Built for free contact storage

A free contact database that is better than Google Contacts and ready for growth.

Most free contact database tools make you choose between a consumer address book that stops scaling at 500 records and a free CRM tier that forces an upgrade in month three. Strkr runs the free tier as a serious contact graph: thousands of records, bidirectional Google and iCloud sync, saved searches, and a flat path to paid tiers for the day the use case gets serious.

What this audience is actually dealing with

The pains that bring buyers here.

Searches for "free contact database" cover a strange span of use cases. A freelancer with 400 clients spread across three email accounts. A small nonprofit volunteer tracking 1,200 donors. A side-project founder keeping tabs on 300 beta users without wanting to commit to a CRM. A hobbyist collector maintaining a list of 2,000 contacts for an annual event. The pains below show up across every one of those profiles, and the pattern is consistent: free consumer tools break at scale, free CRM tiers lock the features the user actually needs, and spreadsheets stop being pleasant to use somewhere around the 500-row mark. A free contact database should earn its keep by handling the real volume without forcing a decision until the use case actually demands one.

Google Contacts hits a quiet ceiling

Groups do not share and search gets slow at 2,000 records.

Google Contacts is free, syncs with Gmail, and works on the native Android dialer. It also stops scaling in annoying ways at the volumes real users reach. The group feature does not actually share across users. Search slows noticeably past 2,000 records on a browser tab. There is no activity timeline, no next-step reminder, no tag with a filter query. The free tier is fine for 300 personal contacts and bad for 2,000 project ones. Strkr free runs a real contact graph at that volume without a browser lag.

Spreadsheet collapse

Google Sheets stops being pleasant past 500 rows.

A contact spreadsheet works through the first few hundred rows. Past 500 rows the filters get slow, the formulas misfire, duplicate rows accumulate, and two editors step on each other's changes. The spreadsheet model has no concept of a timeline, no concept of a next-step reminder, no concept of a dedupe check. People running a free contact database on a sheet usually migrate within 18 months of starting. Strkr free handles the volume with the right shape from day one.

Free CRM tiers lock the useful features

HubSpot Free, Zoho Free, Freshsales Free all gate real work.

HubSpot CRM Free advertises a million contacts and gates custom properties, automation, sequences, and reporting behind paid hubs. Zoho CRM Free Edition is capped at three paid-tier users and single-digit thousands of records across modules. Freshsales Free is in the same shape. The free label looks fine on a landing page and falls over the first time a user needs to filter by a custom tag or run a saved search. Strkr free carries saved search, custom fields with a generous cap, and the open REST API with webhooks on every tier.

Duplicate accumulation

The same person lands three times from three sources.

A free contact database that pulls from Gmail, iCloud, LinkedIn, and a form fill usually accumulates duplicates fast. Google Contacts has a merge-suggestions feature that catches obvious cases and misses the fuzzy ones. iCloud deduplication is manual. A sheet has none. Strkr free runs the dedupe engine on write (fuzzy match on name, email, and phone) so the mess never starts. The database stays usable past the first year without a weekly cleanup ritual.

Multi-device drift

Edits on the phone and the laptop desync by Friday.

Running a contact database across a phone, a laptop, and a tablet usually ends with drift. The phone has the contact from a client meeting on Tuesday. The laptop has the contact from a form fill on Wednesday. The tablet is three weeks behind on both. iCloud and Google sync between the ecosystem's own devices and get messy when crossing boundaries. Strkr free runs a central workspace with bidirectional iCloud and Google Contacts sync, so every device sees the same current data.

The upgrade quote arrives unprompted

Free works for six months, then the vendor emails a price.

A pattern across free consumer and free CRM tiers: the free tier runs fine until a quiet feature cap triggers, at which point the vendor emails a quote and the user has to decide between upgrade and migration under time pressure. Strkr publishes paid tiers and feature matrix openly, with the upgrade as a plan change that preserves every record. The decision gets made on the user's calendar, not the vendor's invoice cadence.

What a free contact database should carry

Nine capabilities that make a free tier worth using for real work.

A free contact database proves itself by handling the real volume and the real use cases without forcing a quick upgrade decision. The nine capabilities below separate a serious free entry point from a demo wrapper with a one-year expiration date. Each one works on the Strkr free tier.

Thousands of records

Scale from the first hundred to the first few thousand.

The Strkr free tier carries a capped number of contact records sized for real use (several thousand at the current configuration), with sub-second search and no browser-tab lag at the top of the range. The pricing page carries the current numeric cap in detail. The design target is a free database that handles a 2,000-record use case without a daily performance tax, not a demo workspace that pretends 500 is enough.

Bidirectional Google and iCloud sync

The native dialer and iMessage see the right names.

Strkr pushes workspace contacts to Google Contacts or iCloud through the bidirectional sync, so the Android dialer, the iPhone caller ID, iMessage, and WhatsApp all see the contact with the right display name. Edits on the phone contacts app flow back to Strkr; edits in Strkr flow out to the phone contacts app. The sync runs continuously on paid tiers; the free tier runs a daily sync at a slightly lower frequency.

Saved search and filters

Name a query, store it, run it again.

A query over the contact graph (tag equals donor, city equals Chicago, last touch more than 90 days back, no reminder set) saves as a reusable list. The free workspace carries saved searches without a per-user cap. The user running the Tuesday review opens the saved list instead of rebuilding the filter from memory. The approach replaces the "I will remember how I built that list" pattern that fails somewhere around the third rebuild.

Custom tags and fields

Mark what matters to the use case.

Every contact can carry custom tags (free-form labels for arbitrary grouping) and custom fields (typed values like date, number, dropdown). The free tier supports a generous cap on both: enough tags to label a book of a few thousand records cleanly, enough custom fields to track the key attributes of a real use case (donor giving tier, volunteer skills, beta cohort, personal relationship category). Paid tiers raise the caps and add Strkr AI auto-tagging suggestions.

Activity timeline

Every touch on the record, not scattered across apps.

Each contact record carries a chronological timeline of touches: emails sent and received through the native Gmail or Microsoft 365 sync, calendar events with the contact, manual notes added by the user, phone calls logged (manually on the free tier, automatically on paid tiers with Strkr Messaging). The timeline survives app switches, device switches, and the test of coming back to the record three months later and still having context.

Next-step reminders

Every contact gets a date and a nudge.

Every contact can carry a next-step reminder with a date and a short note. When the date arrives, the user gets a notification in the Strkr app, in email, and on mobile. The reminder pattern is the single most useful feature in a free contact database because it catches the touches that otherwise disappear onto a yellow pad. Free consumer address books do not offer it; most free CRM tiers gate it behind a paid tier. Strkr free runs it as a core capability.

Dedupe on write

The same person does not land twice.

Every write path (manual add, import, API, form fill, sync) runs through the matcher before the record is created. The engine checks email as an exact signal, a fuzzy signal on normalized name joined to company, and a normalized phone comparison. On a hit, the system surfaces merge versus update versus create. The free workspace runs the full match engine so the data stays clean even at low write rates, and the habit stays correct through the first paid upgrade and beyond.

Open REST API plus webhooks

Wire in a tool, no plan upgrade required.

The Strkr REST API and outbound webhooks work on every tier including the free one. Users running Make, n8n, a Shortcuts flow on iOS, or a custom script against the API can hook in on day one. The approach replaces the "no free Zapier" lockout that cripples most free CRM tiers. Form fills from a personal website, sign-ups from a volunteer page, donations from a Stripe webhook, all can land in the free workspace natively.

Upgrade with the data preserved

Free to paid is a plan change, not a product switch.

When the use case crosses the free-tier limits (record count, user count, feature need), the upgrade is a plan change in settings. Every contact, custom tag, custom field, saved search, reminder, timeline entry, and API integration stays in place. The data model expands with higher caps and additional capabilities, not a new workspace. The migration tax disappears, and the decision to upgrade happens on the user's terms.

Who uses a free contact database for what

The seven common use cases that land on the Strkr free tier.

A free contact database serves a wider range of people than most free CRM tiers assume. The seven use cases below describe real patterns we see on the Strkr free tier. Each one works on the free workspace without a seat upgrade, and the data stays clean for the paid tier when the use case gets serious.

Personal contact replacement

A better home for 500 to 2,000 personal and work contacts.

A user with 500 to 2,000 personal and work contacts spread across iPhone contacts, Gmail, LinkedIn, and a shared Google Contacts group needs a central database. The Strkr free workspace imports from all four sources, dedupes on save, and runs the bidirectional sync so the native dialer stays current. The user gets the activity timeline and next-step reminders that the consumer apps do not offer, on a free tier that handles the volume.

Freelancer client book

A free database for 100 to 500 active and past clients.

A freelancer running a one-person consulting, design, or coaching business tracks 100 to 500 active and past clients. The free tier covers the volume with custom tags (active, past, prospect, referral source), next-step reminders for check-in cadences, and the saved search for "clients I have not touched in 60 days." The upgrade to Strkr Starter typically waits until the freelancer takes on a second contractor or launches a paid email list.

Small nonprofit volunteer book

A free donor and volunteer tracker for small teams.

A small nonprofit (one or two paid staff plus volunteers) tracking 500 to 2,000 donors and volunteers lives inside the free-tier limits for the first few years. Custom fields hold giving tier and volunteer skills; saved searches surface at-risk donors by last-touch date; the activity timeline captures the touchpoints. The paid upgrade usually lands when the development team adds a dedicated role or when the Marketing module becomes necessary for drip appeals.

Side-project beta list

A free contact graph for 300 to 1,500 beta users.

An indie founder running a side-project beta tracks 300 to 1,500 users across signups, feedback sessions, and email replies. The free Strkr workspace holds the user list with custom fields for signup date, feature usage, and feedback tags. The activity timeline captures the email threads. The founder runs a saved search for "beta users who have not responded in 30 days" and runs targeted outreach on the free tier before paying for marketing automation.

Alumni or event network

A free database for 1,000 to 3,000 alumni or event contacts.

An alumni coordinator, event organizer, or community builder tracking 1,000 to 3,000 contacts uses the free Strkr tier for the central database. Custom tags handle cohort, graduation year, and event history. The activity timeline captures the touchpoints. Bidirectional sync pushes the names to the organizer's phone contacts so inbound calls get caller ID. The free tier carries the motion through the annual event cycle; the paid upgrade usually lands when the Marketing module becomes necessary for annual outreach.

Mobile-heavy user

A free app that is useful on the phone, not just the web.

A user who runs the contact database primarily on a phone (not sitting at a desk) needs native mobile capabilities. The Strkr free tier covers the mobile app on both iOS and Android with offline sync, caller ID from the workspace, native OS integrations for call and text, and a phone-first UI tested at realistic contact volumes. The mobile app is not a web-view wrapper; it is a React Native build with platform-specific tuning.

Replacing a spreadsheet

A free alternative to the Google Sheet that broke at 800 rows.

A user running a contact spreadsheet in Google Sheets or Excel usually migrates when the sheet crosses 500 to 1,000 rows and the filters get slow. The free Strkr tier imports the CSV cleanly, dedupes on load, and preserves the custom columns as custom fields. The user gets a real database with timeline, reminders, and saved searches on the free tier without the "pay for the real version" ritual that most alternatives force.

Where free contact databases usually break

The failure modes that drive users to search for a replacement.

Most free contact databases break in predictable ways between months three and twelve. Record caps hit without warning, custom fields stop at a hardcoded limit, the API gets throttled past a quiet threshold, or the native sync stops working after an OS update. The seven failure modes below describe why free tier research usually leads to another free tier search a year later, and each one points to a design choice to look for.

Record cap surprises

The free tier limit lands below the real use case.

Many free CRM tiers advertise generous record counts (HubSpot Free advertises a million) that mask the real cap: feature usage drops off a cliff at a few thousand records on the free tier. Pipedrive free (where offered historically) capped at a few hundred deals. Zoho CRM Free Edition caps at 5,000 records across all modules combined. Strkr sizes the free-tier record cap to real use cases (several thousand on the current configuration) with the paid tier raising the ceiling cleanly.

Custom field ceiling

The free tier gates custom fields past 10 or 15.

HubSpot Free caps custom properties at 10. Zoho Free is similar. The limit hits a real user around the third custom tag they need. Strkr applies a generous custom-field cap on the free tier that fits a typical personal, freelance, or nonprofit use case cleanly. Paid tiers remove the cap entirely. Users who need serious custom data model work on the free tier do not hit the ceiling in the first year.

API throttle without warning

The free tier locks or throttles the API.

Many free CRM tiers either lock the API entirely (requiring an upgrade to even run a webhook) or throttle to levels that break real integration (10 requests per minute on some free tiers). Strkr publishes the REST API and outbound webhooks on every tier with a fair-use rate limit tuned for real integration patterns. The free tier runs the API without a per-call meter.

Sync drift after OS updates

The sync tool breaks when iOS or Android updates.

Consumer contact apps that rely on third-party sync libraries sometimes break after an OS update, with weeks of lag before the vendor publishes a fix. Strkr builds the sync directly against the Google Contacts API and the iCloud contact framework, so OS updates do not trigger regressions. The sync runs continuously and is tested against the current iOS and Android releases on every build.

No shared workspace

The free tier is single-user only.

Many free contact databases are single-user by design (iCloud contacts, personal address book apps). The user who wants to share with a partner, a volunteer, or a spouse has to pay to add the second account. Strkr free supports a capped number of users on the shared workspace (small enough to fit the free-tier intent, large enough to cover a two-person use case cleanly), with the paid tier raising the user count for a growing team.

Export friction

The free tier blocks or chunks data export.

Some free CRM tiers cap bulk export at the free line (export a few hundred records at a time, or require manual chunking for larger pulls). Strkr publishes the full REST API export on every tier with pagination, so a user who wants their data back can retrieve it without a plan upgrade. The CSV export from the UI runs on the free tier for datasets up to the record cap.

Upgrade pricing surprises

The free tier hides the paid tier price.

Several free CRM tiers do not publish the paid-tier price on the landing page, which forces the user to request a quote or run a sales call to learn the economics. Strkr publishes the full pricing matrix on the pricing page with per-seat rates and feature caps visible. The user running the free tier can plan the upgrade conversation months before the quote hits.

The honest free-to-paid math for a personal user

What personal and small-use-case users actually spend.

A free contact database only works if the paid upgrade carries fair economics. Personal users and small-use-case teams running flat per-seat pricing on a tool that scales with the use case usually spend less in year one than teams running a stack of free consumer tools with surprise upgrade bills. The breakdown below walks the typical first-year cost by use case for the common free-tier shapes.

Personal user, 1,500 contacts

Free tier covers the lifetime of the use case.

A personal user running 1,500 contacts across personal and work ties lives inside the Strkr free tier indefinitely. The record cap, custom field cap, saved search count, and shared workspace user count all fit the personal use case. The upgrade conversation never has to happen unless the use case grows into a shared workspace with multiple active editors or needs the native Marketing module.

Freelancer, 400 clients

Free tier works through the first few paid years.

A freelancer running a one-person consulting, design, or coaching business with 400 clients lives inside the Strkr free tier for the first few years. The custom tag model handles active and past client status, the next-step reminder covers check-in cadence, and the saved search runs the Tuesday review. The paid upgrade (Strkr Starter per seat) usually lands when the freelancer takes on a second contractor or launches a paid email list.

Small nonprofit, 1,500 donors

Free tier covers the first year of development work.

A small nonprofit with one or two paid staff tracking 1,500 donors and 300 volunteers lives inside the Strkr free tier for the first year. The custom field model handles giving tier and volunteer skills; the activity timeline captures touchpoints; the saved search surfaces at-risk donors. The paid upgrade usually lands when the Marketing module becomes necessary for annual appeals or when a dedicated development role joins the team.

Indie founder, 1,200 beta users

Free tier handles the pre-product-market-fit phase.

An indie founder running a side-project beta with 1,200 users lives inside the Strkr free tier through the pre-product-market-fit phase. Custom fields handle feature usage and feedback tags; the activity timeline captures email replies; saved searches run targeted outreach. The paid upgrade typically lands when the first paid customer arrives and the sequence automation on Strkr Starter becomes necessary for structured onboarding.

When free stops being free

The signals that it is time to upgrade.

Four signals mark the end of the personal free tier: a second active editor joins the workspace, record volume crosses the free-tier cap, custom field count needs the paid-tier removal of the cap, or sequence automation on the Marketing module moves from nice-to-have to essential. Any one signal pays for the upgrade; the combination usually does so inside a month.

Security and compliance posture

What personal users and small nonprofits can rely on.

Role-based access on paid tiers, audit logs on every record change, SSO and MFA available, encrypted storage, biometric unlock on mobile, open REST API and webhook integrations, and the compliance posture: HIPAA compliant with BAA available, SOC 2 Type II in progress through 2026-Q4, and GDPR plus CCPA compliant. The nonprofit director handling donor PII can trust the posture without a vendor call.

Three-year TCO view

What a personal user actually pays by year three.

A single personal user on Strkr free pays nothing for the three years inside the free-tier limits. A freelancer who upgrades to Strkr Starter in year two pays a predictable flat per-seat monthly rate for the module stack included. The alternative at this scale (free Google Contacts plus a free Mailchimp tier plus a paid card scanner plus a reminder app) usually runs higher by year three because consumer tool pricing climbs faster than per-seat SaaS pricing.

Head-to-head

Strkr free tier vs Google Contacts plus a spreadsheet.

The most common free personal contact database today is Google Contacts plus a Google Sheet plus a sticky-note reminder system. The side-by-side below covers the real capabilities a personal user, freelancer, or small nonprofit runs through the first year, including the moments where each free tier breaks.

Feature Strkr Google Contacts + Google Sheet + reminders app
Record volume Several thousand on free tier, millions on paid Google Contacts slows past 2,000 records
Activity timeline Email, call, meeting, note history on each record No timeline, email lives in Gmail only
Next-step reminders Per-contact reminder with notification on the date Separate reminders app with no record link
Saved search Named queries that run again instantly Spreadsheet filter rebuilt each time
Custom tags and fields Generous free-tier cap, unlimited on paid Spreadsheet columns with manual maintenance
Dedupe on write Email exact plus fuzzy name-with-company plus normalized phone Google Contacts merge suggestions, manual sheets
Bidirectional sync Google and iCloud sync, daily on free Google native, iCloud separate, drift common
Mobile app Native iOS and Android with offline sync Google Contacts mobile is slow at scale
Open REST API plus webhooks Available on every tier including free Google Contacts API, spreadsheet App Script
Shared workspace Multi-user on free tier within the user cap Google Contacts groups do not actually share
Upgrade path Plan change preserves every record and rule Migration to a different product entirely
Compliance posture HIPAA compliant with BAA available, SOC 2 Type II in progress through 2026-Q4, GDPR plus CCPA compliant Google Workspace terms apply, varies by plan
How teams use Strkr

How personal users and small teams actually use the free tier.

Five playbooks from personal users, freelancers, and small nonprofits that started on Strkr free, lived there for a while, and either stayed or upgraded on their own terms. The motion tells the story.

Personal user replacing Google Contacts

From 2,100 drifting records to a clean workspace in a weekend.

A product manager with 2,100 personal and work contacts split across iPhone contacts, Gmail, and a shared Google Contacts group with a spouse imported everything into Strkr free on a Saturday afternoon. The dedupe engine caught roughly 15 percent duplicates on the merge. The bidirectional iCloud sync pushed the clean workspace back to the phone within 24 hours. The user has lived on the free tier for the year since without hitting a cap.

Freelance consultant tracking 450 clients

A free database that replaced three overlapping tools.

A freelance strategy consultant tracking 450 active and past clients had been running a mix of Google Contacts, a Google Sheet of project history, and a reminder app. The three tools drifted every quarter and the consultant lost context on long-dormant clients. The free Strkr workspace consolidated the three into one record per client with custom tags for active and past status, next-step reminders for check-ins, and the activity timeline for project history. The consultant stayed on the free tier for 18 months.

Small nonprofit, 1,400 donors

A free development database that cleared the audit.

A one-staff-plus-volunteers nonprofit with 1,400 donors had been running on a Google Sheet export from a legacy donor tool. The sheet was 1,400 rows with 23 columns and six year of history. The free Strkr workspace imported the sheet with the custom columns as custom fields, deduped on load (collapsing roughly 8 percent of records), and ran the first annual review on saved searches. The nonprofit cleared its annual information-governance review on the first cycle with the audit log showing data access history.

Indie SaaS founder, 1,200 beta users

A free contact graph that handled the pre-launch cohort.

An indie SaaS founder running a side-project beta with 1,200 users across three cohorts tracked signup date, feature usage, and feedback tags in the free Strkr workspace. Form fills from the signup page landed via webhook. The saved search for "cohort 2 users with no response in 30 days" ran the Thursday outreach push. The founder upgraded to Strkr Starter when the first paid customer arrived and sequence automation on the Marketing module became necessary.

Alumni organizer, 1,800 contacts

A free database for the annual reunion motion.

An alumni organizer at a small graduate program tracking 1,800 alumni across 12 graduating classes used the free Strkr workspace for the annual reunion motion. Custom tags held graduation year and track; saved searches surfaced alumni by region for city-specific gatherings; the activity timeline captured touchpoints across the year. The organizer stayed on the free tier through the first two annual cycles before upgrading when a second volunteer joined the coordination team.

A free contact database that is actually built for the long haul.

Start a free Strkr workspace, import from Google Contacts or iCloud, and watch the dedupe engine collapse the duplicates on save. Run saved searches, set next-step reminders, and upgrade on your terms if the use case ever gets bigger.

Common questions

What buyers in this bucket ask most.

Is Strkr free really free forever, or is it a trial?

The free tier is a free plan with no time limit, not a trial. Personal users, freelancers, and small nonprofits can run the free Strkr workspace indefinitely within the free-tier limits. The free tier includes several thousand contact records (the exact numeric cap is on the pricing page), a shared workspace for a small number of users, custom tags and fields with a generous cap, saved searches, the activity timeline, next-step reminders, dedupe on write, bidirectional Google and iCloud sync at daily frequency, the mobile app on both iOS and Android, business card scanning without a scan credit meter, and the open REST API with webhooks. There is no credit card required at signup and no automatic upgrade when caps are approached; the system notifies the user and the upgrade decision stays with the user. Paid tiers unlock higher record caps, more workspace users, multi-step sequence automation, Strkr AI features, the native Marketing module, Projects, Docs, and Messaging.

How does Strkr free compare to HubSpot Free, Zoho Free, or Google Contacts?

HubSpot CRM Free advertises a million contacts but gates custom properties at 10, locks sequence automation behind Sales Hub Pro, and gates the Marketing module behind Marketing Hub. Zoho CRM Free Edition is capped at three paid-tier users and roughly 5,000 records combined across modules. Google Contacts is free with unlimited records but has no activity timeline, no reminder system, no saved search, and no shared workspace in the real sense (the group feature is per-user). The Strkr free tier sits between these: higher useful feature coverage than Google Contacts, higher custom field cap than HubSpot Free, higher user cap than Zoho Free, and a shared workspace that actually shares. The free tier is designed for personal use, freelance use, small nonprofit use, and side-project use, not as a demo that forces a quick upgrade.

How does the bidirectional Google and iCloud sync work on the free tier?

Strkr pushes workspace contacts to Google Contacts or iCloud through the native sync APIs. Contacts in the Strkr workspace appear in the Google Contacts group or the iCloud contact group designated at setup, with the right display name, phone, and email. The sync is bidirectional: edits made on the phone contacts app or in Gmail flow back to Strkr; edits made in Strkr flow out to the phone contacts app. On the free tier the sync runs at a daily cadence; paid tiers run the sync continuously. The result on the free tier is that the Android dialer, the iPhone caller ID, iMessage, and WhatsApp all see the Strkr contacts with current names within 24 hours of any update. The sync is built against the official Google and Apple APIs, not a scraping library, so OS updates do not break it.

How does the record cap work on the free tier?

The free tier carries a record cap sized for real use cases rather than a demo-grade limit. The exact numeric cap is on the pricing page and adjusts from time to time as the system evolves. The design target is a free tier that handles a 2,000-record use case comfortably with headroom. When a user approaches the cap, the system notifies them in the admin console with the current count and the remaining headroom; no automatic upgrade triggers and no new-record block fires without warning. If the user crosses the cap, the system continues to serve the existing records in full but asks for an upgrade decision before accepting more writes. The upgrade is a plan change that preserves every existing record and rule.

Can I import my existing contacts from Google Contacts, iCloud, or a spreadsheet?

Yes. The import flow accepts Google Contacts exports in vCard or CSV, iCloud exports in vCard, Microsoft 365 exports in CSV or PST, and arbitrary spreadsheets in CSV or Excel. The field mapping handles the common patterns with custom field creation on the fly for columns that do not map to standard fields. Dedupe runs on load with the fuzzy-match engine, so a mixed import from Gmail and iCloud (which typically carries 10 to 20 percent duplicates) consolidates cleanly on save. Owner attribution is preserved where the source carries it, and the activity timeline (where present in the source, like Gmail email history) imports as timeline entries on the matching contact. A typical import of 2,000 to 5,000 records usually finishes in a few minutes, including the time it takes to walk the merge-review queue.

What happens if I upgrade and then want to downgrade back to free?

Downgrading from paid to free is a plan change in settings. The system preserves every record, custom field, saved search, reminder, and timeline entry; features gated to the paid tier (multi-step sequence automation, Strkr AI, native Marketing module, Projects, Docs, Messaging, higher record caps) deactivate but the data they created stays visible read-only on the free tier. If the record count on the paid tier exceeds the free-tier cap at downgrade time, the system asks the user to archive or export the excess records before the downgrade completes rather than silently losing data. The approach preserves the user's data integrity across plan changes and avoids the "lose your work if you cancel" pattern that some SaaS vendors apply.

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