The client relationship CRM for vet practices that keeps the PIMS and runs the retention layer.
A veterinary practice runs on two parallel systems: the PIMS that holds medical records, and the client relationship layer that keeps families coming back. Most practices run the first and skip the second. Strkr handles the retention layer with pet records tied to owners, reminder cadences, referral partner tracking, Strkr AI drafting owner messages, and recovery flows as native primitives.
Veterinary practices sit on a client-relationship problem the medical-first PIMS was never designed to solve. The patient is the pet and the client is the owner, so every record is really two linked entities. Revenue arrives on reminder cadences (annual exam, vaccine due, flea and tick, dental, senior wellness) that the practice management system often tracks but rarely acts on with real nurture. Most PIMS platforms (ezyVet, Avimark, Cornerstone, Impromed, DaySmart Vet) handle medical workflows well and client marketing poorly. The strongest growth channels are referral partners (groomers, breeders, trainers, boarding kennels) and lost-to-follow-up recovery, which almost no practice runs as a tracked motion. Strkr AI drafts the first version of each outreach so the front desk edits rather than writing from scratch.
Owner and pet split
The patient and the client are different species.
The dog gets the vaccine but the owner reads the reminder email, pays the invoice, and decides whether to come back next year. The practice management system models the patient first and the owner as a secondary tag, which breaks the moment one owner has three pets or a household has two emails. Strkr models the owner as the account with each pet as a linked contact, so household communication always lands with the right human and the right pet context, not a generic Dear Pet Owner greeting.
Reminder cadence drift
The annual exam email is a once-a-year postcard.
Most practices send the annual exam reminder as a printed postcard or a single email 30 days before the due date. The compliance rate is roughly 55 to 65 percent industry average. The 35 to 45 percent that lapse never get a second touch. Strkr runs the reminder as a three-touch cadence (postcard 60 days out, email 30 days out, text 7 days out through Strkr Messaging) that pulls compliance into the 75 to 85 percent range inside two cycles.
New patient onboarding gap
The first visit is the loyalty moment and nobody runs it.
A new puppy or kitten family has 4 to 8 touch points in the first year (puppy vaccines, spay or neuter, parasite prevention, first adult exam). The practice captures the first visit and loses the thread after the second. Strkr runs a 12-month new patient onboarding flow with scheduled touch points, personalized education content, and a mid-year check-in. The 24-month retention rate on new patients climbs by 15 to 25 percent for practices that run this discipline.
Referral partner invisibility
The groomer sending 20 clients a year gets no thank you.
Local groomers, boarding kennels, trainers, breeders, and rescue groups send a steady trickle of new clients. Most practices know these partners informally but track nothing. The partner that sent 20 families this year gets the same holiday card as the partner that sent zero. Strkr tracks referral partners as accounts with inbound family count, quarterly touch points, and partner thank-you flows that compound the channel over 3 to 5 years.
Lost-to-follow-up silence
The owner who missed last year never gets a call.
A family who had a dog in for annual exam in 2024 and never came back in 2025 falls out of the active roster. The PIMS tags them inactive and the practice forgets they exist. These are not cold leads, they are warm families who had a life event (move, financial strain, got a second opinion). Strkr runs a lost-to-follow-up recovery flow at 18 and 30 months with a pet-name reach-out that reactivates 15 to 25 percent of lapsed clients.
PIMS vs marketing stack sprawl
The practice runs 6 tools that do not talk.
ezyVet or Avimark for medical records, Vetstoria for online booking, Vetter or PetDesk for reminders, Mailchimp for the monthly newsletter, Google Reviews for reputation, and a bookkeeper spreadsheet for referral tracking. Every tool handles its slice; none hold the client relationship together. Strkr sits as the client relationship layer alongside the PIMS, pulling in the key patient and visit data without duplicating the clinical workflow the practice staff already trusts.
How Strkr fits a veterinary practice
The primitives practices actually need.
Strkr was built for the veterinary group that has outgrown PetDesk plus Weave plus Mailchimp and is evaluating options before a six-figure corporate marketing platform earns its line item. The capabilities covered next come enabled across every paid plan, match the mental model a practice manager actually uses day-to-day, and sit alongside the PIMS (ezyVet, Avimark, Cornerstone, Impromed, DaySmart Vet) without touching the clinical workflow your team already trusts.
Owner household account
One record for the family and their pets.
Each client is an account with the owner as the primary contact and each pet as a linked record carrying species, breed, date of birth, weight history, chronic conditions, and reminder due dates. Multi-pet households sit under one account so the practice sees the full family context on a reminder call instead of searching three tabs for the labrador while the owner is on hold.
Reminder cadence engine
Three-touch cadence per reminder type.
Annual exam, core vaccines, rabies, flea and tick, heartworm, dental, senior wellness: each has its own three-touch cadence (postcard, email, text). Strkr pulls due dates from the PIMS, builds the cadence per pet, and tracks which touch landed. The owner who did not open the email gets the text. Compliance climbs from 60 percent toward 80 percent inside two cycles.
New patient onboarding flow
12-month puppy and kitten protocol.
A new puppy enrollment creates a 12-month flow with scheduled touches at 2, 4, 6, 9, and 12 months. Each touch includes a developmental education piece (nutrition for 4-month puppies, dental care at 6 months, parasite prevention timing). The owner feels the practice is a partner, not a vendor seen twice a year. Puppy to adult retention climbs by 20 percent.
Strkr Messaging for texts
Reminder texts without carrier branding.
Appointment reminders, vaccine due texts, prescription refill nudges, and post-visit recovery check-ins send through Strkr Messaging from the practice short code. No carrier branding bleeds through to the owner, and reply handling lands in the account thread. The practice responds from one inbox instead of a shared cell phone that nobody picks up on weekends.
Referral partner tracking
Groomers, breeders, and kennels as accounts.
Each referral source lives as a partner account with inbound family count, lifetime pet count, and quarterly touch cadence. The groomer who sent 20 families gets a holiday gift basket and quarterly check-in. The breeder sending puppies gets the puppy welcome kit. Partner compounding is the slowest and strongest growth channel for most practices.
Lost-to-follow-up recovery
The 18-month and 30-month warm call.
A family who had a visit in month zero and no visit by month 18 gets a drafted recovery message that references the pet by name and the last visit reason. At month 30, a second more direct touch goes out. Recovery rates land at 15 to 25 percent, which for a practice with 3,000 active clients means 60 to 100 reactivated families a year.
Online review capture
Google and Yelp asks after the good visits.
After a successful routine visit (vaccines, wellness exam, puppy visit), Strkr fires a review request text through Strkr Messaging with a direct link to the Google Business page. The ask lands within 2 hours of the appointment while the goodwill is fresh. Review count triples in a year, which lifts local pack ranking and new client inquiries at zero ad spend.
Native Marketing module
The monthly newsletter without Mailchimp.
The native Marketing module sends the monthly practice newsletter with seasonal pet-care content (summer paw pad safety, holiday toxic food list, fall tick prevention). Open rates and clicks score the account record. The practice sees which owners are reading again before the cold reminder, and which have gone quiet long enough to warrant a different motion.
Compliance and privacy posture
HIPAA compliant with BAA available.
Veterinary medicine is not HIPAA-regulated the way human healthcare is, but owner contact data and billing often sit alongside human medical practices owned by the same group. Strkr is HIPAA compliant with BAA available for group practices that need the posture. GDPR and CCPA compliant across all tiers. SOC 2 Type II in progress through 2026-Q4.
The lifecycle a vet practice runs on
What a CRM should do between the vaccine visits.
Veterinary practices with real client-retention engines stop running the CRM as a reminder scheduler attached to the PIMS. They operate the entire client lifecycle on one record: new patient inquiry, first visit, onboarding, reminder compliance, mid-life wellness, senior care, end-of-life support, legacy family nurture. Strkr matches that scope end-to-end because the data model treats the household account as the hub of a 10-to-15-year relationship across multiple pets, siblings, and generations, not a point-in-time transaction.
New client inquiry
Phone call, web form, and partner referral in one inbox.
A new client can arrive from the practice website contact form, a phone call logged by Strkr Messaging with recording and transcript, or a referred name typed by a happy groomer partner. All three land in one inquiry queue with source captured, pet type parsed, and the first appointment task assigned. Nothing falls through the cracks of a shared voicemail at 7pm.
First visit protocol
The onboarding sequence starts at the first exam.
The first visit kicks off the 12-month onboarding flow for puppies and kittens, or the standard adult reminder cadence for older pets. Owner preferences (preferred contact method, best appointment times, financial sensitivity notes) get captured on the account during check-in and persist for every future interaction.
Mid-life wellness enrollment
Age-appropriate programs introduced in the right year.
A dog turns 7, a cat turns 10. Strkr fires a senior wellness enrollment task on the account with a draft message explaining the senior panel, dental program, and senior-specific reminders. The owner hears about the program before the next annual exam instead of being surprised at check-in by a 400-dollar bloodwork quote.
Chronic condition cadence
Thyroid, diabetes, and arthritis follow-ups on rails.
A pet diagnosed with hypothyroidism needs bloodwork every 6 months. A diabetic cat needs curves and A1C-equivalent monitoring. An arthritic dog needs quarterly injection renewals. Strkr runs each chronic condition as its own cadence tied to the pet record. The owner never has to remember the recheck schedule because the practice runs the clock.
End-of-life support
The hardest week handled with care.
When a pet enters palliative care, Strkr pauses routine reminders on that pet, flags the account for the practice manager, and schedules the memorial follow-up at 2 weeks and 2 months post-loss. The practice sends a hand-signed sympathy card. The owner remembers how the practice behaved in the hardest week, and comes back with the next pet 18 months later.
Second-pet enrollment
The new puppy added to the existing account.
When an existing client gets a second pet, the new animal gets added as a linked contact on the same account. The onboarding flow starts for the new puppy, the household reminder calendar deduplicates (annual exams aligned when possible), and the invoice sends to the same owner. The practice never duplicates the household in the PIMS or in Strkr.
Legacy family nurture
Clients between pets stay in the newsletter.
A family who lost their 14-year-old lab is between pets for 6 to 18 months. The practice stays warm with a quarterly non-urgent newsletter featuring community stories (not sales), so when they are ready for the next puppy, the practice is the obvious first call. Strkr tags between-pets accounts with the right cadence so the touches feel caring, not transactional.
Reminder compliance and recovery specifically
The motion that pays for the whole system.
Every AAHA and AVMA practice benchmark survey since 2022 reaches the same conclusion: practices that cross the 1.5-million-dollar line all have one trait in common, which is a disciplined reminder and recovery program. A 10-point lift in annual exam compliance on a 3,000-active-client roster translates to roughly 180,000 dollars of recurring annual revenue plus the downstream vaccine, dental, and bloodwork pull-through. The gap sits almost never with the medical team. The gap sits with the practice lacking a three-touch cadence per reminder type plus a formal recovery push at 18 and 30 months.
Reminder taxonomy
Every reminder type on its own cadence.
Annual exam, core vaccines, rabies, flea and tick, heartworm, dental, bloodwork, senior panel, and chronic condition recheck each have their own cadence. The owner does not get seven reminders in a week when three vaccines come due at once; Strkr collapses overlapping reminders into one visit prompt with the full line item preview.
Three-touch rhythm
Postcard, email, and text.
The 60-day touch is a printed postcard that still outperforms digital for older owner demographics. The 30-day touch is an email with the pet name and the recommended services. The 7-day touch is a text through Strkr Messaging with a direct booking link. Each touch is skippable if the owner responds, so no family gets reminder fatigue after they already booked.
Compliance tracking
Which pet, which service, which touch worked.
Every reminder carries a status: scheduled, sent, opened, booked, lapsed. The practice sees compliance by service, by veterinarian, by owner demographic, and by touch type on one dashboard. The team knows that the rabies text pulls 45 percent of its bookings in the first 24 hours, so the staffing follow-up on day one is where the leverage sits.
Recovery at 18 months
The first warm reactivation touch.
At 18 months without a visit, Strkr fires a recovery task with a drafted message that uses the pet first name, the last visit reason, and a invitation. Not a generic We miss you letter, but a specific Hey, Max was due for his dental cleaning. Response rate on specific messages is 3 to 5 times the generic version.
Recovery at 30 months
The second, more direct touch.
If 18-month recovery fails, a 30-month touch goes out with a different hook: a free bag of food on the next visit, a 50-dollar credit, or a free dental assessment. Practices that run both touches reactivate 15 to 25 percent of lapsed families, which usually means 60 to 100 reactivations a year on a 3,000-client practice.
Reminder A/B testing
Subject lines and offers tested quarterly.
The Marketing module runs A/B tests on reminder subject lines (pet name versus pet type, due date versus service name) and recovery offers (credit versus free service versus no offer). The practice compounds a few points of lift per quarter instead of running the same template for three years and wondering why open rates slipped.
Compliance by veterinarian
Who the owner trusts and who they do not.
Compliance tracked at the primary veterinarian level surfaces owner-vet fit. If Dr. Chen has 85 percent reminder compliance and Dr. Patel has 60 percent on comparable rosters, the practice has a coachable gap. The data is a management tool, not a public scoreboard, and it exposes the retention lever most practices never measure.
What veterinary buyers compare on
The evaluation checklist that actually matters.
Set PetDesk, Vetstoria, Vetter, Weave, and the newer entrants side by side on a feature grid and about 70 percent of the checkmarks line up. What actually matters for a practice manager breaks out across four separate places: fit with the owner-and-pet data model, how the system behaves next to the existing PIMS without duplicating clinical data, days from signup to a running reminder cycle, and three-year total cost benchmarked against the stacked subscriptions it will replace. Here is the straight version.
Time to first useful day
Days from signup to a reminder cadence running.
Strkr: typically 1 to 2 weeks with PIMS data import and the first reminder cadence live. Veterinary-vertical platforms: usually 4 to 10 weeks with mandatory implementation and per-practice training. Generic CRMs: 6 to 12 weeks of custom field building before the pet-and-owner model fits. The time cost compounds while the current reminder cadence stays flat.
PIMS integration posture
Clean read without touching the clinical workflow.
Strkr reads from ezyVet, Avimark, Cornerstone, Impromed, and DaySmart Vet through native integrations or the open REST API, pulling pet records, visit history, and reminder due dates. The clinical workflow stays in the PIMS, and the practice staff never has to double-enter patient data. Most veterinary CRMs duplicate the PIMS schema, which creates two sources of truth.
Text and voice capability
Strkr Messaging without a separate vendor.
Strkr Messaging handles reminder texts, review request texts, prescription refill nudges, and inbound call routing on native carrier integration. No separate texting platform required, no per-message markup, no shared cell phone for the front desk to monitor on weekends. Reply threads land on the account record for continuity across the whole team.
Three-year total cost
What the system actually costs by year three.
Strkr: flat per-seat pricing with all modules included. Veterinary-vertical platforms: license plus per-client fees plus per-text fees plus per-review fees, often 3 to 6 times the Strkr line for a mid-size practice. Generic CRMs plus Mailchimp plus PetDesk plus Weave: typically 4 to 7 times the Strkr line with worse integration coverage.
Multi-location support
Scale to 2, 5, or 15 locations without replatforming.
A single-location practice today is often a two-location practice in 24 months. Strkr handles multi-location with location-aware reminder cadences, location-filtered referral partner tracking, and location-level compliance reporting. The practice does not need to replatform at the second location opening because the data model was built for scale from day one.
Native integrations
The tools practices actually use.
QuickBooks for the bookkeeping, Google Business Profile for reviews, Microsoft 365 and Gmail for owner email, the practice website for inquiry capture, and the PIMS. Each of these connects through a first-class native integration maintained by Strkr, not a brittle middleware recipe. The open REST API and webhook integrations cover anything else the practice runs locally.
Security and compliance posture
What the practice can tell owners and group partners.
Role trees with per-field gating, append-only audit history, single sign-on and multi-factor on every plan, data encrypted at rest and in flight. HIPAA compliant with BAA available for group practices adjacent to human medicine. GDPR plus CCPA across every tier. SOC 2 Type II in progress through 2026-Q4. The owner privacy question and the partner data question get a straight 15-minute answer, not a two-week vendor-email chain.
Head-to-head
Strkr vs the common veterinary practice stack.
Most practices assemble a stack: a PIMS for medical records, PetDesk or Vetter for reminders, Weave or Birdeye for review requests and texts, Mailchimp for the newsletter, and a bookkeeper spreadsheet for referral tracking. Strkr consolidates the client relationship layer and keeps the PIMS in place where it belongs for clinical workflow. Here is the side-by-side.
Feature
Strkr
PetDesk + Weave + Mailchimp + spreadsheet
Pricing basis
Flat per seat, every paid tier includes the full product
Stacked subscriptions across 4 to 6 vendors plus per-text markup
Owner and pet data model
Owner as account with each pet as linked contact
Pet first, owner as secondary tag, breaks on multi-pet households
Reminder cadence
Three-touch postcard, email, text per reminder type
Single email or postcard per reminder, no fallback touch
New patient onboarding
12-month puppy and kitten flow with scheduled education
First-visit email and a wish-and-pray approach
Lost-to-follow-up recovery
18-month and 30-month warm touches with pet-specific drafts
None, or a generic We miss you blast once a year
Referral partner tracking
Partner accounts with inbound count and quarterly cadence
A groomer list on a bookkeeper tab, unmaintained
Review request flow
Post-visit text through Strkr Messaging in 2 hours
Weave or Birdeye as separate subscription with markup
Chronic condition cadence
Per-condition recheck cadence on the pet record
Front desk memory and sticky-note scheduling
Multi-location support
Location-aware reminders and compliance reporting
Separate account per location, duplicated owner records
PIMS integration
Native integrations plus open REST API read
One PIMS supported natively, others via brittle sync
HIPAA posture
HIPAA compliant with BAA available
Usually silent on HIPAA, which blocks group-practice adoption
Native Marketing module
Included on every paid tier
Separate Mailchimp or Constant Contact line item
How teams use Strkr
Playbooks veterinary practices run on Strkr today.
The common thread across veterinary customers: automate the retention moments. The reminder cadence per service type, the new patient onboarding sequence, the lost-to-follow-up recovery, the referral partner thank-you. Every one of these is where revenue leaks when the system is a PIMS plus a texting tool plus a newsletter plus a spreadsheet.
Single-location small animal practice
Annual exam compliance climb from 62 to 81 percent.
A 2-doctor small animal practice with 2,100 active clients runs the three-touch reminder cadence on annual exams: postcard at 60 days, email at 30 days with pet name in the subject line, text at 7 days through Strkr Messaging with a direct booking link. Compliance climbs from 62 percent to 81 percent over two cycles. On a practice averaging 240 dollars per exam, the lift adds roughly 95,000 dollars in annual recurring exam revenue plus downstream vaccines and bloodwork.
Three-location group practice
Lost-to-follow-up recovery across 4,800 inactive families.
A 3-location group with 4,800 inactive families (18 months plus since last visit) runs the recovery flow with location-aware drafts and pet-first-name messages. Response rate lands at 19 percent in the first wave. Of the 912 responses, 630 book a visit in the following 90 days. The reactivation revenue in year one covers the full Strkr contract across all three locations several times over.
Specialty and referral hospital
Referring general-practice veterinarian partnerships as tracked accounts.
A specialty hospital running cardiology, oncology, and surgery takes 70 percent of case volume from referring general-practice veterinarians. Strkr tracks 180 referring practices as partner accounts with inbound case count, quarterly check-in cadence, and quarterly case-outcome report drafts. The specialty team sends a personalized Thank you for Max referral note within 48 hours of each referral close, and inbound volume climbs 22 percent inside 18 months.
Mobile and house-call practice
Route-aware scheduling with pet household context.
A mobile veterinary practice visits 8 to 12 households a day across a 40-mile service area. Strkr clusters households by zip code and route proximity, surfaces upcoming reminders by route, and lets the mobile vet plan a Tuesday northside day with 11 confirmed visits in a geographic cluster. Fuel cost drops 18 percent and the vet logs 20 percent more visits per working day inside 90 days.
Boutique holistic practice
Senior wellness program enrollment on dog-year-7 and cat-year-10 trigger.
A boutique holistic practice with 1,400 clients runs an age-triggered senior wellness enrollment flow. When a dog turns 7 or a cat turns 10, Strkr fires an enrollment task with drafted messaging. The practice converts roughly 45 percent of eligible pets into the senior wellness program at an average 680 dollars per enrollment, which adds about 190,000 dollars in year one with no new client acquisition cost.
The practice retention layer, without the PIMS replacement risk.
Start a 14-day trial with CRM, Marketing, Projects, Messaging, and Docs enabled from day one. Connect your PIMS through the native integration or the open REST API in a focused weekend. See transparent per-seat pricing with the full product on every paid tier.
Is Strkr a replacement for our PIMS like ezyVet, Avimark, or Cornerstone?
No. Strkr is the client relationship layer that sits alongside the PIMS, not a replacement for it. The PIMS continues to hold medical records, treatment history, controlled substance logs, and clinical workflow because those systems are purpose-built for veterinary medicine and your team already trusts them. Strkr reads from the PIMS through native integrations or the open REST API to pull pet records, visit history, and reminder due dates, then runs the retention, marketing, and relationship layer on top. The practice keeps the clinical workflow it has and adds a retention engine that most practices never run as a tracked motion.
How does Strkr handle the owner-and-pet data model better than a generic CRM?
A generic CRM has one contact row and either forces the practice to pick the owner or the pet as the primary. Strkr models the owner as the account and each pet as a linked contact carrying species, breed, date of birth, weight history, chronic conditions, and reminder due dates. Multi-pet households sit under one account, so when the front desk calls Mrs. Johnson about Max annual exam, the full household context (Buddy also due for rabies, Luna had a dental cleaning in March) is visible on one record. The owner never gets Dear Pet Owner greetings and the household never gets duplicated into three separate accounts.
Which veterinary PIMS platforms does Strkr integrate with today?
Strkr ships native integrations with ezyVet, DaySmart Vet, and Covetrus Pulse through their public APIs, and reads from Avimark, Cornerstone, and Impromed through the open REST API with scheduled sync. Visit history, reminder due dates, pet records, and owner contact data flow into Strkr on a scheduled cadence (typically every 2 hours), and the practice can trigger an on-demand sync at any time. For any PIMS not listed, the open REST API and webhook integrations let the practice build a custom bridge, and we are adding native integrations for additional platforms on a quarterly release cadence.
How does Strkr Messaging work for appointment reminders and review requests?
Strkr Messaging handles reminder texts, review request texts, prescription refill nudges, and post-visit recovery check-ins on native carrier integration. The practice gets a dedicated short code or long code with no visible carrier branding. Reply threads land on the account record so the full team sees owner responses in context (not on a shared cell phone that nobody picks up on weekends). There is no per-message markup beyond standard carrier rates, and compliance with TCPA and other messaging regulations is handled through built-in consent tracking on each owner contact.
What is the migration path from PetDesk, Weave, or our current reminder tool?
Strkr has a client-record migration tool that pulls owner contacts, pet records, visit history, reminder due dates, and historical message threads from the major veterinary CRM platforms over a focused weekend. Most practices complete the move in 2 to 4 weeks running both systems in parallel before cutover. Reminder templates rebuild in Strkr Docs with the practice voice in the first week, and the three-touch cadences build in the Strkr Flow canvas in the second week. We recommend timing the cutover for a quiet season (late spring or early fall) to avoid overlapping with the summer vacation rush or the holiday period.
Is Strkr HIPAA compliant for group practices adjacent to human medicine?
Yes. Strkr is HIPAA compliant with BAA available for group practices that operate alongside human medical services or that need the compliance posture for group ownership or private equity backing. Veterinary medicine itself is not HIPAA-regulated the way human medicine is, but many modern group practices sit under ownership structures that touch human medical data or that need unified compliance across the full portfolio. Strkr covers that case without a separate compliance program. GDPR and CCPA compliant across all tiers, with SOC 2 Type II in progress through 2026-Q4.
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