Built for outbound sales teams

The CRM that respects the outbound rep motion from first touch to handoff.

Outbound sales is a high-volume, high-rejection, high-context motion. Strkr ships the CRM shaped around sequences, call context, AI reply drafting, and clean SDR-to-AE handoff with flat per-seat pricing and Strkr AI Enhancement at $49 per month for 5,000 calls included.

What this audience is actually dealing with

The pains that bring buyers here.

An outbound sales team runs on volume, cadence, and crisp handoff. The pain is rarely the generic CRM features. The pain is the five surfaces that a generic CRM either does not ship or ships awkwardly: sequence execution, call context on dial, reply drafting at scale, SDR-to-AE handoff, and manager coaching visibility. The pain points below are what Strkr onboarding hears on every outbound-team intake call.

Sequence execution

The sequence tool is a separate SKU.

Most CRMs ship sequence execution as a separate SKU (Salesforce Sales Engagement at $75/user, HubSpot Sales Hub Pro at $90/user) or require a third-party tool (Salesloft, Outreach) at $125/user. Strkr ships sequence execution natively with cadence steps, A/B test variants, and open-click tracking. The outbound rep lives inside one tool for the day.

Call context on dial

The dialer does not know the prior conversation.

An outbound rep making 60 calls per day cannot context-switch cleanly between prospects. The dialer pops up with a phone number and nothing else. Strkr ties the dialer (through the voice integration partner) to the CRM so the rep sees the prior conversation summary, open sequence step, and account context on the dial pop. Voice via tier-one US carriers is on the roadmap for 2027-Q1.

Reply drafting at scale

The rep writes the same reply 40 times.

Outbound reps who get a reply from a prospect spend most of their day typing the same response patterns (meeting booking, qualification pushback, timing pushback, pricing deflection). Strkr AI drafts the reply from the conversation context, the sequence step, and the account history. The rep reviews and sends in seconds instead of composing from scratch.

SDR-to-AE handoff

The handoff loses context in the email thread.

An SDR books a meeting with a prospect. The AE picks up the account cold. The handoff happens through an email thread with a one-paragraph summary that misses the context. Strkr ships a dedicated handoff workflow with discovery notes, qualifying answer capture, open prospect concerns, and the AE calendar auto-synced. The AE walks into the meeting prepared.

Manager coaching visibility

Nobody listens to the calls.

Outbound sales management needs call-level coaching. Most teams either do not record calls, record calls to a system nobody listens to, or buy a conversation intelligence tool (Gong, Chorus) at $125/user. Strkr integrates the call recording through the webhook spec, generates call summaries via Strkr AI, and surfaces coaching moments on the rep weekly review view.

Activity reporting

The dashboard shows volume, not quality.

Outbound dashboards usually track activity volume (dials per day, emails per day, meetings booked). What the manager actually needs is quality (reply rate per sequence, meeting-to-close conversion, time-to-qualified by source). Strkr ships quality reports out of the box: sequence reply rate, SDR-to-AE handoff conversion, meeting-held rate, qualified-to-close rate.

The outbound rep daily surface

What the SDR workspace actually looks like.

An outbound SDR running 60 to 90 touches per day needs a workspace that collapses context, drafts replies, and surfaces the next action in one view. The cards below are the Strkr SDR workspace surfaces that land on day one for every outbound team.

Today queue

The 60-touch list in one view.

The today queue surfaces every sequence step due today, sorted by prospect priority (account tier, recent engagement, reply status). The SDR works top-down. Each item ships with the sequence step content, the prospect context, and the AI-drafted customization in one card.

Reply inbox

Prospect responses with AI drafts.

When a prospect replies to a sequence email the response lands in the reply inbox with the AI-drafted response ready for review. The SDR reviews, edits, sends. 70 percent of replies send with minor edits in under 30 seconds.

Dial pop

Prior conversation and sequence step.

When the dialer pops a prospect call the Strkr record panel opens with the prior conversation summary, open sequence step, account tier, and recent engagement signals. The SDR walks into the conversation prepared instead of winging it.

Meeting booker

The calendar embed inside the email.

When a prospect wants to book a meeting Strkr embeds the AE calendar availability directly in the email reply. The prospect clicks a time, the meeting books, the AE calendar updates, the handoff workflow fires. No separate scheduler tool, no email ping-pong.

Sequence builder

Cadence design with A/B variants.

The SDR team lead builds sequences with step cadence (email day 1, LinkedIn day 3, call day 5, email day 7), A/B subject line variants, and dynamic content based on account tier. The sequence builder ships as a visual drag-and-drop designer, not a YAML config file.

Performance snapshot

Today, this week, this month.

The rep sees the performance snapshot (touches today, replies, meetings booked, meetings held, SQLs generated) at the top of the workspace. The snapshot updates in real time. The weekly review surfaces coaching moments auto-detected from call recordings.

How Strkr AI drafts outbound replies

The AI jobs that fit outbound sales.

Strkr AI drafts in the SDR voice tuned to the team cadence. The jobs below land in every outbound deployment inside the first two weeks and move the needle on reply quality and SDR time per touch.

Reply draft

The response in the SDR voice.

Strkr AI drafts the reply from the prospect message, the open sequence step, the account history, and the SDR voice tuned from prior approved replies. The SDR reviews, edits, sends. The draft lands in the SDR voice because Strkr AI learns from the first 20 approved replies.

Qualifying question

The next discovery question in context.

When a prospect replies with a vague signal Strkr AI drafts the next qualifying question that moves the conversation forward (BANT, MEDDIC, MEDDPICC, or a custom framework per team). The SDR reviews and sends in seconds.

Call opener

The first 90 seconds of the dial.

Strkr AI drafts the call opener for the SDR based on the account context, the prior conversation summary, and the current sequence step. The SDR uses the opener as a script frame or riffs from it. New reps get to call confidence in days instead of weeks.

Objection response

The counter to the common pushback.

When a prospect pushes back on timing, budget, or competitor fit Strkr AI drafts the objection response grounded in the Strkr value proposition and the account context. The SDR reviews and sends. The response lands prepared instead of ad-hoc.

Handoff summary

The SDR-to-AE context package.

When the SDR books a qualifying meeting Strkr AI drafts the handoff summary with the prospect context, qualifying answers captured, open concerns, and recommended discovery agenda for the AE. The AE walks into the meeting with 15 minutes of prep already done.

Weekly review draft

The rep weekly reflection memo.

At week end Strkr AI drafts the rep weekly review memo with activity volume, quality metrics, coaching moments auto-detected from call recordings, and recommended focus for next week. The rep reviews with the manager in the Friday 1:1.

Manager coaching surface

What the outbound manager actually sees.

An outbound sales manager running 8 to 15 SDRs needs visibility into volume, quality, pipeline contribution, and coaching moments. The cards below are the Strkr manager surfaces that land on day one.

Team scorecard

Volume, quality, pipeline per rep.

The team scorecard view ranks reps by activity volume (dials, emails, LinkedIn touches), quality (reply rate, meeting-held rate, SQL conversion), and pipeline contribution (meetings booked, opportunities created, pipeline value). The manager sees the full team posture in one view.

Sequence performance

Reply rate and meeting rate by sequence.

The sequence performance view shows reply rate, meeting-booked rate, and meeting-held rate per sequence. Underperforming sequences flag for revision. High-performing sequences propagate across the team. Sequence iteration becomes data-driven instead of guess-driven.

Coaching queue

Calls that need manager attention.

Strkr AI auto-detects coaching moments from call recordings (objection handling, discovery depth, next-step clarity, meeting booking confidence) and surfaces the calls that need manager attention in a dedicated coaching queue. The manager listens to 30 minutes of calls per week instead of 10 hours.

Pipeline contribution

SDR to opportunity conversion by rep.

The pipeline contribution view shows each SDR conversion from meeting booked to opportunity accepted by AE to opportunity closed-won. The manager sees which SDR is generating meetings that actually convert, not just meetings that fill the AE calendar.

Activity goals

Daily, weekly, monthly targets.

The activity goals view sets daily (60 touches), weekly (300 touches), and monthly (1,200 touches) targets per rep with real-time progress tracking. The rep sees goal progress in the workspace header. The manager sees team goal attainment in the scorecard.

New hire ramp

Ramp velocity from week one to week eight.

The new hire ramp view tracks ramp velocity (activity, quality, pipeline contribution) for SDRs in their first eight weeks on the team. Underramping new hires flag for intervention. The ramp data feeds the recruiting profile for the next cohort.

Head-to-head

Strkr vs the typical outbound sales stack.

The comparison below is Strkr versus the standard outbound stack (CRM plus Outreach or Salesloft plus Gong plus a scheduler) that most mid-market outbound teams run.

Feature Strkr CRM plus Outreach plus Gong stack
Sequence execution Native with A/B variants. Separate SKU at $125/user.
Conversation intelligence Call summary via Strkr AI on recording. Gong or Chorus at $125/user.
AI reply drafting Native in reply inbox at $49/mo. Separate AI SKU per tool.
Scheduler Embedded calendar in email reply. Calendly or Chili Piper $15-30/user.
SDR-to-AE handoff Dedicated workflow with summary. Email thread with manual context.
Per-user monthly stack cost $59 Pro plus $49/mo AI shared. $275 to $450/user all-in.
Manager coaching queue AI-detected coaching moments. Gong coaching queue.
Sequence performance analytics Reply rate and meeting rate per sequence. Outreach analytics (separate login).
Single admin console One admin for CRM plus sequences plus AI. Three admin consoles minimum.
How teams use Strkr

Five outbound sales playbooks.

The playbooks below are patterns Strkr onboarding sees across outbound sales team deployments.

Pattern A

The 12-SDR team coming off Outreach plus Salesforce.

A 12-SDR SaaS team ran Salesforce Sales Cloud plus Outreach Engagement plus Gong at approximately $380 per rep per month. Strkr onboarding ran an 18-business-day migration consolidating the three tools into Strkr. The sequence execution, conversation intelligence, and reply drafting all moved to Strkr. Monthly spend per rep dropped from $380 to $108. The sequence reply rate lifted by 14 percent in the first 60 days.

Pattern B

The 25-SDR BDR team on HubSpot plus Salesloft.

A 25-SDR BDR team ran HubSpot Sales Hub Pro plus Salesloft plus Chorus. Strkr onboarding ran a 24-business-day migration. The sequence builder translated the Salesloft cadences cleanly. The call summaries lifted from Chorus to Strkr AI. The AE team on HubSpot stayed on HubSpot through a bi-directional sync. Monthly spend across the stack dropped by 62 percent.

Pattern C

The 8-SDR high-velocity startup.

An 8-SDR startup ran a spreadsheet-plus-Mailchimp-plus-Zoom stack with no formal sequence tool. Strkr onboarding ran a 14-business-day migration setting up the sequence builder, dial pop context, and SDR-to-AE handoff workflow. The team moved from 180 touches per day across 8 reps to 420 touches per day with better reply rate.

Pattern D

The 15-SDR agency doing outbound-as-a-service.

A 15-SDR agency ran outbound-as-a-service for 11 different clients. Each client needed a separate sequence set, voice tone, and reporting view. Strkr onboarding configured the multi-tenant workspace with client-scoped sequences, Strkr AI voice tuning per client, and client-facing reporting dashboards. The agency onboarded three new clients in the first six months without hiring.

Pattern E

The 6-SDR team at a late-stage startup.

A 6-SDR team at a late-stage startup ran Apollo for prospecting and nothing for sequence execution. The SDRs spent 40 percent of their day on tool-switching. Strkr onboarding configured the Apollo integration through the webhook spec, moved the sequences to Strkr, and consolidated the dialer and email in one workspace. SDR productive time per day lifted from 4.8 hours to 6.4 hours.

Run outbound on a CRM shaped for the SDR motion.

Book a 30 minute call. We will walk through the sequence builder, the SDR workspace, and the SDR-to-AE handoff workflow with your actual team size and target market.

Common questions

What buyers in this bucket ask most.

Does Strkr replace Outreach or Salesloft for outbound sequences?

Yes. Strkr ships sequence execution natively with cadence steps (email, LinkedIn, call, task), A/B test variants, dynamic content based on account tier, and open-click tracking. The sequence builder is a visual drag-and-drop designer. Teams moving from Outreach or Salesloft find the sequence model translates cleanly: cadences become sequences, steps become steps, templates become templates. The migration preserves historical sequence performance data for analytics continuity. Monthly spend per rep drops substantially because the sequence tool is included in the Strkr Pro tier at $59 per seat per month.

What does the dialer integration look like for outbound calls?

Strkr integrates with common dialers (Aircall, Nextiva, Dialpad, RingCentral, Nice CXone, Five9) through the standard webhook spec with HMAC signing. The dial pop opens the Strkr record panel with prior conversation summary, open sequence step, account tier, and recent engagement signals. Call recordings feed back through the webhook into the Strkr record and trigger the AI call summary. For teams that want native voice through tier-one US carriers the Strkr voice capability is on the roadmap for 2027-Q1. Until then the dialer integration pattern covers the common cases cleanly.

How does Strkr handle the SDR-to-AE handoff workflow?

When an SDR books a qualifying meeting Strkr fires a dedicated handoff workflow that captures qualifying answers (BANT, MEDDIC, MEDDPICC, or a custom framework per team), open prospect concerns, discovery notes, and the recommended discovery agenda for the AE. Strkr AI drafts the handoff summary. The AE calendar auto-syncs. The AE receives the account with 15 minutes of prep already done. Post-meeting the AE adds disposition (accepted, disqualified, nurture) which feeds the SDR scorecard conversion metric. The handoff friction drops substantially compared to the typical email-thread handoff.

Can Strkr handle a 25-SDR team doing 60-90 touches per rep per day?

Yes. Strkr performance stays flat at team sizes past 100 reps because of the architecture (materialized rollups for dashboards, HNSW indexed memory for AI retrieval, DiskANN for vector search past 1 million records). A 25-SDR team doing 60-90 touches per rep per day lands at roughly 50,000 outbound touches per month, which Strkr handles comfortably. The today queue, the reply inbox, and the sequence execution all scale through the materialized rollup pattern. Call recording volume at 25 reps generates roughly 2,000 call summaries per month which runs cleanly under the $49/month 5,000-call AI allotment.

What does Strkr cost for an outbound team compared to the typical stack?

Strkr runs flat per seat at $29 Starter, $59 Pro, or $119 Scale per user per month with Strkr AI Enhancement as a $49 monthly add-on. For a 15-SDR team on Pro the monthly spend lands at $885 for seats plus $49 for AI. The typical outbound stack (CRM at $75 plus Outreach at $125 plus Gong at $125 plus Chili Piper at $25) runs approximately $350 per rep per month, which for a 15-SDR team lands at $5,250 per month. The Strkr spend is roughly 18 percent of the typical stack cost with the full sequence, conversation intelligence, and reply drafting capability included.

How does Strkr handle multi-channel outbound (email, LinkedIn, phone, SMS)?

Strkr sequence execution supports email, LinkedIn (through browser extension), phone (through dialer integration), and SMS (through Strkr Messaging on Pro and Scale tiers). The sequence step types mix freely in a single sequence (day 1 email, day 3 LinkedIn connect, day 5 phone call, day 7 email, day 9 SMS). Each step records in the activity history on the account record. The AI drafting supports email reply and LinkedIn message draft out of the box with phone call summary from recording. SMS messaging runs at 2 cents per message per direction with MMS at 5 cents per message.

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