Buying SMS as a CRM add-on usually means paying $15 per user per month for a feature that still routes through a disconnected tool. Strkr ships Strkr Messaging inside the CRM at 2 cents per SMS segment and 5 cents per MMS, with the inbound thread on the contact record and the A2P 10DLC compliance baked in.
CRM teams want SMS inside the CRM because the inbound reply landing on the contact record is the single biggest reason to use SMS as a sales motion. The pain points below are what Strkr onboarding hears when SMS is a primary driver on the CRM intake.
A rep running SMS through a standalone tool (Open Phone, Dialpad, personal cell) builds a parallel history that the CRM never sees. The deal record has no idea the rep texted the prospect three times yesterday. Strkr Messaging sends from the contact record, logs the outbound to the activity timeline, and threads the inbound reply back to the contact.
Any US-based business sending SMS at commercial volume has to register with The Campaign Registry under A2P 10DLC rules. The registration takes two to six weeks. Teams that skip it see 70 to 90 percent of their SMS messages blocked by the carrier. Strkr Messaging handles the A2P 10DLC brand and campaign registration as part of onboarding.
TCPA rules require honoring STOP, UNSUBSCRIBE, QUIT, CANCEL, END, OPTOUT, STOPALL, ARRET, and REVOCAR keywords across any outbound SMS. A single violation can land a $1,500 settlement per message. Strkr Messaging enforces STOP keyword compliance on every outbound send and blocks future sends to any contact who has replied STOP.
Legacy CRMs charge a per-user upcharge for SMS capability (Salesforce SMS add-on, HubSpot Service Hub texting). A 40-rep team pays $600 per month for the seat upgrade plus a metered carrier rate. Strkr Messaging is 2 cents per SMS segment and 5 cents per MMS with no per-user upcharge. A 40-rep team sending 1,500 SMS and 300 MMS per month pays about $45 per month total.
Field reps and account managers want to send product photos, inspection images, and site-visit pictures to clients via MMS. Legacy CRMs often support SMS only, forcing the rep to use their personal phone for MMS. Strkr Messaging supports MMS at 5 cents per message with the attached image logged to the contact activity timeline.
TCPA and state-level texting rules require per-contact consent context. The rep needs to know: did this contact opt in on the web form, in an email, in person? Strkr Messaging tracks consent context per contact and surfaces it on the record before the rep sends. The consent context travels on every outbound send for the audit log.
Strkr Messaging is not a separate app surfaced through the CRM. It is a native capability on the contact record, the deal record, and the custom-object record. The cards below are the experiences the rep sees.
The contact record and the deal record carry a Send SMS action. The rep taps the action and an inline composer opens with the contact phone pre-filled, the consent context displayed, and a template picker available. The outbound send logs to the activity timeline and goes through Strkr Messaging.
When a contact replies by SMS the inbound message threads to the contact record and surfaces on the deal if the contact is tied to one. The rep sees the full SMS history in context, not in a separate SMS app. Strkr AI routes inbound SMS to the right rep based on the agent routing intent classifier.
The admin configures SMS templates with merge fields (first name, company, meeting link, deal reference). The rep picks a template and the merge fields auto-fill from the record. Templates are a saved governance surface the compliance team can audit.
Every outbound SMS carries the consent context (web form opt-in on 2026-03-14, verbal consent captured 2026-05-20, email opt-in confirmed 2026-07-02). The rep sees the context before sending. The context travels on the audit log for the compliance team.
When a contact replies STOP, UNSUBSCRIBE, QUIT, CANCEL, END, OPTOUT, STOPALL, ARRET, or REVOCAR the system blocks future SMS sends to that contact automatically. The opt-out status surfaces on the contact record. The admin can see opt-out trends in the SMS compliance dashboard.
When a contact replies HELP, INFO, or AIDE the system fires an automated response with the firm business hours, contact number, and privacy policy link. The rep does not have to respond to generic info requests manually.
The rep can MMS a product photo, site-visit picture, or document to the contact directly from the record. The MMS sends at 5 cents per message through Strkr Messaging. The sent image attaches to the activity for office-team visibility.
US SMS compliance is a thicket of TCPA, state-level rules, A2P 10DLC registration, STOP keyword enforcement, and carrier filtering requirements. The cards below are what Strkr Messaging handles automatically so the team can send without a compliance consultant on retainer.
The A2P 10DLC brand registration verifies the business profile with the Campaign Registry, which gates commercial SMS send at scale. Strkr Messaging handles the brand registration during onboarding (typical turnaround: 2 to 6 weeks). The verified brand surfaces across all SMS sends with the appropriate trust score.
Each sending motion (sales outreach, appointment reminders, customer notifications) requires a registered A2P 10DLC campaign. Strkr Messaging configures the campaign registrations during onboarding based on the team sending motions. The campaign assignment drives the sending throughput and the carrier filtering posture.
For teams that need a toll-free number for marketing or support, Strkr Messaging handles the toll-free verification process. The verified number ships with the standard STOP and HELP compliance baked in and supports higher-volume throughput than a 10DLC number.
Teams migrating to Strkr Messaging can port-in their existing business SMS numbers through the standard carrier process. Teams leaving Strkr Messaging can port-out their numbers. The port process typically takes 7 to 14 business days per number.
Every outbound SMS checks the opt-out status of the recipient before send. A contact who has replied STOP, UNSUBSCRIBE, QUIT, CANCEL, END, OPTOUT, STOPALL, ARRET, or REVOCAR gets blocked automatically. The admin can see opt-out trends in the SMS compliance dashboard. The compliance posture holds across any sending motion.
The audit log captures every outbound SMS with the consent context (how the contact opted in, when, through which surface). For compliance audits (TCPA settlement defense, carrier audit, state attorney general inquiry) the audit log provides the full record. 90-day default retention is tunable per tenant.
US carriers (Verizon, T-Mobile, AT&T) run active content filtering on commercial SMS. Patterns that trigger filtering (SHAFT content, excessive capital letters, URL shorteners, lookup services) get blocked at the carrier level. Strkr Messaging surfaces filtering risk warnings before send so the rep can tune the message before carrier blocking.
SMS done right is high-signal, low-volume. Strkr AI handles the jobs that make SMS feel useful rather than noisy. All AI jobs are part of the AI Enhancement add-on at $49 per month with 5,000 Strkr AI calls included.
When a contact replies by SMS Strkr AI runs an intent classifier that routes the message to the right rep (deal owner, account manager, support team, SDR). The routing considers the contact context, the message content, and the current deal stage. The rep gets the inbound SMS in their queue with routing reasoning included.
Strkr AI drafts outbound SMS in the rep voice based on the deal context, prior SMS history, and the current pipeline stage. The rep reviews, tunes two or three words, and sends. The draft respects the 160-character SMS segment limit and the firm compliance posture.
Before an outbound SMS sends Strkr AI runs a compliance risk flag check. The check looks at the consent context, the time of day (quiet hours enforcement), the recent send frequency, and the content for SHAFT violations. High-risk sends surface a warning before completion.
Inbound SMS get a response urgency score (0 to 100) based on message content, sender context, and account history. High-urgency messages surface at the top of the rep queue. Low-urgency messages route to the general inbox for batch processing.
For contacts with long SMS histories (30-plus messages) Strkr AI drafts a thread summary surfaces on the record. The summary covers the recent arc of conversation, open commitments, and recommended next step. The rep reads the summary before the next send instead of scrolling the full thread.
When the rep opens the SMS composer Strkr AI suggests the most-appropriate template based on the deal stage, the contact history, and the recent activity. The rep accepts, tunes, or ignores. The suggestion feature trains on the rep acceptance pattern over the first 30 sends to match the rep voice.
The comparison below is Strkr Messaging versus the common pattern of a CRM-plus-SMS-add-on at a mid-market team.
| Feature | Strkr | Typical CRM with SMS add-on |
|---|---|---|
| SMS send from the record | Native, inline composer. | Separate app or iframe surface. |
| Inbound reply threading | On contact record and deal. | In separate SMS inbox. |
| SMS pricing | 2 cents per segment, pass-through. | 3 to 5 cents plus seat upcharge. |
| MMS pricing | 5 cents per message. | 10 to 20 cents or not supported. |
| Per-user upcharge | None. Metered send only. | $15 per user per month typical. |
| A2P 10DLC registration | Handled by Strkr Messaging. | Customer-side registration required. |
| STOP keyword enforcement | Automatic on every send. | Manual or partial. |
| Toll-free verification | Supported. | Add-on or Enterprise tier. |
| Compliance audit log | 90-day retention, consent context. | Partial or none. |
The playbooks below are patterns Strkr onboarding sees across SMS-first deployments.
A 42-rep SaaS SDR team ran Salesforce with an SMS add-on at $15 per seat per month plus 4 cents per SMS at the carrier rate. Monthly spend on SMS alone was about $1,850 (seat upcharge plus 20,000 messages at 4 cents). Strkr onboarding migrated the SMS motion to Strkr Messaging at 2 cents per segment with no seat upcharge. Monthly SMS spend dropped to about $400, a 78 percent reduction. The SDRs kept their numbers through port-in.
A 24-truck home services operation needed MMS to send product photos and site-visit pictures to clients. The legacy CRM supported SMS only, forcing the techs to use personal phones for photos. Strkr onboarding configured Strkr Messaging with MMS support at 5 cents per message. The techs started sending install photos and completed-work pictures via MMS from the tablet. The photos logged to the activity timeline for office-team visibility.
A 60-rep digital agency ran outbound SMS cadence through a standalone SMS tool (Open Phone) that did not integrate with their HubSpot CRM. The reps built a parallel contact history that HubSpot never saw. Strkr onboarding migrated the SMS motion to Strkr Messaging inside Strkr CRM. The reps sent from the deal record, inbound replies threaded on the contact, and the activity timeline captured the full history. The agency closed the Open Phone subscription at $200 per rep per month.
A healthcare clinic ran SMS appointment reminders through a legacy clinic management system. The system did not support HIPAA-compliant SMS and the clinic had to limit the reminder content to a generic appointment notice. Strkr onboarding set up Strkr Messaging under the Strkr BAA (HIPAA compliant with BAA available on request) and configured appointment reminder flows with the appropriate PHI scope controls. The clinic sent clinically-appropriate reminders with the right compliance posture.
A 180-rep marketing team ran outbound SMS campaigns to their opted-in subscriber list of about 42,000 contacts. The legacy approach used a dedicated SMS campaign tool with limited CRM integration. Strkr onboarding configured Strkr Messaging with campaign send capability driven by the workflow engine. The team sent weekly campaigns to segmented lists, with STOP keyword compliance enforced automatically and the inbound replies threaded to the contact records. Campaign engagement improved because the CRM context informed segmentation.
Book a 30 minute call. We will walk through the SMS composer, the inbound thread, the A2P 10DLC registration process, and the STOP keyword compliance with your team sending motion.
Strkr Messaging prices SMS at 2 cents per segment and MMS at 5 cents per message. The 2 cents on SMS maps roughly to the real A2P 10DLC carrier rate, which keeps the pricing in plain pass-through territory rather than markup-heavy. For a 40-rep team sending about 1,500 SMS and 300 MMS per month the monthly spend is about $45. Buying SMS separately through a dedicated SMS vendor runs about 1 to 1.5 cents per segment at list price but requires a dedicated integration build, separate A2P 10DLC registration, separate STOP keyword implementation, and a parallel contact history outside the CRM. The Strkr pricing bundles the compliance and integration cost.
Yes. Strkr Messaging handles the A2P 10DLC brand registration (verifying the business profile with the Campaign Registry) and the campaign registration (verifying the use case per sending motion). The registration typically takes 2 to 6 weeks and Strkr onboarding manages the process. The verified brand and campaign assignments drive the sending throughput and the carrier filtering posture. For teams with multiple sending use cases (sales outreach, appointment reminders, customer notifications) Strkr Messaging configures separate campaigns per use case.
Strkr Messaging enforces STOP keyword compliance on every outbound send automatically. The system recognizes STOP, UNSUBSCRIBE, QUIT, CANCEL, END, OPTOUT, STOPALL (English), ARRET (French), and REVOCAR (Spanish) as opt-out keywords. When a contact replies with any of these keywords the system blocks future SMS sends to that contact automatically. The opt-out status surfaces on the contact record and the compliance dashboard. HELP, INFO, and AIDE trigger an automated response with firm business hours, contact number, and privacy policy link. The compliance posture holds across any sending motion.
Yes. Teams migrating to Strkr Messaging can port-in their existing business SMS numbers through the standard carrier process. The port typically takes 7 to 14 business days per number. During the port window the existing number continues to work on the legacy carrier until the port completes. For teams leaving Strkr Messaging the port-out process works the same way. There is no port-in or port-out fee from Strkr.
MMS is supported at 5 cents per message. The system supports image attachments (JPG, PNG, GIF) up to the carrier size limit (typically 600 KB after carrier compression). Video attachments are supported with the same size limit. The MMS message content is subject to the same STOP keyword compliance and A2P 10DLC campaign rules as SMS. Carrier filtering applies to MMS content the same way it applies to SMS. For teams sending high-volume MMS the sending throughput depends on the A2P 10DLC campaign trust tier.
Strkr Messaging is HIPAA compliant with a BAA available on request as part of the broader Strkr HIPAA posture. For healthcare teams the appointment reminder flow, patient communication, and clinical scheduling can run through Strkr Messaging with the appropriate PHI scope controls. The AI Enhancement add-on retrieval scope can be tuned per use case to exclude PHI fields where appropriate. The audit log captures every SMS send with the appropriate retention. For specific PHI content (clinical results, prescription detail) healthcare teams should review the content scope with their compliance team before send.
Strkr Messaging is US-focused today. International SMS capability (sending to numbers outside the US and Canada) is on the roadmap but not currently guaranteed. Teams with heavy international SMS needs should discuss their specific country coverage requirements with Strkr sales during the pilot evaluation. For US-based teams sending to US-based customers the SMS capability is fully supported with A2P 10DLC compliance and the 2 cent per segment pricing.
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