Life sciences commercial work is HCP-driven, KOL-aware, sample-regulated, and compliance-sensitive. Strkr ships a CRM shaped around healthcare professionals, key opinion leaders, trial sites, and sample tracking with AI drafting that respects HIPAA and life-sciences compliance.
A generic sales CRM treats every contact like a sales lead. Life sciences commercial work is HCP-driven engagement across KOLs, treaters, academic medical centers, and community practices. The pain points below are what Strkr onboarding hears on every intake call with a biotech, pharma, or medical device commercial team.
An HCP is an individual physician or advanced practice provider tied to one or more practice locations, one or more specialties, and one or more health systems. The relationship structure is many-to-many across HCP, Practice, Health System, and ACO. Generic CRMs collapse this to Contact and Account. Strkr makes HCP a first-class object with the full affiliation graph.
Commercial teams map KOLs (key opinion leaders) across therapeutic areas, publication activity, speaker bureau participation, and advisory board history. The map lives in a shared PowerPoint that drifts within quarters. Strkr makes KOL a tracked object with therapeutic area, tier (national, regional, local), publication record, speaker status, and advisory history.
The Prescription Drug Marketing Act requires detailed sample tracking (which samples, which HCP, which date, signature capture). Legacy stacks run sample tracking in a separate tool from the CRM. Strkr unifies sample tracking with HCP engagement so the sample record ties to the HCP record with signature capture and audit log retention.
For biotechs running clinical trials the site relationship is a core commercial asset. Site identification, feasibility, startup, enrollment, and close-out run through 8 to 24 months. Legacy stacks run this in a shared Google Sheet. Strkr makes Trial Site a first-class object with investigator, site status, enrollment target, and competing trial context.
PhRMA code requires separation between field medical (medical science liaisons) and commercial sales. Information flows one way (medical to sales) under tight guardrails. Legacy CRMs run both teams on the same instance with no access scoping. Strkr role model separates medical affairs from commercial with explicit information sharing workflows and audit log on every cross-boundary event.
Life sciences teams working with patient support programs, access and reimbursement, and clinical trial coordination see protected health information. A CRM without a BAA fails the compliance posture. Strkr delivers the BAA on request and configures the AI retrieval scope to exclude PHI fields by default.
The default CRM schema does not map to life sciences. Strkr ships a tunable life sciences schema with HCP, Practice, Health System, ACO, KOL, Trial Site, Sample Event, and Medical Inquiry as first-class objects. The commercial operations lead can rename or extend anything. The default lands close to where most life sciences commercial teams settle.
An HCP carries NPI (national provider identifier), specialty (primary, secondary), affiliations to practices and health systems, prescribing pattern (where available through third-party data), formulary context, and engagement history. The affiliation graph supports many-to-many relationships so a hospitalist practicing at three sites surfaces consistently.
Practice carries address, specialty mix, HCP count, affiliations to health systems and IDNs. Health system carries parent organization, hospital count, employed HCP count, formulary committee structure. ACO carries participating practices and risk-sharing arrangement. The hierarchy supports account planning across the full organizational graph.
A KOL carries therapeutic area (oncology, immunology, cardiology, neurology, rare disease), tier (international, national, regional, local), publication record (count, recent impact journal), speaker bureau participation, advisory board history, and engagement cadence recommendation. The commercial team sees the full KOL map by therapeutic area.
A trial site ties to the clinical trial and the principal investigator with site status (identification, feasibility, startup, active, enrollment paused, close-out), enrollment target, actual enrollment, competing trial exposure, and site operational context. The clinical operations team uses the view to triage site activation.
A sample event ties to the HCP and the sales rep with sample product, lot number, quantity, signature capture, delivery date, and signature method (electronic, physical). The audit log captures every sample event for PDMA compliance. The reporting view surfaces sample consumption by rep, by HCP, by territory.
A medical inquiry captures an HCP question routed from commercial to medical affairs under PhRMA code. The inquiry ties to the HCP, the inquiring rep, the question, the medical affairs response, and the response date. The audit log captures every inquiry for compliance posture review.
Life sciences AI drafting cannot sound like a chatbot and cannot leak protected health information. Strkr AI runs with retrieval scope strictly bound to the HCP record and the explicit linked records, excluding PHI by default. The buyer never picks a model, never configures a provider. Strkr AI is an opt-in add-on at $49 per month with 5,000 calls included and $0.012 per call overage.
Before an HCP call Strkr AI drafts a one-paragraph engagement summary with prior touches, recent publications the HCP has authored, prior sample events, and the recommended discussion topics. The sales rep reads the summary in 15 seconds and walks into the call with context.
For advisory board planning Strkr AI drafts a one-page KOL profile with therapeutic area expertise, publication highlights, prior advisory engagements, and speaking topics. The medical affairs team uses the profile in advisory board invitations and faculty curation.
For active trial sites Strkr AI drafts a weekly operational update with enrollment status against target, protocol deviations, site queries open, and intervention recommendation. The clinical operations team reads the updates to prioritize site visits.
For access and reimbursement cases Strkr AI drafts a case recap from the HCP office note (if accessible under BAA scope) covering prior authorization status, denial reason, appeal recommendation, and next step. The patient support team uses the recap to prioritize caseload.
For medical inquiries Strkr AI drafts an on-label response grounded in the approved product label, the published literature, and the medical affairs response library. The medical science liaison reviews and tunes before sending. The audit log captures the question, the draft, the edits, and the final send.
After a field medical visit Strkr AI drafts a trip report summarizing HCP meeting discussion, scientific exchange topics, HCP interest signals, and recommended follow-up. The MSL submits to the medical affairs director for review. The report feeds the KOL engagement history.
Life sciences teams run under HIPAA, PDMA, PhRMA code, and clinical GCP (good clinical practice) simultaneously. The CRM has to support the compliance posture without becoming a compliance tool. The cards below are what Strkr delivers.
Strkr is HIPAA compliant with a BAA available on request. For teams handling patient support, access and reimbursement, or clinical trial coordination the BAA covers the PHI touch points. The AI retrieval scope limits to non-PHI fields by default, and the admin can tune the scope per record type.
Every sample event captures HCP, rep, product, lot number, quantity, delivery date, and signature. The audit log retains for the PDMA-required retention window tunable per tenant up to the regulatory ceiling. The reporting view surfaces sample consumption for compliance audit and for commercial territory management.
The role model separates medical affairs (field medical, medical science liaisons) from commercial sales. Medical affairs can see sales data for context but sales cannot see medical affairs engagement records. Cross-boundary information sharing (medical inquiry response) runs through explicit workflow with audit log on every event.
For teams running clinical trials the trial site workflow captures the site records required under good clinical practice. The audit log retains for the GCP-required retention window. The compliance team can produce the full site file for sponsor monitoring and for regulatory inspection.
For U.S. operations Strkr captures physician payments (speaker fees, consulting fees, meals, travel) with the audit log capture required for Sunshine Act (Open Payments) reporting. The commercial team can export the Sunshine Act file in the CMS-required format at year end.
Strkr SOC 2 Type II is in progress with target completion 2026-Q4. The SOC 2 scope includes the AI subsystem, the retrieval index, the audit log, and the backend model relationship. Life sciences enterprise buyers can request the latest SOC 2 progress report under NDA from the Strkr trust center.
The comparison below is Strkr life sciences posture versus Veeva CRM (built on Salesforce) and OCE (Oracle Clinical Engagement) for a commercial team.
| Feature | Strkr | Veeva CRM or OCE |
|---|---|---|
| HCP as first-class object | NPI, specialty, affiliations. | Yes. |
| KOL mapping by therapeutic area | Built in with tier and publications. | Yes. |
| Sample tracking PDMA-compliant | Native with signature capture. | Yes. |
| Trial site workflow | Built in with investigator and enrollment. | Separate CTMS tool typical. |
| PhRMA code medical affairs separation | Role model with cross-boundary audit. | Enterprise configuration. |
| HIPAA BAA | Available on request. | Yes. |
| AI drafting with privilege scope | Bound to HCP with PHI exclusion. | Veeva AI add-on; OCE Oracle AI. |
| Flat per-seat pricing | $29/$59/$119 with 14-day trial. | Enterprise contract typical. |
| Implementation timeline | 24 to 42 business days typical. | 6 to 18 months typical. |
| Partner retainer | None, Strkr onboarding runs it. | $18,000 to $45,000 per month. |
The playbooks below are patterns Strkr onboarding sees across life sciences deployments.
A pre-commercial biotech 11 months from launch stood up the first commercial team of 24 reps. Strkr onboarding ran a 32-business-day setup configuring the HCP, KOL, Practice, and Health System schema. The AI drafting ran on HCP engagement summaries from day one. The team walked into launch with the full KOL map, the targeted HCP list, and the sample tracking workflow ready.
A 42-rep specialty pharma commercial team ran Veeva CRM with 180 custom fields drifting over seven years. Strkr onboarding ran a 42-business-day migration consolidating the HCP engagement, KOL mapping, sample tracking, and medical inquiry workflows into Strkr. The team retained Veeva for the Open Payments reporting module. Monthly commercial stack cost dropped by 42 percent.
An 85-rep oncology franchise ran separate systems for commercial, field medical, and patient support. Information drift across the three teams created compliance risk under PhRMA code. Strkr onboarding configured the three teams on a single tenant with the role model separating medical affairs from commercial, patient support with HIPAA BAA scope, and audit log on every cross-boundary event.
A rare disease biotech running a 24-site Phase 2 trial managed site relationships in a shared Google Sheet. Site activation timelines ran 180 days average. Strkr onboarding configured the trial site workflow with investigator records, feasibility assessment, enrollment tracking, and competing trial exposure. Site activation dropped to 120 days average on the subsequent Phase 3.
A 180-rep medical device commercial team ran a legacy Salesforce instance with heavy customization and partner retainer at $22,000 per month. Strkr onboarding ran a 42-business-day migration consolidating the HCP engagement, surgeon targeting, operating room scheduling, and inventory consignment workflows. The partner retainer closed on day 60. Monthly commercial stack cost dropped by 55 percent.
Book a 30 minute call. We will walk through the HCP schema, the KOL mapping, and the compliance posture with your actual therapeutic area and commercial structure.
Strkr integrates with every major life sciences data vendor through its REST and GraphQL API, outbound webhooks with HMAC signing, and the published OpenAPI spec. IQVIA, Symphony Health, Komodo Health, Veeva Link, DRG, Datavant, and the open NPPES NPI dataset all tie through the standard integration surface. The typical setup pulls HCP data, prescribing data (where licensed), and claims data (where licensed) into Strkr with the vendor as the data source of record.
The role model separates medical affairs (field medical, medical science liaisons, medical directors) from commercial sales. Medical affairs sees sales data for context but sales cannot see medical affairs engagement records. Cross-boundary information sharing runs through explicit workflow. A commercial rep submits a medical inquiry on behalf of an HCP; the inquiry routes to medical affairs; medical affairs responds; the response goes back to the HCP (not back through the rep). Every cross-boundary event logs to the audit log for compliance posture.
Yes. Every sample event captures HCP, rep, product, lot number, quantity, delivery date, and signature. Electronic signatures tie to the HCP record through the standard e-signature integration (DocuSign, Dropbox Sign, Adobe Acrobat Sign). Physical signatures capture through the mobile app on a tablet or phone with signature pad. The audit log retains sample events for the PDMA-required retention window tunable per tenant up to regulatory ceilings.
Strkr runs flat per seat at $29 on Starter, $59 on Pro, and $119 on Scale per user per month, with a 14-day trial. For a 42-rep specialty pharma team on Scale the monthly spend runs $4,998 for seats plus $49 for AI Enhancement if enabled. Veeva CRM runs enterprise contracts typically $120 to $220 per user per month plus implementation partner retainer. OCE runs similar. Strkr sits well below the dedicated life sciences vendors on sticker price and overlaps on 70 to 80 percent of the commercial workflow. For deep closed-loop marketing orchestration the specialty vendor stays as a complement.
Strkr captures physician payments (speaker fees, consulting fees, meals, travel, entertainment) with the audit log capture required for Open Payments reporting. The compliance operations team can export the Sunshine Act file in the CMS-required format at year end. For teams with existing Open Payments reporting tools (Veeva Vault for medical, dedicated transparency vendors) Strkr feeds the data through the standard webhook spec.
Strkr is HIPAA compliant with a BAA available on request, GDPR and CCPA compliant today, and SOC 2 Type II is in progress with target completion 2026-Q4. The audit log captures every record read, every record write, every email, every sample event, every medical inquiry, every AI call with retention tunable per tenant up to regulatory ceilings. SSO (SAML and OIDC) is live on Scale through Clerk, MFA with TOTP and text-based verification is live, Verified Domains are live on Scale. Integration tokens live in AWS KMS, platform credentials live in AWS Secrets Manager.
Yes. The role model supports commercial sales, medical affairs, patient support, and clinical operations as separate teams on the same tenant with explicit access scoping. Each team sees the HCP data relevant to their role (commercial sees prescribing context, medical affairs sees scientific exchange, clinical operations sees trial site enrollment, patient support sees access and reimbursement). The HCP record stays unified across teams while the engagement history scopes per team.
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