Built for tutors

The CRM for tutors who want to spend time teaching, not reconciling spreadsheets.

A tutoring practice runs on three parallel relationships: the student, the parent paying the invoice, and the referral partner sending the next family. A generic CRM treats every row as one buyer. Strkr ships dual contacts, package tracking, session cadences, and progress reports as native primitives on every tier.

What this audience is actually dealing with

The pains that bring buyers here.

Tutoring practices face a stack of dynamics generic CRM tooling does not model. The student takes the lessons but the parent writes the check and reads the progress report, so every contact row is really two linked humans. Revenue arrives as prepaid packages, not monthly subscriptions, and tracking remaining sessions in a spreadsheet collapses by month three. Test prep clients run on hard calendar deadlines (October SAT, March ACT, May AP exams) with a cadence that compresses the longer a family waits to start. The strongest growth channel is almost always parent referrals, which require a tracked ask moment the solo tutor never gets around to on a Sunday night.

Student and parent split

The buyer and the user are two different people.

The student shows up for the Tuesday session. The parent gets the invoice, reads the progress report, and decides whether to renew the package in April. A generic CRM has one contact row and the tutor ends up typing the parent email into the notes field. Strkr models the student and the parent as linked contacts on one household account, with the right person getting the right message every time without the tutor rebuilding the mental map before each send.

Package balance blindness

The remaining-sessions math lives in a notebook.

A family buys a 20-session SAT prep package in September. By November everyone has lost track of how many sessions are left. The tutor overdelivers two sessions, forgets to invoice the renewal, and the family lapses in January without a conversation. Strkr tracks packages as records with purchased sessions, used sessions, remaining balance, and renewal trigger thresholds, so the tutor sees the state of the account before each session instead of after a confusing month-end reconciliation.

Test prep timing stress

The clock to test day is the whole job.

SAT and ACT families usually book 12 to 24 weeks before the test date. AP prep compresses into a 10-week spring sprint. The right cadence (two sessions a week in weeks one to eight, three a week in the final month, a full-length diagnostic every two weeks) only works if the tutor plans backwards from the test date. Strkr pins the test date to the student record and generates a session plan with the proper cadence so no family lands in the final weeks underprepared.

Progress report drift

The monthly update letter is a Sunday-night chore.

Parents paying 90 to 180 dollars an hour expect written progress reports. In practice the tutor types them Sunday night at 10pm, pulls numbers from four places, and the quality drifts after month three. Families churn when the reporting stops. Strkr Docs holds the report template, Strkr AI drafts the first version from session notes and diagnostic scores, and the tutor spends 15 minutes refining instead of 90 minutes writing from a blank page.

Referral motion silent

Happy families never get the explicit ask.

Every tutor says most new business comes from word of mouth. Almost no tutor has a tracked moment where a happy family is asked for a referral with a name attached. The ask happens at the end of a big score jump or a college acceptance, which is also the moment the tutor is distracted by a new wave of inbound. Strkr fires a referral task after the win moments, drafts the message, and tracks who got asked and who sent a name.

Group vs one-to-one chaos

Pod rates, sibling rates, and private rates on one spreadsheet.

A tutor running SAT boot camps, elementary math pods, and private AP tutoring has three pricing models living in a single Google Sheet. Siblings get a discount. Pods have per-seat pricing. Private clients run on packages. Strkr models each engagement type with its own pricing, package structure, and renewal cadence, so the tutor can run all three motions without the invoice math breaking every June when summer schedules shift.

How Strkr fits a tutoring practice

The primitives tutors actually need.

Strkr was built for tutors who have moved past the Google Sheets plus Calendly plus Stripe plus Mailchimp patch and are shopping before a six-figure education-vertical platform makes any sense. Every primitive below is available on every paid tier, reads the way a working tutor thinks, and leaves the specialized tools (Google Calendar, Stripe, Zoom) in place where they already work.

Household account

One record for the family.

Each family is an account with the student and parent as linked contacts. Billing goes to the parent, session reminders go to the student (or the parent for younger kids), progress reports go to both. Siblings sit under the same account so the tutor sees the full household context before the next session instead of digging through four tabs.

Package tracking

Sessions as a balance, not a note.

Every purchased package becomes a record with purchased count, used count, remaining count, and renewal trigger threshold. When the balance drops below three sessions, Strkr fires a renewal task to the tutor. The parent gets a renewal invoice draft with the next package already scoped. The lapse point moves from January to never.

Test prep cadence engine

Session plans anchored to the test date.

Pin the SAT, ACT, AP, or ISEE date to the student record and Strkr generates a session plan with the right cadence: weekly through foundation, twice weekly through practice, three times weekly in the final month, diagnostics every two weeks. The tutor adjusts specific sessions. The frame runs on autopilot.

Session notes to progress report

The weekly notes become the monthly letter.

Each session has a quick notes field (topics covered, student mood, homework assigned, questions missed). On the first of each month, Strkr AI drafts the parent progress report by pulling four weeks of session notes, latest diagnostic scores, and homework completion rate. The tutor edits for voice in 15 minutes instead of writing from scratch.

Diagnostic score tracking

Every practice test on one chart.

Full-length practice tests get logged with section scores, subscores, and date. The score history appears on the student record as a chart. The parent sees the trajectory, the tutor sees which section needs attention next week, and the renewal conversation runs on real data instead of a feeling about progress.

Marketing module for parent nurture

The monthly newsletter writes itself.

The native Marketing module sends the back-to-school prep guide in August, the midyear check-in email in January, and the summer bridge program in May. Open rates and click behavior score each household record. The tutor sees which lapsed parents are reading again before the cold outreach, instead of guessing.

Referral ask flow

Happy families asked at the right moment.

After a 150-point SAT jump, an acceptance email forwarded by a parent, or a package renewal, Strkr fires a referral ask task on the account. The message draft includes the student win, the ask, and the referral incentive. The tutor sends from the household record, and tracked referrals show up on the forecast as a real pipeline line.

Group engagement model

Pods, boot camps, and privates on one record.

A pod is a group engagement with multiple student contacts, per-seat pricing, and a shared schedule. A boot camp is a fixed-duration group with a start date and a session count. A private is a one-to-one package. Strkr models all three on the account record so the tutor runs pod SAT, elementary math class, and private AP without three parallel systems.

Lapsed-family recovery

Last session more than 60 days ago triggers a check-in.

Families go quiet. Life happens, the kid gets a part on the school play, the tutor forgets to follow up. At 60 days without a scheduled session, Strkr fires a check-in task on the account with a drafted message that references the student by name and the last topic covered. Recovery rate on lapsed families climbs from 15 to 40 percent inside a season.

The lifecycle a tutoring business runs on

What a CRM should do between the inquiry and the college acceptance.

Tutoring businesses that compound revenue year over year drop the pattern of running the CRM as a scheduling tool with a notes column. The whole family lifecycle lives on one record: inquiry, consultation, diagnostic, package sale, cadence delivery, mid-package review, renewal, referral, graduation. Strkr handles that scope end-to-end because the data model keeps the household account as the hub of a multi-year relationship across siblings and school stages, not a single point-in-time deal.

Inquiry capture

Web form, phone, and referral in one inbox.

A new family can arrive from the tutor website contact form, a phone call that gets logged by Strkr Messaging, or a referred name typed by a happy parent. All three land in one inquiry queue with source captured, parent name parsed, and the first follow-up task assigned. Nothing falls through the cracks of a shared Gmail inbox at 11pm.

Consultation flow

Discovery call as a tracked stage.

The free 30-minute consultation call becomes an opportunity record with current grade, test target, timeline, prior tutoring history, and budget range. The tutor sees the pipeline at a glance (10 consultations booked, 7 held, 4 closing this week) and knows which families need the follow-up email tonight instead of guessing.

Baseline diagnostic

The first practice test sets the plan.

Every new SAT or ACT student takes a baseline diagnostic in week one. The score and section breakdown get logged on the student record. The initial session plan generates from the gap between the baseline and the target score, with cadence recommendations matched to the test date. The parent sees a real plan, not a vague promise.

Package sale handoff

Signed invoice fires the kickoff flow.

When the parent pays the first invoice through the integrated payment link, Strkr creates the package record, generates the session plan, sends the welcome email with the Zoom link and the parent portal access, and books the first three sessions on the shared calendar. The hand-off from sale to delivery takes 60 seconds instead of a Sunday night of logistics.

Mid-package parent check-in

The 10-session review is on the calendar.

Halfway through a 20-session package, a 15-minute parent check-in gets scheduled automatically. The agenda pulls session notes, diagnostic scores, and homework completion. Parents who paid 2,500 dollars up front need to hear from the tutor at the midpoint, and running it as a formal moment protects renewal rates far more than a casual text thread does.

Score jump communication

The big moment gets a formal share.

When a practice test shows a 100-point jump, Strkr fires a celebration message on the account. The parent gets the news with the chart attached. The tutor gets a referral ask task. The student gets a personalized note. Big wins used to disappear into a group text; now they become retention and referral moments every time.

Renewal conversation

The next package starts before the current one lapses.

With three sessions left on a package, Strkr fires a renewal task on the account. The tutor sees the student progress, the parent engagement signals, and a scoped next package (next test cycle, next test date, suggested session count). The renewal conversation becomes a 10-minute call instead of a lapse that nobody noticed until summer.

Referrals and parent trust specifically

The motion that compounds a tutoring practice.

Every tutor community survey since 2022 reaches the same conclusion: tutoring businesses that cross 150,000 dollars in annual revenue all operate one habit well, which is a disciplined referral program. The lifetime value of a referred family runs roughly 2.4 times a cold inbound, because referred families trust the tutor faster, renew sooner, and refer again themselves. The gap sits almost never with happy clients. The gap sits with the tutor lacking a tracked ask moment with specific language and a tracked incentive.

Referral trigger

Moments that unlock the ask.

A score jump of 100 or more points. A college acceptance email forwarded by the parent. A package renewal. A sibling joining the practice. Any of these fires a referral ask task on the account with the student win logged, the parent name parsed, and the suggested message drafted by Strkr AI. The tutor sends in 90 seconds instead of forgetting until the summer slow season.

Referral tracking

Who sent whom, how often, how recently.

Every referred family carries the referring account on the record. The tutor sees the top 10 referring families on a tile on the Home dashboard. The thank-you note at year end goes to the right 15 people. The pattern of which parents refer most lets the tutor focus energy on the small group driving 60 percent of new business.

Referral incentive engine

Credit tracking without the spreadsheet.

A referred family that signs produces an automatic 100-dollar credit on the referring family account. The credit shows on the next invoice. The parent sees the reward in dollars, which beats a vague thank-you note. Strkr tracks pending credits, applied credits, and expired credits as structured fields instead of a tutor-side mental ledger.

Alumni family nurture

Last year graduates become next year referrers.

A family whose senior graduated to college is a prime referrer for next year sophomores and juniors. Strkr runs a quarterly alumni newsletter with college update stories, with each family tagged by graduating year and college. The tutor stays in warm contact with 80 past families on 20 minutes of real work a quarter.

School and counselor partners

The private-school guidance counselor is a channel.

Local independent schools, prep schools, and parent networks each have 2 or 3 counselors or admins who recommend tutors. Strkr tracks these as partner accounts with referral count, families delivered, and quarterly touch points. The tutor nurtures 15 school partners with the same discipline as a sales rep nurtures prospects.

Review and testimonial capture

Google reviews after the win moment.

After a package completion and a score jump, Strkr fires a review request task with a direct link to the Google Business page. The ask lands at the peak-happiness moment instead of three months later when the energy has faded. Review count triples in a year for most tutors who run this as a tracked motion.

Social proof library

Case stories and score charts as a tracked asset.

Each big win becomes a case story with student first name only, baseline, final score, package shape, and parent testimonial if offered. The library lives in Strkr Docs. The next discovery call pulls three relevant stories matched to the inquiring family grade and test target. The tutor sells on evidence instead of adjectives.

What tutoring buyers compare on

The evaluation checklist that actually matters.

Review sites for small-business CRM tooling tend to line up 80-percent identical checkmark matrices across the top five vendors. The real evaluation criteria for a working tutor sit in four different places: fit for the family-and-package data model, time to a first useful day, how the system behaves on a mobile phone in the 90 seconds between back-to-back sessions, and whether billing holds together without stacking a plugin per workflow. Here is the version.

Time to first useful day

Days from signup to a tutor logging a session.

Strkr: typically 2 to 4 days with no implementation partner, importing existing families from a spreadsheet. Generic CRMs: 2 to 4 weeks of custom field building before the data model fits a tutoring practice. Education-vertical platforms: 4 to 12 weeks with a mandatory onboarding call and a per-seat setup fee that often exceeds the first-year license.

Mobile between sessions

The phone experience on a 90-second gap.

A tutor between back-to-back sessions needs to log the last session, check the next student notes, and glance at the package balance in under two minutes. Strkr ships a first-class mobile surface with offline queue and voice-to-text session notes. Most generic CRMs ship a mobile wrapper that times out on page load and loses unsaved notes on the next tab switch.

Billing without a plugin stack

Stripe, invoices, and packages on one record.

A tutor needs a Stripe link, an invoice history, a package balance, and a receipt log on each family record. Strkr ships the invoice and payment layer natively through the open REST API and webhook integrations. Generic CRMs require a QuickBooks bridge that breaks the moment a parent pays late. Education platforms often charge a 3 to 5 percent payment markup on top of Stripe fees.

Two-contact per account model

Parent and student without a workaround.

Strkr: parent and student as native linked contacts on one account, with role-based message routing. Generic CRMs: one buyer contact and a notes field for the student name. Education platforms: usually a student-first model with the parent as a secondary tag, which breaks for test prep where the parent is the actual buyer.

Three-year total cost

What the system actually costs by year three.

Strkr: license plus seats, flat per-tutor pricing with all modules included. Generic CRMs: license plus Mailchimp plus Calendly plus QuickBooks plus a scheduling plugin, often 3 to 5 times the Strkr line. Education platforms: license plus per-student fees plus payment markup plus mandatory annual training, often 4 to 7 times year one for a growing practice.

Session scheduling integration

Google Calendar and Zoom without extra tools.

Strkr ships Google Calendar and Microsoft 365 Calendar sync natively, with Zoom links generated on each session record. Generic CRMs rely on Calendly or Acuity bridges. Education platforms usually ship their own scheduling tool that lacks the two-way Google Calendar sync tutors need to avoid double-booking the family dinner slot.

Security and family privacy

What the practice can tell parents.

Role-based access, audit logs on every record change, SSO and MFA on every tier, encrypted storage, FERPA-friendly disclosure handling, and clean data export. GDPR and CCPA compliant. SOC 2 Type II in progress through 2026-Q4. The tutor can answer the parent privacy question in 15 minutes instead of a week of researching the vendor.

Head-to-head

Strkr vs the common tutor stack.

Most tutors assemble a stack: Google Sheets or Notion for client tracking, Calendly for booking, Stripe for payments, Google Calendar for scheduling, Mailchimp for the newsletter, and a shared Gmail label for parent threads. Strkr consolidates the client lifecycle layer and keeps the specialized tools in place. Here is the side-by-side.

Feature Strkr Spreadsheets + Calendly + Mailchimp + Stripe
Pricing basis Flat per seat, every paid tier includes the full product Stacked subscriptions across 4 to 6 vendors plus payment markup
Household data model Parent and student as native linked contacts on one account One contact row plus a notes field for the other person
Package balance tracking Purchased, used, remaining as fields with renewal triggers Spreadsheet column that drifts by month three
Test prep cadence Session plan anchored to test date with built-in diagnostics Mental model that lives in the tutor head
Progress report drafting Strkr AI drafts from session notes plus diagnostic history Sunday night at 10pm from a blank template
Referral tracking Triggered ask flow with credit math and partner records Occasional thank-you text when the tutor remembers
Lapsed family recovery 60-day quiet trigger with drafted re-engagement message Family remembered three months after they left
Marketing newsletter Native Marketing module included on every paid tier Separate Mailchimp or ConvertKit subscription
Session scheduling Native Google Calendar and Microsoft 365 sync Calendly or Acuity bridge with occasional sync drift
Mobile between sessions First-class mobile with offline queue and voice notes Mobile wrapper that loses notes on tab switch
Pods and group engagements Multi-student engagement records with per-seat pricing Three separate workarounds for pod billing
Payments and invoicing Native Stripe integration with no payment markup Stripe plus a 3 to 5 percent platform payment fee
How teams use Strkr

Playbooks tutoring businesses run on Strkr today.

The common thread across tutoring customers: automate the handoff moments. The inquiry to consultation handoff, the diagnostic to package sale handoff, the mid-package parent check-in, the score jump to referral ask. Every one of these is where revenue leaks when the system is a Gmail label and a Google Sheet.

Independent SAT and ACT tutor

Backwards planning from the October SAT date.

A solo tutor working with 22 juniors across the fall runs the backwards plan from the October test date. In July, Strkr generates each student session plan with diagnostic weeks, cadence weeks, and the final two-week sprint. Session count stays below the plan deviation threshold, parent progress reports draft on the first of each month, and 18 of 22 students see a 150-plus point jump by test day.

Elementary math tutoring pod

Six-student weekend pod running Saturday mornings.

A tutor runs a 10-week elementary math pod with six fourth graders. Strkr models the pod as a group engagement with per-seat pricing (320 dollars each), a shared schedule, and six linked parent contacts. The weekly progress note sends to all six parents from one write-up. Enrollment for the spring pod opens through a drafted email three weeks before, filling five of six seats before any ad spend.

Multi-tutor test prep agency

Four tutors sharing one roster with session-level visibility.

A tutoring agency with four tutors and 85 active families runs the full roster on Strkr. Each tutor sees their own students on a filtered dashboard, the agency owner sees utilization across all four, and parent progress reports draft automatically from each tutor session notes. Weekly tutor huddles run on live data about which families are at renewal risk instead of a 90-minute reconciliation.

AP exam specialist

Spring 10-week sprint on AP Chem and AP Bio.

A specialist tutor runs 10-week AP sprints across February through April, with 12 to 14 students per cycle. Strkr pins the AP exam date to each student record and generates the compressed cadence (two sessions a week, one full-length practice every three weeks). Mid-sprint check-ins fire at week five, and the pass-rate letter to parents drafts the week after exam day with real score data.

Executive function coach

Ongoing twice-weekly coaching on school year rhythm.

An executive function coach works with 18 middle and high schoolers on an open-ended weekly cadence through the school year. Strkr tracks the engagement as recurring packages with monthly billing, and the parent progress report drafts from session notes every four weeks. Lapsed-family recovery fires in July and August, bringing 60 to 70 percent of prior-year families back for the new school year.

The tutoring practice shape, without the five-tool stack.

Spin up a 14-day trial with CRM, Marketing, Projects, Messaging, and Docs ready on first login. Move family records out of a spreadsheet or the current platform during a focused weekend. Transparent per-seat pricing covers the full product on every paid plan.

Common questions

What buyers in this bucket ask most.

Is Strkr a good fit for a solo tutor working with 15 to 40 families?

Yes. Strkr Starter gives a solo tutor the household account model, package tracking, Marketing for the parent newsletter, Flows for the renewal and referral triggers, and Strkr Messaging for session reminders on one record. The alternative at this size is a Google Sheet plus Calendly plus Mailchimp plus Stripe plus a shared Gmail label, which collapses the moment the tutor crosses roughly 25 active families or starts running summer boot camps alongside the school-year roster. For solo tutors planning to add a second tutor or launch a pod program, Strkr Pro adds the group engagement model and Strkr AI progress report drafting on day one.

How does Strkr handle the student-and-parent split for younger kids versus teenagers?

Each household account has both a student and a parent as linked contacts, with role-based routing on every message. Billing notifications always go to the parent. Session reminders route to the parent for students under 13 and to the student for students 13 and up, with the tutor able to override on each account. Progress reports go to both. The tutor configures the household once and the right person gets the right message every time, so a 10-year-old never gets an invoice reminder and a 16-year-old does not need the parent to forward every session confirmation.

Can Strkr track pre-paid packages, pay-as-you-go, and sibling discounts on one practice?

Yes. Each engagement on the account has a type (package, hourly, pod, boot camp) with its own pricing and billing cadence. Packages carry purchased count, used count, and remaining count as structured fields with renewal triggers. Hourly engagements bill monthly from logged sessions. Pods and boot camps carry per-seat pricing and shared schedules. Sibling discounts apply as account-level credits that stack on each new engagement. A tutor running three siblings on three different programs sees the full household billing picture on one record instead of three spreadsheet tabs.

How does Strkr integrate with Google Calendar, Zoom, and Stripe?

Strkr ships native Google Calendar and Microsoft 365 Calendar sync as a bidirectional integration, with Zoom links generated on each session record. Stripe payments connect through the native integration with no platform payment markup on top of standard Stripe fees. Payment events (succeeded, failed, refunded) land on the account record as a payment log. The tutor adds a Stripe link to the invoice draft and the paid status updates the package balance automatically. No middleware is required for any of these three systems because they ship as first-class native integrations alongside the open REST API and webhook integrations for anything else.

What is the migration path from a Google Sheet or a current tutoring CRM?

Strkr has a family-record migration tool that pulls accounts, parent and student contacts, package balances, and session history from a CSV export or from the major tutoring-focused platforms. Most practices complete the move in a focused weekend. The tutor runs both systems in parallel for 2 to 3 weeks, cutting over fully before the next test prep season starts. Templates for progress reports and parent emails rebuild in Strkr Docs in the first week, and the referral and renewal flows build in the Strkr Flow canvas in the first month. We recommend timing the cutover for June or July to avoid overlapping with the fall and spring test cycles.

How does Strkr AI help with progress reports and session notes?

Strkr AI reads the session notes from the past four weeks, pulls diagnostic scores and homework completion rates, and drafts the first version of the monthly parent progress report in the tutor voice. The draft lives in Strkr Docs with every data point linked back to the source session so the tutor can verify in context. The tutor edits for voice and specific anecdotes in roughly 15 minutes instead of writing from a blank page for 90 minutes. Session notes themselves can be dictated by voice on the mobile surface between sessions, with Strkr AI structuring the raw transcript into topics covered, questions missed, and homework assigned.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.