Built for teams on Google Workspace running real sales motions

A sales CRM that fits the Google Workspace and Google Cloud stack.

Teams on Google Workspace, Google Cloud, or both have a predictable set of integration needs for a sales CRM: Gmail two-way sync, Calendar integration for meetings, Drive for proposal and contract storage, BigQuery for data warehouse reporting, and Looker or Looker Studio for dashboarding. Strkr covers each with first-class integrations rather than marketplace add-ons.

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What this audience is actually dealing with

The pains that bring buyers here.

Teams running on the Google stack (Workspace for productivity, Google Cloud for infrastructure, BigQuery for warehouse, Looker for BI) often find CRM options that market Google integration but deliver shallow coverage: a Gmail plugin that logs sent email only, a Calendar integration that creates events but does not read responses, a BigQuery connector that charges per sync. The pain points below are what teams on the Google stack actually hit.

Gmail sync is often one-way

The CRM logs what you sent, not what you received.

Many CRM Gmail integrations ship a Chrome plugin that captures sent email to the CRM contact timeline but miss received replies. The sales rep sees their outbound in the CRM but not the buyer response. Strkr's Gmail integration is true two-way sync via the Gmail API, with sent and received email on the contact timeline automatically.

Calendar integration is often one-way

The CRM creates events, but the response status never flows back.

CRM Calendar integrations often create events on the rep calendar but do not read response status (accepted, declined, tentative) back to the CRM. The rep works from the CRM thinking the meeting is confirmed when the buyer declined. Strkr's Calendar integration is bidirectional with response status reflected on the deal and meeting record.

Drive storage without CRM awareness

Proposals in Drive never make it back to the deal record.

Sales teams store proposals, contracts, and reference materials in Google Drive. The CRM deal record often has no visibility into the Drive folder structure. Reps re-link documents into deal notes manually. Strkr's Drive integration lets the deal record reference Drive folders with automatic file listing on the record.

BigQuery export is a per-record charge

The warehouse team pays per-row to pull CRM data.

Several CRMs charge per-record for BigQuery export, which makes continuous replication to the warehouse expensive. The warehouse team either skips the CRM data (losing cross-source analysis) or absorbs the cost. Strkr ships BigQuery export as a native capability on Standard with no per-record charge.

Looker dashboards need direct data access

The BI team wants raw tables, not CSV exports.

Looker and Looker Studio dashboards need direct access to the underlying CRM data as tables, not periodic CSV exports. Many CRMs push toward their own reporting rather than exposing raw table access. Strkr's BigQuery sync lands CRM data as tables that Looker can query directly, which fits the Google-stack BI pattern.

SSO through Google Workspace

SAML through Google Workspace should be the login default.

Teams on Google Workspace expect SSO through Google Workspace for every business tool. Many CRMs gate SSO behind enterprise tiers, which forces smaller teams to run separate CRM logins. Strkr includes Google Workspace SSO on the Standard tier without an enterprise-tier upgrade.

The core Google Workspace integrations

Each Google-stack integration explained in production detail.

The Google Workspace integrations below are the capabilities teams on the Google stack lean on daily. Each is a first-class capability on Strkr Standard with no per-integration fee.

Gmail two-way sync

Sent and received email on the contact timeline.

The Gmail integration uses the Gmail API with OAuth consent per user. Sent email to CRM contacts logs on the contact timeline automatically. Received email from CRM contacts logs on the timeline automatically. Reply detection surfaces on the deal record (buyer replied, needs response). Opens and clicks (for templated sends from Strkr) record on the message.

Gmail compose integration

Send from Gmail with CRM context visible.

A browser extension layers CRM context on the Gmail compose window: contact record preview, deal stage, recent activity, template library. Reps compose in Gmail with CRM awareness rather than context-switching to the CRM. The pattern reduces context-switching friction that costs 15 to 30 minutes per rep per day in heavy outreach motions.

Calendar bidirectional sync

Meetings created in CRM or Calendar flow both ways.

Meetings scheduled in Strkr create Google Calendar events on the rep calendar with the invite flowing to attendees. Meetings scheduled directly in Google Calendar with CRM contacts attached log on the contact timeline automatically. Response status (accepted, declined, tentative, pending) reflects on both sides. Rescheduled or cancelled events update both systems.

Drive folder linking

Deal records reference Drive folders with file listing.

Each deal record can reference a Google Drive folder (proposals, contracts, reference materials). The folder contents list on the record with file-level link-outs. Drive permissions remain under Drive's native sharing model; Strkr respects whatever access the user has.

Google Workspace SSO

SAML through Google Workspace at Standard tier.

Google Workspace SSO through SAML 2.0 is included on the Standard tier. Admins configure the integration once in the Workspace admin console; users sign in with their Workspace credentials. User provisioning via SCIM is included for teams that want automatic user lifecycle (new hires auto-provisioned, departures auto-deprovisioned).

Google Contacts import

Workspace contact lists sync into Strkr.

The Google Contacts integration syncs Workspace contact lists (user personal contacts and shared workspace contacts) into Strkr as CRM contact records. The sync respects contact labels, which map to Strkr tags. The pattern eliminates manual contact-list migration during CRM adoption.

Google Meet links auto-attached

Meeting records carry the Meet link.

Meetings created from Strkr with Google Workspace users get a Google Meet link auto-attached. The meeting record carries the Meet link so attendees find it on the calendar invite and on the Strkr meeting record. For teams using Zoom or Microsoft Teams instead, those platforms are also supported through similar integrations.

Sheets import plus export

CSV import plus Sheets round-trip for bulk edits.

Google Sheets import handles bulk contact and deal imports with field mapping. Export to Sheets lets ops teams run bulk edits in the familiar Sheets interface and re-import. The pattern serves teams that prefer Sheets for bulk work while keeping Strkr as the authoritative CRM.

Admin Audit Logs

Workspace admin audit logs capture Strkr auth events.

For organizations that review Workspace admin audit logs, Strkr auth events (sign-in, SSO federation, SCIM provisioning) appear in the standard Workspace admin audit stream. The pattern lets the Workspace admin maintain the authoritative audit record without a separate Strkr audit stream.

The Google Cloud infrastructure integrations

BigQuery, Looker, Pub/Sub, and Cloud Storage patterns.

Teams running on Google Cloud for infrastructure typically want the CRM data to flow into the Google Cloud data stack. The integrations below are the patterns teams use in production.

BigQuery continuous export

CRM tables land in BigQuery with configurable refresh.

The BigQuery integration lands Strkr CRM data as tables in a BigQuery dataset the team controls. Refresh cadence is configurable (hourly, daily). The schema includes contacts, companies, deals, activities, custom fields, and the full history of record changes. The pattern supports warehouse-first analytics without a per-row export fee.

Looker and Looker Studio dashboards

Direct SQL access from BigQuery tables.

Once CRM data lands in BigQuery, Looker and Looker Studio dashboards query the tables directly with LookML modeling or Looker Studio data sources. The pattern fits teams that have already standardized on Looker for business reporting; the CRM data becomes another source alongside billing, product, and marketing.

Pub/Sub event streaming

CRM events to Pub/Sub for real-time workflows.

Strkr publishes CRM events (deal created, deal stage changed, contact updated, form submitted) to Google Pub/Sub topics the team subscribes to. The pattern supports real-time downstream workflows: event-driven marketing automation, operational alerting, custom business logic. The event stream is a native capability on Standard, not a per-event-charged add-on.

Cloud Storage attachment backup

CRM attachments mirror to a GCS bucket.

For teams that want attachment durability under their own cloud control, the GCS integration mirrors CRM attachments (proposals, signed contracts, uploaded documents) to a Google Cloud Storage bucket the team owns. The team maintains the authoritative backup; Strkr maintains the primary.

Service account authentication

Google Cloud service accounts for API access.

For automated integrations between Google Cloud services (Cloud Run functions, App Engine services) and the Strkr API, Google Cloud service account authentication is supported. The pattern lets teams build custom integrations without managing shared API tokens.

VPC Service Controls

Private networking for enterprise security postures.

For enterprise teams running under VPC Service Controls with strict data-perimeter enforcement, the Strkr enterprise architecture supports private connectivity patterns. The implementation depends on the team's VPC-SC configuration; the Strkr enterprise team scopes the integration during procurement.

The honest fit statement

Where Strkr-plus-Google-Cloud works and where it does not.

The sections below cover the honest fit between Strkr's Google-stack integrations and the typical team using them.

Fits well

B2B teams running the horizontal sales motion on Google Workspace.

Teams of 10 to 500 people running horizontal B2B sales on Google Workspace find Strkr's native Google integrations cover the daily workflow without context-switching. The Gmail two-way sync, Calendar bidirectional, and SSO through Workspace are the daily-use capabilities.

Fits well

Data teams running on Google Cloud with BigQuery.

Teams that have standardized on BigQuery for analytics find Strkr's native BigQuery continuous export cleaner than the per-row-charged alternatives. Looker and Looker Studio dashboards query CRM data alongside billing and product data without a middle ETL layer.

Fits well

Teams that want Workspace SSO without an enterprise upgrade.

Strkr's Standard tier includes Google Workspace SSO through SAML. Teams that would otherwise face an enterprise-tier upgrade with the ranked incumbents to get SSO find Strkr's posture more accessible at mid-market scale.

Fits less well

Teams deeply committed to the Salesforce ecosystem.

Teams with existing deep investment in the Salesforce ecosystem (Pardot, Service Cloud, custom AppExchange apps, significant Salesforce admin tooling) typically find migrating to Strkr's Google-stack-native pattern costly in sunk investment. The honest recommendation is to continue on Salesforce if the ecosystem investment is deep.

Fits less well

Teams on Microsoft 365 primarily rather than Google Workspace.

Teams primarily on Microsoft 365 (Outlook, Teams, SharePoint) have better fit with Microsoft-first CRMs (Dynamics 365, specifically) or horizontal CRMs with equivalent Microsoft integration depth. Strkr supports Microsoft 365 integration also, but teams specifically asking about Google Cloud sales tooling are usually Google-stack primary.

Fits less well

Teams that want Google-native CRM at zero premium cost.

Google Workspace does not include a native CRM product; the Google-stack CRM path involves third-party vendors like Strkr. Teams expecting a zero-additional-cost CRM bundled with Workspace will not find one. The practical choice is between paid third-party CRMs with Google-stack integration (Strkr, HubSpot, Pipedrive) or building on top of Google Sheets, which fails as a real CRM past small scale.

Head-to-head

Strkr Google-stack integration vs the common alternatives.

The comparison below covers the Google-stack integration depth across Strkr and the common CRM alternatives teams on Google Workspace consider.

Feature Strkr HubSpot / Pipedrive / Copper
Gmail two-way sync Native via Gmail API, both directions Varies, often outbound-only on free tiers
Calendar bidirectional Response status flows back to CRM Often one-way
Drive folder linking Deal records reference Drive folders File links in notes typical
Workspace SSO Included on Standard Often Enterprise tier
BigQuery continuous export Native, no per-row charge Often paid connector or ETL
Looker / Looker Studio Direct SQL via BigQuery tables Via ETL middleware typical
Pub/Sub event streaming Included on Standard Rare, usually webhooks only
Google Meet auto-attach Native Varies
Service account auth Supported Varies
VPC Service Controls Enterprise architecture Enterprise typical
How teams use Strkr

How Google-stack teams run Strkr today.

The playbooks below are patterns teams on Google Workspace and Google Cloud run with Strkr integrated into the stack.

B2B SaaS, 40-person team on Google Workspace

Gmail two-way sync eliminated 90 percent of manual CRM email logging.

A 40-person B2B SaaS team on Google Workspace migrated from a CRM that required BCC-to-CRM for email logging to Strkr with native Gmail two-way sync. Manual email-log time dropped by roughly 90 percent across the sales team. Reps reported that received-reply visibility (previously hidden) changed their follow-up timing meaningfully because they saw buyer responses within the CRM rather than having to context-switch to Gmail.

Services firm, Google Workspace plus Looker

BigQuery export enabled unified pipeline-plus-delivery dashboards.

A services firm running Google Workspace plus Looker Studio set up Strkr's native BigQuery export landing CRM data in a dedicated dataset. Looker Studio dashboards combined CRM pipeline data with project delivery data (also in BigQuery) and billing data to produce unified pipeline-to-revenue dashboards. The pattern replaced three separate dashboards (CRM reporting, project reporting, billing reporting) with one.

Mid-market SaaS, Workspace SSO required by security

Standard tier included SSO without an enterprise upgrade.

A 120-person mid-market SaaS company required Workspace SSO for every business tool as a security policy. Several CRM options required an enterprise-tier upgrade for SAML SSO at per-seat prices roughly 2x the Standard tier. Strkr included Workspace SSO on the Standard tier, saving the company roughly $14,000 annually at their seat count compared to the enterprise upgrade.

Growth-stage startup, 25 people

Pub/Sub events drove real-time marketing automation.

A 25-person growth-stage startup used Strkr's Pub/Sub event stream to drive real-time marketing automation. When a deal moved to a stage, a Pub/Sub event triggered a Cloud Run function that updated the customer in HubSpot (used for marketing nurture, not CRM) and enriched the Mixpanel customer profile. The event-driven pattern replaced hourly batch syncs that produced stale state.

Nonprofit, Google Workspace Nonprofits

Google Workspace Nonprofits plus Strkr for donor management.

A nonprofit on Google Workspace Nonprofits (the free Workspace tier for 501(c)(3) organizations) used Strkr for donor management with Gmail two-way sync and Calendar integration for donor meetings. The pattern replaced a workflow where major-gift officer emails lived in Gmail and donor records lived in a spreadsheet. The donor record now carries the full email history and meeting history automatically.

A CRM that fits the Google Workspace and Google Cloud stack natively.

Start on Strkr Starter free with no credit card. Connect Gmail, Calendar, and Workspace SSO. Add BigQuery export on Standard. See how the Google-stack-native integrations change the daily workflow.

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Common questions

What buyers in this bucket ask most.

Is Strkr itself hosted on Google Cloud?

Strkr's infrastructure architecture is cloud-provider-agnostic at the application layer. The current production deployment runs across multiple cloud providers for availability. For enterprise customers requiring specific infrastructure-level attestations (data residency in a specific Google Cloud region, compute isolation, specific VPC-SC configuration), the enterprise architecture conversation covers the deployment pattern. The default deployment serves the standard customer base; the specialized deployments serve customers with specific infrastructure-level requirements.

How does Gmail two-way sync differ from a Chrome extension?

A Chrome extension typically captures sent email from the Gmail compose window using browser-level DOM access; it logs the email the user sent from that browser session. The pattern misses: email sent from the Gmail mobile app, email sent from the user's desktop mail client (Apple Mail, Outlook) using Gmail credentials, and received email entirely (because the extension observes compose only). True two-way sync via the Gmail API captures sent and received email from any client the user uses, which produces complete activity timeline coverage. Strkr uses the Gmail API with OAuth consent per user for true two-way sync.

What does BigQuery continuous export cost on Strkr Standard?

The BigQuery continuous export capability is included on Strkr Standard with no per-row export fee. The customer pays BigQuery storage and query costs through their own Google Cloud billing; Strkr does not add a markup. For context, several CRM alternatives charge per-record for warehouse export (either as a connector fee or as a per-sync charge), which can run into thousands of dollars annually for teams with large contact bases. Strkr's posture is that CRM data belongs in the customer's warehouse without a vendor-imposed per-row toll.

Can I use Microsoft 365 and Google Workspace simultaneously with Strkr?

Yes. Strkr's email integration supports Gmail (Google Workspace) and Outlook (Microsoft 365) in the same workspace with different users on different providers. Calendar integration similarly supports both. SSO configuration supports multiple identity providers. The pattern serves teams in merger or acquisition situations where part of the organization is on Google Workspace and part is on Microsoft 365, or teams that run a mixed stack by design. The per-user email provider is a user setting rather than a workspace setting.

How does Strkr handle Google Workspace Nonprofits pricing?

Nonprofits that qualify for Google Workspace Nonprofits (free Workspace tier for eligible 501(c)(3) organizations) are the common nonprofit profile. Strkr offers a nonprofit discount of roughly 25 to 30 percent off the Standard per-seat price, verified through 501(c)(3) determination letter upload. The discount applies to the paid Standard and Enterprise tiers; the Starter free plan serves nonprofits the same as commercial users. The combination of free Workspace Nonprofits plus discounted Strkr Standard produces a cost-effective CRM stack for nonprofit development teams.

What happens to my Google-stack integrations if I migrate off Strkr later?

The Google integrations (Gmail OAuth connection, Calendar connection, BigQuery export destination) are configurations the Strkr workspace holds. If the team migrates off Strkr, the configurations deactivate; the underlying Google data (Gmail messages, Calendar events, BigQuery dataset) remains intact in the team's Google Workspace and Google Cloud. The CRM data export (contacts, deals, activity timeline, custom fields, attachments) comes with the team as CSV plus JSON plus attachment archive, which imports into any CRM that accepts standard formats. The posture is that the team's data is portable regardless of which CRM they use.

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