A follow-up sales CRM where the SDR cadence, the AE deal follow-up, and the manager accountability all run on one surface.
B2B sales follow-up is specific. The SDR runs multi-touch cadences on outbound prospects. The AE runs deal follow-up with branching by deal stage. The sales manager runs the accountability view on cleared touches, response rates, and the aging deals. Standard CRMs ship the pipeline view and treat follow-up as a secondary feature. Strkr lands the full follow-up discipline on the primary surface with the deal-stage branching, the SDR cadence engine, the AE deal-aging flags, and the manager view that measures discipline instead of just outcome.
B2B sales teams past 4 reps hit a set of follow-up discipline problems. The SDR cadence tool sits outside the CRM so the handoff to the AE loses context. The AE runs deal follow-up on memory with the deals aging silently past the critical 14-day mark. The sales manager coaches on pipeline outcomes which are 60 to 90 days downstream of the actual discipline work. The dormant deals pile up with no systematic reengagement. The post-close handoff to customer success loses the context that the AE built. Six specific gaps show up at the growing B2B sales team, each one driving the search for a sales CRM that centers follow-up discipline.
SDR cadence tool outside the CRM
Outreach plus Salesforce means handoff loss.
The common SDR stack runs Outreach or Salesloft for cadences and Salesforce or HubSpot for the CRM. The SDR runs the prospect through the cadence, books the meeting, and hands to the AE. The handoff carries the meeting booking but loses the cadence context (which touches got engagement, which messaging resonated, which objections surfaced). Strkr runs the full SDR cadence inside the CRM so the handoff carries the full context.
AE deal follow-up on memory
The 14-day silent aging kills deals.
An AE running 25 to 40 active opportunities carries the follow-up state in memory. Deals age silently: no touch in 7 days is normal, no touch in 14 days is at-risk, no touch in 21 days is lost momentum. The AE discovers the aging deals at the weekly pipeline review when the opportunity has already slipped. Strkr runs deal-aging flags that surface at 7, 14, and 21 days by deal stage so the AE sees the aging before it kills the deal.
Managers coach on outcomes
Pipeline outcomes lag the discipline by 60-90 days.
A sales manager coaching on quarterly pipeline outcomes is coaching on the trailing indicator of the follow-up discipline that happened 60 to 90 days earlier. The feedback loop is slow and the coaching is reactive. Strkr runs the discipline view at the leading indicator: cleared tasks per rep per day, response-time to inbound, cadence engagement rate, deal-touch frequency. The coaching happens on the leading indicator with time to intervene.
Dormant deals accumulate silently
The closed-lost pile has reengagement value.
B2B sales teams typically have 2 to 5x more closed-lost and dormant opportunities than active pipeline. The reengagement value is meaningful: a prospect who said not-now 9 months ago might be ready now. Most CRMs do not run systematic dormant-reengagement cadences. Strkr runs the dormant-reengagement motion as a configurable cadence with the appropriate triggers (anniversary of previous evaluation, new product launch, team-size change at the prospect, specific event in the prospect's world).
Post-close handoff loses context
CS inherits the deal without the deal context.
An AE closing a deal hands off to customer success with the account record and the signed contract. The context the AE built (buyer motivations, implementation concerns, competitive comparison that moved the deal) typically does not transfer. CS runs onboarding without the AE's context. Strkr runs the handoff as a structured workflow with the deal context preserved on the account for the CS team to inherit.
Win/loss attribution runs on anecdote
Why did deals close or not?
Win/loss attribution runs on AE anecdote in most organizations: we-won-on-technical-fit or we-lost-on-budget captures as the stated reason. The reality is more nuanced: specific features drove the win, specific competitor positioning drove the loss, specific follow-up discipline (or lack of) swung the deal. Strkr captures the win/loss context inline at deal close with the attribution dimensions (why won, why lost, competitor, swing moment, follow-up pattern) for the analytical review.
A B2B sales team evaluates follow-up CRM on six capabilities: SDR cadence engine with deal-stage branching, AE deal follow-up with aging flags, sales manager discipline view, dormant reengagement cadences, post-close handoff workflow, and win/loss attribution capture. The cards below are the capabilities Strkr ships on every paid tier.
SDR cadence engine
Multi-touch with real branching.
SDR cadences run as multi-touch sequences with branching logic: email 1 personal, email 2 if-no-open try different subject, email 3 if-no-reply try phone, LinkedIn 1 if-still-no-engagement, email 4 if-opened-no-reply try case study, phone 2 if-engagement, email 5 breakup, cadence close. The branching evaluates on real signal (opens, replies, phone-call-completed, LinkedIn-engagement) with the appropriate next-touch firing. The SDR runs 60 to 120 active cadences without losing the context.
AE deal follow-up with aging flags
7-14-21 day flags by stage.
Deal-aging flags fire on configurable thresholds by deal stage: 7 days without touch at discovery stage, 14 days without touch at proposal stage, 21 days without touch at verbal commit stage. The flag surfaces on the AE dashboard with the deal context (stage, value, last touch, next steps promised) so the AE picks up the right touch before the deal ages into risk. The weekly pipeline review catches the aging deals before the slip.
Deal-stage branching cadences
Post-demo, post-proposal, post-verbal.
Cadences fire per deal stage with the appropriate messaging and timing. Post-demo cadence: day 1 personal recap, day 3 value-reinforcement, day 7 case study, day 10 escalation to AE from SDR. Post-proposal: day 1 clean recap, day 4 if-no-reply check-in, day 8 if-no-reply direct ask, day 14 if-no-reply escalate. Post-verbal commit: day 1 celebration note, day 3 implementation planning, day 7 contract pending check. The appropriate cadence fires per deal state.
Sales manager discipline view
Leading indicators, not just outcomes.
The sales manager view surfaces leading indicators: cleared tasks per rep per day (daily discipline), response-time to inbound (speed-to-lead), cadence engagement rate (messaging quality), deal-touch frequency by rep (deal-coverage discipline), aging deal count by rep (follow-up miss rate). The manager coaches on the leading indicators 60 to 90 days before the pipeline outcomes reveal the gap.
Dormant reengagement cadences
The closed-lost pile has value.
Dormant-reengagement cadences fire on configurable triggers: anniversary of prior evaluation (12 months post-closed-lost), new product launch (relevant to the prior objection), team-size change at the prospect (indicates evaluation window), specific event (prospect's company funded, acquired, pivoted). The cadence engages the dormant prospect with a hook tied to the current context. 8 to 14 percent of closed-lost converts to reengaged pipeline on well-run dormant motion.
Post-close handoff workflow
AE to CS with the context preserved.
The post-close handoff runs as a structured workflow: AE captures the deal context (buyer motivations, implementation concerns, competitive context that moved the deal, specific commitments made), CS receives the handoff with the context visible on the account, CS runs onboarding with the AE context informing the kickoff. The deal context carries forward instead of resetting at the handoff moment.
Win/loss attribution capture
Why won, why lost, specific attribution.
At deal close (won or lost), the AE captures the attribution inline: primary reason (feature fit, pricing, timing, competitive, internal), secondary factors, specific competitor (if lost to vendor), swing moment (the interaction or event that shifted the deal), follow-up pattern (what we did well, what we missed). The attribution data accumulates for the analytical review: patterns across wins (what we win on), patterns across losses (what we lose on), rep-level patterns (coaching opportunities), stage-level patterns (where deals slip).
Deal history on account
Full engagement timeline.
Each account carries the full engagement timeline across deals: inquiries, cadence touches, meetings, proposals, won deals, lost deals, dormant periods, reengagements. The AE opening an account sees the full relationship history instead of just the active opportunity. The context informs the current conversation: a prospect that evaluated 11 months ago and lost on timing has specific context the current cadence should reference.
Flat per-seat pricing
Full follow-up stack on every tier.
Strkr pricing is per seat with the full product on every paid tier including the SDR cadence engine, AE deal follow-up, deal-aging flags, discipline view, dormant reengagement, post-close handoff, win/loss attribution, and the communication integration (email, phone, SMS, LinkedIn). No cadence-count limit, no AI add-on, no module gate at renewal. A 15-rep sales team pays a predictable number 12 months out.
The B2B sales workflow in detail
What an SDR, an AE, and a sales manager actually do.
B2B sales workflow varies by role. The SDR runs outbound cadences and books meetings for the AE. The AE runs the full deal cycle from discovery through close with the appropriate follow-up at each stage. The sales manager coaches the team on discipline and runs the weekly pipeline review. The cards below walk through specific workflows for each role.
The SDR morning
80 prospects, 15 live cadences, 20 minutes to plan.
The SDR opens Strkr at 8 AM and sees the day: 80 active prospects across 15 live cadence types, 32 cadence touches firing today, 4 replies from last week needing personal response, 2 meetings booked from the cadence engagement. The SDR plans the day in 20 minutes: priority on the 4 replies (highest conversion), then the 32 cadence touches batched by cadence type, then the morning booking confirmation. The SDR works the discipline instead of planning the day.
The AE deal review
Weekly check on 28 active opportunities.
The AE runs the weekly deal review on 28 active opportunities. The deal-aging flags surface the deals needing attention: 4 deals at discovery past 7 days without touch, 2 deals at proposal past 14 days, 1 deal at verbal commit past 21 days. The AE prioritizes the aging deals with specific touches: a direct ask on the proposal-stage deal, a check-in with the economic buyer on the discovery-stage, a contract-finalization follow-up on the verbal-commit deal. The review takes 30 minutes vs the half-day the ad-hoc approach consumed.
The post-demo cadence
Day 1 to day 10, branching all the way.
An AE runs the post-demo cadence after a Thursday demo. Day 1 personal recap email, day 3 value-reinforcement with case study if no reply, day 5 phone call attempt if no email open, day 7 LinkedIn engagement if no phone pickup, day 10 escalation to the SDR for breakup messaging if still no engagement. The cadence runs automatically with the branching responding to real signals. The AE focuses on the deals that engage; the deals that go quiet run through the appropriate progression.
The sales manager discipline review
Weekly 1:1 with leading indicators.
The sales manager runs the weekly 1:1 with each rep using the discipline view: cleared tasks per day over the trailing week, response time to inbound, cadence engagement rate, deal-touch frequency, aging deal count. The coaching conversation runs on the discipline data (your response time ran at 4 hours median last week, let's shoot for 90 minutes this week) vs a generic your-pipeline-looks-light comment. The leading-indicator coaching changes behavior before the pipeline outcome reveals the gap.
The dormant reengagement motion
Closed-lost from 11 months ago surfaces.
A prospect that closed-lost 11 months ago on budget timing surfaces on the dormant-reengagement cadence at the 12-month anniversary. The cadence engages with a hook (11 months ago you said budget would open in Q1, which is now, would it make sense to pick up where we left off). The reengagement runs with the context from the prior cycle visible. 8 to 14 percent of closed-lost converts to reengaged pipeline on this pattern.
The post-close handoff
From AE close to CS kickoff.
An AE closes a deal with the signed contract. The handoff workflow captures the deal context: buyer motivations (why they bought, which specific features drove the decision), implementation concerns (what they flagged during the evaluation), competitive context (what alternative they considered and why), specific commitments made during the sale. The CS lead inherits the account with the context visible for the kickoff call. CS runs onboarding with the AE's context informing the approach instead of starting from a reset state.
What B2B sales teams compare on
The honest follow-up sales CRM evaluation.
B2B sales teams evaluating follow-up CRM compare on specific criteria. The honest evaluation: SDR cadence engine depth with branching, AE deal follow-up with aging flags, discipline view at the leading indicator, dormant reengagement cadences, post-close handoff workflow, win/loss attribution, and three-year TCO. The six criteria below show up on every follow-up-focused sales CRM evaluation.
SDR cadence engine
Branching with real signal.
Strkr: branching cadences with per-touch logic on real signal. Outreach, Salesloft, Apollo: strong static cadences with limited branching. HubSpot Sequences: branching with some limitations. For SDRs running real multi-touch cadences, branching depth matters.
AE deal follow-up with aging flags
Stage-specific thresholds.
Strkr: deal-aging flags per stage (7-14-21 day thresholds configurable). Salesforce: via custom reports. HubSpot: via workflow. For AEs running 25 to 40 active deals, native aging flags save deals from silent slip.
Discipline view at leading indicator
Daily activity, not just pipeline.
Strkr: discipline view with cleared tasks, response time, cadence engagement, deal-touch. Salesforce reporting: via custom dashboards. HubSpot: via reporting hub. For managers coaching on leading indicators, native support reduces custom-build burden.
Dormant reengagement
Systematic motion on closed-lost.
Strkr: dormant-reengagement cadences with configurable triggers. Horizontal CRMs: via custom workflows. For sales teams with meaningful closed-lost volume, systematic reengagement is a pipeline source.
Post-close handoff
Structured context transfer.
Strkr: structured handoff workflow with deal context preserved on account. Horizontal CRMs: handoff via account creation with context in notes. For teams where CS inherits deals, the structured context handoff improves onboarding meaningfully.
Three-year TCO
One tool vs stack.
Strkr: full follow-up sales stack on one tool at flat per seat. Outreach plus Salesforce stack: two per-seat lines plus integration. For 15-rep teams, three-year TCO on Strkr vs the stacked approach can run 40 to 60 percent lower.
Head-to-head
Strkr vs Salesforce plus Outreach for a 15-rep B2B sales team.
The common two-tool stack for B2B sales teams runs Salesforce (CRM) plus Outreach (SDR cadences). The head-to-head for a 15-rep B2B sales team:
Feature
Strkr
Salesforce plus Outreach
SDR cadence engine
Branching with real signal, native
Outreach cadences (strong, static-heavy)
AE deal follow-up with aging
Stage-specific 7-14-21 flags native
Via Salesforce custom reports
Discipline view (leading indicators)
Native with cleared tasks, response time, engagement
Via Outreach reporting and SF dashboards
Dormant reengagement cadences
Native with configurable triggers
Via Outreach cadences on closed-lost
Post-close handoff workflow
Structured context transfer
Via custom workflow
Win/loss attribution
Native capture at deal close
Via custom fields
Deal history on account
Full engagement timeline native
Native in Salesforce
Communication integration
Email, phone, SMS, LinkedIn inline
Email and phone native in Outreach
Pricing shape
One tool, flat per seat
Two tool stack per seat each
Three-year TCO (15 reps)
40 to 60 percent lower
$280 to $420 per rep per month combined
How teams use Strkr
How B2B sales teams run Strkr today.
The common thread across B2B sales customers: get the SDR cadence engine, the AE deal follow-up, the discipline view, the dormant reengagement, and the post-close handoff on one tool while cutting the two-tool stack. The playbooks below describe the sales motion at common team scales.
12-rep B2B SaaS sales team
Salesforce plus Outreach consolidated.
A 12-rep B2B SaaS sales team on Salesforce (CRM) and Outreach (cadences) consolidated to Strkr over 10 weeks. The SDR cadence library (14 active cadences) migrated with the branching rebuilt natively. The AE deal-aging flags activated in week 3 and surfaced 23 aging deals in the first week that reps had not been actively working. Three-year TCO dropped 48 percent and the team added 2 FTE sales headcount with the software savings.
20-rep mid-market sales team
Dormant reengagement at scale.
A 20-rep mid-market sales team ran the dormant-reengagement motion on 4,200 closed-lost opportunities over a 2-year lookback. The anniversary-trigger cadence engaged with specific hooks tied to the prior objection. 11 percent of the closed-lost pile reengaged with new pipeline, generating $1.4M in pipeline over 2 quarters. The dormant motion funded the Strkr software line 12x over.
8-rep high-velocity sales team
SDR cadence volume at 180 touches per day per SDR.
An 8-rep high-velocity SDR team ran branching cadences at 180 touches per day per SDR with the deep branching logic. The engagement rate on the branching cadences ran 2.1x the engagement rate the team had seen on static cadences on their prior tool. The sales manager coached on cadence engagement rate as the leading indicator with the touch patterns correlating to meeting-book rate.
15-rep sales team with 5-rep CS team
Post-close handoff workflow.
A 15-rep sales team with a 5-rep CS team ran the post-close handoff workflow on Strkr. The AE captured the deal context (motivations, concerns, competitive, commitments) at close. CS inherited with context visible for the kickoff. Customer onboarding completion rate improved 24 percent and the 90-day CS NPS rose on the structured handoff vs the prior ad-hoc approach.
25-rep sales team with discipline coaching
Leading indicators drove outcome improvement.
A 25-rep sales team ran manager 1:1s on the leading-indicator discipline view: cleared tasks, response time, cadence engagement, deal-touch frequency. Over 2 quarters, response time to inbound improved from 4.2 hour median to 1.6 hour median, cadence engagement rose from 18 to 24 percent, and quarterly bookings grew 31 percent on the compounding discipline improvement. The sales VP cited the leading-indicator coaching as the lever.
A follow-up sales CRM where the SDR cadence, the AE deal follow-up, and the manager accountability all run on one surface.
Start a 14-day trial with the follow-up sales configuration enabled: SDR cadence engine with branching logic, AE deal follow-up with 7-14-21 day aging flags per stage, sales manager discipline view with leading indicators, dormant reengagement cadences with configurable triggers, post-close handoff workflow with deal context preservation, win/loss attribution capture at close, deal history on account for full engagement timeline, email, phone, SMS, and LinkedIn integration inline, and the full product on every paid tier at flat per-seat pricing.
How does the SDR cadence engine handle branching logic?
Cadences run with branching logic configured per cadence type. A typical outbound cadence: email 1 personal (day 1), if-no-open try different subject in email 2 (day 3), if-still-no-open try phone call 1 (day 5), if-phone-no-answer try LinkedIn connect (day 6), if-no-engagement try email 3 with case study (day 8), if-opened-no-reply try direct ask in email 4 (day 10), if-engaged try phone call 2 (day 12), if-still-no-response try breakup email (day 15), close cadence. The branching evaluates on real signal: email opens tracked via pixel, email replies tracked via inbox, phone call outcomes captured post-call, LinkedIn engagement via integration. Each branch condition fires the appropriate next touch. The SDR runs 60 to 120 active cadences simultaneously without losing track because the cadences self-manage on the branching logic.
What do the deal-aging flags surface for the AE?
Deal-aging flags fire on configurable thresholds by deal stage. At discovery stage, a deal with no touch in 7 days surfaces as a flag. At proposal stage, a deal with no touch in 14 days surfaces. At verbal commit stage, a deal with no touch in 21 days surfaces. The threshold configures per stage based on the team's target cadence. The flag surfaces on the AE dashboard with the deal context: current stage, deal value, days in stage, last touch (date and type), next steps promised at the last touch. The AE picks up the right touch quickly: a direct ask on the proposal-stage aged deal, a stakeholder expansion check on the discovery-stage aged deal, a contract-finalization check on the verbal-commit aged deal. The weekly pipeline review catches the aging deals before they slip into the quiet-and-dead state.
What leading indicators does the discipline view show for sales managers?
The discipline view surfaces the leading indicators that correlate to pipeline outcomes 60 to 90 days later. Cleared tasks per rep per day (daily discipline) over the trailing 7 and 30 days. Response time to inbound (speed-to-lead) with the median and 90th percentile. Cadence engagement rate (percent of cadence touches generating a response) which signals messaging quality. Deal-touch frequency per rep (number of touches per active deal per week) which signals deal-coverage discipline. Aging deal count by rep (number of deals past the stage threshold) which signals follow-up miss rate. Response rate to specific touch types (email vs phone vs LinkedIn) for the rep for coaching the right channel mix. The manager coaches on the leading indicators with time to intervene before the pipeline outcome reveals the gap.
How does the dormant reengagement motion work?
Dormant reengagement cadences fire on configurable triggers. Common trigger patterns: anniversary of prior evaluation (12 months post-closed-lost, which is a natural budget-cycle anchor), new product launch (relevant to the prior objection, e.g., we launched the feature you asked about), team-size change at the prospect (indicates evaluation window reopening, pulled from LinkedIn or ZoomInfo integration), specific event in the prospect's world (funded, acquired, pivoted, hired a role). The cadence engages the dormant prospect with a hook tied to the current context, not a generic re-check-in. Example cadence: email 1 context opener (day 1), email 2 case study of similar reengagement (day 4), phone call 1 if no email engagement (day 7), email 3 breakup if still no engagement (day 10). 8 to 14 percent of closed-lost converts to reengaged pipeline on well-run dormant motion, which is a meaningful pipeline source relative to the SDR outbound rate.
How does the post-close handoff workflow transfer deal context to CS?
The post-close handoff runs as a structured workflow when a deal closes won. The AE captures the deal context: buyer motivations (why they bought, with the features that drove the decision), implementation concerns (what they flagged during the evaluation, specific worries about rollout), competitive context (what alternative they considered and why we won, which is critical if they ever evaluate again), specific commitments made during the sale (specific features promised, specific timelines, specific success criteria). The CS lead receives the handoff notification with the context visible on the account. The CS kickoff call opens with the AE context in view so the CS lead references the commitments and concerns from the sale. Onboarding runs with the context informing the approach instead of starting from a reset state. The AE context persists on the account for the full customer lifecycle so renewal conversations 12 or 24 months later still have the original sale context available.
What is the migration path from Salesforce plus Outreach to Strkr?
Strkr runs a sales-stack migration tool that pulls the CRM data (accounts, contacts, opportunities, activities, custom fields) from Salesforce via Data Loader or API and the cadence data (sequences, templates, enrolled prospects, cadence state) from Outreach via API. The data lands in Strkr with the account-opportunity-activity structure preserved. The cadence library translates with the branching rebuilt natively in Strkr (static cadences carry over directly; branching cadences rebuild with the richer branching logic). Most sales-stack migrations complete in 10 to 14 weeks for teams up to 25 reps with a 2-week parallel-running period. The deeper work is usually the cadence library rebuild (teams typically consolidate and improve the cadences during migration) and the rep training on the new workflow. The team runs with the one-tool simplicity after migration instead of the two-tool stack.
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