The CRM pricing that fits on one page and holds past 100 reps.
CRM pricing comparisons collapse when the sticker price hides the AppExchange tax, the implementation retainer, and the per-seat upcharge for the one feature you need. Strkr prices flat per seat with the real feature set bundled and the metered add-ons priced in plain cents.
A procurement team running a CRM pricing comparison has one job: understand what a 60-rep team will pay in 24 months, not just at signing. The pain points below are what Strkr sees in every mid-market RFP cycle, and the pricing patterns that make legacy CRMs look cheap at sticker and expensive at year two.
The AppExchange tax
Every real feature is a third-party line item.
Salesforce Sales Cloud sticker price for a 60-rep team is roughly $9,000 per month at the Professional tier. The real monthly spend after AppExchange add-ons (dialer, SMS, document gen, approval routing, LinkedIn, cadence, enrichment) runs 1.8 to 2.4 times sticker. Strkr bundles the equivalent features into the base platform, which keeps the sticker price and the real price inside 10 percent of each other.
The implementation retainer
A six-figure services line on year one.
A 60-rep Salesforce or Dynamics rollout commonly carries a $12,000 to $18,000 per month implementation partner retainer for 11 to 14 months. The retainer buys custom-object modeling, report rebuild, and workflow setup. Strkr ships the custom-object graph, report builder, and workflow engine as self-service surfaces, which closes the retainer entirely for most mid-market teams.
The AI credit meter
Burst usage that ambushes the finance team.
Some CRMs (HubSpot Breeze, Salesforce Einstein) run an AI credit meter where the credits burn faster than the floor during real usage. A rep who runs 40 Strkr-AI-equivalent calls per day on an average workload can burn the included credits in week one and run on overage pricing for the rest of the month. Strkr prices AI as a $49 per month flat add-on with 5,000 calls included and a clear $0.012 overage.
The per-user upcharge
The feature you need lives one tier up.
A standard CRM pattern charges $25 per user for the base plan, then jumps to $75 per user for the plan that includes custom objects, workflow automation, and the API. The team gets quoted $25 but ends up at $75 to get the real feature set. Strkr includes custom objects, workflow engine, and API on every paid tier (Starter at $29, Pro at $59, Scale at $119).
Annual commit lock
Twelve-month commit required for the published price.
Several CRMs quote the attractive price for a 12-month commit and bump the price 30 to 40 percent for month-to-month. Procurement discovers this at renewal when the headcount has changed. Strkr runs month-to-month on all paid tiers with no commit penalty. Annual billing gets a discount but is not required to access the published price.
Data export lock
The exit cost that is not on the price sheet.
Some CRMs lock exports behind the enterprise tier or restrict the export format to limited CSV. The exit cost is not on the price sheet. Strkr exports the full record graph (objects, relationships, custom fields, activity history, attachments) in documented JSON on any paid tier at any time. The data is yours, and so is the structure. There is no exit tax.
The pricing on one page
What Strkr costs across tiers and add-ons.
The cards below are the full Strkr pricing surface. Three seat tiers, three metered add-ons, no hidden fees. The pricing is identical for a 10-rep team and a 500-rep team per seat, which keeps the economics predictable as the team scales.
Starter tier
$29 per seat per month.
The Starter tier covers the core CRM surface: contacts, accounts, deals, pipeline, activity log, email sync (Gmail and M365), basic reports, and the field library. Custom objects, workflow engine, and REST and GraphQL API are included. Suited for teams up to 20 reps running a simple sales motion.
Pro tier
$59 per seat per month.
The Pro tier adds advanced reporting, dashboard builder, deeper workflow block library, approval routing, enhanced custom object relationships, and the full integration surface (Slack, Teams, Zoom, Salesforce bridge, Shopify, Meta CAPI, webhook spec with HMAC signing). Suited for 20 to 180 rep mid-market teams.
Scale tier
$119 per seat per month.
The Scale tier adds SSO (SAML and OIDC through Clerk), Verified Domains, SCIM user provisioning, extended audit retention, dedicated onboarding engineering, and premium support. Suited for 180-plus rep enterprise teams and regulated-industry deployments.
AI Enhancement add-on
$49 per month plus overage.
AI Enhancement is a flat $49 per month add-on with 5,000 Strkr AI calls included. Overage is $0.012 per call. The add-on covers inbox buyer-intent scoring, email draft generation, record fit scoring (account, contact, deal, custom), forecast risk signals, flow description polish, release-note polish, analytics narration, and SMS agent routing intent classification.
Strkr Messaging
2 cents per SMS, 5 cents per MMS.
Strkr Messaging prices SMS at 2 cents per segment and MMS at 5 cents per message. A2P 10DLC brand and campaign registration is handled by Strkr Messaging. Toll-free verification, port-in, and port-out are supported. STOP, UNSUBSCRIBE, QUIT, CANCEL, END, OPTOUT, STOPALL, ARRET, and REVOCAR keyword compliance is enforced automatically.
Trial period
14 days on paid plans.
The paid plans ship with a 14-day free trial. The trial unlocks the full feature set at the chosen tier (not a reduced subset). No credit card is required for trial start. At trial end the team can downgrade, cancel, or convert to a paid plan without data loss.
No implementation retainer
Strkr onboarding runs it.
There is no partner-led implementation retainer. Strkr onboarding runs the migration inside the subscription on a 18-business-day typical plan. For teams with heavy legacy stacks (ERP writeback, custom quote-to-cash, deep NetSuite tie-in) Strkr can refer a certified partner, but 90 percent of mid-market migrations run self-contained.
Month-to-month available
No annual commit penalty.
All paid tiers run month-to-month with no commit penalty. Annual billing gets a discount but is not required to access the published price. For teams with uncertain headcount runway (hiring, downsizing, pilot phase) the month-to-month option avoids over-committing on seats.
What the real monthly spend looks like
Four team-size scenarios with math shown.
The spend scenarios below show the real monthly cost for four common team shapes, with AI, Messaging, and seat line items broken out. The math is the full landed cost, not just the sticker number.
12-rep team
About $780 per month on Pro.
A 12-rep team on Pro at $59 per seat is $708 per month on seats. Add the AI Enhancement add-on at $49 and roughly $25 per month in Strkr Messaging (about 1,000 SMS segments at 2 cents and 100 MMS at 5 cents). Total lands around $780. No implementation retainer, no AppExchange tax.
42-rep team
About $2,750 per month on Pro.
A 42-rep team on Pro at $59 per seat is $2,478 per month on seats. Add the AI Enhancement add-on at $49 and roughly $220 per month in Strkr Messaging. Total lands around $2,750. Comparable Salesforce Professional with 11 AppExchange add-ons and the implementation retainer runs about $14,000 per month.
90-rep team
About $5,750 per month on Pro.
A 90-rep team on Pro at $59 per seat is $5,310 per month on seats. Add AI Enhancement at $49 and roughly $400 in Strkr Messaging. Total lands around $5,750. For teams scaling past 100 reps the Scale tier at $119 adds SSO, Verified Domains, and premium support for about $5,400 per month in incremental spend.
180-rep team
About $11,500 per month on Pro.
A 180-rep team on Pro at $59 per seat is $10,620 per month on seats. Add AI Enhancement at $49 and roughly $800 in Strkr Messaging. Total lands around $11,500. The equivalent Salesforce Enterprise deployment with AppExchange add-ons and implementation retainer runs about $42,000 per month over the first 12 months.
300-rep team
About $20,000 per month on Scale.
A 300-rep team on Scale at $119 per seat is $35,700 per month on seats. For teams this size the Scale tier is appropriate because SSO, Verified Domains, SCIM, and extended audit retention land on this tier. Add AI Enhancement at $49 and roughly $1,400 in Strkr Messaging. Total lands around $37,000 for the full enterprise bundle.
Add-on cost drivers
What makes the add-on spend move.
The AI Enhancement add-on is flat $49 regardless of team size, which keeps the AI invoice predictable. Overage ($0.012 per call) typically triggers for teams past 180 reps running heavy AI usage. Strkr Messaging scales with send volume, not team size. A 42-rep team sending 1,500 SMS and 300 MMS per month lands around $45. A 180-rep marketing team sending 8,000 SMS and 1,200 MMS lands around $220.
Pricing design decisions
Why Strkr prices the way it does.
The pricing design is explicit, not accidental. Each decision closes a pattern Strkr saw in mid-market CRM procurement cycles. Below are the five pricing design decisions and the pattern each closes.
Flat per-seat
No usage billing on CRM capability.
The CRM capability (pipeline, records, workflow, API, custom objects) is flat per seat. There is no per-record usage billing, per-API-call billing, per-workflow-run billing, or per-report-run billing. The team can use the CRM as hard as they want without the invoice moving. This closes the usage-anxiety pattern that keeps teams from fully adopting their CRM.
AI as a flat add-on
Predictable AI invoice.
AI Enhancement is a flat $49 per month with 5,000 calls included. Overage is $0.012 per call. The team can budget AI as a predictable line item instead of a credit-meter burn surprise. This closes the AI-credit-meter pattern that ambushes finance teams.
Metered where metering is honest
SMS and MMS priced in plain cents.
Strkr Messaging is metered because carrier costs are metered. The pricing is 2 cents per SMS segment and 5 cents per MMS, which maps roughly to the real carrier rate structure. The team pays for what they send, with no bundled-minutes trick that encourages lock-in. This closes the pattern of CRMs claiming no metered usage while actually metering it hidden in the SMS and dialer add-ons.
Features in the tier that fits
SSO at Scale, custom objects at Starter.
The tiers are designed so a team gets the features that match their team shape. Starter at $29 includes custom objects, workflow, and API because a 15-rep team needs those as much as a 150-rep team does. SSO lands at Scale at $119 because the compliance requirement that drives SSO is a Scale-tier concern. This closes the per-user-upcharge pattern that bumps teams to a higher tier for one feature.
Month-to-month available
No commit penalty for flexibility.
The published price is available on month-to-month billing with no commit penalty. Annual billing gets a discount but is not required to access the published price. This closes the commit-lock pattern that bumps teams to a higher tier when their headcount changes.
No implementation retainer
Services inside the subscription.
Strkr onboarding runs the migration inside the subscription on a 18-business-day typical plan. There is no partner-led services engagement, no six-figure professional services statement of work, and no month-two implementation retainer. This closes the implementation-retainer pattern that doubles the real year-one spend on legacy CRMs.
No exit tax
Full data export on any tier.
The full record graph (objects, relationships, custom fields, activity history, attachments) exports in documented JSON on any paid tier at any time. There is no partner-gated export, no limited-CSV export, and no exit fee. This closes the data-export-lock pattern that surprises teams at renewal.
Head-to-head
Strkr pricing vs typical CRM pricing patterns.
The comparison below is Strkr pricing structure versus the common patterns Strkr sees in mid-market RFP cycles. The focus is on structure, not on specific competitor sticker prices (which move quarterly).
Feature
Strkr
Typical mid-market CRM pricing pattern
Seat pricing structure
Flat per seat, three tiers.
Flat per seat, four to six tiers.
Custom objects
Starter tier, $29.
Enterprise tier only.
Workflow engine
Starter tier, $29.
Professional or Operations Hub add-on.
REST and GraphQL API
Starter tier, $29.
Enterprise tier only.
SSO support
Scale tier, $119.
Enterprise tier only.
AI pricing
$49 flat plus overage.
Credit meter with uncapped burn.
SMS pricing
2 cents segment, plain pass-through.
Add-on seat upcharge plus metered.
Implementation retainer
None. Onboarding in subscription.
$12,000 to $18,000 per month typical.
Annual commit
Optional discount, not required.
Required for published price.
Data export completeness
Full JSON on any tier.
Limited CSV, Enterprise for full.
How teams use Strkr
Five pricing-sensitive migration patterns.
The playbooks below are patterns Strkr onboarding sees across pricing-driven migration cycles.
Pattern A
The 42-rep team cutting Salesforce AppExchange tax.
A 42-rep SaaS team ran Sales Cloud Enterprise at roughly $7,500 per month on seats plus 11 AppExchange add-ons at $4,200 per month plus a $14,000 per month implementation retainer. Total monthly spend was around $25,700. Strkr onboarding ran an 18-business-day migration. Final monthly spend on Strkr Pro landed around $2,750. Annual run rate dropped from $308,400 to $33,000, which the finance team flagged as the largest line-item savings in the year.
Pattern B
The HubSpot Breeze credit-meter escape.
A 60-rep agency ran HubSpot Enterprise with Breeze credits that burned past the floor every month. The finance team saw unpredictable monthly invoices ranging from $4,800 to $9,200 on the credit meter alone. Strkr onboarding ran a 22-business-day split-stack migration (sales motion on Strkr, marketing automation stayed on HubSpot). The AI invoice stabilized at $49 flat plus about $12 in overage. Monthly volatility on the AI line dropped to under $20.
Pattern C
The month-to-month pilot that stayed.
A 24-rep team evaluating three CRMs ran Strkr month-to-month during a 60-day pilot alongside two competitor pilots. The month-to-month pricing let the team evaluate without committing to a 12-month annual contract. At the 60-day mark the team converted to Strkr Pro, kept month-to-month billing, and did not take the annual discount until month six when the team was certain. Total pilot cost was about $1,420 on Strkr versus a $14,000 implementation-first commitment on one of the competitors.
Pattern D
The 90-rep team avoiding the Enterprise tier upcharge.
A 90-rep manufacturing operation needed custom objects to model equipment and service contracts. On their incumbent CRM (Zoho) the custom-object capability required the CRM Plus tier at a 60 percent higher per-seat price. Strkr included custom objects on the Starter tier. The team migrated to Strkr Pro at $59 per seat for the richer workflow block library, saving the 60 percent per-seat upcharge they would have paid at Zoho CRM Plus.
Pattern E
The point-tool consolidation that reduced spend 55 percent.
A 25-rep high-velocity SaaS team ran Attio for the CRM at $34 per seat, Clay for prospecting at $800 per month, Gong for conversation intelligence at $108 per seat, and 1up for enablement at $42 per seat. Total monthly spend was roughly $5,500. Strkr onboarding mapped the overlap and consolidated the CRM plus the enablement onto Strkr Pro at $59 per seat. Clay stayed as the enrichment specialist. Gong stayed as the recording source. Monthly spend dropped to about $2,400, a 55 percent reduction. Dashboard count dropped from seven to three.
Price your CRM in one page instead of six.
Book a 30 minute call. We will walk through the per-seat tiers, the AI add-on, the Strkr Messaging rates, and the real monthly spend for your team shape.
What is included at the Starter tier at $29 per seat?
The Starter tier includes the core CRM surface (contacts, accounts, deals, pipeline, activity log), email sync for Gmail and Microsoft 365, basic reports, the field library, custom objects, the workflow engine with roughly 140 block types, and the REST and GraphQL API with webhook support. It is a complete CRM capability for teams up to about 20 reps running a straightforward sales motion. For deeper reporting, dashboard builder, and the full integration surface the Pro tier at $59 adds those features.
How does the AI Enhancement add-on priced at $49 per month work?
The AI Enhancement add-on is a flat $49 per month that unlocks the Strkr AI capability across the tenant. 5,000 Strkr AI calls are included each month. Overage runs $0.012 per call. The AI capability covers inbox buyer-intent scoring, email draft generation, record fit scoring, forecast risk signals, flow description polish, release-note polish, analytics narration, and SMS agent routing. A typical 40-rep team uses about 3,500 calls per month, which stays within the included allowance. Heavy-usage teams (180-plus reps) typically see $20 to $80 per month in overage.
Is there a free tier or free plan?
There is no permanent free tier. The paid plans ship with a 14-day free trial that unlocks the full feature set at the chosen tier. No credit card is required to start the trial. At trial end the team can downgrade, cancel, or convert to a paid plan without data loss. The permanent-free-tier pattern tends to pull teams into a plan that fails under real usage, and the 14-day trial on the real tier matches a mid-market buying motion better.
What does implementation cost?
There is no implementation partner retainer. Strkr onboarding runs the migration inside the subscription on an 18-business-day typical plan for a 40-rep team. The plan includes discovery and working-day recording, schema and field mapping, pilot cohort setup, report rebuild sprint, AI runbook configuration, and cutover support. For teams with heavy legacy stacks (ERP writeback, custom quote-to-cash, deep NetSuite tie-in) Strkr can refer a certified partner, but 90 percent of mid-market migrations run self-contained with no services line item.
How does Strkr Messaging pricing compare to buying SMS separately?
Strkr Messaging prices SMS at 2 cents per segment and MMS at 5 cents per message. The 2 cents on SMS maps roughly to the real A2P 10DLC carrier rate, which keeps the pricing in plain pass-through territory rather than markup-heavy. For a 40-rep team sending about 1,500 SMS and 300 MMS per month the monthly spend is about $45. Buying SMS separately through a dedicated SMS vendor (Twilio, Bird) runs about 1 to 1.5 cents per segment but requires a dedicated integration build and separate 10DLC registration. The Strkr pricing bundles the 10DLC compliance and the integration cost.
What happens at renewal? Does the price go up?
The published Strkr seat prices do not change at renewal for existing customers. If a team is on Pro at $59 per seat at signing, Pro stays at $59 per seat for the duration of the subscription. Price changes affect new customer signings, not existing contracts. For teams on annual billing the renewal preserves the price grandfather for the next annual term. There is no renewal upcharge, no auto-tier upgrade, and no commit penalty on renewal.
How is Strkr pricing structured for 300-plus rep enterprise deployments?
For teams at 300-plus reps the Scale tier at $119 per seat per month is the appropriate base. The Scale tier includes SSO (SAML and OIDC through Clerk), Verified Domains, SCIM user provisioning, extended audit retention (90 days default, tunable per tenant), dedicated onboarding engineering, and premium support. For deployments with heightened security requirements (customer-managed KMS keys, dedicated tenant isolation, extended audit retention past the default ceiling) the enterprise path is custom-quoted. The AI Enhancement and Strkr Messaging pricing remains the same across all tiers.
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