A CRM for wealth management where the household, the custodian feed, and the compliance retention are first-class.
Pick a wealth management firm and the current CRM is probably Redtail, Wealthbox, or Junxure. Each one carries a decade of UX debt, module-stacked renewals, or a certified-admin tax that nobody budgets for honestly. Strkr brings a modern surface to the data model and compliance posture the category actually needs.
Wealth management CRM evaluation is a specialty category because the data model and the compliance surface are both specific. A household is not a contact; it is a graph of individuals, trusts, entity accounts, and beneficiary relationships that spans custodial platforms. The compliance surface spans FINRA 17a-4 retention for broker-dealer-affiliated advisors, SEC Rule 204-2 books-and-records for RIAs, state blue-sky rules on client communication, and the 2022 SEC Marketing Rule reshaping testimonial handling. Horizontal CRMs do not model these things at all. Vertical CRMs model them well and trade modern UX plus modern automation plus flat pricing for the fit. A 2026 wealth management firm wants both halves and has not had them in one tool.
Household depth that drifts under real use
HubSpot and Salesforce model contacts, not households.
A wealth management firm's unit of relationship is the household: primary account holder, spouse or partner, children, beneficiaries, trusts, entity accounts (LLC, S-corp, family partnership), and the custodial-account map across providers. HubSpot and Salesforce model contacts plus accounts; the household layer is a custom-object workaround that drifts under real use because stewardship history scatters across linked records. Strkr's household record carries the full graph as a first-class entity with beneficiary and trust relationships tied to specific custodial accounts.
Custodian-sync coverage ceiling
Multi-custodian households break the standard sync story.
A typical RIA custodies with Schwab Advisor Services, Fidelity WealthScape, and a boutique like Altruist or SEI. Each custodian ships a different data layout and refresh cadence. Teams either live in three portals or run an Orion or Advyzon aggregator that drifts for weeks between schema changes. Strkr integrates directly with Schwab, Fidelity, Pershing NetX360, SEI, and Altruist with daily balance refresh, weekly performance roll-up, and real-time trade confirmations where the custodian supports a webhook.
FINRA retention that passes an exam
The 6-year retention clock most horizontal CRMs do not run.
FINRA Rule 17a-4(b) requires 6-year retention for most business records with 3-year immediate accessibility. The 2022 amendments permit an audit-trail alternative to the historical WORM-equivalent storage. Horizontal CRMs do not run a 6-year retention policy by default and do not ship the audit-trail evidence. Strkr's wealth management configuration runs the clock, implements the audit-trail alternative with cryptographic hash chains, and offers a certified WORM integration for firms that prefer that pattern.
SEC Marketing Rule testimonial complexity
Post-2022 disclosures live outside most CRMs.
The 2022 SEC Marketing Rule replaced the 1961 Advertisers' Rule and permits testimonials and endorsements with specific disclosures: whether the testimonial is from a client, whether compensation was paid, material conflicts. The compliance burden sits on the advisor and the audit evidence sits on the CRM in most firms. Strkr tags testimonial-eligible content with the required flags and retains the disclosures alongside the content for the Rule 204-2 period.
Review cadence that scales
Quarterly reviews on 400 households without a dedicated ops hire.
A boutique wealth management firm with 400 premium households on quarterly review, 300 standard on semi-annual, and 200 base on annual needs the cadence to generate itself. Most firms run this on a scheduling tool wired to the CRM via Zapier, which breaks whenever the household model changes. Strkr generates review-meeting tasks on the right cadence per household tier, drafts prep packets with current allocation plus performance plus beneficiary flags, and sends the client confirmation email, all from the household record.
Beneficiary gaps that cost estates
Stale designations that nobody surfaces until it is too late.
The single most common post-death discovery estate attorneys catch is a missing or stale beneficiary designation. A multi-generational wealth management firm using the beneficiary review flag on 420 households caught 23 gaps in their first quarter running the pattern; three of them would have led to intestate probate had the client passed. Strkr fires a review flag on stale designations past the 2-year window, missing designations, and life-event triggers so the advisor raises it in the next conversation.
What Strkr ships for wealth management
The primitives the sector actually needs.
Strkr's wealth management configuration ships the data model and the compliance surface the category requires on a product surface that reads modern. The cards below are the capabilities that specifically ship for wealth management tenants, with the compliance posture under them.
Household record with graph
Primary, spouse, children, trusts, entities, all linked.
The household carries primary account holder, spouse, children, beneficiaries, trust relationships, and entity accounts as linked records. Beneficiary designations tie to specific custodial accounts, which is the data shape that drives estate planning conversations. Lifetime relationship value calculates across the full household including fee revenue from managed assets and planning engagement revenue. The advisor opens one record and sees the full relationship.
Native direct sync from Schwab Advisor Services, Fidelity WealthScape, Pershing NetX360, SEI, and Altruist. Daily refresh on balances, weekly performance roll-up, trade confirmations via webhook where available. Multi-custodian households roll up correctly across providers so the account summary reads as one picture instead of three portal screenshots pasted into a doc.
FINRA 17a-4 retention
6-year clock with audit-trail alternative configured.
Broker-dealer-affiliated tenants run the 6-year retention policy with the 2022 audit-trail alternative properly configured. Every client communication, outbound email, stored document retains with cryptographic hash chains and tamper-evident logging. Firms that prefer the historical WORM-equivalent pattern integrate with a certified third-party WORM provider. The CCO reviews quarterly as a report, not a weekend of pulling logs by hand.
SEC Rule 204-2 audit log
Books-and-records retention for RIAs.
Investment Advisers Act Rule 204-2(a) enumerates 11 categories including advertising, communications, and (post-2022) testimonial records with disclosures. Strkr's audit log classifies records at creation and applies the 5-year retention clock automatically with the first 2 years in easily accessible storage. The quarterly review runs as a report against the retention policy.
Marketing Rule testimonial tagging
Required disclosures retained with the content.
Testimonial and endorsement content tags with Marketing Rule classification at creation. The required disclosures (client status, compensation, material conflicts) retain alongside. Removal or replacement preserves the historical record so an SEC exam sees what was published when, with the context the regulator needs.
Compliance review workflow
Flagged outbound routed to the CCO queue.
Outbound communications can route through a compliance review flow before send, with the CCO approving or returning for revision. Flagged keywords (performance claims, guarantees, testimonial language) trigger an automatic hold. The queue is a dashboard, not an inbox, with per-item review-time surfaced so the firm can measure review backlog as an operational metric.
Fee billing integration
Advisory fees against custodian balances.
Strkr integrates with Orion, Addepar, Advyzon, and Tamarac for fee billing. The quarterly fee calc runs against custodian-synced balances, generates the invoice, and the invoice-paid event logs on the household. Advisors see fee revenue per household per quarter without pulling from the billing system. The CFO reconciles against the GL from the Strkr side.
Review-meeting cadence engine
Quarterly, semi-annual, annual on the right households.
Every household carries a review tier (quarterly premium, semi-annual standard, annual base). Strkr auto-generates review-meeting tasks on cadence, drafts prep packets with current allocation plus performance plus beneficiary flags, and sends client confirmation emails. The advisor spends the hour on the review conversation instead of the hour of prep.
Beneficiary review flagging
Stale, missing, or life-event-triggered flags on the prep packet.
A beneficiary review flag fires on a household with a stale designation past the 2-year review threshold, a missing beneficiary on any account, or a life-event trigger (marriage, divorce, birth, death) that should prompt a refresh. The advisor sees the flag on the prep packet and raises it in the conversation. The pattern prevents the single most common post-death discovery estate attorneys see.
The compliance posture, in detail
What the CCO at an RIA or hybrid BD-RIA actually reviews.
Compliance is where most wealth management CRM evaluations are decided and where most horizontal CRMs fall short. The cards below are the posture items a CCO looks for during vendor review, with the regulatory citation that drives each.
FINRA Rule 17a-4(b)
6-year retention, 3-year immediate accessibility.
Broker-dealer records including client communications, trade blotters, and account records retain for 6 years with the first 3 immediately accessible. The 2022 amendments permit an audit-trail alternative to the historical WORM-equivalent storage, which Strkr implements with cryptographic hash chains, tamper-evident logging, and third-party timestamping. Firms preferring WORM-equivalent storage integrate with a certified provider.
SEC Rule 204-2
Investment Advisers Act books-and-records.
Investment Advisers retain books and records for 5 years from fiscal year end with the first 2 years in easily accessible storage. Rule 204-2(a) enumerates 11 categories including advertising, communications, and (post-2022) testimonial records. Strkr's audit log applies the clock automatically based on record classification.
Marketing Rule disclosures
Testimonial and endorsement handling.
The 2022 Marketing Rule permits testimonials and endorsements with specific disclosures: whether from a client, whether compensation was paid, material conflicts. Strkr tags testimonial content with the required flags at creation and retains the disclosures alongside for the Rule 204-2 period.
State blue-sky rules
Jurisdiction-specific communication constraints.
State securities regulators impose jurisdiction-specific rules on client communications, with notable complexity in New York, Massachusetts, and California. Strkr tracks client state of residence and enforces jurisdiction-specific rules at send time. The CCO sees per-state exposure on the compliance dashboard and audit evidence retains for state regulator requests.
Books-and-records portability
The chain of custody travels across vendor changes.
A CRM switch cannot break the retention chain. Strkr exports the audit log and retained records with retention metadata preserved, so a firm moving off Strkr carries compliance evidence without a break. The reverse-case question most firms ask (how do we leave) is answerable with a export path and a chain-of-custody artifact.
Audit log depth
Who accessed what, when, from where.
Every record access logs user ID, timestamp, source IP, and action. Field-level changes retain before-and-after values. Access patterns surface anomaly flags (large exports, unusual-hour access, access patterns inconsistent with the user's role). The data-breach notification requirements across state regulators depend on this depth of audit log, which is where most horizontal CRMs fall short.
What wealth management firms compare on
The honest evaluation checklist.
Comparison articles typically rank by feature count or broker-dealer approval. The real criteria sit elsewhere. Household model depth, custodian coverage, retention posture, modern UX, three-year cost. The cards below are what shows up on buyer calls this year.
Household model depth
The relationship graph in detail.
Strkr: full household with beneficiary graph, trust relationships, entity accounts, multi-custodian rollup. Redtail: deep model, classic UX. Wealthbox: strong model, modern UX. Junxure: deep model, dated UX. Salesforce Financial Services Cloud: model via custom objects. Salentica: deep model, Microsoft Dynamics stack. For the household-centric motion most firms run, model depth is the first evaluation criterion.
Custodian integration coverage
Which providers sync natively.
Strkr: Schwab, Fidelity, Pershing, SEI, Altruist with daily refresh and real-time webhooks where supported. Redtail: broad coverage often via Orion or Albridge aggregation. Wealthbox: solid native coverage. Salesforce FSC: via marketplace partners. For a multi-custodian firm, direct native sync is more timely and more reliable than aggregation.
FINRA retention posture
Does the CRM pass a broker-dealer audit.
Strkr: 6-year retention with audit-trail alternative or WORM integration. Redtail: mature broker-dealer compliance posture, broadly accepted. Wealthbox: compliance at the RIA end with specific BD partnerships. Salesforce FSC: capable with configuration. For a BD-affiliated advisor, the vendor approval list at the BD matters as much as technical capability; Strkr adds to approved-vendor lists on request.
Daily surface for the advisor
Modern UX versus 2010-era density.
Strkr: modern surface comparable to Attio or Pipedrive on the FinServ data model. Redtail: classic UX showing its lineage. Wealthbox: modern UX, lighter compliance depth. Junxure: dated UX, deep features. Salesforce FSC: Lightning UX, enterprise learning curve. UX is a business asset that compounds across multi-year advisor tenure.
Three-year total cost
What this actually costs by year three.
Strkr: license per seat flat, no custodian-SKU gate. Redtail: license per database with 15 to 25 percent annual uplifts and module upsells. Wealthbox: license per seat, more stable. Salesforce FSC: license plus implementation plus admin plus Signature Success, often 3 to 5x year one. For a 15-advisor firm, three-year TCO delta can run 50,000 to 150,000 dollars.
Workflow automation depth
What the compliance and review automation look like.
Strkr: visual Flow canvas with typed variables, compliance review nodes, review-meeting cadence automation. Redtail: workflow module with templates. Wealthbox: workflows plus Zapier. Junxure: strong at enterprise. Salesforce FSC: Flow Builder plus Apex. For a firm running a repeatable advisor-review cadence and a repeatable new-client-onboarding motion, automation depth is a meaningful lever.
Head-to-head
Strkr vs Redtail for a boutique wealth management firm.
Redtail is the long-standing default for mid-sized RIAs and the vendor every evaluation runs against. Wealthbox is the common comparison for firms wanting modern UX. Here is the head-to-head against Redtail for a 10-to-50-advisor firm.
Feature
Strkr
Redtail CRM
Pricing basis
Flat per seat, full product on every paid tier
Per database with annual uplifts, module upsells
Household graph
Full household with trusts and entity relationships
Mature household model
Custodian integration
Schwab, Fidelity, Pershing, SEI, Altruist native
Broad coverage via Orion / Albridge aggregation
FINRA 17a-4 retention
6-year with audit-trail alternative or WORM
Mature BD compliance posture
SEC 204-2 audit log
Per-record retention clock with Marketing Rule disclosures
Compliance retention via Imaging add-on
Daily surface
Modern UX comparable to Attio
Classic UX, 2010-era design
Workflow automation
Visual canvas with typed variables and compliance nodes
Workflow module with templates
Mobile
First-class mobile with offline queue and voice capture
Mobile Redtail app, capable
Email + marketing
Included on every paid tier
Email via Broadcast add-on
Review-meeting cadence
Automated per-household with prep packets
Via workflow templates
How teams use Strkr
How wealth management firms run Strkr today.
The common thread across customers migrating onto Strkr: the household graph, the custodian sync, the retention chain, and the modern surface arrived on one tool, and the reconciliation between the vertical CRM and the compliance archive stopped. The playbooks below are motions live on wealth management customer accounts right now.
18-advisor boutique RIA
Redtail decommissioned, migration completed in 10 weeks.
An 18-advisor boutique custodying with Schwab and Fidelity moved from Redtail to Strkr over 10 weeks. The data move preserved the full household model, 14 years of communication history, and the FINRA retention chain. Schwab custodian sync came up in week 3, Fidelity in week 4. The pilot ran with 6 advisors for 4 weeks before the full-firm rollout. Three-year cost projection dropped roughly 48 percent, and the advisor-productivity metric (active-client-touches per advisor per week) climbed 19 percent after the review-meeting prep automation came online.
32-advisor fee-only RIA
Quarterly review cadence automated across 1,100 households.
A 32-advisor fee-only RIA runs quarterly reviews on 1,100 premium households, semi-annual on 600 standard, and annual on 400 base-tier. Strkr auto-generates review-meeting tasks on the right cadence, drafts prep packets with current allocation plus performance plus beneficiary flags, and sends client confirmation emails. Advisor-productive-hours improved roughly 20 percent after prep automation came online because advisors stopped burning Friday afternoons on review prep.
12-advisor hybrid BD-RIA practice
Compliance review workflow on every outbound email.
A 12-advisor hybrid BD-RIA practice runs compliance review on every outbound client email. Advisor drafts, Strkr flags for keywords (performance claims, guarantees), the queue routes to the CCO, CCO approves or returns. The post-2022 Marketing Rule testimonial handling runs the same workflow with disclosure requirements enforced at send. The CCO cut review-queue clearing time from a 2-day average to a 4-hour average, which materially helped advisor satisfaction with the compliance process.
Multi-generational wealth practice
Beneficiary review flags caught 23 gaps in the first quarter.
A multi-generational practice running the beneficiary review flag on 420 households caught 23 gaps in the first quarter: missing designations, stale past the 2-year threshold, and life-event triggers not followed up. Each gap converted to a client conversation. Three of the 23 would have resulted in intestate probate had the client passed in the interim, which is exactly the category of loss the review flag is designed to prevent.
Scale-up advisory firm
Schwab-TD consolidation handled without a sync outage.
A scale-up firm running clients on both Schwab and legacy TD Ameritrade through the merger simplified the custodian footprint to Schwab-only. The sync consolidation ran as a one-time data move with account history preserved under the new custodian ID. Daily balance refresh landed above 99 percent on-time through the transition, which was the business outcome the operations lead had been worried about since the merger was announced.
A wealth management CRM that passes the audit and reads like a modern tool.
Start a 14-day trial with the wealth management configuration enabled: household graph, custodian sync, FINRA 17a-4 retention, SEC 204-2 audit log, Marketing Rule testimonial handling, compliance review workflow, review-meeting cadence automation, beneficiary flagging. Migrate from Redtail, Wealthbox, Junxure, or Salesforce Financial Services Cloud with the retention chain preserved.
Is Strkr FINRA 17a-4 compliant for a broker-dealer-affiliated wealth management firm?
Yes. Strkr's wealth management configuration runs a 6-year retention policy on client communications, trade blotters, and account records with 3-year immediate accessibility. The 2022 amendments to Rule 17a-4(b) permit an audit-trail alternative to the historical WORM-equivalent storage, which Strkr implements with cryptographic hash chains, tamper-evident logging, and third-party timestamping. For firms that prefer traditional WORM-equivalent storage, Strkr integrates with a certified third-party provider. BD compliance teams can request the compliance posture documentation and audit evidence samples for internal review.
Which custodians does Strkr sync with natively?
Native direct-sync coverage includes Schwab Advisor Services (daily balance plus transactions), Fidelity Investments WealthScape (daily balance plus transactions), Pershing NetX360 (daily balance), SEI (daily balance), and Altruist (daily balance plus real-time trade confirmations via webhook). For custodians outside the native list, Strkr integrates with Orion's aggregation layer and Albridge for wider coverage with next-day refresh. Firms with specific custodial relationships should flag them on the discovery call so we can confirm coverage before signup.
How does the SEC Marketing Rule testimonial handling work?
Testimonial and endorsement content tags with a Marketing Rule classification at creation. The required disclosures (whether from a client, whether compensation was paid, material conflicts) retain alongside the content. The compliance officer reviews testimonial content before publication with the disclosure flags visible. Retention runs on the Rule 204-2 clock (5 years from fiscal year end with 2-year immediate accessibility). Removal or replacement preserves the historical record so an SEC exam sees what was published when, with the context the regulator needs.
How does a Redtail or Wealthbox migration actually work?
Strkr has a wealth-CRM migration tool that pulls household records, individual records, custodial account mapping, beneficiary designations, communication history, document attachments, workflow logic, and custom fields from Redtail (via API) and Wealthbox (via API). The migration preserves the FINRA retention chain so compliance evidence is unbroken across the switch. Most migrations complete in 6 to 12 weeks for firms up to 30 advisors with a 2-week parallel-running period before cutover. The deeper work is usually the workflow rebuild and the custodian sync setup, each of which gets dedicated program weeks.
What size wealth management firm is Strkr not a good fit for?
The largest end of the sector (national RIAs with 300-plus advisors, hybrid BD-RIAs with specific broker-dealer approved-vendor relationships, firms with heavy custom development on Salesforce Financial Services Cloud) usually stays on the current stack because the switching cost outweighs the gain in year one. For firms below roughly 100 advisors, Strkr is a strong fit on both compliance posture and three-year TCO. For solo advisors or firms under 5 advisors with simple compliance needs, Wealthbox at the entry tier is often a cleaner starting point unless the advisor wants the modern automation and the integrated marketing surface Strkr brings.
How does the review-meeting cadence engine actually run?
Every household carries a defined review tier (quarterly premium, semi-annual standard, annual base) with the next-review date and the assigned advisor. Strkr's scheduling engine auto-generates review-meeting tasks on the right cadence, drafts prep packets with current allocation plus performance plus beneficiary review flags, and sends client confirmation emails. The advisor opens the prep packet 30 minutes before the meeting with everything already assembled. The time savings compound across the book; most firms measure roughly 2 to 4 hours per advisor per week back after the capability comes online.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
We use cookies.
Essential cookies keep the site working. If you accept, we also enable Google Analytics
so we can see which pages help and which don't. Reject to opt out entirely. Details in our
Privacy Policy.
