A florist CRM that remembers the anniversary, the funeral, and the wedding.
Florist shops and floral studios run on dates. Birthdays, anniversaries, sympathy, Mother's Day, Valentine's Day, graduations, weddings, corporate events, hospital stays, and the quiet Thursday arrangement for someone having a hard week. The customer relationship compounds across occasions over years. Strkr lands the occasion calendar, the event bookings, the delivery routing, and the sentiment-aware customer record on one surface. A florist with 400 regulars running on a shoebox of index cards can finally run on software built for the motion.
Florists past 150 regular customers already know where the stack cracks. Birthday reminders live in a desk calendar. Wedding event bookings sit on a paper calendar in the design room. Delivery addresses float on sticky notes attached to the order ticket. The arrangement photo for Mrs. Johnson's preferred spring color palette lives on the florist phone. Recurring occasions (weekly office arrangement, monthly sympathy for a hospice, standing anniversary order for a corporate client) run on memory or on a notebook. Six specific failure patterns show up at the growing florist shop, each one costing a measurable chunk of monthly revenue and real customer goodwill.
Occasion calendar runs on memory
Birthdays and anniversaries get missed.
A florist with 400 regular customers who buy for 2 to 4 occasions a year carries 1,200+ occasions a year in memory, in a desk calendar, or on index cards. The 10 to 15 percent miss rate on occasion-trigger reminders loses meaningful revenue. The customer who did not get the Mother's Day reminder calls the shop two days late with disappointment. Strkr runs the occasion calendar as a first-class feature with reminders firing on the configurable cadence.
Event bookings on a paper calendar
Weddings and corporate events need a real workflow.
Weddings, corporate events, and large-scale deliveries carry a workflow: initial inquiry, consultation, proposal with design mood board, booking with deposit, finalization 30 days out, delivery and setup, closeout. The paper calendar in the design room cannot carry this depth. Strkr runs the event booking as a project with stages, deposits, timeline, and the design mood board attached.
Delivery routing is manual
Thursday afternoon with 23 deliveries.
A florist shop running 20 to 40 deliveries on a busy day (Mother's Day, Valentine's Day, graduation week) coordinates addresses, time windows, and driver loads by hand. The right route saves 90 minutes vs the wrong route. Strkr runs delivery routing with the address optimization, the time-window constraints, and the delivery confirmation workflow (photo at drop-off, text to the sender).
A regular customer builds a preference profile over years: colors she loves, flowers she avoids (allergies, memories), size patterns, the arrangement style for her anniversary vs the arrangement style for her mother's birthday. The florist carries this in head or on the phone. When the florist is out and the backup designer takes the call, the arrangement starts from scratch. Strkr lands the arrangement history with photos, preferences, and the recipient context on the customer record.
Corporate accounts often run standing orders: weekly office arrangement, monthly hospice bouquet, standing anniversary order for a long-term client. Individual customers run standing orders too (monthly delivery for the mother). Horizontal CRMs model this poorly. Strkr runs recurring occasions as scheduled orders with the arrangement template, the delivery address, the billing, and the fulfillment workflow.
Sympathy and funeral work
The emotional context matters.
Sympathy and funeral work carry emotional weight. The customer calling about a passed parent is not shopping; they are grieving. The arrangement details (deceased name, service date, funeral home, specific requests from the family) carry context the florist handles with care. Horizontal CRMs do not model sympathy work as a distinct order type. Strkr runs sympathy as a workflow with the appropriate tone, timing, and the service-day coordination with the funeral home.
What Strkr ships for florists
Occasion calendar, event booking, delivery, arrangement history.
A florist shop evaluates CRM on six capabilities: occasion calendar with reminder cadence, event booking workflow for weddings and corporate, delivery routing with address optimization, arrangement history with photos and preferences, recurring occasions and standing orders, and sympathy workflow with the appropriate care. The cards below are the capabilities Strkr ships on every paid tier.
Every customer carries an occasion profile: birthdays (customer, spouse, children, parents), anniversaries, month triggers (first-of-month standing delivery, holiday pattern), and the arrangement history for each occasion. Reminders fire on the configurable cadence (14 days before birthdays, 30 days before anniversaries, Valentine's and Mother's Day pre-season outreach). The florist contacts the customer with the arrangement idea before the customer remembers to call.
Event bookings run as structured projects: initial inquiry, consultation booked (in-shop or virtual), proposal with design mood board and itemized pricing, booking with deposit, 30-day finalization, delivery and setup day, closeout with photos. The project workflow tracks each stage with the required steps and the standard duration. The event timeline visualizes for the shop with the full event roster across the season.
Delivery routing
Address optimization and driver load.
Delivery routing optimizes the day's delivery addresses with the time-window constraints (business hours for office deliveries, time requests for sympathy or event setup), the driver load capacity (vehicle size, arrangement size), and the ETA accuracy. Drivers see the day's route on mobile with photo-at-drop-off capture and the automated text to the sender confirming delivery. The 20-delivery Thursday runs in 90 fewer minutes with the optimized route.
Arrangement history
Photos, preferences, context.
Each customer carries the arrangement history: photos of past arrangements, color palette preferences, flower preferences (allergies, avoided flowers, favorites), size patterns per occasion type, pricing patterns, and the recipient context (anniversary for spouse vs birthday for mother vs sympathy for the office). The backup designer picks up the call with the full context visible instead of starting from scratch.
Recurring occasions and standing orders
Weekly, monthly, quarterly rhythms.
Standing orders run as scheduled recurring orders: weekly office arrangement for the Wilson Law reception, monthly bouquet for Mrs. Chen's mother at the memory care facility, quarterly arrangement rotation for the hotel lobby, standing anniversary order for the long-term couple. The arrangement template, the delivery address, the billing method, and the fulfillment workflow all configure once and run automatically with pause-skip-cancel options.
Sympathy workflow
The emotional context handled with care.
Sympathy and funeral work runs as a workflow with the appropriate care: the deceased name capture, the service date and funeral home coordination, specific family requests (favorite flowers, specific color requests, named arrangements), the service-day delivery timing, and the follow-up acknowledgment to the sender. The sympathy workflow runs separately from the standard order flow so the shop handles the emotional context with the tone it deserves.
POS and online store integration
The shop counter and the website unified.
POS integration with Square, Clover, Shopify, Lightspeed, and the common florist POS systems unifies the counter sale and the website order into the customer record. A walk-in customer who bought the Thursday arrangement at the counter and the Mother's Day order on the website shows up as one customer with the full history. The arrangement data imports from the POS for the arrangement history record.
Wire service integration
FTD, Teleflora, BloomNation outbound.
Wire service integration handles outbound orders through FTD, Teleflora, BloomNation, and the common wire services with the appropriate commission structure and settlement flow. Inbound wire orders process into Strkr with the sending-shop reference preserved. The settlement reconciliation runs from Strkr with the wire-service invoices matched.
Flat per-seat pricing
Florist features on every tier.
Strkr pricing is per seat with the full product on every paid tier including the occasion calendar, event booking, delivery routing, arrangement history, standing orders, sympathy workflow, POS integration, and wire service integration. No florist-SKU, no per-order meter, no module gate at renewal. A 4-designer shop pays a predictable number 12 months out.
The florist workflow in detail
What a shop owner, a designer, and an event lead actually do.
Florist shop workflow varies by role. The shop owner runs the operation with 2 to 6 designers plus a driver and a counter staff. The designer handles the arrangement work with the customer-facing design conversation. The event lead manages the wedding and corporate pipeline. The cards below walk through specific workflows for each role.
The shop owner Monday morning
Occasion calendar, event roster, delivery queue.
The shop owner opens Strkr Monday morning and sees the week: 32 occasion reminders due this week (birthdays, anniversaries), 3 wedding consultations booked, 7 corporate events in the pipeline, 48 deliveries scheduled across the week. The owner routes the designers against the workload: 2 designers on wedding prep, 1 on weekly arrangements, 1 on event-day coordination for Saturday. The planning takes 20 minutes vs the 2 hours the shoebox approach consumed.
The customer call with context
Mrs. Johnson calls about her anniversary.
Mrs. Johnson calls at 10:30 AM. The designer picks up the call and opens the customer record: 11 years of arrangement history visible, preferred palette (soft pinks and whites with eucalyptus), allergy to lilies logged, standing anniversary order last year was a $125 garden-style arrangement delivered to the office at 2 PM. The designer suggests a variation on last year's arrangement with specific additions, confirms the delivery details, and books the order. The call runs 4 minutes with the context loaded instead of 14 minutes rebuilding the context.
The wedding consultation
From inquiry to signed proposal.
A bride calls for a June wedding consultation. The event lead schedules the consultation, opens the event record with the wedding date, venue, guest count, and style direction captured. The consultation runs in-shop with the design mood board built live. The proposal generates with itemized pricing: bridal bouquet, bridesmaid bouquets, boutonnieres, ceremony arrangements, reception centerpieces. The booking signs with the 50 percent deposit via Stripe. The event opens for the pre-wedding workflow.
The 23-delivery Thursday
The route optimized before the morning.
Thursday morning before the shop opens, Strkr builds the delivery route for the day's 23 deliveries: group by neighborhood, optimize for time windows (office deliveries during business hours, hospice delivery before 2 PM, sympathy for the 3 PM service), balance driver load. The driver gets the route on mobile with turn-by-turn navigation. Photo-at-drop-off and automated text to the sender run at each stop. The 23 deliveries complete by 4 PM instead of 5:30 PM.
The seasonal rush
Valentine's and Mother's Day planning.
Six weeks before Valentine's Day, the shop owner runs the pre-season outreach: contact every customer with a Valentine's history, propose the arrangement based on last year's pattern, lock in orders early. The pre-booked orders fill 60 to 75 percent of the Valentine's capacity so the day runs on prepared workflow instead of chaos. The same pattern runs 8 weeks before Mother's Day. Strkr runs the seasonal outreach as a scheduled campaign with per-customer personalization.
The sympathy order
The 10 AM call for the 2 PM service.
A customer calls at 10 AM about a 2 PM service that afternoon. The designer handles the call with care: deceased name captured, funeral home confirmed, the family's stated preferences captured, the service timing coordinated. The arrangement goes to the design table immediately with the service-day priority flagged. The driver delivers to the funeral home by 1:30 PM with the appropriate confirmation back to the sender. The sympathy workflow runs tight because the shop built the muscle for it.
What florists compare on
The honest florist-software evaluation.
A florist shop evaluating software compares on criteria that horizontal CRMs do not address. The honest criteria: occasion calendar depth, event booking workflow, delivery routing, arrangement history, standing orders, sympathy workflow, POS and wire service integration, and three-year TCO. The six criteria below show up on every florist evaluation.
Occasion calendar
Native vs calendar app.
Strkr: occasion calendar native with reminders. Florist POS systems: calendar varies. Horizontal CRMs: via custom fields. For florists running on occasion-driven revenue, native occasion handling is the first criterion.
Event booking workflow
For weddings and corporate.
Strkr: event booking as a structured project with stages. Dedicated event tools: strong at parity. Florist POS: event booking varies. For florists with a wedding or event practice, native event workflow matters.
Delivery routing
Address optimization and ETA.
Strkr: delivery routing with optimization and photo-at-drop-off. Dedicated routing tools (Routific, Onfleet): strong at parity. Florist POS: delivery routing varies. For florists running 20+ deliveries on busy days, routing is a direct operational lever.
Arrangement history
Photos and preferences.
Strkr: arrangement history with photos, preferences, context on customer record. Florist POS: history varies. Horizontal CRMs: not applicable to the floral context. For florists building long-term customer relationships, the arrangement history is a retention lever.
Standing orders
Weekly, monthly, quarterly.
Strkr: standing orders as scheduled recurring. Florist POS: varies. For florists with corporate accounts and recurring individual customers, native standing-order handling removes a workflow layer.
Three-year TCO
Flat per seat.
Strkr: flat per seat with florist features included. Florist POS (BloomNet, FloristWare, Hana POS, Floranext): per-shop monthly with varied feature coverage. For a 4-designer shop, three-year TCO depends on the feature mix needed; Strkr competes directly on the all-included feature set.
Head-to-head
Strkr vs a florist POS for a 4-designer shop.
Florist POS systems (FloristWare, BloomNet, Hana POS, Floranext, Lovingly) handle the counter and the website side of the business. The head-to-head for a 4-designer shop running retail plus wedding plus corporate:
Feature
Strkr
Florist POS
Occasion calendar
Native with configurable reminders
Varies by vendor
Event booking workflow
Structured project with mood board and deposit
Varies; often lighter
Delivery routing
Native with optimization and ETA
Via integration or lighter native
Arrangement history with photos
Native on customer record
Order history in POS
Standing orders
Native scheduled recurring
Varies
Sympathy workflow
Dedicated workflow with care
Standard order flow
POS integration
Square, Clover, Shopify, Lightspeed
Native POS
Wire service integration
FTD, Teleflora, BloomNation
Native wire integration
Website storefront
Via Shopify or similar
Often native storefront
Pricing shape
Flat per seat
Per shop monthly
How teams use Strkr
How florists run Strkr today.
The common thread across florist customers: get the occasion calendar, the event booking, the delivery routing, the arrangement history, and the standing orders on one tool while keeping the florist POS for the counter and the website storefront. The playbooks below describe the florist motion at common shop scales.
Retail florist with wedding practice
Shoebox of index cards decommissioned.
A retail florist shop with a wedding practice (3 designers, 450 regular customers, 60 to 80 weddings a year) moved from a shoebox-of-index-cards approach plus a florist POS to Strkr over 7 weeks. The occasion calendar activated with 1,350 customer-occasion records loaded from the index-card scan. Wedding bookings migrated into event-project records. The Mother's Day campaign ran from Strkr with pre-booked orders filling 68 percent of the capacity. The shop owner reported recovering 11 hours a week on reminder calls and status updates.
Studio-only wedding florist
Event booking workflow for 85 weddings a year.
A studio-only wedding florist (no retail counter, 2 designers, 85 weddings a year averaging $4,800) ran the event booking workflow on Strkr: inquiry capture, consultation scheduling, proposal with mood board, booking with 50 percent deposit, 30-day finalization, delivery and setup day. The event roster across the June-October season visualized clearly. Capacity planning across weeks surfaced overbooking risk 10 weeks ahead. The studio booked 92 weddings the following year with no admin hire.
Corporate-account-heavy florist
Standing orders for 24 recurring accounts.
A florist with 24 corporate standing orders (weekly office arrangements, monthly rotations, quarterly refreshes) ran the scheduled recurring orders on Strkr. The arrangement templates, delivery addresses, and billing all ran automatically. Pause-skip-cancel handled the summer slowdowns at specific accounts. The shop added 7 new corporate accounts over 12 months without proportional admin growth because the recurring order workflow absorbed the capacity.
Multi-location florist operation
Two locations on one tenant.
A florist operation with 2 shop locations ran both on one Strkr tenant with location-scoped delivery routing and shared customer records for the regulars who frequent both. The owner saw unified occasion calendars and event rosters across locations. The delivery routing optimized per-location with the appropriate driver loads. The shared customer records prevented the which-shop-has-your-history question that frustrated regulars at the dual-location approach.
Sympathy-focused florist
Hospice and funeral-home partnerships.
A florist with specific sympathy and funeral partnerships (3 hospices, 2 funeral homes with standing-arrangement relationships) ran the sympathy workflow with the care the context deserves. The hospice weekly rotation ran as a standing order. The funeral-home relationships carried the family-request patterns. The shop owner reported the sympathy work now running with the dignity it deserves instead of as an afterthought at the register.
A florist CRM that remembers the anniversary, the funeral, and the wedding.
Start a 14-day trial with the florist configuration enabled: occasion calendar with reminder cadence, event booking workflow with mood board and deposit, delivery routing with address optimization and photo-at-drop-off, arrangement history with photos and preferences, recurring standing orders, sympathy workflow with the appropriate care, POS integration with Square, Clover, Shopify, and Lightspeed, wire service integration with FTD, Teleflora, and BloomNation, and the full product on every paid tier at flat per-seat pricing.
How does the occasion calendar work for a florist shop?
Every customer carries an occasion profile with the occasions the customer buys for: birthdays (customer, spouse, children, parents, grandparents), anniversaries, month triggers (first-of-month standing delivery, standing-day pattern like every Thursday), holiday patterns (Valentine's, Mother's Day, Father's Day, Easter, Christmas), and the custom occasions the customer flags. Each occasion carries the arrangement history for that specific occasion type with photos, pricing, and recipient context. Reminders fire on the configurable cadence: 14 days before birthdays with a suggested arrangement based on last year's pattern, 30 days before anniversaries with the preferred-palette recommendation, 6 to 8 weeks before Valentine's and Mother's Day for the pre-season outreach. The florist contacts the customer with the arrangement idea before the customer remembers to call, which is the lever that drives the pre-booked occasion revenue.
How does the event booking workflow handle weddings?
Wedding bookings run as structured event projects. Initial inquiry captures the wedding date, venue, guest count, style direction, and budget range. The consultation books (in-shop or virtual) with the design mood board built during the conversation. The proposal generates with itemized pricing: bridal bouquet, bridesmaid bouquets, boutonnieres, flower girl basket, ceremony arrangements (altar, aisle, chuppah or arch), reception centerpieces, head-table arrangements, cake flowers, toss bouquet. The booking signs via the client portal with the 50 percent deposit via Stripe (or ACH or check for the preferred payment method). The 30-day finalization confirms the final counts, color variations, and delivery and setup details. The delivery-and-setup day runs with the detailed timeline (studio arrival, venue setup window, ceremony setup, reception setup, strike time). The post-event closeout captures photos for the portfolio and the follow-up with the client for referrals and testimonials.
How does the delivery routing work for a busy day?
Delivery routing optimizes the day's delivery addresses with multiple constraints: time windows (business hours for office deliveries, time requests for sympathy at funeral home 2 PM, event setup for 3 PM wedding), driver load capacity (vehicle size and arrangement size), and the ETA accuracy. The routing algorithm orders the stops for minimum drive time while respecting the time-window constraints. Drivers see the day's route on mobile with turn-by-turn navigation to each stop. At each delivery, the driver captures a photo-at-drop-off (left at front door with recipient away is a different outcome than hand-to-recipient delivery) and the automated text to the sender confirms the delivery with the photo attached. For a florist running 20 to 40 deliveries on a busy day, the optimized route typically saves 60 to 120 minutes vs the hand-planned route, which recovers meaningful driver capacity.
How does Strkr integrate with the florist POS and the wire services?
POS integration with Square, Clover, Shopify, Lightspeed, and the common florist POS systems unifies the counter sale and the website order into the customer record. Walk-in customers who buy at the counter and online customers who buy on the website show up as one customer with the full history (if the POS captures the matching email or phone number). The arrangement data imports from the POS for the arrangement history record. Wire service integration handles outbound orders through FTD, Teleflora, BloomNation, and the common wire services with the appropriate commission structure (sender share, filler share, wire-service share) and the settlement flow. Inbound wire orders process into Strkr with the sending-shop reference preserved so the fulfillment and settlement runs clean. The settlement reconciliation runs from Strkr with the wire-service invoices matched to the orders.
How does the sympathy workflow differ from the standard order flow?
Sympathy and funeral work carries emotional weight that the standard order flow does not match. The sympathy workflow captures the context: the deceased name, the service date and time, the funeral home or church with the delivery coordination (service-day timing, pre-service setup, post-service pickup), and specific family requests (favorite flowers of the deceased, specific color requests, named arrangement like a standing cross or a pedestal spray). The arrangement goes to the design table with the service-day priority flagged so the shop prioritizes the time-sensitive work. The driver delivers to the funeral home or service venue with the service-coordinator confirmation (not the standard recipient-signature pattern). The sender gets a confirmation acknowledging the delivery with the appropriate tone (not the standard delivery notification). The follow-up to the sender happens 5 to 7 days post-service with the empathetic acknowledgment. The sympathy workflow runs separately so the shop handles the emotional context with the dignity it deserves.
What is the migration path for a florist shop from a POS or spreadsheets?
Strkr runs a florist-migration tool that pulls customer records, order history, event bookings, standing orders, and the wire service history from the florist POS (via API where supported, via CSV export for others). For shops running on a shoebox of index cards or on spreadsheets, the migration imports from CSV with the data model mapping. The occasion calendar reconstructs from the historical order dates: a customer who placed orders for the same person on consistent February 14 dates registers as that recipient's Valentine's pattern. Standing orders migrate with the arrangement template, address, and billing method. Most florist migrations complete in 3 to 7 weeks depending on history depth and POS integration. The deeper work is usually the arrangement-history data entry (photos and preferences for key regulars) and the event workflow configuration for the wedding and corporate patterns.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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