RIAs and wealth managers run on household-level planning, scheduled review cadence, SEC and FINRA audit requirements, and tight portal and custodian integration. Strkr ships the schema shaped around all four with AI drafting in the professional advisor voice.
Registered investment advisors and wealth managers describe a predictable set of frustrations with their CRM. The household is the planning unit but the CRM thinks the contact is the unit. The scheduled review cadence (quarterly, semi-annual, annual) lives in a side spreadsheet. The SEC Rule 204 and FINRA Rule 4511 record-keeping requirements lose track across tools. And the portal and custodian integrations (Schwab, Fidelity, Pershing, Orion, Addepar, eMoney, RightCapital) require custom work. The pain points below are what Strkr onboarding hears on every intake call with an RIA.
A wealth management client is a household: primary earner, spouse, children, extended family, trusts, business entities. The planning unit is the household aggregation. Most CRMs model contacts flat and relationships via lookup field. Strkr ships household as a first-class object with multi-generation member relationships, aggregated AUM, aggregated planning context, and household-level review cadence.
RIAs commit to scheduled review cadences (quarterly, semi-annual, annual depending on tier). The commitment lives on a side spreadsheet. 11 to 24 percent of clients miss their scheduled review each year. Strkr tracks the review cadence per household with 60, 30, and 7-day reminders and AI-drafted outreach to schedule the review.
SEC Rule 204-2 and FINRA Rule 4511 require RIAs to maintain books and records of client communication, advisor recommendations, and portfolio actions. The scattered record across the CRM, the planning tool, the email, the chat, and the portfolio system becomes a six-week audit exercise. Strkr maintains a single audit log for the CRM side with retention tunable to the regulatory requirement (7 years for SEC and FINRA).
The advisor serving a client needs the custodian data (positions, performance, fees, transactions) and the planning tool data (goals, scenarios, net worth) alongside the CRM contact. Most integration happens via custom spreadsheet or no integration. Strkr integrates with Schwab, Fidelity, Pershing, Orion, Addepar, eMoney, RightCapital, MoneyGuidePro, and Advyzon through the standard webhook spec.
An advisor voice is personal, trust-building, and specific to the household history. Generic AI chatbots draft in a corporate tone that erodes the relationship. Strkr AI drafts in the advisor voice learned from the first 20 approved emails and reviews with household context grounded in the actual relationship.
Firm Chief Compliance Officer runs outbound communication review for regulatory compliance. The current workflow is manual batch review of sent messages after the fact. Strkr ships compliance review workflow with pre-send review on configurable triggers (new-client introductions, performance claims, specific keywords) so the CCO reviews before the message sends.
Strkr ships a tunable RIA schema with Household, Household Member, Trust, Entity, Review Event, Investment Policy, and Advisor Note as first-class objects.
A household in Strkr aggregates AUM across member accounts, planning tier (Platinum, Gold, Silver), review cadence commitment, assigned advisor, and household goals. The household drives the review cadence, the AI drafting context, and the compliance scope.
Each member of the household carries role (primary earner, spouse, dependent, extended family), relationship, individual planning context, individual goals, and personal preferences. The advisor sees the household as a system of relationships, not a flat contact list.
Trusts and business entities tie to the household with grantor, beneficiary, trustee, and successor roles. The schema drives the estate planning conversation and the tax planning context.
Each review event ties to the household with scheduled date, attended parties, agenda, outcome notes, action items, and next scheduled review. The record satisfies SEC Rule 204-2 record-keeping for the review documentation.
The investment policy statement (IPS) ties to the household with version history, signed copy archive, risk tolerance, asset allocation targets, and rebalancing rules. IPS changes route through compliance review before adoption.
Advisor notes carry type (client-visible, internal, compliance) which drives visibility and retention. Internal notes about estate planning conversations stay off the client portal. Compliance notes get longer retention per SEC and FINRA requirements.
RIAs commit to scheduled review cadences per tier. Strkr runs the cadence as a workflow with the right support at each stage.
At 60 days before the next scheduled review Strkr AI drafts the outreach email proposing scheduling times. The advisor approves and sends. The booking page runs on native Calendar integration with per-advisor availability.
Before each review Strkr AI drafts the household brief with aggregated AUM, portfolio performance, planning updates, open action items, and recommended discussion topics. The advisor reads the brief 24 hours before the review.
The review itself captures through structured fields (attended parties, agenda covered, decisions made, action items, next scheduled review). The record satisfies SEC Rule 204-2 record-keeping. The audit log captures every change for compliance review.
After the review Strkr AI drafts the summary email with the discussion, the decisions, the action items, and the next scheduled review. The advisor reviews and sends in two taps. The client sees the summary within 24 hours.
Review action items track separately for the advisor (follow up on tax conversation), the client (sign updated IPS), and the firm (process account change). Each item carries owner, due date, and completion status.
For communications triggered to the compliance review queue (new-client introductions, performance claims, specific keywords, high-value households) the CCO reviews before send. The CCO sees the draft, the trigger reason, and the recommendation. Approval or revision logs for audit.
Advisor AI drafts in the advisor voice with the vocabulary of the trade (asset allocation, rebalancing, tax-loss harvesting, Roth conversion, Section 7520 rate, SLAT, grantor trust). Strkr AI learns the voice from the first 20 approved documents.
For the quarterly review cadence Strkr AI drafts the scheduling outreach in the advisor voice with the household context (last review discussion, open action items, market environment). The advisor approves and sends.
Before each review Strkr AI drafts the household brief with aggregated AUM, portfolio performance context, planning updates since last review, open action items, and recommended discussion topics. The advisor reads 24 hours ahead.
After the review Strkr AI drafts the summary email with the discussion summary, the decisions made, the action items with owners, and the next scheduled review. The advisor reviews and sends.
During market volatility (significant drawdown, major policy event, rate change) Strkr AI drafts the context email in the advisor voice reassuring the client with household-specific portfolio context. The advisor tunes and sends to a batch of affected households.
For year-end tax planning Strkr AI drafts the tax strategy proposal (tax-loss harvesting opportunities, Roth conversion candidate math, charitable giving optimization) from the household context. The advisor refines before the conversation.
For a prospect introduced through a referral Strkr AI drafts the introduction email in the advisor voice with the referrer context and the recommended first meeting agenda. The advisor approves and sends. Referral-to-first-meeting conversion typically runs 42 percent on these drafts.
Most RIAs use Redtail Technology, Wealthbox, Salesforce Financial Services Cloud, or Junxure. The comparison below is Strkr versus the typical RIA-focused CRM.
| Feature | Strkr | Redtail, Wealthbox, or Salesforce FSC |
|---|---|---|
| Household as first-class object | With aggregated AUM and member roles. | Lookup field relationships. |
| Review cadence workflow | Native 60, 30, 7-day reminders with AI. | Side spreadsheet or basic task. |
| SEC and FINRA audit retention | 7-year retention tunable per tenant. | Varies; often enterprise-only. |
| Custodian integration | Schwab, Fidelity, Pershing, Orion. | Varies; typically Redtail-native. |
| Planning tool integration | eMoney, RightCapital, MoneyGuidePro. | Varies by vendor. |
| Pre-send compliance review | Native triggered workflow. | Post-send batch review. |
| Advisor-voice AI drafting | Learned from first 20 approvals. | Generic templates. |
| Trust and entity schema | Grantor, beneficiary, trustee native. | Flat contact typical. |
| Flat per-seat pricing | Starter 29, Pro 59, Scale 119. | 45 to 325 per user depending on tool. |
The playbooks below are patterns Strkr onboarding sees across RIA deployments.
An 11-advisor boutique RIA ran Redtail Technology at 99 per user per month with a side spreadsheet for review cadence. Strkr onboarding ran a 16-business-day migration with household aggregation and the native review cadence workflow. Monthly software spend dropped 48 percent. Review completion rate lifted from 68 to 94 percent in the first year.
A 25-advisor firm ran Schwab for custody and eMoney for planning with manual data flow between tools. Strkr onboarding ran a 22-business-day migration with Schwab and eMoney integration shipped on day one. The advisor saw aggregated AUM, performance, and planning context on one screen. Review prep time dropped from 2 hours to 20 minutes per household.
A 60-advisor regional firm ran Salesforce Financial Services Cloud at 180 per user per month with heavy customization. Strkr onboarding ran a 32-business-day migration consolidating the RIA schema and the planning tool integrations. Monthly software spend dropped 54 percent. The regional CCO ran compliance review on native pre-send workflow instead of post-send batch audits.
A 180-advisor hybrid RIA-brokerage firm prepared for an SEC audit with the scattered record across six tools. Strkr onboarding ran a 48-business-day migration with 7-year audit retention and SIEM streaming. The SEC audit ran clean in 11 business days instead of six weeks.
A 24-advisor firm specialized in multi-generational wealth planning with complex trust and entity structures. The current CRM showed flat contacts. Strkr onboarding ran a 18-business-day migration with the household, trust, and entity schema. The advisor saw generational relationships inline. Family-office client acquisition lifted 28 percent in the first full year.
Book a 30 minute call. We will walk through the household schema, the review cadence workflow, and the compliance review integration with your actual custodian and planning tool stack.
Strkr integrates with Charles Schwab, Fidelity, Pershing, TD Ameritrade legacy, Orion Advisor Services, Addepar, Advyzon, Tamarac, Black Diamond, eMoney Advisor, RightCapital, MoneyGuidePro, NaviPlan, Advicent (Figmerits), and other common RIA tools through the standard webhook spec with HMAC signing and the published OpenAPI spec. For Orion and Addepar the integration lands in a sprint of three to five weeks. For eMoney and RightCapital the integration lands in one to two weeks. The integration pulls positions, performance, planning data, and net worth to the household record.
The audit log captures every record read, record write, email send, document access, and AI prompt with timestamp, user, and context. Default retention is 90 days, tunable per tenant to the SEC and FINRA 7-year retention requirement. The audit log exports to CSV or streams to a SIEM for firm-wide retention. For firm Chief Compliance Officers the audit log surface includes advisor-level filtering, communication-type filtering, and compliance-review-outcome filtering. Pre-send compliance review workflow triggers on configurable rules.
Yes. The household object aggregates AUM across member accounts, tracks member roles (primary earner, spouse, dependent, extended family), and models relationships across generations. Trusts and business entities tie to the household with grantor, beneficiary, trustee, and successor roles. The advisor sees the household as a system of relationships rather than a flat contact list. For multi-generational families with 11+ members and complex trust structures the schema supports the full relationship graph including grantor-beneficiary ties and successor-trustee chains.
The firm Chief Compliance Officer configures triggers for pre-send review through the admin console: new-client introductions, performance claims, specific keywords (recommendations, guarantees, performance figures), high-value households, specific advisor behaviors. When an outbound communication matches a trigger it routes to the CCO queue before send. The CCO reviews the draft, the trigger reason, and the recommendation. Approval sends the communication. Revision requests return to the advisor with CCO comments. The entire workflow logs for audit.
Strkr prices flat per seat at 29 on Starter, 59 on Pro, and 119 on Scale per user per month, with a 14-day trial. For a 25-advisor firm on Pro that is roughly 1,475 per month plus the 49 AI Enhancement add-on. Redtail Technology runs 99 per user per month. Wealthbox runs 45 to 69 per user per month. Salesforce Financial Services Cloud runs 180 to 325 per user per month. Junxure runs 85 to 125 per user per month. Strkr fits in the mid range of RIA-focused tools on seat price with a deeper AI capability and the open custodian integration posture.
Strkr is HIPAA compliant with a BAA available on request (relevant for RIAs serving medical practice clients), GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. For SEC-registered RIAs the audit log retention tunes to the SEC 204-2 requirement of 7 years. For FINRA-member firms the retention tunes to the FINRA 4511 requirement. Integration tokens live in AWS KMS. SSO is live on Scale tier through Clerk, MFA with TOTP plus text-based verification is live across all tiers, and Verified Domains are live on Scale tier.
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