Built for freelancers and solo contractors

The CRM for the one-person agency that is actually a two-person agency with Strkr AI.

Freelancing lives on juggling the pitch pipeline, the active project list, the invoice chase, and the Sunday evening client follow-up ritual. Strkr ships one tool that handles all four without hiring an ops assistant and without the per-seat pricing that assumes a 10-person team.

What this audience is actually dealing with

The pains that bring buyers here.

A freelancer running a design studio, a content agency, a consulting practice, or a specialty service firm lives in a reality where every operational hour is an hour not billed. The CRM has to handle the pitch pipeline, the active project, the invoice chase, and the client follow-up without becoming the second job. The pain points below are what Strkr onboarding hears from solo contractors who tried HubSpot Free, Honeybook, Dubsado, or a Google Sheet before landing on Strkr.

The Sunday evening pipeline check

The one hour that becomes four every week.

A freelancer with 11 active clients and 6 open proposals runs a Sunday evening pipeline check that is supposed to take an hour and takes four. Updating Google Sheets, chasing proposal responses, drafting follow-ups. Strkr automates the pipeline update, drafts the follow-up emails with Strkr AI, and surfaces the proposals and invoices needing attention so the Sunday check runs in 20 minutes.

The proposal-to-invoice gap

The 42-day lag from accepted proposal to first payment.

A proposal signed on day one typically does not produce a first payment until day 42 because the kickoff, scope confirmation, deposit invoice, and first milestone work spread across six weeks. Strkr workflow fires the deposit invoice on proposal signature, the kickoff email on deposit payment, and the first-milestone invoice on milestone completion. The 42-day lag drops to about 11 days for the first payment.

Scope creep without visibility

The $4,000 fixed-fee project that becomes 60 hours of work.

A $4,000 fixed-fee design project estimated at 32 hours quietly expands to 60 hours over the project duration through client-requested revisions, additional pages, and scope ambiguity. The freelancer realizes the margin collapse on invoice day. Strkr scope tracking captures estimated hours vs actual hours per project with a 20 percent overrun flag that triggers a scope conversation with the client.

The invoice chase

The 11 outstanding invoices nobody wants to send a dunning email about.

A freelancer with 11 outstanding invoices at various days-past-due (3 days, 11 days, 21 days, 42 days) avoids writing the dunning email because the client relationship matters. Strkr AI drafts the dunning email in a professional tone that preserves the relationship. The freelancer approves and sends. Average days-to-pay drops meaningfully.

Client follow-up at scale

The 24 past clients the freelancer meant to check in with.

A freelancer has 24 past clients the freelancer meant to check in with and never did. Lost referral opportunity, lost renewal, lost expansion. Strkr quarterly check-in cadence surfaces past clients due for a touch with Strkr AI drafted personal notes that reference the past project.

Pricing that assumes a 10-person team

HubSpot at 50 per seat for a one-seat need.

Most CRM pricing assumes a team of five or ten with per-seat pricing designed for the mid-market. A solo freelancer pays for the full seat at $50 to $150 per month. Strkr Starter at $29 per seat lands at a reasonable solo-contractor price with the full Strkr feature set including the AI Enhancement add-on at $49 per month flat.

The freelancer data model

Objects shaped like client-services work.

Strkr ships a tunable freelancer schema with Prospect, Proposal, Client, Project, Milestone, Invoice, and Past Client as first-class objects. The admin can rename or extend anything.

Prospect object

Lead source, estimated project, timeline.

A prospect carries source (referral, LinkedIn, cold inbound, past client, portfolio inquiry), estimated project type, estimated budget, estimated start date, and conversation history. The prospect converts to proposal when the discovery conversation lands.

Proposal object

Scope, fee, timeline, status.

A proposal carries scope paragraphs, fixed-fee or hourly structure, timeline estimate, and status (draft, sent, viewed, accepted, declined). Strkr AI drafts the scope paragraphs from the discovery conversation and the proposal template.

Client object

Relationship tier, project history, lifetime value.

A client in Strkr carries relationship tier (A tier high value, B tier recurring, C tier one-off), project history, lifetime value, and preference data (contact cadence, communication channel, scope preferences).

Project object

Scope, estimated hours, actual hours, status.

A project ties to the client with scope, estimated hours, actual hours logged, milestone list, and status (kickoff, in-flight, review, closed, invoiced). The 20 percent overrun flag triggers a scope conversation.

Milestone object

Deliverable, due date, invoice trigger.

A milestone attaches to the project with deliverable description, due date, review status, and invoice trigger. Milestone completion triggers the invoice workflow automatically.

Invoice object

Amount, due date, days outstanding, status.

An invoice ties to the project and milestone with amount, due date, days outstanding, status (draft, sent, viewed, paid, overdue). Payment processor integration (Stripe, Square, QuickBooks Payments) handles the actual charge.

Past client object

The relationship to maintain.

Past clients tag with last-project date and quarterly check-in cadence. Strkr AI drafts the personal check-in note referencing the past project. The freelancer approves and sends.

The proposal-to-invoice workflow

From discovery call to first payment in 11 days.

Strkr compresses the proposal-to-invoice workflow from 42 days to under 11 days for the first payment by automating the handoffs. The cards below show the steps.

Discovery to proposal

The AI drafts the scope from the call notes.

After the discovery call the freelancer dictates a two-minute voice note. Strkr transcribes and Strkr AI drafts the proposal scope paragraphs from the transcript and the project template. The freelancer tunes two sentences and sends the proposal.

Proposal to signature

The signature request with reminder cadence.

The proposal sends with a DocuSign or inline-signature link. If the proposal is not signed in 3 days Strkr sends a gentle reminder. If still not signed by day 7 Strkr prompts the freelancer for a personal follow-up. The reminder cadence closes the proposal faster than the generic email thread.

Signature to deposit

The deposit invoice fires on signature.

On proposal signature Strkr fires the deposit invoice automatically (typically 25 to 50 percent of the fixed fee or the first milestone retainer). The client receives the invoice with a payment link to Stripe or Square.

Deposit to kickoff

The kickoff email on payment.

On deposit payment Strkr sends the kickoff email with the project timeline, the first milestone deliverable, the expected client review date, and the login link to the project workspace if the freelancer runs a client portal.

Milestone to invoice

The invoice fires on milestone completion.

On milestone completion the freelancer taps the milestone complete action and Strkr fires the milestone invoice automatically. The client receives the invoice with the deliverable summary and the payment link.

Invoice to payment

The dunning cadence with AI drafted copy.

If the invoice is not paid by the due date Strkr fires a reminder at day 3 past due, day 7 past due, and day 14 past due with Strkr AI drafted copy that preserves the client relationship. The freelancer approves each send.

Payment to retrospective

The post-project note and referral ask.

On final payment Strkr fires the post-project retrospective email with a project summary and a referral request if the project went well. The retrospective closes the project with a professional note instead of silence.

How Strkr AI drafts freelancer outreach

The AI jobs that fit a solo contractor workflow.

A freelancer cannot staff a full-time ops person for outreach. Strkr AI drafts the client-facing and prospect-facing communication the freelancer needs. The AI Enhancement module is a $49 per month add-on with 5,000 Strkr AI calls included and $0.012 per call overage. The buyer never picks a model.

Proposal draft

The scope paragraph from the discovery note.

Strkr AI drafts the proposal scope paragraphs from the discovery voice-note transcript and the project template. The freelancer tunes and sends.

Follow-up chase

The gentle nudge for the open proposal.

For proposals sent but not yet signed Strkr AI drafts the follow-up email with reference to the discussion and a request for a decision. The freelancer approves and sends.

Project kickoff email

The welcome note after the deposit.

After deposit payment Strkr AI drafts the kickoff email with timeline, first milestone, and client expectations. The freelancer sends to set the project rhythm.

Milestone deliverable note

The handoff note with the invoice.

On milestone completion Strkr AI drafts the deliverable handoff note with the summary of work completed, the client review request, and the invoice link.

Dunning email

The invoice reminder that preserves the relationship.

For overdue invoices Strkr AI drafts the dunning email in a professional tone that preserves the client relationship. The freelancer approves at each cadence and the message fires.

Quarterly client check-in

The personal note to past clients.

Strkr AI drafts the quarterly personal check-in referencing the past project. The freelancer approves and sends to the past client list. Referral and repeat opportunities land that would otherwise go dark.

Head-to-head

Strkr vs Honeybook, Dubsado, HubSpot Free, Google Sheets.

Freelancers typically evaluate Strkr against Honeybook or Dubsado (freelance-specific CRM), HubSpot Free (generic free), or a Google Sheet. The comparison below shows the capability tradeoffs across the common evaluation set.

Feature Strkr Typical freelancer CRM or Google Sheet
Proposal-to-invoice workflow Automated with milestone triggers. Varies, often manual.
Scope creep flag Twenty percent overrun alert. None.
AI drafted outreach Available on AI Enhancement add-on. Generic templates.
Dunning email cadence Three-touch with AI drafted copy. Single reminder.
Past client re-engagement Quarterly cadence with personal note. Manual spreadsheet.
Payment processor integration Stripe, Square, QuickBooks Payments via webhook. Varies.
Pricing at one seat Twenty-nine per month on Starter. Twenty to 50 per month typical.
Mobile app with voice note Native with transcription. Limited.
Open API REST, GraphQL, HMAC-signed webhooks. Partner-managed only.
How teams use Strkr

Five freelancer patterns.

The patterns below are what Strkr onboarding sees across solo contractor deployments in design, content, consulting, and specialty services.

Pattern A

The brand designer running 14 active clients.

A solo brand designer running 14 active clients ran Honeybook for proposals and Google Sheets for pipeline. The pain was the Sunday evening ritual that ate four hours. Strkr onboarding ran a 7-business-day setup with proposal workflow, milestone invoicing, and quarterly check-in cadence. The Sunday ritual dropped to 20 minutes and the designer added 6 new clients in the following quarter with the reclaimed time.

Pattern B

The content agency as a two-person team.

A content agency with the founder and one contractor ran Dubsado for client management and a spreadsheet for editorial calendar. Strkr onboarding ran a 9-business-day setup with the client project workflow, milestone invoicing, and the AI drafted dunning emails. Days-to-pay dropped from 42 to 24 and the founder added a third contractor in the following six months.

Pattern C

The management consultant running engagement cycles.

A solo management consultant running three to five concurrent engagements with Fortune 1000 clients ran a legacy CRM he could not afford and a Google Sheet for everything else. Strkr onboarding ran an 11-business-day setup with the engagement workflow, long-cycle proposal tracking, and AI drafted executive outreach. Average engagement velocity improved and referral-sourced revenue grew in the first full year.

Pattern D

The photographer with seasonal demand.

A wedding and family photographer with seasonal demand peaks ran Honeybook for proposals and Google Calendar for booking. Strkr onboarding configured the seasonal pipeline with inquiry-to-booking workflow, deposit scheduling, and milestone invoicing for the deliverable timeline. Average deposit-to-booking time dropped and the photographer booked 42 weddings in the first full year up from 32 the prior year.

Pattern E

The specialty consultant with retainer and project mix.

A specialty cybersecurity consultant running monthly retainers plus one-off project engagements ran a legacy CRM that could not model the two revenue streams cleanly. Strkr onboarding ran a 14-business-day setup with retainer billing on monthly cadence, project billing on milestone, and the combined revenue dashboard. The consultant gained visibility into retainer-vs-project revenue mix and reallocated effort to the higher-margin motion.

Run the one-person agency as a two-person team with Strkr AI.

Book a 30 minute call. We will walk through the proposal workflow, the milestone invoicing, and the AI drafted outreach with your actual client list and project types.

Common questions

What buyers in this bucket ask most.

How does Strkr compare to Honeybook or Dubsado for a freelancer?

Honeybook and Dubsado are freelance-specific CRMs with proposal, invoicing, and basic workflow. They price around $20 to $50 per month for a single-seat subscription. Strkr Starter at $29 per month includes the proposal workflow, milestone invoicing, scope tracking, dunning cadence, and open API. The AI Enhancement add-on at $49 per month flat with 5,000 Strkr AI calls included covers the drafting that Honeybook and Dubsado require separate paid add-ons to approximate. Strkr Pro at $59 adds workflow automation and custom reporting that Honeybook Business tier at $39 and Dubsado Premier at $45 do not fully match. For single-seat solo contractors the capability-vs-price comparison typically favors Strkr Starter plus AI add-on.

Does Strkr handle milestone invoicing with payment processor integration?

Yes. Strkr integrates with Stripe, Square, QuickBooks Payments, and most other payment processors through the standard webhook spec with HMAC signing and the published OpenAPI spec. On proposal signature the deposit invoice fires automatically. On milestone completion the milestone invoice fires. On invoice overdue the dunning cadence (3, 7, 14 days past due) fires with Strkr AI drafted copy. Payment confirmation syncs back to Strkr automatically. For freelancers running QuickBooks or Xero as the accounting tool the invoice data syncs through the webhook for the accounting record.

Can Strkr catch scope creep before the project margin collapses?

Yes. The project object carries estimated hours and actual hours logged. Strkr computes the overrun percent and triggers a flag at 20 percent overrun (configurable). The freelancer sees the flag with the hours delta and the recommended scope conversation. Strkr AI can draft the scope conversation note referencing the scope expansion items. The 20 percent flag typically fires early enough in the project to request additional scope fee instead of absorbing the margin collapse.

What does the AI Enhancement add-on actually draft for a solo contractor?

For a freelancer the common AI jobs are the proposal scope draft from the discovery call transcript, the proposal follow-up chase, the kickoff email after deposit payment, the milestone deliverable handoff note, the dunning email at each overdue cadence, and the quarterly past-client check-in note. Strkr AI drafts in a professional tone adapted to the freelancer voice after the first 20 approved sends. Strkr AI handles complexity routing automatically and the buyer never picks a model. The add-on is $49 per month flat with 5,000 Strkr AI calls included and $0.012 per call overage.

Can a freelancer run on Strkr Starter at $29 per month or does it need Pro?

Starter at $29 per seat covers the common freelancer workflow: contact and client management, proposal to invoice workflow, milestone tracking, email integration, mobile app, and the integration surface. Pro at $59 adds workflow automation, custom reporting, Strkr Messaging for SMS at 2 cents per segment, and the full custom-object capability. Most solo contractors start on Starter and move to Pro when the custom reporting need lands (typically year two) or when the Strkr Messaging integration unlocks a client-communication workflow. The 14-day trial lets the freelancer evaluate on real capability.

What is the total monthly cost for a solo freelancer running the full Strkr stack?

For a solo freelancer on Strkr Starter at $29 per month plus the AI Enhancement add-on at $49 per month the all-in monthly cost runs $78. The AI module ships 5,000 Strkr AI calls included which covers the typical freelancer workflow (proposal drafting, follow-up, invoice reminders, quarterly check-in). The payment processor integration (Stripe, Square, QuickBooks) is included in the plan. The open API and webhook spec is included. For freelancers who want the Strkr Messaging add-on for SMS the usage runs 2 cents per SMS segment with a brand registration required for A2P 10DLC compliance. Scale tier at $119 is typically overkill for a solo contractor.

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