A CRM that follows a wedding from inquiry through send-off.
Wedding planners run a 9-to-18-month engagement with couples that touches inquiry calls, vendor sourcing, venue walkthroughs, timeline building, rehearsal coordination, and day-of logistics. Strkr's CRM holds the full timeline with vendor contact per category, deposit and payment schedule tracking, timeline builder for the ceremony and reception, and the day-of mobile view ready for the coordinator team.
Wedding planners evaluating CRM in 2026 share six specific pain points that generic CRMs do not address. The common thread: a wedding engagement is not a short B2B pipeline; it is a 9-to-18-month high-touch coordination with 12-to-25 vendors, multiple family stakeholders, and a hard date that cannot slip.
Wedding engagement is 9 to 18 months
Generic CRMs cannot hold the engagement timeline.
A typical wedding engagement from first inquiry to send-off runs 9 to 18 months with milestones at save-the-dates, invitations, vendor confirmations, rehearsal, and the wedding day itself. Generic CRMs tuned for 30-day sales pipelines force wedding planners to invent custom stages. Strkr holds the wedding-specific milestones: Inquiry, Consultation, Booking, Vendor Sourcing, Design Review, Final Walkthrough, Rehearsal, Wedding Day, Send-off.
Vendor coordination across 12 to 25 vendors
Caterer, florist, photographer, DJ, venue, officiant, more.
A full-service wedding plan typically coordinates 12 to 25 vendors across catering, floral, photography, videography, DJ or band, venue, officiant, hair and makeup, transportation, cake, stationery, rentals, lighting, security, and others. Generic CRMs treat vendors as generic contacts. Strkr's vendor directory groups by category with each category's preferred vendors tagged, past-couple reviews surfaced, and the commission or kickback agreement tracked.
Deposit and payment schedule
Weddings run on milestone-based deposits with specific due dates.
Wedding payments typically run on milestone-based schedules: initial retainer at booking, 50 percent at 6 months out, final balance 2 weeks before. Each vendor has their own schedule, often misaligned. Generic CRMs track one deal amount; Strkr tracks the deposit schedule per vendor with the due date, paid date, and remaining balance for the couple's view and the planner's cashflow projection.
Timeline builder for the wedding day
The run-of-show timeline needs a format vendors expect.
The wedding day timeline (ceremony start, cocktail hour, grand entrance, first dance, cake cutting, send-off) is the single most important document the planner produces for the vendor team. Generic CRMs do not have a timeline-builder primitive. Strkr's timeline builder produces the run-of-show in the format vendors expect, exports to PDF for the vendor team, and holds the timing adjustments as the day approaches.
Multi-stakeholder communication
Couple, parents, bridal party all need different updates.
A wedding engagement involves the couple as primary stakeholders, parents (often both sides) as secondary stakeholders, and the bridal party as execution stakeholders. Each group needs different communication at different cadences. Generic CRMs treat all contacts the same. Strkr's stakeholder grouping routes save-the-date updates to the full guest list, planning updates to the couple only, and day-of logistics to the bridal party.
Day-of mobile coordination
The coordinator team needs the mobile view with timeline and vendor contacts.
On the wedding day, the coordinator team works from mobile phones running the timeline, with vendor contact information, backup contacts, and the points of coordination. Generic CRMs have mobile apps but not the wedding-specific day-of view. Strkr's day-of mobile surfaces the current timeline block, the next 3 blocks ahead, the vendor contacts active in the current block, and the logistics (walkie-talkie channels, backup contacts, emergency procedures) the coordinator needs.
What Strkr ships for wedding planners
The wedding-specific primitives generic CRMs lack.
Strkr ships nine capabilities tuned for the full-service wedding planning workflow. Each capability maps to a milestone, vendor-coordination point, or day-of logistics in the 9-to-18-month engagement.
The default wedding pipeline ships with the nine milestones that mirror the actual engagement cycle. Milestone transitions trigger the required actions: Booking triggers the retainer invoice and the vendor-sourcing kickoff; Design Review triggers the final-decision checklist with the couple; Final Walkthrough triggers the venue timeline alignment.
Vendor directory
By category with preferred-vendor tagging and reviews.
The vendor directory groups by category (catering, floral, photography, videography, DJ, band, venue, officiant, hair, makeup, transportation, cake, stationery, rentals, lighting, security). Each vendor has preferred-status tagging, past-couple reviews, commission or kickback terms, and the planner's working notes on specific couples the vendor served well.
Deposit payment schedule
Per-vendor milestone-based deposit tracking.
Each booked vendor has their own deposit schedule with the due dates, paid amounts, and remaining balances. The couple sees a consolidated payment calendar across all vendors. The planner sees the cashflow projection and the overdue payments requiring follow-up. The schedule drives the "payment due next week" automation that keeps the couple current.
Timeline builder
Run-of-show in the format vendors expect.
The timeline builder produces the ceremony and reception run-of-show in the standard wedding format (time, event, location, vendor on-point, notes). Vendors receive the timeline in the format they expect for the day-of operations. The timeline updates propagate automatically as the design evolves.
Design board
Color palette, inspiration photos, and vendor deliverables.
The design board holds the couple's color palette, inspiration photos, and the vendor deliverables (florist arrangements, cake design, invitation suite, signage). The board shares with the couple for approval and with vendors for execution alignment. Design evolution tracks across the engagement for the pivots that are typical in planning cycles.
Guest list management tracks RSVPs across save-the-dates, invitations, and specific event RSVPs. Dietary needs capture per guest for the catering briefing. Seating assignments integrate with the venue floor plan for the reception layout. The guest list exports to the catering count and the stationery vendor at the milestone each needs.
Rehearsal and day-of coordination
Mobile view for the coordinator team on the big day.
The day-of mobile view surfaces the current timeline block, the next 3 blocks, active vendor contacts, backup contacts, and the logistics (walkie channels, emergency procedures). The coordinator team works from the mobile view throughout the day. Rehearsal coordination the day before uses the same view with the rehearsal-specific blocks.
Preferred-vendor commission tracking
Commission and kickback agreements per vendor.
Preferred-vendor relationships typically include a commission or kickback agreement (10 to 15 percent of the vendor's wedding revenue to the planner, in some markets). Strkr tracks the per-vendor agreement, the triggered amounts when a referred wedding completes, and the quarterly reconciliation with each vendor partner. The commission income from preferred-vendor referrals is a material revenue line for full-service planners.
Post-wedding review workflow
Google, The Knot, WeddingWire requests triggered at week 2.
Two weeks after the wedding, Strkr triggers a review request to the couple for the planner's preferred review platforms (Google Business Profile, The Knot, WeddingWire, Zola). The request includes the link to each platform. Review responses track back in Strkr for the quarterly growth retrospective. Positive reviews on The Knot and WeddingWire drive the organic ranking that generates new inquiry pipeline.
What runs on top for wedding planner operations
The ops surfaces full-service planners need.
Beyond the per-wedding workflow, wedding planner operations need visibility into inquiry conversion, vendor payment status across all active weddings, booking calendar availability, and the preferred-vendor commission ledger. The ops surfaces below address the planner-operations challenges.
Inquiry conversion
Inquiries to consultations to bookings over time.
Inquiry conversion tracks the funnel from first inquiry to consultation to booking. Full-service planners typically convert 30 to 50 percent of inquiries to consultations and 40 to 60 percent of consultations to bookings. Shifts in the funnel surface as early signals: a drop in inquiry-to-consultation often reflects price-point mismatch or inbound-quality shift; a drop in consultation-to-booking often reflects package positioning or competitive pressure.
Vendor payment status
Across all active weddings with overdue flags.
Vendor payment status across all active weddings surfaces overdue deposits and upcoming payments. The planner sees which couples need the "payment due" nudge this week and which couples are current. The status dashboard beats manually checking each wedding's payment calendar.
Booking calendar
Available dates with specific capacity constraints.
The booking calendar shows available wedding dates with specific capacity constraints: single-coordinator planners typically book one wedding per weekend; multi-coordinator teams can run 2 to 3 simultaneously; day-of coordinator services run differently from full-service bookings. The capacity view informs the "we have availability" response to new inquiries.
Preferred-vendor commission ledger
Quarterly reconciliation with each vendor partner.
The preferred-vendor commission ledger tracks commission earned per vendor across completed weddings. The quarterly reconciliation with each vendor partner uses the ledger as the source of truth. For planners with 15 to 30 preferred-vendor relationships, the ledger discipline is the material difference between a reliable commission revenue stream and a reconciliation headache.
Season-over-season comparison
Spring, summer, fall booking pace year-over-year.
Season-over-season comparison tracks booking pace by season year-over-year. Spring 2027 bookings versus Spring 2026 bookings surface whether the planner is pacing ahead or behind. The seasonal view informs the marketing-spend decision at the season-shoulder when inquiry drives bookings 6 to 12 months out.
Package profitability
Which package tiers are driving the margin.
Package profitability tracks revenue minus direct cost (coordinator time, vendor commissions earned, specific per-wedding costs) across package tiers (day-of, partial, full-service). The profitability view informs the pricing and package-mix decisions at the annual review. Full-service often shows the strongest margin despite the higher coordinator time investment.
Why wedding planners consolidate to Strkr
The honest evaluation checklist.
Wedding planners evaluate CRM against four typical paths: generic CRM (HoneyBook, Dubsado, 17hats) with wedding-industry customization, wedding-specific tools (Aisle Planner, Timeline Genius) focused on timeline, project management overlays (Asana, Notion), and spreadsheets. The six criteria below drive the decision.
Wedding milestones
Pipeline that matches the engagement cycle.
Strkr: 9-milestone wedding pipeline native. HoneyBook, Dubsado: generic project pipeline customized per planner. Aisle Planner: focused on timeline and vendor coordination. For a planner running the full engagement in one system, wedding-aware milestones are the operational anchor.
Vendor directory
Category-grouped with preferred-vendor tagging.
Strkr: vendor directory grouped by category with preferred tagging and commission tracking. HoneyBook, Dubsado: vendor contacts generic. Aisle Planner: vendor coordination surface. For a planner with 100 to 300 vendor relationships across categories, the directory is the operational advantage.
Timeline builder
Run-of-show in the format vendors expect.
Strkr: timeline builder with vendor-format export. Timeline Genius: dedicated timeline tool. HoneyBook: templates and timelines. For a planner producing 15 to 40 wedding timelines a year, the timeline-builder quality is the day-of operations difference.
Day-of mobile
Coordinator team view for the wedding day.
Strkr: day-of mobile view with timeline, vendors, backup contacts, logistics. HoneyBook, Dubsado: generic mobile apps. Aisle Planner: day-of view. The day-of mobile is the operational tool that distinguishes wedding-specific software from generic business software.
Preferred-vendor commission
Commission ledger per vendor partnership.
Strkr: preferred-vendor commission tracking with per-vendor ledger. HoneyBook, Dubsado: generic revenue tracking. For a full-service planner with 15 to 30 vendor partnerships generating 10 to 30 percent of annual revenue, the commission tracking is the revenue-stream enabler.
Three-year total cost
What this costs by year three for a 2-coordinator planner.
Strkr: flat per-seat with wedding features native. HoneyBook, Dubsado: per-seat with wedding customization. Aisle Planner plus HoneyBook stack: dual-tool licensing. For a 2-to-5-coordinator planner, the single-tool TCO comparison typically favors a wedding-native CRM once the dual-tool reconciliation cost is counted.
Head-to-head
Strkr vs HoneyBook for a full-service wedding planner.
HoneyBook is the common comparison for wedding planners at the 1-to-10-coordinator scale. Dubsado and 17hats are comparable alternatives. The comparison below is Strkr against HoneyBook for a 3-coordinator full-service wedding planner.
Feature
Strkr
HoneyBook
Wedding milestones
Native 9-milestone pipeline
Generic project pipeline
Vendor directory
Category-grouped with preferred tagging
Generic contact list
Deposit schedule
Per-vendor milestone-based schedule
Single-invoice model
Timeline builder
Run-of-show in vendor format
Document templates
Design board
Palette, photos, vendor deliverables
File storage
Guest list
RSVP, dietary, seating integrated
External tools or custom
Day-of mobile view
Timeline, vendors, backup contacts
Generic mobile app
Preferred-vendor commission
Per-vendor ledger with reconciliation
Manual tracking
Review workflow
Google, The Knot, WeddingWire at week 2
Generic email automation
Three-year TCO (3 coordinators)
Flat per-seat
Per-seat with wedding add-ons
How teams use Strkr
How wedding planners run Strkr.
The common thread across planners consolidating to Strkr: the inquiry-to-wedding-day workflow had been running across HoneyBook, Aisle Planner, Google Sheets, and Google Docs with reconciliation gaps on every wedding. The playbooks below are motions on real-shaped planner accounts.
LGBTQ+ wedding specialist
Inclusive-wedding specific vendor directory consolidated.
An LGBTQ+ wedding specialist running inclusive-wedding focused coordination consolidated the inclusive-vendor directory (vendors with specific inclusive-service practice, specific affirming staff training, specific venue-policy posture) to Strkr's vendor directory. The inclusive-vendor tagging, specific per-vendor service-practice notes, and specific couple-feedback across vendors supported the inclusive-wedding operational pattern.
Micro-wedding focused planner
Micro-wedding workflow consolidated to shorter pipeline.
A micro-wedding focused planner (20-to-50-guest intimate weddings) consolidated the micro-wedding workflow to Strkr's wedding CRM with a shorter-cycle pipeline configuration. The shortened engagement cycle (3-to-6-month typical for micro-weddings versus 9-to-18-month typical for traditional weddings), specific smaller vendor team, and specific intimate-event logistics ran on the shorter pipeline. The operational-pattern match supported the micro-wedding business model.
3-coordinator full-service planner
HoneyBook plus Aisle Planner consolidated to one tool.
A 3-coordinator full-service wedding planner running HoneyBook for inquiry-to-booking and Aisle Planner for timeline-to-day-of consolidated to Strkr during a 10-week migration. The dual-tool reconciliation on every wedding (vendor contacts, payment status, timeline updates) eliminated. The lead coordinator reclaimed roughly 4 hours a week previously spent reconciling the two surfaces.
A boutique wedding planner with 18 preferred-vendor relationships consolidated commission tracking in Strkr. The ledger surfaced that preferred-vendor commissions represented 23 percent of annual revenue, which the planner had tracked informally across emails and Google Sheets previously. The quarterly reconciliation with each vendor partner became a 2-hour task rather than a weekend project.
Multi-city destination planner
Day-of mobile ran a 240-guest Napa wedding with 4 coordinators.
A destination wedding planner running a 240-guest Napa wedding with 4 coordinators used the day-of mobile view throughout the 14-hour wedding day. The timeline, vendor contacts, backup contacts, and specific logistics ran from mobile phones with real-time timeline adjustment as the day progressed. The coordinator team walked out of the day without the typical "what did we miss" reconciliation.
Day-of-coordinator service specialist
Package profitability surfaced the right price positioning.
A planner specializing in day-of coordinator services (price point lower than full-service) consolidated package profitability tracking in Strkr. The data surfaced that day-of coordinator profitability was running thin after accounting for the coordinator time per wedding. The pricing adjustment at the start of the following booking season brought the margin into line without losing booking volume.
A wedding planner with active The Knot and WeddingWire profiles activated Strkr's review workflow at week 2 after each wedding. Review volume on The Knot and WeddingWire increased over 2 booking seasons. The planner's ranking in local search improved, which drove inquiry pipeline growth without additional marketing spend.
A CRM that holds the full wedding engagement from inquiry to send-off.
Start a 14-day trial with the wedding configuration enabled: 9-milestone wedding pipeline, vendor directory with preferred-vendor tagging, deposit payment schedule, timeline builder with vendor-format export, design board, guest list management, day-of mobile view, preferred-vendor commission ledger, and post-wedding review workflow. Migrate from HoneyBook, Dubsado, Aisle Planner, or a spreadsheet-and-document stack.
For wedding planners whose workflow spans inquiry-to-day-of in one tool, often yes. Strkr's wedding-specific pipeline, vendor directory, timeline builder, and day-of mobile view cover the common full-service wedding planner workflow. For planners who use HoneyBook or Dubsado specifically for client contracts and invoicing with a different tool handling timeline and vendor coordination, the comparison depends on which features drive the dual-tool stack. Most mid-market wedding planners find Strkr's single-tool workflow sufficient after a pilot evaluation.
Can Strkr handle both weddings and other events (corporate, bar mitzvahs, galas)?
Yes. The event pipeline accommodates weddings as the default configuration with alternate pipelines available for corporate events, bar and bat mitzvahs, galas, and other milestone events. Event-specific milestones, vendor categories, and timeline formats configure per event type. Planners running mixed event portfolios typically configure 2 to 3 event-type pipelines with the vendor directory shared across all event types.
How does deposit tracking work across multiple vendors with different schedules?
Each booked vendor has their own deposit schedule configured with the due dates (initial retainer, mid-engagement payment, final balance) and the amounts. The couple sees a consolidated payment calendar across all vendors with the next 60 days of payments surfaced. The planner sees the cashflow projection with specific overdue flags. Automated reminders trigger to the couple at a configurable lead time before each due date. The reminder cadence and tone configure per planner to match their brand voice and client relationship norms.
Is Strkr HIPAA-compliant for guest dietary needs or medical disclosures?
Strkr is HIPAA-compliant with a Business Associate Agreement available for customers who need it. For a wedding planner where guest dietary needs are captured for catering briefing, HIPAA typically does not apply to standard dietary preferences (vegetarian, vegan, gluten-free). For the case where a wedding involves protected health information (allergies that require specific medical disclosure, mobility needs, specific accommodations), the BAA covers the HIPAA-protected content. Most wedding planners do not need the BAA for the standard wedding operations; the BAA is available for the case where medical information flows through the platform.
How does the wedding-day coordination surface work on mobile?
The wedding-day coordination mobile surface runs on iOS and Android with specific optimizations for the day-of operational pattern: specific current-timeline-block view (what is happening right now with the vendors on-point), specific next-3-blocks view (what is coming next with specific setup requirements), specific vendor contact grid with specific one-tap calling, specific backup-contact routing, specific walkie-talkie channel assignment per coordinator, and specific emergency-procedure quick-access. The coordinator-team access runs with specific per-coordinator role assignment. The mobile surface updates the timeline in near-real-time as blocks complete, which keeps the coordinator team aligned without specific group-text coordination.
What about data security and SOC 2?
Strkr is SOC 2 Type II in progress with the audit tracking to complete by 2026-Q4. The security posture includes encryption in transit and at rest, role-based access control, SSO support, audit logging across sensitive actions, and tenant isolation at the database layer. For wedding planners whose clients include corporate executives or public figures with privacy sensitivity, the security posture supports the discretion the client relationship requires. The GDPR and CCPA posture are already compliant with the typical data-rights workflows supported.
How does the inquiry-to-booking conversion workflow run?
The inquiry-to-booking conversion workflow runs on specific pipeline stages with specific per-stage conversion triggers: specific inquiry stage (initial contact form submission or specific referral intake with specific lead-source attribution); specific consultation stage (specific booked-consultation calendar event with specific pre-consultation briefing material shared to the couple); specific booking stage (specific contract signed, specific retainer paid, specific booking confirmation sent). The per-stage conversion metrics (specific inquiry-to-consultation conversion rate, specific consultation-to-booking conversion rate) track per planner and per lead-source. The operational discipline supports the inquiry-funnel optimization conversation at the quarterly planner review.
Can we migrate from HoneyBook or Aisle Planner?
Yes. The typical migration from HoneyBook, Dubsado, or Aisle Planner runs 6 to 10 weeks for a 2-to-5-coordinator planner. The scope includes active-wedding migration (couples currently in the engagement cycle), historical-wedding migration (for review and reference purposes), vendor directory migration, template and workflow configuration, user and permission setup, and parallel-run validation before cutover. For planners running substantial automation in the previous tool, the automation review maps generic automations to Strkr's workflow equivalents. Post-cutover, the typical 2-week stabilization period includes field adjustment and training reinforcement.
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