Built for teams running landing-page capture at the top of the funnel
The CRM that treats the landing page as part of the pipeline, not a mystery event in a different tool.
Landing-page-driven acquisition lives or dies on attribution, speed to lead, and clean handoff to sales. Strkr ships hosted landing pages, embedded form snippets, UTM attribution, AI-powered qualification, and routing from the first click to the right owner in under three minutes.
A standard landing page lives on a separate tool (Unbounce, Instapage, HubSpot pages, a WordPress theme). The submission flow passes through Zapier or a webhook into the CRM. Attribution breaks somewhere between the first click and the pipeline record. The pain points below are what Strkr onboarding hears on every intake call with a growth team, a demand-gen agency, a nonprofit campaign manager, or a professional services principal.
The attribution break
The CRM record arrives without the UTM.
A standard stack passes a landing-page submission through a form builder, a Zapier recipe, and into the CRM. Somewhere in the chain the UTM parameters drop. The pipeline record arrives with source Unknown. Marketing cannot tie closed-won revenue back to the campaign. Strkr landing pages capture UTM parameters natively, the submission binds to a Strkr prospect record with the UTM payload intact, and attribution survives through closed-won.
The speed-to-lead gap
A 90-minute response window that closes before the chase starts.
Industry benchmark on landing-page conversion is a 90-minute response window. Legacy stacks route the submission to an email inbox, maybe a Slack channel, and the first touch lands 11 to 42 minutes in. Strkr lands the submission on the right pipeline stage, with the right owner, with a Slack ping fired, in under three minutes. Response time to high-fit prospects drops from 90 minutes to 11 minutes.
The page sprawl
14 landing pages in three different tools.
A growth team running 14 landing pages across three tools (Unbounce for ads, HubSpot pages for nurture, a WordPress theme for always-on content) has a page-sprawl problem. Updates to brand, headline, or form fields drift across tools. Strkr hosted landing pages run on a single tenant subdomain with shared components (hero, form, FAQ, footer) and a single update loop.
The field mismatch
Form fields that do not map to CRM fields.
A legacy form builder uses its own field names. The CRM uses different field names. Someone writes a Zap that maps 80 percent and loses the rest. Strkr form fields bind directly to CRM fields with picklist values pre-aligned, which eliminates the mapping gap and the Zap maintenance burden.
The qualification manual drag
The coordinator triages 180 submissions per week by hand.
A busy landing-page funnel generates 60 to 180 submissions per week with 20 to 40 percent tire-kicker rate. The coordinator triages manually and loses time on low-fit prospects. Strkr AI runs a fit score on every submission with reasoning text. The coordinator sees a ranked list and works high-fit first. Response time to high-fit prospects drops dramatically.
The analytics gap
Which page converted which revenue.
A standard setup can tell marketing which page produced which submissions. It cannot tell marketing which page produced closed-won revenue. The CRM pipeline sits in a different tool. Strkr landing-page analytics tie each page to downstream pipeline stage, closed-won revenue, and average cycle time. Marketing sees which pages drive revenue, not just submissions.
The hosted landing page builder
Pages that live inside the CRM.
Strkr hosted landing pages are first-class objects. The marketer builds a page in a drag-and-drop canvas, the page binds to CRM fields, and the submission lands as a prospect record on the right pipeline stage. The cards below are what the builder ships with and how teams use each surface.
The landing-page block library includes hero with headline and sub, embedded form, feature grid, logo wall, testimonial card, FAQ accordion, pricing table, and footer. Each block ships with sensible defaults the marketer can tune in the drag-and-drop canvas. The page renders responsive across desktop, tablet, and mobile without separate layouts.
Hosted on tenant subdomain
Branded URL with firm logo and colors.
Hosted landing pages land on a tenant subdomain (acme.strkr.io or a custom domain mapped through DNS) with the firm branding, logo, and colors. The URL is clean and shareable. The hosted option works for QR code campaigns, email signatures, and paid-ad landing destinations without a separate hosting tool.
UTM capture
Every parameter survives to the pipeline.
Strkr landing pages capture UTM parameters (source, medium, campaign, content, term) and additional attribution fields (gclid for Google Ads, fbclid for Meta, msclkid for Microsoft Ads, referrer URL, landing page URL). The parameters bind to the prospect record on submit and persist through to closed-won revenue reporting.
Form field binding
Fields that match CRM fields.
Form fields bind directly to CRM fields with picklist values pre-aligned. Required-field validation, format masks, and conditional logic all land in the drag-and-drop canvas. The marketer can mix custom fields (lead source, campaign code) with standard CRM fields (name, email, phone, company).
Thank-you flow
Confirmation, calendar, document checklist.
After submit the page fires a thank-you flow. The default flow sends a confirmation email in the firm voice (drafted by Strkr AI, approved by the admin once), surfaces a calendar booking link for scheduled intakes, and routes a document checklist for intakes needing follow-up documents. The marketer configures the thank-you flow in the admin console.
A/B testing
Headline, hero image, form length.
Strkr landing pages support A/B tests on headline, hero image, form length, and CTA copy. The marketer defines the variant and the sample size, and Strkr randomizes traffic across variants. The analytics view surfaces conversion by variant with confidence intervals.
Analytics
Submission to closed-won revenue.
The landing-page analytics view tracks visitor volume, conversion rate, submission volume, downstream pipeline stage, closed-won revenue, and average cycle time by page and by UTM campaign. The marketer sees which pages drive revenue, not just submissions.
How Strkr AI qualifies landing-page submissions
Fit score and routing on every click.
Strkr AI runs a fit score on every landing-page submission with reasoning text explaining the score. The coordinator sees a ranked list and works high-fit prospects first. The buyer never picks a model, never configures a provider. Strkr AI is an opt-in add-on at $49 per month with 5,000 calls included and $0.012 per call overage.
Fit score
0 to 100 with reasoning text.
Every submission carries a Strkr AI fit score with reasoning text (industry fit, revenue band fit, geographic fit, UTM campaign quality). The score updates when the record changes (contact added, note added, document uploaded). The coordinator sorts the pipeline by fit score to work high-fit first.
Intent score on reply
How ready is the prospect to engage.
Strkr AI runs a buyer-intent score (0 to 100) on inbound email replies to the thank-you email. A prospect that replies within 10 minutes with specific product questions scores higher than one that replies in 48 hours with generic acknowledgement. The intent score drives inbox priority.
Submission summary
Strkr AI drafts the intake summary.
After the submission lands Strkr AI drafts a one-paragraph intake summary for the coordinator and the owner. The summary pulls from form fields, UTM parameters, and prior touches. The owner reads the summary in 20 seconds instead of reconstructing context from the raw form.
Routing recommendation
The right owner for the submission.
For submissions where routing rules do not produce a clean match Strkr AI recommends an owner based on past workload, specialization, and submission content. The coordinator can accept or override. Over time the recommendation improves as the AI retrieval index learns which owner closed which submission type.
Follow-up draft
The 24-hour nudge email.
If the prospect does not engage within 24 hours of the thank-you email Strkr AI drafts a follow-up email in the firm voice referencing specific submission content. The owner approves and sends. Follow-up conversion on day two runs 24 percent higher than a generic nudge.
Low-fit deflection
The polite auto-reply with resources.
Low-fit submissions (scored below a tenant-set threshold) route to a deflection flow with a polite auto-reply, a resource link, and a referral note if available. The coordinator time budget stays on high-fit work. The low-fit prospect still gets a response within minutes.
The attribution loop
From UTM to closed-won revenue.
A landing-page CRM that cannot tie UTM parameters to closed-won revenue is not a landing-page CRM. Strkr captures UTM on first click, binds the parameters to the pipeline record, and surfaces revenue attribution on the reporting view. The cards below are how the loop closes end to end.
First-click capture
The visitor hits the page.
On the first click Strkr captures the UTM parameters, the gclid or fbclid, the referrer URL, and the landing page URL into a session cookie. The cookie persists through subsequent page views so the parameters survive a multi-page journey. The data holds for 30 days by default, tunable per tenant.
Submission binding
The parameters land on the record.
On submit Strkr binds the UTM payload to the prospect record as a structured object (not stringified JSON). Reports and workflows can query the UTM payload with the standard Strkr filter language. The payload persists through pipeline stages without manual field mapping.
Pipeline stage propagation
Attribution survives the stage flip.
As the record advances through pipeline stages the UTM payload stays attached. A closed-won record 90 days later still carries the first-touch UTM for revenue attribution. Multi-touch attribution surfaces by default with first-touch, last-touch, and linear credit models.
Revenue reporting
Which campaign produced which revenue.
The reporting view ties closed-won revenue to the first-touch UTM campaign, the last-touch UTM campaign, and the full touch sequence. Marketing sees which campaigns produced revenue by segment, by cycle time, by average deal size. The reports export to CSV for finance review.
Ad platform writeback
Conversion events to Google Ads and Meta.
Strkr writes conversion events back to the ad platforms through the standard integration surface. Google Ads conversion events, Meta Conversions API events, and Microsoft Ads conversion events all fire on pipeline stage changes (SQL, opportunity, closed-won). The ad platform optimizes bids toward actual revenue rather than form submissions.
Multi-touch retrospective
The buying journey mapped end to end.
After closed-won Strkr runs a multi-touch retrospective tying every touchpoint (page view, form submission, email open, reply, call, meeting, demo) to the closed revenue. The marketer sees the actual buying journey length (median 42 days for mid-market SaaS, 11 days for professional services) and the touchpoints that drove progression.
Head-to-head
Strkr vs a landing-page tool plus Zapier plus a generic CRM.
Most growth teams try the landing-page-tool-plus-Zapier-plus-CRM stack and bounce because attribution drops along the chain. The comparison below is Strkr landing-page CRM posture versus that stitched stack.
Feature
Strkr
Unbounce + Zapier + HubSpot
Landing pages hosted in the CRM tenant
Native with firm branding.
Separate hosting tool typical.
UTM capture to pipeline record
Native with structured payload.
Zap recipe with field drift.
Form fields bound to CRM fields
Picklist alignment on day one.
Manual mapping typical.
AI fit score on every submission
Scored with reasoning text.
Manual triage.
Thank-you flow with calendar and docs
Configurable in admin console.
Multiple tools stitched.
Response time to lead
Under three minutes typical.
Fifteen to ninety minutes typical.
A/B testing on landing pages
Built in with conversion analytics.
Separate add-on typical.
Revenue attribution by UTM
First-touch, last-touch, multi-touch.
Submissions only typical.
Ad platform writeback
Google Ads, Meta CAPI, Microsoft Ads.
Separate integration tool typical.
Monthly stack cost for 14 users
$875 per month with 14-day trial.
$1,500 to $2,400 per month typical.
How teams use Strkr
Five landing-page CRM playbooks.
The playbooks below are patterns Strkr onboarding sees across landing-page-driven deployments.
Pattern A
The 24-rep SaaS team on paid acquisition.
A 24-rep SaaS team ran six Unbounce pages for paid acquisition with Zapier passing submissions into HubSpot. Attribution broke somewhere in the chain and marketing could not tie closed-won revenue to campaign. Strkr onboarding migrated the six pages to hosted landing pages, bound the forms to CRM fields, and wired the ad platform writeback through Meta CAPI and Google Ads. Revenue attribution landed on week two. Monthly stack cost dropped from $1,850 to $875.
Pattern B
The 11-attorney family law firm with paid intake.
An 11-attorney family law firm ran four Instapage pages for custody, divorce, adoption, and estate intakes with manual email routing. Response time averaged 90 minutes. Strkr onboarding migrated the pages to hosted landing pages with routing rules per practice area and AI fit scoring on every submission. Response time dropped to 11 minutes. Conversion from intake to signed engagement lifted from 24 percent to 38 percent.
Pattern C
The nonprofit campaign manager.
A regional nonprofit campaign manager ran 11 landing pages for 11 program eligibility screens across a WordPress theme with Gravity Forms. Routing to the services coordinator was manual. Strkr onboarding migrated to hosted landing pages with program-specific routing rules and eligibility branching built into the form. Submission volume lifted 42 percent in the first full quarter because the hosted-page conversion lifted and the coordinator could handle more volume.
Pattern D
The 32-advisor wealth management firm.
A 32-advisor wealth management firm ran paid acquisition on Google Ads routing to a single WordPress landing page with Wufoo form. State-based routing to the right advisor failed roughly 11 percent of the time. Strkr onboarding migrated the page to a hosted landing page with state-based routing rules and advisor license verification. Routing errors dropped to zero. The AI fit score surfaced high-net-worth prospects immediately for the senior advisor queue.
Pattern E
The B2B agency running demand gen for 11 clients.
A B2B demand-gen agency ran landing pages for 11 client accounts across Unbounce and Instapage with 42 pages total. Attribution drift broke client reporting. Strkr onboarding migrated the pages to hosted landing pages on client-specific subdomains with per-client CRM tenants. Attribution survived to closed-won revenue for each client. The agency rolled up multi-client reporting in a single view through the standard Strkr reporting API.
Run acquisition on a CRM shaped for landing-page work.
Book a 30 minute call. We will walk through the hosted landing page builder, the UTM attribution loop, and the AI fit scoring with your actual campaigns and routing requirements.
Can we migrate our existing landing pages from Unbounce or Instapage?
Yes. Strkr onboarding runs a landing-page migration as part of the standard setup. For a growth team with 6 to 14 pages the migration lands in a two to three day sprint. The migration preserves the headline, hero copy, form fields, thank-you flow, and visual branding. UTM capture, routing rules, and attribution tie through the standard Strkr workflow on day one. Teams with heavier page counts (24 or more) usually migrate in phases over two to three weeks.
How does the attribution loop work end to end?
On first click Strkr captures UTM parameters, gclid, fbclid, referrer URL, and landing page URL into a session cookie. On submit the parameters bind to the prospect record as a structured payload. As the record advances through pipeline stages the UTM payload stays attached. On closed-won Strkr writes conversion events back to Google Ads, Meta Conversions API, and Microsoft Ads so the ad platforms optimize bids toward actual revenue. The reporting view ties closed-won revenue to first-touch, last-touch, and multi-touch campaigns.
Can we run A/B tests on the landing pages?
Yes. A/B tests run on headline, hero image, form length, and CTA copy. The marketer defines the variant and the sample size, and Strkr randomizes traffic across variants. The analytics view surfaces conversion by variant with confidence intervals, which means the marketer knows when the test has reached significance. Winning variants promote to the live page with one click. Historical variant data persists for retrospective analysis.
What is the response time to lead on a Strkr landing page?
Submission to Slack ping lands under three minutes typical. The flow runs synchronously: form submit, prospect record creation, routing rule firing, owner notification. For teams on the AI Enhancement add-on the Strkr AI fit score and intake summary draft land within the same three-minute window. Response time to high-fit prospects (owner replies to the thank-you email reply) drops from 90 minutes industry benchmark to 11 minutes on a Strkr tenant.
What does Strkr cost compared to Unbounce plus Zapier plus HubSpot?
Strkr runs flat per seat at $29 on Starter, $59 on Pro, and $119 on Scale per user per month, with a 14-day trial. For a 14-user team on Pro the monthly spend runs $826. The AI Enhancement add-on runs $49 per month with 5,000 Strkr AI calls included. Unbounce Build runs $99 per month plus Zapier Professional at $69 per month plus HubSpot Sales Hub Professional at $100 per user per month for 14 users ($1,400). Total stack cost roughly $1,568. Strkr delivers the same workflow at $875 per month without the attribution drift.
Can we map a custom domain to the hosted landing pages?
Yes. Hosted landing pages run on a tenant subdomain by default (acme.strkr.io) or on a custom domain mapped through DNS (acme.com or landing.acme.com). The DNS mapping takes under 15 minutes to configure with CNAME records. Strkr provisions a Let's Encrypt TLS certificate automatically. For firms with Verified Domains on Scale tier the custom domain ties into the standard verified-domain workflow for email sender authentication (SPF, DKIM, DMARC).
How many landing pages can we run on one tenant?
No cap. A typical growth team runs 6 to 14 pages (one per campaign, one per persona, one per product line). A demand-gen agency running pages for 11 client accounts runs 42 pages total across client-specific subdomains. Each page has its own form fields, routing rules, thank-you flow, A/B tests, and analytics. All pages land in the shared tenant with the shared prospect pipeline and the shared attribution reporting.
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