, average cycle time, lead-to-pending conversion. The broker drills into any number to see the deals behind it. Rankings compute composite indices so an agent with high volume and low average price ranks on the balanced measure rather than one axis.
Transaction pipeline
Listing to pending to closed with stage automation.
Each transaction moves through typed stages (listed, offer accepted, under contract, pending, closed) with per-stage required actions and documents. Stage advancement triggers the next step (schedule inspection on under-contract, send closing packet on pending). The pipeline view shows every transaction with days-in-stage and the next required action visible.
MLS integration
RETS and RESO Web API where available.
Strkr pulls MLS data via RETS or RESO Web API where coverage exists (most major boards in US and Canada). Listing fields (price, address, square footage, bedrooms, baths, days-on-market, status) sync into the Strkr listing record. The agent updates in one place; the data stays current without a double-entry tax.
Commission split engine
Cap plans, overrides, fees typed per agent.
Commission math configures as typed objects per agent: base split percentage, cap threshold (monthly or annual), flat fee month after cap, team-leader override percentage, mentor split for new agents, broker take percentage, errors-and-omissions fee, transaction fee. On close, Strkr computes the full split waterfall with the breakdown pinned to the transaction. No spreadsheet, no monthly reconciliation.
Document checklist by state
Typed templates for state-specific disclosures.
Transaction templates include state-specific required documents (seller disclosure, lead-based paint, radon, agency disclosures). The agent sees the missing document rather than scanning a static checklist. The broker reviews compliance by exception: templates fire a flag on any transaction missing a required document past a configured deadline.
DocuSign and dotloop integration
E-signature with status roundtrip.
Documents send for signature through DocuSign or dotloop with signer status flowing back onto the transaction record. The signed document binds to the transaction permanently. Flow triggers on signature advance the stage (listing signed moves to active, offer signed moves to under-contract). Both integrations run with managed retry and visible delivery status.
Agent-at-risk signals
Retention flags before the resignation.
Strkr AI runs weekly over agent production, client-review response rate, LinkedIn activity (via connected enrichment), peer-benchmark relative pacing, and inbox silence periods. Agents trending at-risk surface on the broker dashboard with the signals driving the flag. The broker has the retention conversation on a data point rather than a vague feeling.
Lead source attribution
Dollars in vs GCI out per source.
The lead source carries through from initial capture to closed-won. Strkr computes per-source dollars in (ad spend plus platform fees) and dollars out (closed-won GCI tagged to that source). Zillow Premier Agent, Realtor.com Connections, BoldLeads, open house sign-ups, past-client referrals, and sphere-of-influence all show side by side with trailing 12-month ROI.
Brokerage financials roll-up
Broker take, cap-fee revenue, E&O income.
The broker dashboard aggregates company revenue: broker take on splits, flat cap fees after agents cap, errors-and-omissions pass-through, transaction fees, admin fees. The number shows per month with trailing 12-month trend and per-agent contribution breakdown. The broker-owner closes the month knowing exactly where the brokerage sits.
What a broker evaluates on in 2026
The real buying checklist.
Review-site rankings for broker CRMs mostly rank agent-facing features. The structural choices that matter for the broker-owner job are below. Each is a vendor architecture decision that cannot be patched after year two of use.
Three jobs or one
Agent-only vs broker-shop capability.
Follow Up Boss, Chime, Realvolve, and Lofty are agent-first CRMs. They handle the agent production side cleanly but leave transaction compliance and brokerage financials to other tools. Strkr handles all three natively so the broker shop runs one database instead of four.
Commission split depth
Cap plans and overrides as typed config.
A broker shop with 20 agents on four different split tiers plus team-leader overrides needs typed configuration, not a spreadsheet. Strkr handles arbitrary split structures with cap plans, overrides, fees, and errors-and-omissions all configurable per agent. BrokerSumo is the specialist alternative; most agent-first CRMs do not touch the split math.
MLS integration coverage
Which boards support RETS or Web API.
MLS integration depth varies by board. The major US boards and Canadian boards support RETS or RESO Web API; smaller regional boards may still require manual entry or scraping. Ask any vendor the coverage for the boards your agents list on. Strkr publishes the current coverage list on request.
Transaction compliance posture
Document templates by state vs manual checklist.
A broker shop operating in multiple states needs state-specific document templates. Agency disclosures differ by state; lead-based paint applies on homes built before 1978 federally; radon disclosures apply in specific states. Strkr ships typed templates per state; dotloop and Skyslope specialize deeper here and remain worth running if compliance is a differentiator.
Agent-at-risk signals
Retention tooling vs reactive hiring.
A broker that spots an at-risk agent six weeks early retains at 60 percent higher rate. Most CRMs do not surface retention signals; the broker finds out from the resignation email. Strkr runs the weekly signal pass natively. The feature compounds over multiple years because agent retention is the primary driver of broker-shop valuation at exit.
Pricing model
Per-agent per month vs team pooled.
Follow Up Boss prices per agent at 69 to 100 dollars per agent per month. Lofty prices similarly. A 20-agent shop pays 1400 to 2000 dollars a month on the agent CRM alone. Strkr prices per seat on the flat tier with no per-feature add-ons, which usually lands 30 to 50 percent below the stacked broker-shop cost.
What Strkr will not do for brokers
the limits.
A vendor that will not name their limits is leaving the deployment problem for the buyer to discover. The list below describes where Strkr is less deep than specialists in real estate specifically.
Not a dedicated transaction coordinator
dotloop and Skyslope deeper on compliance.
For broker shops where transaction compliance is the differentiator (large multi-state shops with heavy audit requirements), dotloop or Skyslope remain deeper on the compliance surface. Strkr handles the common case cleanly; the specialist handles edge cases and heavy per-state nuance. Many shops run Strkr for CRM and brokerage financials with dotloop for transaction compliance.
No full accounting replacement
QuickBooks still runs the GL.
Strkr computes commission splits and tracks brokerage revenue but does not run the general ledger, process agent payouts, or produce tax documents. The commission data feeds QuickBooks or Xero via the open API; the GL and tax production stay in the accounting system.
No agent website generation
IDX website plus personal pages live elsewhere.
For agent IDX websites, lead-capture landing pages, and MLS search widgets, specialist tools (Boomtown, Chime, Placester, Lofty) are still deeper on the agent-facing site surface. Strkr handles the CRM side; the agent-site side runs on the specialist with lead handoff into Strkr via the API.
No automated dialer at mass scale
High-volume dialing specialists remain stronger.
For agent teams running power-dial or three-line parallel-dial motions at scale (Mojo Dialer, Vulcan7), the specialist dialer is still deeper. Strkr includes click-to-call via Strkr Messaging for everyday outbound; the parallel-dialer surface is a different product category.
Limited home-valuation tooling
CMA tools remain specialists.
For comparative market analysis tooling with photo-rich reports, consumer-facing shareable CMAs, and automated home-value tracking, specialists (Cloud CMA, Remine, HouseCanary) are still deeper. Strkr stores the CMA on the contact or listing record; the CMA generation itself runs in the specialist.
No franchise-brand integrations yet
RE/MAX, Keller Williams back-office is custom.
Native integration with the franchise-brand back-office systems (RE/MAX Mainstreet, Keller Williams Command, Berkshire Hathaway HomeServices Resource) is on the roadmap. Current deployments at franchise shops typically run with the brand system as system of record for brand reporting and Strkr as the operational CRM; data flows via CSV import or the open API.
Head-to-head
Strkr for broker-shops vs Follow Up Boss plus dotloop plus BrokerSumo.
The typical broker-shop stack combines Follow Up Boss for agent CRM, dotloop for transaction compliance, and BrokerSumo for brokerage financials. Here is the head-to-head when the choice is three stitched tools vs one unified surface.
Feature
Strkr
Follow Up Boss + dotloop + BrokerSumo stack
Database count
One
Three with Zapier sync between
Agent production tracking
Native with composite ranking
Follow Up Boss reports
Transaction compliance
Typed templates by state
dotloop specialist surface
Commission split engine
Cap plans, overrides, fees typed
BrokerSumo workflow builder
MLS integration
RETS and RESO Web API native
Via Follow Up Boss listing sync
Agent-at-risk signals
Strkr AI weekly flag
Not surfaced
Lead source ROI
Dollars in vs GCI out per source
Partial in Follow Up Boss
E-signature
DocuSign + dotloop native
dotloop native
All-in cost (20 agents)
One per-seat line
Three tools plus Zapier
Compliance
SOC 2 Type II in progress, HIPAA with BAA
Varies per tool
How teams use Strkr
How broker shops run Strkr today.
The pattern across broker-owners that consolidated their stack: they wanted agent production, transaction pipeline, and brokerage financials on one database. The playbooks below are motions running on broker-shop accounts right now.
Independent brokerage, 24 agents
Three-tool stack collapsed into one, saved 1,800 dollars a month.
A 24-agent independent brokerage was running Follow Up Boss for agent CRM, dotloop for transaction compliance, and a spreadsheet for commission splits. The all-in monthly cost including Zapier for sync was 2,400 dollars. The shop consolidated into Strkr at 600 dollars a month on the flat per-seat plan, kept dotloop for state-specific compliance edge cases, and saved 1,800 dollars monthly plus the 6 hours a week the office manager spent reconciling the stack.
A 48-agent broker shop operating in six states carried a chronic compliance finding on state-specific disclosures (lead paint missing on pre-1978 properties in two states, state-specific agency disclosures missing in one state). Strkr typed templates per state eliminated the finding. The next annual audit cleared with zero compliance exceptions, which is the first time in four years that occurred.
Team-leader-model shop, 32 agents
Commission split waterfall automated across cap plans.
A 32-agent team-leader-model shop ran four split tiers plus three team-leader overrides, with monthly cap plans resetting annually. The office manager spent 10 hours a month reconciling the spreadsheet. Strkr commission engine runs the full waterfall on close, with the split breakdown pinned to the transaction. The office manager reclaimed the 10 hours and the agent disputes about the split dropped to zero because the breakdown was transparent.
High-production shop, 18 agents
Agent-at-risk signals flagged two agents six weeks early.
An 18-agent high-production shop was running flat on retention for two quarters. Strkr agent-at-risk signals flagged two of the top-producing agents (declining client review response rate, flat pacing against trailing quarter, LinkedIn activity spike detected via enrichment). The broker had retention conversations with specific offers (team-leader opportunity, revised split tier). Both agents stayed. Average GCI retained was roughly 420k in a 10-minute conversation.
Luxury-niche shop, 12 agents
Lead-source ROI killed a 24k dollar annual Zillow spend.
A 12-agent luxury-niche shop was spending 24k dollars a year on Zillow Premier Agent plus 8k on Realtor.com Connections. Strkr lead-source attribution showed the Zillow leads were converting at 1.2 percent to closed-won on an average GCI of 11k dollars (annualized return roughly 32k on 24k spend). Realtor.com converted at 3.1 percent on 14k average GCI (annualized return roughly 87k on 8k spend). The shop cut Zillow and doubled Realtor.com spend; closed-side volume rose 22 percent over two quarters.
A CRM for real estate brokers that runs the whole shop.
Start a 14-day trial with agent CRM, transaction pipeline, MLS integration, commission split engine, DocuSign and dotloop integration, and brokerage financials enabled. Set up a shop in an afternoon and see the commission waterfall fire on the first closed transaction.
Can Strkr replace Follow Up Boss, dotloop, and BrokerSumo for a broker shop today?
For most broker shops under 50 agents running a standard transaction-heavy motion, yes. Strkr covers agent CRM, transaction pipeline, commission split engine, MLS integration, and brokerage financials cleanly. For shops where transaction compliance across many states is the primary differentiator, dotloop or Skyslope remain deeper on the compliance surface and worth keeping for edge cases. The clean split is Strkr for the three main jobs, specialist for deep per-state compliance when needed.
How does the MLS integration actually work?
Strkr integrates with MLS boards via RETS (older boards) or RESO Web API (newer and current standard). Coverage includes most major US boards and Canadian boards; smaller regional boards may still require manual entry. Listing data (price, address, bedrooms, bathrooms, square footage, status, days-on-market, photos) syncs into the Strkr listing record on a configurable cadence (near real time for major boards, daily batch for others). The agent updates in one place and the data stays current.
How complex can commission split configurations get?
Strkr handles arbitrary split structures: individual agent split percentage, cap threshold (monthly, quarterly, or annual), flat fee month after cap, team-leader override percentage, mentor split for new agents, broker take percentage, errors-and-omissions fee passthrough, transaction fee passthrough, admin fee, retainer offset, split modifications per transaction type (buyer-side vs seller-side vs dual agency). All configurable per agent as typed objects. The split waterfall runs on close with the full breakdown pinned to the transaction for audit.
What states and jurisdictions does the compliance template system cover?
Strkr ships typed document templates for all 50 US states and major Canadian provinces (Ontario, British Columbia, Alberta, Quebec). State-specific disclosures include agency disclosure, lead-based paint (federal, applies to pre-1978 homes), state-specific seller disclosures, radon disclosures where applicable. The template library is updated quarterly as state regulations change. Shops operating in jurisdictions not covered can define custom templates per shop.
How does the agent-at-risk signal actually work?
A weekly Strkr AI job runs over agent production metrics (trailing-month GCI, trailing-quarter pacing, pending-pipeline health), client-side engagement signals (review response rate, past-client email reply rate), external activity signals (LinkedIn activity via connected enrichment), peer-benchmark relative position, and inbox-silence periods. Agents trending across multiple signals surface on the broker dashboard with the inputs explained. The broker reviews the flagged list weekly and has retention conversations grounded in specific data rather than vague feelings.
What does Strkr cost for a 20-agent broker shop?
A 20-agent shop pays the flat per-seat Strkr price for each agent. All features (agent CRM, transaction pipeline, commission engine, MLS integration, DocuSign and dotloop integration, agent-at-risk signals, lead source ROI, brokerage financials) are included on every paid tier with no per-feature add-ons. The all-in annual cost typically runs 30 to 50 percent below a comparable Follow Up Boss plus dotloop plus BrokerSumo plus Zapier stack. The pricing page shows the current per-seat rate; the comparison math depends on the feature mix.
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