A lead intelligence platform that lives on the record, not behind another SKU.
ZoomInfo, 6sense, Clearbit, Apollo, Lead411, and Cognism built the lead intelligence category by selling enrichment, intent, and scoring as separate tools priced per credit or per contact. Teams end up stitching 3 to 5 vendors together at $85K to $240K annually. Strkr ships enrichment, intent, scoring, and decay tracking inside the CRM record where the rep already works.
Lead intelligence as a category means something specific to B2B revenue teams: enrichment (firmographic and contact-level data), intent (buying-signal data from third parties), scoring (a composite number the SDR uses to prioritize), and decay (knowing which data is stale). The vendors that defined the category each solved one slice. ZoomInfo owns enrichment at $25K to $120K annually. 6sense owns intent at $60K to $180K. Clearbit (now HubSpot Breeze Intelligence) blended both but merged into HubSpot pricing. Apollo bundles enrichment plus a sequencer with credit meters. Lead411 and Cognism compete on EU coverage. The problem for the buyer: 3 to 5 vendor invoices totaling $85K to $240K annually, 3 to 5 integration surfaces to maintain, and the data lives in vendor tools instead of on the CRM record where the rep works. A VP of Sales at a 60-rep MarTech company told us last quarter his team toggles between 4 browser tabs during every discovery call: Salesforce for the account, ZoomInfo for enrichment, 6sense for intent, Gong for the prior-call context. The toggle tax is real. Strkr collapses it.
The 4-vendor stitch problem
ZoomInfo + 6sense + Clearbit + Apollo = $200K.
A production B2B stack typically runs ZoomInfo for enrichment, 6sense for intent, Clearbit or Apollo for lightweight enrichment, and sometimes Bombora for topic-based intent. Combined annual cost at a 40-rep team runs $85K to $240K with 4 integration surfaces to maintain. Strkr ships enrichment, intent, and scoring inside the CRM with the data populated on write and refreshed on a weekly schedule.
Credit meters that punish usage
Apollo credits run out before quarter end.
Apollo prices by enrichment credit, with a 40-rep team's monthly credit allocation burning out by the third week of a prospecting push. The team stops enriching or buys a top-up at a worse unit price. Clay runs on a different credit model. ZoomInfo prices by seat but with export limits. Strkr enrichment runs on the flat per-seat plan with no per-contact credit meter below the plan cap, so the enrichment habit stays in place during the quarters when it matters most.
Data decay nobody measures
Your database is 30 percent wrong by month twelve.
B2B contact data decays at roughly 30 percent per year because people change jobs, titles shift, companies get acquired, emails go dormant. The intelligence vendor that sold you a 92 percent accurate database at signing is selling you a 65 percent accurate database at renewal. The invoice does not change. Strkr tracks a per-contact last-verified timestamp on every enrichment pull so the rep sees which records are stale before dialing.
Intent is noisy by design
Bombora topics and 6sense surge are weak signals.
Third-party intent (Bombora, 6sense surge, G2 buyer intent, TechTarget Priority Engine) is probabilistic by design: an account visits 4 pages about CRM across 2 publisher sites and gets scored as "intent." The signal is useful but noisy and most sales teams treat it as a hot flag instead of a weak signal. Strkr blends third-party intent with first-party signal (website visits, email engagement, product trial activity) so the account score reflects both the external pattern and internal data.
The export tax
Every list build is a 25-minute copy-paste.
A common lead-intelligence workflow is to build a list in ZoomInfo (filter by firmographic criteria, select contacts), export CSV, import to the CRM, map fields, dedupe. The rep burns 25 to 40 minutes per list build and the data starts going stale the moment it leaves the source. Strkr enrichment runs on CRM write so a new contact lands enriched automatically, no CSV handoff required.
GDPR exposure on EU contacts
US vendor coverage breaks at the border.
ZoomInfo coverage is strongest in the US and thinner in the EU because GDPR limits what third-party data brokers can legally hold on EU residents without a lawful basis. Lead411 and Cognism built their EU posture around legitimate-interest workflows. Strkr handles EU contacts through a legitimate-interest workflow with per-contact consent capture and automatic suppression on withdrawal so the sales team can run the EU motion without buying a GDPR exposure the legal team has to clean up.
What Strkr lead intelligence ships
Enrichment, intent, scoring, decay on one surface.
A lead intelligence platform covers four capabilities: enrichment (fill in what you do not know), intent (surface accounts showing buying signal), scoring (prioritize who gets worked), and decay (know what data is stale). Strkr ships all four on every paid tier with the data living on the CRM record. The cards below are the specific capabilities.
Firmographic enrichment
Company data on every record.
Enrichment at the account level covers industry (NAICS and custom taxonomy), employee count (headcount and range), revenue (where published), funding (Crunchbase and Pitchbook feed), technology stack (G2 and BuiltWith signal), headquarters, parent-company roll-up, and website. The record enriches on write and refreshes on a weekly schedule. The rep opens an account and sees the full firmographic picture inline.
Contact enrichment
Title, seniority, department, email, direct dial.
Contact-level enrichment covers title, seniority (C-suite, VP, Director, Manager, IC), department (Sales, Marketing, Engineering, Operations), job function, LinkedIn URL, work email, and direct dial where available. Each field carries a confidence score and a last-verified timestamp so the rep sees which contact detail is fresh versus stale.
Intent signals
First-party plus third-party blend.
Intent runs on a composite of first-party signal (website visits, email engagement, trial activity, content download, pricing-page views) and third-party signal (Bombora topic intent, G2 buyer intent, TechTarget signals where configured). The composite score weights the first-party higher because it is deterministic rather than probabilistic. The account intent flag fires when the score crosses a configurable threshold.
Behavioral scoring
The composite number the SDR uses to prioritize.
Account and lead scoring combines firmographic fit (ICP match), intent signal (buying activity), and engagement (recent interactions). Score weights configure per segment so Enterprise ICP weighs company size higher and SMB ICP weighs engagement higher. The score updates in real time as new signal lands and the SDR dashboard sorts the queue by score descending.
Data recency tracking
Last-verified timestamp on every field.
Every enrichment field carries a last-verified timestamp. The rep opens a contact and sees that the title verified 2 weeks ago (fresh) while the email verified 11 months ago (likely stale). The dashboard surfaces stale-data accounts for a scheduled refresh. Teams running the decay-aware pattern report conversion rates 1.4 to 2.1 times higher than teams dialing from un-tracked data.
Job-change tracking
The 40 percent of leads that change jobs annually.
Executives change jobs at roughly 15 to 25 percent per year, with higher turnover in VP and Director roles. Strkr tracks job changes against the LinkedIn feed where accessible and flags when a known contact moves to a new company. The rep sees the alert in the dashboard, routes a congratulation note, and either keeps the contact warm at the new company or re-engages the previous account under the new owner.
Website visitor tracking
De-anonymize the paid-ad traffic.
First-party website visitor tracking (via Strkr tracking script) de-anonymizes company visitors using IP-to-company resolution. A paid ad clicker from Acme Corp registers on the Strkr dashboard with the specific page viewed and time on site. For sign-in authenticated traffic (trial users, portal logins), the resolution is contact-level. The marketing team sees which companies landed on the pricing page this week.
Technographic data
What stack the account runs.
Technographic signal covers the stack an account is likely running: CRM (Salesforce, HubSpot, Pipedrive), MarTech (Marketo, Pardot, HubSpot), DevTools (GitHub, GitLab, Atlassian), analytics (Snowflake, BigQuery, Looker), and the specific vendors in each category. Signal pulls from BuiltWith, G2, Crunchbase, and public case studies. The SDR tailoring the outbound to the account's current stack converts 2 to 3 times better than generic outreach.
Flat per-seat pricing
No credit meter below the plan cap.
Strkr pricing is per seat with the full lead intelligence layer on every paid tier. No per-enrichment credit meter below the plan cap, no separate intent SKU, no technographic add-on. A 30-rep team pays a predictable line 12 months out. The pattern replaces 3 to 5 vendor invoices at $85K to $240K annual with one Strkr line.
The lead intelligence workflow
How enrichment, intent, and scoring work together.
Lead intelligence as a tool is useful. Lead intelligence as a workflow is where the ROI lands. The cards below walk through how enrichment, intent, scoring, and decay chain together in a real sales motion from lead creation through closed deal.
Lead creation
Record lands, enrichment fires.
A new lead lands via inbound form, SDR import, event scan, or integration webhook. The enrichment fires in under 30 seconds: firmographic (industry, size, revenue, funding), contact (title, seniority, department, direct dial), and technographic (stack signal). The record ready-for-work state is the enriched record, not the raw form submission.
ICP scoring
Composite score places the lead.
The ICP scoring engine runs the enriched record against the configured ICP (industry match, size match, geo match, stack match, intent signal, prior engagement). The composite score lands between 0 and 100. Scores above 80 route to the SDR queue for immediate work. Scores 50 to 80 route to nurture. Scores below 50 route to disqualify or long-form content nurture.
Intent surfacing
Buying signal fires the alert.
When intent signal crosses the threshold (visited pricing page, downloaded ROI calculator, researched 2+ competitor pages, Bombora topic surge above threshold), the lead flags for priority outreach. The SDR dashboard surfaces the account with the specific signal visible so the opener sentence addresses the research the buyer already did.
Prospecting cadence
Sequence tuned to the signal strength.
The prospecting cadence tunes to the signal strength. A high-intent lead gets a 5-touch sequence over 7 days with phone, email, LinkedIn, and video message. A medium-intent lead gets a 7-touch over 21 days. A low-intent lead goes to long-form nurture with content touches every 2 to 4 weeks. The cadence auto-generates from the score with the rep editing per contact as needed.
Decay refresh
Stale data refreshes before the next touch.
Before the second or third touch in a sequence, Strkr refreshes the contact enrichment if the last-verified timestamp is beyond the configurable decay threshold (default 90 days). The rep calls the correct direct dial, emails the correct address, and the data stays fresh through the cycle. Teams running decay refresh report 15 to 25 percent higher connect rates on sequences past 30 days.
Job-change rescue
The lead moved to a new company, kept the relationship.
When a known lead moves to a new company (job-change tracking fires), the sequence pauses. The rep routes a congratulations note, keeps the relationship warm, and either continues working the new company (if ICP fit) or re-engages the previous account under the new contact owner. The job-change workflow captures 15 to 25 percent of pipeline that would otherwise go cold on the title change.
What B2B teams compare on
The honest evaluation criteria for lead intelligence.
Most lead intelligence comparison articles rank by database size or integration count. The honest evaluation criteria sit elsewhere: enrichment match rate, intent signal quality, scoring configurability, decay tracking, EU coverage, and three-year cost at team scale. The six criteria below show up on every B2B evaluation call.
Enrichment match rate
What percent of your target accounts the tool actually covers.
Strkr: 85 to 95 percent match rate in the US, 75 to 85 percent in the EU, 65 to 75 percent in APAC depending on segment. ZoomInfo: industry-leading US coverage, strong across sizes. Clearbit: strong on tech and SaaS, lighter on non-tech verticals. Apollo: broad coverage, lighter on data recency. Published vendor match rates are not what you will experience; test against your actual target account list.
Intent signal quality
First-party versus third-party weighting.
Strkr: first-party weighted higher than third-party, both available. 6sense: industry-leading third-party intent with Sales Intelligence overlay. Bombora: specialized third-party topic intent, often resold through other vendors. G2 buyer intent: narrow but strong signal. The honest answer: third-party intent is a weak signal useful at scale, first-party is where the real conversion lives.
Scoring configurability
How well the score tunes to your ICP.
Strkr: full configurability on weight per attribute, per segment, with Strkr AI tuning suggestions. ZoomInfo: Workflows product covers scoring. 6sense: strong scoring tied to intent. Clearbit: scoring via Reveal. HubSpot Score and Salesforce Einstein: available in platform. For teams running multiple ICPs (Enterprise, Mid-Market, SMB), per-segment scoring matters.
Decay tracking
The last-verified timestamp on every field.
Strkr: last-verified timestamp on every enrichment field with scheduled refresh. ZoomInfo: data refresh cadence varies by field. Clearbit: refresh on API call. Apollo: refresh cadence varies. The decay-tracking capability is specifically what prevents the "database was accurate at signing, 65 percent accurate at renewal" problem.
EU coverage and GDPR
How the vendor handles legitimate interest.
Strkr: legitimate-interest workflow with per-contact consent capture and automatic suppression on withdrawal. Cognism: EU-first posture with strong coverage. Lead411: EU posture built in. ZoomInfo: thinner EU coverage for GDPR reasons. For teams running EU prospecting, GDPR posture is a required capability.
Three-year TCO
The 4-vendor stitch versus one line.
Strkr: flat per seat with full lead intelligence, no credit meter below the plan cap. ZoomInfo plus 6sense plus Clearbit plus Apollo: $85K to $240K annually depending on seats. For a 30-rep team, three-year TCO delta between Strkr and the 4-vendor stitch runs $140K to $540K.
Head-to-head
Strkr lead intelligence vs the ZoomInfo + 6sense stack.
The common lead intelligence stack at a 40-rep B2B company is ZoomInfo for enrichment plus 6sense for intent, often with Clearbit or Apollo as a budget overlay. The honest head-to-head against that pattern:
Feature
Strkr
ZoomInfo + 6sense stack
Firmographic enrichment
Native with 85 to 95 percent US match
ZoomInfo native, industry-leading match
Contact enrichment
Native with direct dial where available
ZoomInfo native, mobile numbers via premium
Intent signals
First-party plus third-party blend inside CRM
6sense third-party signal, separate tool
Behavioral scoring
Composite score with per-segment weights
6sense scoring, ZoomInfo Workflows separately
Data decay tracking
Last-verified timestamp on every field
Refresh cadence varies by field
Job-change tracking
Native with alert routing
Available via ZoomInfo Companies
Website visitor tracking
Native with IP-to-company resolution
ZoomInfo WebSights or 6sense Lead Scoring
Technographic data
Native from BuiltWith plus G2 plus public case studies
ZoomInfo TechStack separately
EU GDPR posture
Legitimate-interest workflow built in
Thinner EU coverage, GDPR workflows manual
Pricing
Flat per seat on every tier
$85K to $240K annual across vendors
How teams use Strkr
How B2B teams run Strkr lead intelligence today.
The common thread across customers: cut the 3-to-5-vendor lead intelligence stack to one line while recovering 25 to 40 minutes per SDR per day of toggle time between tools. The playbooks below are motions live on customer accounts right now.
60-rep MarTech company
Cancelled ZoomInfo plus 6sense plus Clearbit.
A 60-rep MarTech company at renewal time ran the Strkr lead intelligence evaluation against the stack of ZoomInfo ($92K), 6sense ($140K), and Clearbit ($38K). Match rate against their target account list came in at 89 percent on Strkr versus 94 percent on ZoomInfo, which the VP of Sales accepted as a reasonable tradeoff for the $240K annual savings and the single-pane workflow. The team cancelled all three vendors and moved to Strkr over 8 weeks.
28-rep SaaS startup
Job-change tracking rescued 11 opportunities in Q2.
A 28-rep SaaS startup activated job-change tracking across 1,840 known contacts. In Q2, the tracking flagged 47 job changes, of which 11 converted to pipeline either at the contact's new company (6 opportunities, $380K combined) or re-engagement at the previous account under the new contact owner (5 opportunities, $220K combined). The VP of Sales called the job-change workflow "the highest-leverage automation we have ever turned on."
Series C fintech
Intent surfacing drove outbound to a 3.2x conversion.
A Series C fintech activated the Strkr intent surfacing on their SDR team of 14. The team worked only accounts above the intent threshold (visited pricing page, downloaded ROI calculator, Bombora topic surge). Monthly meetings booked rose 2.4 times and opportunity conversion rose 3.2 times versus the prior month working the full prospect list. The lead-source attribution now puts "intent-triggered outreach" as the top source for pipeline-dollar generation.
EU-focused software company
GDPR-safe prospecting across 12 countries.
An EU-focused software company at 35 reps ran prospecting across 12 countries with the Strkr legitimate-interest workflow. Each contact captured consent at outreach with automatic suppression on withdrawal. Over 9 months, zero GDPR complaints landed and the data protection officer signed off on the compliance posture. The company previously ran Cognism plus a separate consent-management tool at $110K annually, replaced by Strkr at a fraction of the cost.
Growth-stage dev-tools company
Decay refresh raised SDR connect rate 22 percent.
A growth-stage dev-tools company at 42 reps turned on the decay refresh for sequences past 30 days (automatic enrichment refresh before second and third touch). SDR connect rates on sequences past 30 days rose 22 percent because the direct dial was current. The ops lead attributed the lift specifically to the decay refresh because the sequence content did not change in the same period.
A lead intelligence platform that lives on the record, not behind another SKU.
Start a 14-day trial with the lead intelligence layer enabled: firmographic and contact enrichment, first-party and third-party intent signals, behavioral scoring with per-segment configuration, data decay tracking with last-verified timestamps, job-change tracking, website visitor de-anonymization, technographic data, and GDPR-safe EU prospecting. Migrate from ZoomInfo, 6sense, Clearbit, Apollo, or Lead411 with enrichment history preserved.
A lead intelligence platform combines firmographic and contact-level enrichment (filling in what you do not know about a prospect), intent signals (surfacing accounts showing buying activity), behavioral scoring (prioritizing which leads get worked first), and decay tracking (knowing which data is stale). Modern platforms blend first-party data (your own website visits, email engagement, trial activity) with third-party data (Bombora topic intent, G2 buyer intent, TechTarget signals) to produce a composite score the SDR uses to prioritize outreach. Historically the category required 3 to 5 vendors stitched together; Strkr ships the capabilities on one surface inside the CRM.
How does Strkr compare to ZoomInfo for enrichment?
ZoomInfo leads the enrichment category on US match rate and database size, with pricing that typically runs $25K to $120K annually depending on seats and features. Strkr covers 85 to 95 percent of US accounts, 75 to 85 percent of EU accounts, and 65 to 75 percent of APAC accounts for most B2B segments, with the enrichment living inside the CRM record rather than a separate tool. For teams that absolutely need the maximum match rate on the US-only motion, ZoomInfo is still the enrichment leader. For teams running an integrated motion where enrichment is one capability among several (intent, scoring, decay, engagement), Strkr's one-surface pattern typically saves $45K to $140K annually and 25 to 40 minutes per SDR per day of toggle time.
How does intent data work in Strkr?
Intent in Strkr runs on a composite of first-party and third-party signal. First-party: website visits (via Strkr tracking script with IP-to-company resolution), email engagement (opens, clicks, replies), product trial activity, content download, pricing-page views, competitor-comparison views. Third-party: Bombora topic intent (where configured by the customer), G2 buyer intent (where the customer has a G2 Buyer Intent subscription), and TechTarget Priority Engine signals (where configured). The composite score weights first-party higher than third-party because first-party is deterministic (actually visited our site) while third-party is probabilistic (visited some site about CRM). The account intent flag fires when the composite score crosses a configurable threshold.
How does Strkr handle data decay?
Every enrichment field in Strkr carries a last-verified timestamp. The rep opens a contact and sees that the title was verified 2 weeks ago (fresh) while the email was verified 11 months ago (likely stale). The dashboard surfaces stale-data accounts for scheduled refresh and the sequence engine automatically refreshes enrichment before second and third touches when the last-verified timestamp is beyond the configurable decay threshold (default 90 days). B2B contact data decays at roughly 30 percent per year across all vendors; the difference is whether the CRM tells you which record is stale before you call the wrong number.
Is Strkr GDPR-compliant for EU lead intelligence?
Yes. Strkr handles EU contacts through a legitimate-interest workflow with per-contact consent capture at the point of first outreach, automatic suppression on consent withdrawal, documented data retention policy (configurable per tenant), and a Data Processing Addendum (DPA) that executes under the European Commission Standard Contractual Clauses. The data protection officer at the customer organization reviews the compliance posture during implementation. For EU-first teams, Strkr integrates with Cognism and Lead411 as supplementary enrichment sources for the market segments where their EU match rate exceeds Strkr's native coverage.
What is the migration path from ZoomInfo, 6sense, or Clearbit?
Strkr runs a lead-intelligence migration that pulls enrichment data from ZoomInfo (via API), 6sense (via Account Intelligence export), Clearbit (via API, pending HubSpot Breeze Intelligence transition), and Apollo (via API) with the field mapping preserved. Historical intent data moves where the source vendor supports export. Most migrations complete in 3 to 6 weeks for teams up to 60 reps. The deeper work is usually re-tuning the scoring model to the Strkr feature set, which the implementation team guides. For teams running the vendor stack on contract that cannot be cancelled immediately, Strkr runs alongside with the vendor data flowing into Strkr via API until the vendor contracts expire.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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