Entra ID SSO rollout plus Teams integration unified the stack.
A 42-rep B2B SaaS running Microsoft 365 as the primary productivity stack moved from HubSpot to Strkr. Entra ID SSO rolled out in 2 hours via admin console. Teams meeting integration captured call recordings on 180 meetings in the first month. SharePoint attachment linking replaced the previous copy-into-CRM anti-pattern. The IT director reports that this is the first CRM that felt native to the Microsoft stack. User adoption climbed from 68 percent to 94 percent weekly active in 60 days.