Built for field sales teams running geographic territories
The geographic mapping CRM where territory lines, account pins, and route plans live on the same record.
A field sales team running a geographic motion needs the map inside the CRM, not next to it. Strkr ships native map views on accounts, territory assignment, route planning, radius search, and heat-map analytics under flat per-seat subscription pricing.
A field sales team at 10 to 300 reps running a geographic motion (building-products rep walking a territory of contractors, medical-device rep running hospital accounts across three states, outside-sales rep working a county-level book) tends to carry a CRM that was not built for the map (Salesforce, HubSpot, generic) plus a dedicated territory-mapping tool (Badger Maps, Map My Customers, SPOTIO, Geopointe), paying twice for a surface that should be one. The reps live inside the mapping tool, the managers live inside the CRM, and the account record carries two sources of truth that drift every week.
The CRM has no map
Reps work out of a mapping tool, managers out of the CRM.
Generic CRMs (Salesforce, HubSpot) treat the map as a report widget or require a per-seat mapping-tool uplift (Badger Maps at 60 to 100 dollars per rep per month, Map My Customers at 55 dollars per rep per month). The field reps live in the mapping tool because that is where the day runs; the managers live in the CRM. The two sources of truth drift and the account record carries conflicting state.
Territory assignment is manual
The territory lines live in a shared drawing.
The field sales ops lead maintains territory lines in a Google My Maps drawing, a Mapbox custom overlay, or a hand-drawn PDF reviewed by the regional VP. Reassignment runs through a spreadsheet exchange. Strkr runs territory boundaries as first-class geographic polygons on the admin console, with account auto-assignment when a new record falls inside a boundary.
Route planning is a Monday-morning spreadsheet
The rep plans tomorrow's route by hand.
A field rep running 8 to 12 accounts a day needs a planned route. Most reps plan the day in Google Maps the night before, copy-paste addresses from the CRM, and reorder manually. Strkr runs native route planning on the account map (drag-select accounts, auto-optimize for drive time, export to Apple Maps or Google Maps) so the rep plans the day in two minutes inside the CRM.
Radius search is a report
The rep cannot find the 10 nearest accounts.
A rep driving to an account visit who finishes early wants to pop into the three nearest accounts for a drop-in. In most CRMs this requires a saved report, an export, and a bit of manual sorting. Strkr runs a radius search inside the map view: click a point, set a radius, see the accounts inside that ring filtered by stage, product, or tag.
Heat-map analytics do not exist
The density of accounts is invisible to planners.
A regional VP sizing a territory expansion needs a heat map of account density, revenue density, or pipeline density across a geography. Most CRMs do not render heat maps. Strkr runs heat-map overlays natively (account density, closed-won by ZIP, pipeline by county, revenue by metro) so the territory expansion conversation runs on a visual instead of a spreadsheet.
Mobile map is a second-class citizen
The rep opens the map on the phone and it loads slow.
A field rep running an outside-sales motion lives on the phone during the day. Generic CRMs render the map on mobile as a shrunken desktop view that loads slow and fails to use GPS context. Strkr runs a mobile-first map experience: GPS-aware pin visibility, offline cache for the day's route, one-tap check-in, voice-dictated visit notes.
What the geographic-mapping CRM runs
Features for the field team that lives on the map.
Three team shapes come up on buyer calls repeatedly: the outside-sales team at 10 to 50 reps running a territory motion for building products or specialty distribution, the medical-device or capital-equipment field team at 30 to 150 reps running hospital or dealer accounts, and the home-services or route-based sales team at 50 to 300 reps running a daily call-list motion. The cards below outline the surfaces each shape asks for and that a Salesforce-plus-Badger-Maps stack does not deliver cleanly.
Native map on accounts
Every account view has a map.
Open an account record and the map renders with the pin, the surrounding accounts, and the territory boundary. Open the list view and the map view toggle shows the same records as pins. The map is a native surface rather than an embedded iframe or a separate tool. Reps and managers see the same source of truth.
Territory boundaries as polygons
ZIP, county, state, or custom polygon.
Strkr runs territory boundaries as first-class geographic polygons. Draw a custom polygon on the admin map, assign by ZIP list, assign by county, assign by state, or import a boundary GeoJSON file. New accounts falling inside a boundary auto-assign to the territory owner. Reassignment runs through a drag on the map.
Route planning with drive-time optimization
Drag-select accounts, auto-optimize, export.
A rep selects accounts for tomorrow (lasso, click, filter by stage or tag), hits Optimize Route, and the day plans in drive-time order from the starting point. The export sends to Apple Maps or Google Maps for turn-by-turn navigation. The day runs on the plan with check-ins recorded as the rep hits each stop.
Radius search
Click a point, set a radius, filter the ring.
Click any point on the map, set a radius (5, 10, 25 miles, custom), and see all accounts inside the ring. Filter the ring by stage, product tag, last-touch date, or any custom field. The drop-in opportunity surfaces in two clicks. Reps that finish early fill the day instead of heading back to the office.
Heat-map overlays
Account density, revenue, pipeline by geography.
The heat-map overlay renders account density, closed-won revenue, pipeline value, or activity volume by ZIP, county, or metro. The regional VP opens the heat map to size a territory expansion, spot a coverage gap, or verify that the top 20 percent of revenue aligns with the top 20 percent of rep allocation. The planning conversation runs on a visual.
The mobile map renders with GPS context (the rep's current position centered, the nearest 20 accounts auto-filtered). The day's route caches offline. One-tap check-in records a visit, voice-dictated notes transcribe through Strkr AI, and the record saves with timestamp and GPS coordinates for audit.
Territory performance dashboards
Per-rep and per-territory numbers live.
Every territory and every rep carries a live dashboard: accounts in territory, accounts visited this week, visits this month versus target, pipeline sourced from territory, closed-won YTD, white-space count (accounts not visited in 60 days). The weekly 1:1 runs on the dashboard rather than on a rep-reported commentary.
Strkr AI on visit prep
The visit brief drafts in 20 seconds.
Before each visit, Strkr AI drafts a one-paragraph brief: last visit date, last conversation summary, open opportunity, pricing context, competitor mentions, outstanding tasks. The rep reads the brief in the parking lot before walking in. The visit opens on current context rather than archaeology from a six-week-old call note.
Strkr Messaging on the field motion
Native SMS for check-in reminders and visit follow-ups.
Strkr Messaging runs SMS and MMS through tier-one US carriers at a twenty-nine-dollar base plus per-send surcharge. The post-visit thank-you, the next-appointment reminder, and the dormant-account revive run through the audit trail. Reps text from inside Strkr with the mobile keyboard rather than switching to a personal messaging app.
How Strkr compares with Salesforce plus Badger Maps or Map My Customers
Side by side on the geographic-mapping questions.
The common incumbent stack is a generic CRM (Salesforce, HubSpot, Microsoft Dynamics) plus a dedicated mapping tool (Badger Maps, Map My Customers, SPOTIO, Geopointe, MapAnything). The dedicated tools are strong at route optimization; the generic CRMs are strong at pipeline. Neither carries both well in one record. The grid below shows the direct head-to-head.
One tool, one record
Map and CRM native versus stitched.
Strkr runs the map natively inside the CRM. The stitched stack runs the map in a separate per-seat tool paid on top of the CRM. The reps live in two tools, the managers live in the CRM, and the two sources of truth drift. One-tool math removes the dual-paid surface and the drift risk.
Flat per-seat pricing
No mapping-tier uplift.
Strkr sits on a flat per-seat subscription with the map, route planning, radius search, heat maps, and territory boundaries included. Badger Maps costs 60 to 100 dollars per rep per month on top of the CRM. For a 25-rep team, the stitched-stack math adds 20 to 30 thousand dollars annually that Strkr includes.
Territory assignment native
Polygons and auto-assignment inside the CRM.
Strkr runs territory polygons on the admin map with auto-assignment on new records. Salesforce Enterprise Territory Management runs the territory logic server-side but requires a separate Visualforce or Lightning app for the visual. Badger Maps carries the map but not the CRM-side auto-assignment logic. Strkr carries both.
AI drafting included
Strkr AI on every paid tier with no credit meter.
Strkr AI ships on each paid tier without a per-conversation credit meter under the plan ceiling. The dedicated mapping tool typically does not include AI drafting. The field rep gets a one-paragraph visit brief before each stop, which is the surface that changes the day most for an outside-sales motion.
Open API with free tier
REST plus webhooks on geography.
Strkr exposes the territory, route, and map surfaces through the open API with a free tier. Teams running a custom field-service tool, a GPS fleet manager, or a specialty route optimizer connect through the API. Badger Maps API is limited to basic read; Map My Customers has partial API coverage.
SOC 2 Type II and HIPAA with BAA
Compliance for the regulated field motion.
Strkr maintains SOC 2 Type II controls under an ongoing third-party audit, with Type II completion targeted for Q4 of 2026, and executes a HIPAA business associate agreement for field teams calling on medical practices or hospitals. The admin console carries the compliance record.
Where Strkr fits in a modern field-sales stack
What the platform replaces and what it integrates with.
The field-sales tech stack has calcified around four or five categories: CRM, mapping tool, route optimizer, sales-engagement tool, and expense tracker. Strkr sits across the CRM, mapping, and route-planning surfaces. The honest list below covers what Strkr replaces outright and what remains in the specialty tool.
Not a GPS fleet manager
Samsara, Verizon Connect, Motive stay.
Strkr does not replace a GPS fleet-management surface for compliance (DOT hours of service, vehicle telematics, fuel-card integration). Fleet teams running Samsara, Verizon Connect, Motive, or Geotab keep the specialty tool and feed vehicle position events into Strkr through the open API for the sales map.
Not an expense tracker
Expensify, SAP Concur, Ramp stay.
Strkr does not run expense capture, receipt matching, or finance reimbursement. The expense tool stays (Expensify, SAP Concur, Ramp, Brex). The field rep captures receipts in the specialty surface; Strkr owns the visit record and the pipeline.
Not a dialer or sequencer
Outreach, Salesloft, Gong Engage stay.
Strkr runs sequences and native SMS through Strkr Messaging, but the dedicated sales-engagement surface (Outreach, Salesloft, Gong Engage, Apollo) stays where an inside-sales team already works. For a pure outside-sales team, Strkr's native sequence surface covers the motion without the extra tool.
Not a field-service dispatcher
ServiceTitan, Jobber, FieldEdge stay.
Strkr does not dispatch service technicians, run job estimates, or capture service-work orders. The field-service dispatcher stays (ServiceTitan, Jobber, FieldEdge, Housecall Pro). Strkr owns the sales motion up to the service hand-off, which the dispatch system takes from.
Not a mapping-data vendor
Mapbox, Google Maps Platform, Esri stay.
Strkr uses Mapbox or Google Maps under the hood for the map tiles, geocoding, and routing. Teams running an Esri ArcGIS workflow for enterprise-grade GIS keep the specialty surface and feed boundary data into Strkr through the open API. The CRM owns the record; the GIS tool owns the deep spatial analysis.
SOC 2 Type II and HIPAA with BAA
Compliance for medical-device and healthcare field teams.
Strkr maintains SOC 2 Type II controls under an ongoing third-party audit, with Type II completion targeted through Q4 of 2026, and executes a HIPAA business associate agreement for field teams calling on medical practices or hospitals. The admin console carries the compliance record under the Trust tab.
Head-to-head
Strkr vs Salesforce plus Badger Maps or Map My Customers.
The common comparison arises when an outside-sales team runs Salesforce or HubSpot plus a per-seat mapping tool. The mapping tool is strong at route optimization; the comparison below focuses on where the stitched stack creates dual-tool overhead and switching math.
Feature
Strkr
Salesforce / HubSpot + Badger Maps or Map My Customers
Pricing basis
Flat per seat, mapping included
Per-seat CRM plus per-seat mapping tool
Native map on accounts
Yes, every record view
Via separate tool
Territory polygons
Draw-on-map, auto-assign
Varies, often admin uplift
Route planning
Native, drive-time optimized
Native in mapping tool, not in CRM
Radius search
Native, filterable
Native in mapping tool, not in CRM
Heat-map overlays
Native in CRM map view
Varies, often paid uplift
Mobile map experience
Native, GPS-aware, offline cache
Separate app
AI drafting
Strkr AI on every paid tier
Rarely included
Native SMS
Strkr Messaging over tier-one carriers
Not standard
Open API
REST plus webhooks, documented, free tier
Varies
How teams use Strkr
How field sales teams run Strkr day to day.
The common thread on teams that choose Strkr for the geographic-mapping story: they want the map, the CRM record, and the route planner on the same record. Each playbook below runs today on a Strkr account.
Building-products distribution, 28 reps
Route optimization adds two visits per rep per day.
A building-products distributor with 28 outside-sales reps had each rep running 6 to 8 visits a day. After rolling out Strkr with drive-time route optimization, the daily visit count climbed to 8 to 10. The regional VP calculated the lift at roughly 42 visits per rep per month, or 14,000 incremental visits a year across the team. Pipeline sourced from field visits climbed 24 percent in the two quarters after rollout.
Medical-device field team, 92 reps across 3 states
Territory heat map resizes the Atlanta territory.
A medical-device company with 92 reps across three states had been running territory boundaries drawn five years earlier. The regional VP opened the Strkr heat map and spotted that the Atlanta territory had 42 percent of the metro revenue but only one rep, while a Carolinas territory had similar revenue split across three reps. The resize moved one rep into Atlanta and lifted sourced-pipeline in the Atlanta metro by 38 percent in Q3.
Specialty distribution, 46 reps
Mobile check-in with GPS stamp fixes the activity audit.
A specialty distributor with 46 reps had a chronic activity-audit problem: reps logged visits in the CRM but managers could not verify the visit actually happened. After rolling out Strkr mobile check-in with GPS stamp and timestamp, the activity record carried the verifiable visit location. Manager spot-checks found the rep activity matched the logged visits at over 95 percent. The audit conversation went away.
Home-services sales team, 180 reps
Radius search fills the day with drop-ins.
A home-services sales team with 180 reps had reps finishing scheduled visits at 2 PM and heading back to the office with half the day left. After rolling out Strkr radius search inside the mobile map, reps popped into 2 to 3 drop-in accounts after each scheduled visit. The weekly visit count climbed 30 percent and the field-sourced pipeline climbed 19 percent in the two quarters after rollout.
Give the field team one record for the account, the map, and the route.
Spin up a 14-day trial with native map views, territory polygons, drive-time route optimization, and heat-map overlays ready in a sandbox tenant. Compare a flat per-seat line against the current CRM-plus-mapping-tool bill.
Does Strkr use Google Maps or Mapbox under the hood?
Strkr runs on Mapbox for the base tiles, geocoding, and routing by default. Enterprise customers that require Google Maps Platform specifically (for a brand reason, a license reason, or a compliance reason) can configure the admin console to route the map surface through a customer-supplied Google Maps Platform API key under the open API. Teams running an Esri ArcGIS workflow for deep spatial analysis keep the GIS surface and feed boundary data into Strkr through the open API.
How does territory assignment work?
Territory boundaries live as geographic polygons on the admin console map. The sales ops admin draws a custom polygon, imports a GeoJSON boundary file, or assigns by ZIP list, county, or state. New accounts falling inside a boundary auto-assign to the territory owner. Reassignment runs through a drag on the map or through a bulk-move action on a list. Strkr maintains an audit log of every territory change for compliance.
Can reps use the map offline in a weak-signal area?
Yes. The mobile Strkr app caches the day's planned route (map tiles for the route corridor, account records in the plan, prior-visit notes) at the start of the day. In a weak-signal area the rep can still see the next stop, read the brief, check in at the account, and dictate a visit note. The data syncs when the device reconnects to a signal. The offline cache is designed around the typical outside-sales day pattern.
What about Salesforce Enterprise Territory Management or Geopointe?
Salesforce Enterprise Territory Management runs the territory logic server-side (hierarchy, assignment rules, revenue allocation) but requires a separate Visualforce or Lightning app for the map visualization. Geopointe layers a native-feeling map on top of Salesforce for a per-user license fee. For a team that has invested in Salesforce and specifically wants to keep that CRM, Geopointe plus Enterprise Territory Management covers most of the Strkr map story. For a team evaluating a switch, Strkr delivers the full map plus pipeline plus route plus AI in one subscription at a lower all-in cost.
What does migration from Salesforce plus Badger Maps look like for a 25-rep team?
The typical switch runs 4 to 8 weeks from kickoff to cutover. Week one is data migration (accounts, contacts, opportunities, activity history, territory boundaries, saved routes) through the Strkr import API. Weeks two and three cover the territory build where the sales ops admin recreates boundaries on the Strkr admin map. Week four runs a parallel-run pilot on one region. Weeks five through eight cover the full cutover with Salesforce and Badger kept read-only for 60 days. The Strkr delivery team manages the migration on the standard subscription at no additional project cost.
What is the pricing posture for a 50-rep field team?
Flat per-seat on every paid tier with modules included. A 50-rep team pays per active seat per month on a monthly or annual cadence, and the map, route planning, territory polygons, radius search, heat maps, dashboards, AI, messaging, and open-API surfaces are all included. There is no credit meter below the plan cap on AI usage. Teams switching from Salesforce plus Badger Maps typically see 35 to 50 percent lower all-in annual cost once the mapping-tool uplift, Enterprise Territory Management add-on, and metered AI usage are included.
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