Built for RIAs, hybrid practices, and advisor teams
Financial advisor CRM software that models the household, not just the contact.
An advisor practice does not sell deals; it serves households. The CRM has to model the household as the primary unit, pull holdings from the custodian, carry Form ADV workflow, keep a Reg BI compliance record, and retain client interactions under SEC 204-2 for the full examination window. Strkr ships that shape as the AdvisorPro tier.
Financial advisor CRM is a specialty category because the practice shape is specialty. The household is the primary unit, not the contact. The custodian is the system of record for accounts and positions, not the CRM. The regulatory posture under the Investment Advisers Act of 1940, Reg BI, FINRA rules, and SEC 204-2 is specific. The hybrid practice (RIA plus broker-dealer) adds layered compliance. The incumbent category leaders (Redtail, Wealthbox, Junxure, Salentica, Practifi) each carry decades of practice-shaped thinking. The six observations below describe why generic CRMs break for advisor practices and what the alternatives really ship.
The household primitive
A household is not a company and not an account.
An advisor household typically includes two spouses or partners, children with 529s or UTMAs, parents with inherited IRAs, trusts, LLCs, and sometimes extended family entities with linked financial decisions. The horizontal CRM models this with a company plus contacts, which does not capture the family-decision shape. Strkr's household record is the primary unit with linked member records (adults, dependents, trusts, entities) and a relationship map between them.
Custodian data is the source of truth
Holdings and positions come from Schwab or Fidelity, not CRM entry.
Account balances, holdings, positions, and transaction history live at the custodian. The CRM should read from the custodian, not duplicate the data. Native integrations with Schwab Advisor Services, Fidelity Institutional, Pershing, BNY Mellon Wealth, SEI, and TD Ameritrade (where applicable) keep the CRM record enriched. Strkr's custodian connectors are built into AdvisorPro tier.
Form ADV workflow
Annual filings, material changes, and the client-notification requirement.
RIAs file Form ADV annually with the SEC or state regulators, update for material changes within 30 days, and deliver Part 2A brochure to clients at specific triggers (initial relationship, material changes, annual offer). The CRM should hold the delivery and acknowledgment log. Strkr's AdvisorPro tracks ADV versioning, delivery events, client acknowledgment, and the next required-delivery cadence.
Reg BI documentation for hybrid practices
Best-interest obligation documentation under the Securities and Exchange Commission's Regulation Best Interest.
Hybrid practices (RIA plus broker-dealer registration) carry Reg BI obligations on broker-dealer-side recommendations. The CRM should carry the Form CRS delivery, best-interest documentation per recommendation, conflict-of-interest disclosures, and the compliance surveillance surface that supports periodic review. Strkr's compliance log carries each of these artifacts attached to the household and the recommendation.
SEC 204-2 retention
Advisor records retention for the five-year examination window.
SEC Rule 204-2 requires registered investment advisers to retain books and records (including client communications, agreements, filings, financial records) for five years, with the first two years in an easily accessible location. The CRM audit log needs to produce the subset for an examiner query. Strkr's retention policy configures per data class to match 204-2 with the easily-accessible two-year window and the overall five-year retention.
Redtail and Wealthbox define the category baseline
The incumbents have 15 years of advisor-practice fit.
Redtail and Wealthbox each serve 50,000-plus advisor seats and ship advisor-practice-specific features (household model, custodian integration, workflow templates, note templates tuned to advisor conversations). The incumbents are not easy to displace on feature parity alone. Strkr is positioned as an alternative for practices that have outgrown Redtail/Wealthbox on specific axes (scale, enterprise compliance posture, integration breadth) rather than as a drop-in replacement for small advisor shops.
The advisor-specific primitives in AdvisorPro
What the AdvisorPro tier ships for RIAs.
The AdvisorPro tier of Strkr ships household modeling, custodian integration, Form ADV workflow, Reg BI compliance log, and 204-2 retention as native modules. The cards below describe each primitive.
Household record
The primary unit with linked members and entities.
A household record carries primary advisor assignment, service tier, next review date, aggregate assets under management, and linked member records. Each member record (adult, dependent, trust, entity) carries individual demographic data, risk tolerance, account list, and specific service history. Opening the household view renders the complete picture.
Schwab Advisor Services integration
Account, position, transaction sync.
Native integration with Schwab Advisor Services (via the Schwab OpenView or SchwabLink feed) keeps CRM records enriched with account balances, positions, cost basis, and transaction history. The advisor sees the household's complete Schwab-held picture in Strkr rather than tabbing to the custodian portal.
Fidelity Institutional integration
Account and position sync via Wealthscape or direct API.
Native integration with Fidelity Institutional (Wealthscape, Fidelity WealthCentral, or direct API where available) keeps Fidelity-held accounts synced. Multi-custodian households (Fidelity plus Schwab plus BNY Mellon) consolidate into one household view with per-custodian attribution.
Pershing and BNY Mellon integration
For hybrid practices on Pershing clearing.
Hybrid practices clearing through Pershing (BNY Mellon Pershing LLC) or custodying through BNY Mellon Wealth Management get native connector support. The connector handles accounts, positions, and the specific Pershing data model including NetX360 reference fields.
The ADV module tracks the current filed version, material-change date, delivery events to each household, client acknowledgment, and next-required-delivery cadence (annual offer, material-change triggers). The compliance officer runs a report at any point to see households missing a required delivery.
Reg BI and Form CRS tracking
For hybrid practices and brokerage-side activity.
For dual-registered practices, Strkr tracks Form CRS delivery and acknowledgment, best-interest documentation per brokerage-side recommendation, conflict-of-interest disclosure, and the compliance surveillance surface. The documentation attaches to the recommendation record and the household record simultaneously.
SEC 204-2 retention policy
Five-year retention with two-year easy-access window.
The retention engine applies 204-2 policy by default on AdvisorPro: five-year retention on books and records with easy-access on the most recent two years. Specific data classes can configure additional retention (seven years for tax records, longer for specific state requirements). An examiner query returns the subset without reconstruction.
Advisor workflow templates
Prospect, annual review, life-event, service request.
AdvisorPro ships workflow templates for the common advisor motions: new prospect onboarding, annual review preparation and follow-through, life-event handling (marriage, divorce, inheritance, retirement, death), and ongoing service requests. The templates include tasks, document-request lists, and compliance checkpoints appropriate to each motion.
Redtail and Wealthbox comparison
The honest read on the incumbents versus Strkr AdvisorPro.
Redtail and Wealthbox are the incumbents in advisor CRM. The cards below describe where each wins and where Strkr AdvisorPro fits.
Redtail wins on
Decades of advisor-practice fit and ecosystem.
Redtail has 20-plus years of advisor-practice refinement, broad custodian integration, a large ecosystem of advisor-tech integrations (financial planning, portfolio management, document management), and strong price-to-feature at the small-practice tier. For independent advisor practices under 10 users and under 100 million assets under management, Redtail is often the right answer.
Wealthbox wins on
Modern interface and workflow design.
Wealthbox prioritized modern UX and workflow design when it launched and continues to invest there. The interface feels more current than Redtail. The mobile experience is strong. For practices valuing design and the current advisor-ecosystem integrations, Wealthbox is often the choice.
Strkr AdvisorPro wins on
Enterprise compliance posture and integration breadth beyond custodian.
For practices at 10-plus advisors or 500 million-plus AUM evaluating enterprise-grade compliance posture (SOC 2 Type II, HIPAA-adjacent for medical-practice-wealth, custom retention policies by data class, field-level encryption on sensitive fields) plus integration breadth into general-business tooling (financial accounting beyond QuickBooks, marketing automation, document management beyond Egnyte and Box), Strkr fits a scope the incumbents cover less fully.
Strkr AdvisorPro wins on
Multi-service practices with lines of business beyond wealth.
Multi-service practices combining wealth management with tax prep, estate planning, insurance, business advisory, or accounting benefit from a CRM that handles non-wealth lines of business natively. Redtail and Wealthbox are wealth-first; Strkr handles wealth plus adjacent lines on one platform.
Junxure and Salentica fit
Enterprise RIAs typically pick Salesforce FSC or Salentica.
At the enterprise RIA scale (100-plus advisors, 10 billion-plus AUM) the common picks are Salentica (Salesforce-based for enterprise RIAs) or Salesforce FSC directly. These stacks are expensive and heavy; they fit teams with that scale. Strkr is positioned under this tier, generally the 10 to 150-advisor practice.
Practifi for enterprise RIA with native Salesforce
A Salesforce-native RIA platform.
Practifi builds on Salesforce and serves enterprise RIAs that want Salesforce as the base. For teams committed to Salesforce as platform strategy, Practifi is a strong fit. Strkr sits in the alternative category for teams that want a non-Salesforce platform with purpose-built advisor features.
Integrations beyond custodians
The adjacent advisor-tech stack.
An advisor practice runs more than a CRM and a custodian. Financial planning, portfolio management, risk analytics, document management, and compliance surveillance each add tooling. The cards below describe Strkr's integration surface.
Financial planning tools
eMoney, MoneyGuidePro, RightCapital, Advicent.
Native integrations with eMoney, MoneyGuidePro, RightCapital, and NaviPlan push CRM household data to the planning tool and pull plan status, Monte Carlo outcomes, and plan-generated recommendations back to the household record. Advisors see the household's current plan status in Strkr without tabbing to the planning tool.
Portfolio management
Orion, Tamarac, Addepar, Black Diamond.
Portfolio management integrations keep Strkr enriched with performance reporting, allocation details, and rebalancing status. The advisor sees performance context in the household view. For firms using Orion, Tamarac, Addepar, or Advent Black Diamond, the connector handles the data model including composite performance and policy drift signals.
Risk analytics
Riskalyze (Nitrogen), Hidden Levers.
Risk tolerance and portfolio-risk integration with Riskalyze (now Nitrogen) or Hidden Levers lets the CRM carry risk number, portfolio-current risk, and the gap. The advisor reads the gap on the household view when preparing for review conversations.
Document management
Egnyte, Box, SmartVault, NetDocuments.
Advisor document management typically runs on Egnyte, Box, SmartVault, or NetDocuments. Strkr integrates bidirectionally so the household record references documents in the DM system without duplicating them, and compliance retention policies apply consistently.
Compliance surveillance
MyComplianceOffice, Smarsh, Global Relay.
For practices requiring compliance surveillance on advisor communications, Strkr integrates with MyComplianceOffice, Smarsh, and Global Relay for communication retention and surveillance pattern application. The regulatory framework (FINRA 2241 for research, SEC 17a-4 for broker-dealer-side, 204-2 for RIA) drives configuration.
Email and meeting capture
Outlook, Gmail, Microsoft Teams, Zoom.
Email and meeting data captures to the household record from Outlook or Gmail connectors with intelligent household attribution. Teams and Zoom integrations capture meeting notes, action items, and attendees with retention policy applied.
Practice management affordances
What the lead advisor and the operations manager actually use.
Beyond compliance, advisor practices need practice-management affordances: next-review scheduling, service-tier management, revenue recognition, referral tracking, and succession planning. The cards below describe those surfaces.
Service tier assignment
A, B, C with the service model each tier gets.
Each household carries a service tier with associated service model: review frequency, meeting cadence, deliverables, and advisor time allocation. The CRM renders tier-level service compliance so the practice manager sees whether A-tier households are getting the quarterly-review cadence they are promised.
Annual review scheduling
The queue of next-due reviews.
The review queue surfaces households due for annual review within the next 60 days with the advisor assigned, last-review date, and preparation checklist. The operations manager works the queue to schedule meetings rather than reconstructing each quarter.
Life events trigger specific advisor workflows (updated financial plan, beneficiary review, policy changes, estate-planning touchpoint). Strkr surfaces life-event signals from client interactions and from external data sources where connected, and triggers the right workflow template.
Referral tracking
Which clients and professionals refer the most.
Advisor practices run on referrals. Strkr tracks referral source per new household, referral activity per existing client, and professional-partner (CPA, attorney, insurance broker) referral patterns. The referral-source report drives relationship-development priorities.
Revenue recognition
Per-household fee and billing recognition.
For fee-based practices, Strkr tracks per-household billing (asset-based, retainer, hourly, project), billing cadence, and recognition. The practice revenue picture rolls up from household-level billing rather than being maintained in a parallel billing spreadsheet.
Succession and continuity
Who else at the practice knows this household.
For practice continuity (succession planning, team coverage during advisor absence), each household carries a primary advisor plus a backup advisor plus a service-team member. The coverage ensures the practice can serve the household when the primary advisor is unavailable without the client experiencing a cold handoff.
Head-to-head
Strkr AdvisorPro versus Redtail versus Wealthbox versus Salesforce FSC.
The comparison below runs the four most-common advisor CRM picks against each other for a mid-size RIA practice (15 advisors, 1.5 billion AUM, hybrid broker-dealer registration).
Feature
Strkr
Redtail (baseline incumbent)
Per-user per-month typical
~149 AdvisorPro
~99 Redtail
Household model
Native with full entity graph
Native (strength of category)
Custodian integrations
Schwab, Fidelity, Pershing, BNY, SEI native
Broad custodian integrations
Form ADV workflow
Native tracker with acknowledgment log
Via workflows and documents
Reg BI documentation
Native tracker
Via workflows and documents
204-2 retention
Configurable per data class
Standard retention
Field-level encryption
Included on AdvisorPro
Database-level only
Multi-service practice support
Native (wealth + tax + estate)
Wealth-focused
Integration breadth beyond advisor tech
Broad business tooling
Advisor-tech focused
Implementation timeline
6-10 weeks typical
2-6 weeks typical for small practice
How teams use Strkr
How advisor practices actually run on Strkr.
Advisor practices currently running Strkr AdvisorPro in production. The write-ups record the practice headcount, the service model, and the operational workflow in use.
Mid-size RIA, 14 advisors, 1.8 billion AUM
Multi-custodian households consolidated into one view.
A 14-advisor fee-only RIA custodied across Schwab Advisor Services (primary), Fidelity Institutional, and Pershing (for a legacy book of hybrid business). Previously the advisor opened each custodian portal plus Redtail plus eMoney to prep for a review. On Strkr AdvisorPro the household view carries all three custodians' holdings, the eMoney plan status, and the Redtail-equivalent note history consolidated. Review preparation time dropped from 45 minutes to 20 minutes per household.
Hybrid practice, 22 advisors, dual-registration
Reg BI documentation shipped as a native tracker.
A 22-advisor hybrid practice with RIA plus broker-dealer registration moved from a mixed stack (Redtail plus manual Reg BI tracking in SharePoint) to Strkr AdvisorPro. The Reg BI tracker now carries Form CRS delivery, best-interest documentation per brokerage-side recommendation, and conflict-of-interest disclosures as linked records. The compliance officer's annual review ran in days rather than weeks because the artifacts were queryable rather than reconstructed from documents.
Multi-service firm, 18 professionals
Wealth plus tax plus estate on one platform.
An 18-person multi-service firm (wealth management, tax preparation, estate planning) ran Redtail for wealth and separate systems for tax and estate. The household view carried the wealth picture but not the tax or estate work. Moving to Strkr let the firm run all three lines on one platform with the household as the primary unit across services. Cross-line referrals (wealth client needing estate planning, tax client getting wealth onboarding) increased 32 percent year over year with the integrated view.
Breakaway practice, 7 advisors
Wirehouse exit onto Strkr AdvisorPro.
A 7-advisor team breaking away from a wirehouse to form an independent RIA chose Strkr AdvisorPro over Redtail and Wealthbox because the practice needed enterprise-grade compliance posture from day one (SOC 2 Type II in progress, retention policies, encryption) to secure institutional accounts in the breakaway book. Strkr's implementation partner handled the custodian onboarding (Fidelity Institutional primary, Schwab secondary) and the ADV filing workflow in parallel with the practice stand-up.
Enterprise RIA, 45 advisors
Growth above the small-practice CRM comfort zone.
A 45-advisor RIA at 7 billion AUM had outgrown Wealthbox on specific axes (multi-office permissions, enterprise reporting, integration breadth) but wanted to avoid the Salesforce FSC plus Practifi expense and complexity. Strkr AdvisorPro covered the enterprise-grade requirements the practice had grown into while keeping the single-vendor economics. The migration took 11 weeks including custodian re-authentication and workflow template library build-out.
A financial advisor CRM shaped for the household and the regulator.
Open an AdvisorPro trial with custodian integration (Schwab, Fidelity, Pershing, BNY, SEI), household modeling, Form ADV workflow, Reg BI compliance log, and 204-2 retention configured out of the box.
Does Strkr integrate with Schwab Advisor Services?
Yes, through the Schwab OpenView Gateway (or SchwabLink feed where applicable). The integration keeps CRM household records enriched with Schwab-held account balances, positions, cost basis, and transaction history. For practices using Schwab Advisor Center features (ACAT tracking, model management, performance), Strkr pulls the relevant data for display in the household view. The connector handles the Schwab authentication and refresh patterns automatically; the advisor does not re-authenticate per session.
What is the Form ADV workflow in Strkr?
The Form ADV module tracks the firm's currently-filed ADV version (Part 1A, Part 2A, Part 2B), material-change effective date, delivery events to each household with timestamp and delivery method (email, mail, portal), client acknowledgment where captured, and the next-required-delivery cadence per household based on annual-offer and material-change triggers. A compliance report returns households missing a required delivery. For firms with state-registered advisor representatives, state-specific delivery requirements apply with the same workflow shape.
How does Strkr handle Reg BI for hybrid practices?
For practices dual-registered as RIA and broker-dealer, Strkr tracks Form CRS delivery and acknowledgment per household (initial relationship, material changes, every two years when triggered), best-interest documentation per broker-dealer-side recommendation (the recommendation, the alternatives considered, the client's profile at the time, and the reason this recommendation serves the client's best interest), conflict-of-interest disclosures tied to the recommendation, and the compliance surveillance surface. The documentation attaches to both the recommendation record and the household record. For periodic Reg BI review, a compliance officer runs a query returning recommendations without complete best-interest documentation.
What does SEC 204-2 retention look like in practice?
The default AdvisorPro retention policy applies SEC Rule 204-2 to RIA books and records: five-year retention overall with easy-access on the most recent two years. Specific data classes can configure additional retention; tax-related records often retain seven years to match federal tax guidance, and specific state RIA regulators require longer windows for certain records. For hybrid practices, FINRA 4511 and SEC 17a-4 overlay for broker-dealer records (six-year retention with WORM-equivalent properties). The retention engine applies the longer policy where frameworks overlap. An SEC examiner query returns the required subset without reconstruction.
Can Strkr handle a Redtail or Wealthbox migration?
Yes. The migration tooling pulls contacts, households, activities, notes, workflows, documents (via linked storage), and custodian authorizations from Redtail or Wealthbox with field mapping. Typical mid-size RIA migrations (15 to 50 advisors) run 6 to 10 weeks end-to-end including parallel-run testing. The migration partner coordinates custodian re-authentication to point data feeds at Strkr, workflow template rebuild where templates need advisor-specific tuning, and user training on the new interface. Historical data retains with original timestamps for retention compliance.
Does Strkr have the specific HIPAA posture for medical practice wealth management?
Yes. For advisor practices serving medical practice clients where the household data includes PHI (medical practice financial statements with identifiable patient references, physician compensation data tied to specific patient panels, health savings account relationships), Strkr's HIPAA posture with Business Associate Agreement coverage on AdvisorPro and Enterprise tiers handles the data classes appropriately. The data flagging, access control, and audit logging apply field-by-field. For practices serving significant medical-sector client books, we recommend scoping the data classes with your compliance officer and the Strkr security team during evaluation.
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