The real estate CRM where Zillow Flex leads, Facebook ads, and SOI follow-up all live on one timeline.
Independent agents and small teams spend 25 to 40 percent of their day stitching Zillow leads into Boomtown or Follow Up Boss, then Facebook Lead Ads into a Google Sheet, then referrals into a text thread. Strkr collapses the lead-gen intake, the nurture cadence, the listing alerts, and the closing coordination onto one record with the pipeline attribution intact end to end.
A top-producing agent at a 40-million-dollar annual production level typically runs 7 to 11 lead sources: Zillow Flex, Realtor.com Opcity, Facebook Lead Ads, Google Local Services ads, website IDX, open-house sign-ins, SOI referrals, prior-client re-engagement, broker-provided leads, farming postcard calls, and the occasional door-knocking haul. Every source lands in a different place. The follow-up discipline that separates top producers from the middle is almost entirely about speed-to-lead (under 5 minutes to first contact on inbound) and cadence persistence (12-plus touches over 6 months before writing a lead off). The six frictions below are the ones that erode that discipline when the lead data lives in 7 silos and the agent is driving between showings.
Zillow Flex and the 5-minute window
The Flex lead that sat in email for 23 minutes.
Zillow Flex and Realtor.com Opcity both measure speed-to-lead and reduce future referrals when agents are slow to respond. The 5-minute window is the industry benchmark, and the agents who miss it consistently lose Flex priority within a quarter. Strkr catches the inbound lead on receipt, fires a text to the agent and an auto-response to the lead within 15 seconds, and starts the follow-up cadence while the agent finishes the showing they are already on.
Facebook Lead Ads intake
The lead form that lives in Facebook until the weekly export.
Facebook Lead Ads capture buyers who filled out an interest form on an Instagram ad. The leads sit in Facebook Ads Manager by default; teams run Zapier or Facebook's native CRM mapping to pull them into the follow-up system. Both paths are flaky, and the leads commonly arrive in CRM 24 to 72 hours stale. Strkr runs native webhook ingest from Facebook Lead Ads so the lead lands within seconds of form submission with the ad-set attribution attached.
SOI nurture discipline over 6 months
The 11-touch cadence that fades after touch 4.
The sphere-of-influence nurture that generates repeat and referral business depends on 11-plus touches over 6 months with varied channels: text, email, handwritten note, phone call, social engagement, closing-anniversary gift. Most agents start the cadence strong and lose discipline by touch 4 when a hot showing cycle hits. Strkr's sequence engine keeps the cadence running in the background with configurable touch types and holds the agent accountable to the human steps (handwritten notes, phone calls) with task reminders.
Dual-sided transactions
A buyer agent who later lists the client has two records.
A buyer who closed with you 3 years ago lists their house with you now. In most real estate CRMs this is two records (one buyer, one seller) with no shared history. The listing agent conversation starts without the buyer-side context. Strkr models the client as a persistent contact with every transaction (buy-side, sell-side, investor, repeat) threaded on the record, so the listing conversation starts with the full history available.
Listing-alert and property-match drift
The MLS-alert tool and the CRM do not share buyer criteria.
Buyer-side agents maintain property criteria (price range, bedrooms, neighborhood, must-haves) in the MLS-alert tool. The CRM has a note field with the same criteria. The two never match perfectly, and when the criteria change (buyer adds a yard requirement after seeing 3 homes), one place updates and the other does not. Strkr runs buyer criteria as structured fields that drive both the MLS alert and the CRM filter, with one update point.
Transaction coordination handoff
The TC takes over at contract and the follow-up discipline drops.
When a deal goes under contract, most agents hand the transaction coordination off to a TC (in-house or outsourced) and lose daily visibility. The TC manages the 32-item checklist (inspection, appraisal, title, HOA docs, loan contingencies, final walkthrough) in a different tool, so the agent walks into closing day without knowing which contingency is still open. Strkr runs the TC checklist on the deal record so agent, TC, and client coordinator share the same milestone view.
What a real estate CRM-plus-lead-gen should ship
The primitives agents and teams need from day one.
Real estate CRM evaluation hinges on whether the lead intake handles the sources agents actually buy from, whether the nurture engine handles the discipline that produces repeat and referral business, and whether the transaction coordination keeps the agent in the loop through closing. The cards below are what Strkr ships for every paid real estate deployment.
Zillow Flex and Realtor.com Opcity intake
Native API intake with speed-to-lead built in.
Strkr accepts Zillow Flex and Realtor.com Opcity leads via native API intake. The lead lands within 10 seconds of Zillow assignment with the matched agent, the subject property, the client criteria, and the broker rules attached. An auto-text fires to the lead within 15 seconds and the agent gets a push notification. The speed-to-lead attainment typically runs above 94 percent, which protects the Flex and Opcity ranking that drives future lead flow.
Facebook Lead Ads webhook
Instagram and Facebook lead forms into CRM in seconds.
Facebook Lead Ads intake runs on native webhook so leads from Instagram and Facebook ad campaigns land in Strkr within seconds of submission. The ad-set and campaign attribution carries over automatically, so the agent sees "this buyer came from the Austin first-time-buyer ad campaign, cost per lead 8.40 dollars." Attribution rolls up to the paid-media ROI dashboard without a manual UTM mapping project.
Google LSA and search-ad intake
Local Services Ads leads with call-recording.
Google Local Services Ads leads land in Strkr with call-recording attached when the lead was a phone call, and with the full inquiry text when it was a message. The lead-dispute workflow for LSA (contesting an invalid lead within 14 days) runs inside Strkr with the recording as evidence, which protects the LSA spend from fraudulent-lead charges that otherwise erode budget efficiency.
IDX website lead intake
Property-search inquiries with search-criteria attached.
Website IDX leads (property search inquiries from a buyer who looked at 11 listings over a week) land in Strkr with the search criteria attached (max price, min beds, neighborhoods, feature filters) and the actual properties the buyer viewed. The follow-up conversation starts with "I saw you looked at 1206 Maple yesterday, that one has a smaller lot than the Oak Street comps, do you want me to pull the comps now" instead of a cold introduction.
SOI and referral nurture
11-touch, 6-month cadence with mixed channels.
The sphere-of-influence sequence runs 11 to 14 touches over 6 months with mixed channels: text, email, phone-call reminder task, handwritten-note reminder task, social-engagement prompt, closing-anniversary gift reminder. The sequence pauses when the client replies and resumes on a configurable cooldown. The agent gets accountability on the human-step tasks with completion tracking that feeds a monthly SOI-discipline scorecard.
MLS-driven listing alerts
Property matches on buyer criteria, structured fields.
Buyer-side agents configure structured buyer criteria (max price, min and max beds and baths, neighborhoods, must-haves, nice-to-haves). The criteria drive both the MLS alert feed and the CRM filter view. When the buyer updates criteria mid-search, one update propagates. Listing alerts fire to the buyer and to the agent with suggested next-step prompts, which closes the "I would have shown that one if I had known about it" gap.
Transaction coordination
The 32-item checklist on the deal record.
When a deal goes under contract, Strkr's transaction coordination surface runs the full milestone checklist on the deal record: inspection, appraisal, title, HOA docs, loan contingency, final walkthrough, closing docs. The agent, the TC, the lender rep, and the title coordinator share the same view with role-scoped actions. The agent walks into closing day knowing exactly which items cleared this week.
Closing anniversary and client-for-life
The repeat-and-referral motion runs on autopilot.
Every closed transaction fires a closing-anniversary cadence: 90-day check-in, 6-month property-value update, 1-year handwritten note with a market snapshot. The property-value update pulls Zestimate or Realtor.com estimate with a note about the local market. The agent stays top-of-mind without manually scheduling the touches, and the referral-and-repeat production typically climbs 30 to 60 percent in year 2 of running this motion.
Open-house sign-in capture
iPad or phone sign-in direct to the CRM.
Open-house sign-in captures run on an iPad or phone with signature, email, phone, timeline, and must-haves. The signup lands in Strkr with the subject-property attribution attached and starts the appropriate buyer cadence based on timeline (actively looking, exploring, future). The post-open-house follow-up sends within 2 hours while the house is fresh in the buyer's mind.
How Strkr compares to the real estate CRM incumbents
Boomtown, Follow Up Boss, kvCORE, Chime, LionDesk, Wise Agent.
Real estate CRM has strong incumbents at every price point. the comparison runs on five dimensions: lead intake coverage, nurture discipline, transaction coordination, broker-level team features, and total cost. Here is where Strkr sits.
vs Follow Up Boss
FUB is the gold standard for cadence; Strkr covers more.
Follow Up Boss is the industry benchmark for lead follow-up and action-plan sequence discipline. Pricing is 69 dollars per user Platform tier and climbs to 599 team or Pro Platform. FUB does not natively handle MLS listing alerts or transaction coordination, so most FUB teams run FUB plus a TC tool plus an IDX-plus-alerts tool, which is a 3-tool stack. Strkr covers all three on one surface with lower per-agent pricing. For teams who love FUB's cadence engine and want to keep it, Strkr integrates via webhook, but most new buyers consolidate.
vs Boomtown Now
Boomtown is powerful; the admin burden is real.
Boomtown Now ships lead gen (own IDX plus display and PPC advertising), CRM, and action plans in one. Pricing lands at 1,000 to 1,500 per month for the starting team tier. The platform is powerful, the lead gen service is well-run, and the UX shows its decade of accumulated features. Teams who want the done-for-them lead gen service may prefer Boomtown; teams who want to run their own ad buys with better unit economics usually migrate to Strkr.
vs kvCORE
kvCORE is broker-wide; Strkr is agent and team.
kvCORE is popular at the broker level with brokerage-wide deployment, agent-facing CRM, IDX, and AI tools. Pricing is per broker contract and locks the brokerage into a multi-year commitment. For agents at kvCORE brokerages, the tool is "free" to the agent (brokerage pays) and reasonably featured; for independent agents or small-team breakaways, the pricing math falls apart. Strkr is a per-seat option that works whether the broker runs its own platform or not.
vs Chime
Chime is strong for teams; Strkr is open.
Chime (now part of Lofty) ships team CRM, lead gen, IDX, and website in one bundle at 599 per month base and up. Strong for teams who want integrated-everything, limiting for teams who want to run their own ad campaigns on their own ad accounts with their own creative. Strkr's open approach (bring your own ad spend, your own IDX provider, your own transaction tools) suits agents who want control over the stack.
vs LionDesk
LionDesk is budget; the limits show up quickly.
LionDesk at 25 to 100 dollars per user per month is a budget-friendly real estate CRM for solo agents. The limits (lead intake coverage, nurture depth, team features, transaction coordination) show up quickly as production grows past 10 million a year. Strkr's per-seat pricing is comparable at the entry tier with materially more feature coverage, which makes it a better growth path.
vs Wise Agent
Wise Agent is affordable and stable.
Wise Agent at 32 dollars per user per month is a stable, affordable solo-agent CRM with time-management features. The nurture engine and the lead-intake coverage lag the premium tools and the transaction-coordination surface is thin. For agents at under 10 million in annual production with a referral-heavy motion, Wise Agent can work; for agents running paid lead gen at scale, Strkr covers the intake and nurture discipline more completely.
What the operational motion looks like
The agent and team workflow with Strkr running the stack.
The product cards above matter only if the day-to-day actually shifts. The cards below describe the operational pattern changes that agents and small teams see in the first 90 days of running Strkr for consolidated real estate CRM and lead generation.
Morning lead triage
Open Strkr once; see every new lead across every source.
The agent opens Strkr in the morning and sees every new lead that came in overnight across Zillow Flex, Realtor.com Opcity, Facebook Lead Ads, Google LSA, website IDX, and SOI referrals in one triage view. The 12-minute triage replaces 40 minutes of flipping between 7 inboxes and lead-source tools. The speed-to-lead window stays attainable because the lead landed in Strkr within seconds of being generated.
Showing-day cadence autopilot
The agent runs 6 showings; nurture stays on-plan.
On a busy showing day, the agent is physically unable to run cadence touches manually. The Strkr sequence engine runs the planned touches (nurture email on day 2, text on day 4, phone-call task on day 7) in the background. The agent gets a Slack ping or push notification for human-step tasks when there is a window. The cadence stays on plan even during peak production weeks when manual follow-up would have failed.
Repeat-and-referral production
The closing-anniversary motion drives 40 percent of year-2 production.
The repeat-and-referral motion depends on staying top of mind with past clients. The closing-anniversary cadence (90-day check-in, 6-month value update, 1-year handwritten note, ongoing birthday and life-event touches) runs in Strkr without manual scheduling. Agents in year 2 and beyond of running this motion commonly report 40 to 60 percent of annual production from repeat and referral, which is the step function the top producers in the business all run.
Paid-media unit economics
Cost per closed transaction, not cost per lead.
With UTM attribution landing on the lead in Strkr and the deal lineage preserved to close, the paid-media ROI dashboard reports cost per closed transaction per source. The agent sees that Facebook first-time-buyer ads produce closed deals at 3,100 dollars acquisition cost; Google LSA produces at 1,800; Zillow Flex produces at 4,200 after referral fees. The budget reallocation decisions get easier when the math is live, not quarterly.
Transaction coordination with full visibility
The agent walks into closing day knowing every milestone cleared.
The transaction coordination surface runs on the deal record with the TC, the agent, the lender, and the title coordinator sharing one view. Milestones (inspection cleared, appraisal in, loan commitment, final walkthrough) update as they happen with push notifications to the agent. The agent walks into closing day knowing which items cleared this week and which are still open, instead of being surprised by a last-minute title issue.
Team leads and brokers see a team dashboard with per-agent production, speed-to-lead attainment per agent, nurture-cadence completion rate per agent, lead-source performance per agent. The one-on-one with each agent runs on the data instead of on anecdote. Agent coaching gets measurably better because the gaps are visible before they produce a bad quarter.
Head-to-head
Strkr vs Boomtown Now plus Follow Up Boss (typical mid-size team stack).
A 7-agent real estate team running Boomtown Now for lead gen and website plus Follow Up Boss for cadence plus a TC tool for transaction coordination. Here is where Strkr changes the stack.
Feature
Strkr
Boomtown Now + Follow Up Boss + TC tool
Lead intake across Zillow, Realtor, Facebook, LSA
Native on all sources; sub-15-second ingest
Native in Boomtown; FUB via API; sync lag common
Speed-to-lead automation
Auto-text in 15 seconds; agent push alert
FUB action plan; depends on config
Nurture cadence discipline
Native sequence engine with task accountability
FUB action plans (industry gold standard)
MLS listing-alert integration
Native with structured buyer criteria
Boomtown IDX; FUB does not natively handle
Transaction coordination
Native on deal record with role-scoped view
Separate TC tool with manual update
Repeat-and-referral SOI nurture
Closing-anniversary sequence with mixed channels
FUB handles well; Boomtown lighter
Paid-media ROI (cost per closed transaction)
Native dashboard with lineage to close
Requires BI stitching of 3 sources
Team dashboard
Per-agent production, SLA, lead-source perf
Boomtown team view; FUB separate
All-in cost (7 agents)
Flat per seat; all modules included below cap
~1,200 Boomtown + 490 FUB + 100 TC monthly
Admin burden
One system to administer
Three tools, each with own config and sync
How teams use Strkr
How agents and teams run Strkr for real estate today.
The pattern across agents and teams that moved from a 3-or-4-tool stack onto Strkr: they wanted the lead intake instant, the nurture discipline consistent, and the transaction coordination visible to the agent. The playbooks below are motions live on customer accounts.
Austin team, 42M annual production
Boomtown and FUB both canceled in a 6-week consolidation.
A 7-agent Austin team running 42 million in annual production was paying 1,200 a month to Boomtown plus 490 to Follow Up Boss plus 180 to a TC tool. The consolidation to Strkr took 6 weeks including data import from Boomtown and FUB, ad-account reauth to Facebook and Google, and TC migration. Monthly software spend dropped 54 percent, team speed-to-lead attainment went from 71 percent to 93 percent, and the team lead got 6 hours a week back from reconciling the three tools.
Solo agent, Facebook Lead Ads motion
38 closed buyer deals in year 1 from Facebook paid.
A solo agent in the Phoenix metro ran a Facebook first-time-buyer ad campaign through Strkr with native webhook ingest, 15-second auto-text, and a 14-touch nurture sequence. The campaign spent roughly 2,100 dollars a month at a 7.80 cost per lead. Over 12 months the agent closed 38 buyer transactions sourced from the campaign at a weighted blended acquisition cost of 2,870 dollars per closed deal, which produced roughly 420 thousand in GCI from a 25-thousand ad-spend commitment.
Luxury agent, SOI-heavy motion
Repeat-and-referral climbed to 64 percent of production.
A luxury-market agent whose production had been roughly 50-50 paid versus SOI formalized the SOI motion in Strkr with 14-touch, 6-month cadences for new relationships and 12-touch annual cycles for past clients. The closing-anniversary motion ran on 180 past-client relationships. By year 2 the SOI share of production climbed to 64 percent and the paid-media spend dropped roughly 40 percent because the pipeline was carrying itself.
Investor-focused agent, specialty motion
Investment-property pipeline modeled as a repeat-buyer motion.
An agent specialized in investor clients runs a different motion: each client buys 3 to 8 properties over 10 years, each with its own search criteria and underwriting-math workflow. Strkr models the client as a persistent contact with every transaction threaded on the record and the investor-criteria panel (cash flow target, cap rate minimum, neighborhood tiers) as structured fields that drive both the MLS alerts and the deal filter. Repeat deal volume per investor client ran 2.1x the first transaction over 36 months.
An 11-agent team with one in-house TC and roughly 180 closings a year ran transaction coordination in a separate tool with weekly updates to agents. Closing-day surprises (an open contingency the agent did not know about, a missing document, a late inspection report) were frequent. Moving TC into Strkr with role-scoped views and real-time milestone updates cut closing-day fires by roughly 70 percent in the first 90 days, which freed the TC's attention for the harder transactions.
Lead generation, nurture, and transaction coordination on one record.
Start a 14-day trial with Zillow Flex and Realtor.com Opcity intake wired, Facebook Lead Ads webhook configured, your MLS feed connected, and your current CRM imported. See the speed-to-lead attainment jump and the cadence discipline hold during a busy showing week.
Yes for most independent agents, teams up to 20 agents, and small brokerages. FUB is the industry gold standard for cadence discipline, and teams who are deeply happy with FUB specifically for the cadence engine can keep it and integrate via webhook. The honest advice is to pilot Strkr on a sample of 20 to 50 leads from your actual sources and compare the cadence engagement, the speed-to-lead attainment, and the admin burden against your current tools before making a decision. For teams running FUB plus a separate TC tool plus a separate lead-gen tool, the consolidation story usually pays back on year one.
How does Zillow Flex and Realtor.com Opcity intake work?
Strkr accepts Zillow Flex and Realtor.com Opcity leads via native API intake. The lead lands within 10 seconds of assignment with the matched agent, the subject property, the client criteria, and the broker rules attached. An auto-text to the lead fires within 15 seconds (configurable), the agent gets a push notification, and the follow-up cadence starts. For teams with team-level Flex or Opcity accounts where leads route to the first available agent, Strkr handles the routing based on your team's configured rules (round-robin, weighted, skill-based). Speed-to-lead attainment typically runs above 94 percent for teams running this configuration.
Does Strkr support MLS integration directly?
Strkr integrates with MLS data through supported partners (CoreLogic Trestle, Spark Platform, FlexMLS where available, Rapattoni where available). Direct MLS integration depends on the local MLS board and the data license available in your market. For most US markets the integration ships listing alerts, property-match on buyer criteria, and inventory data. For markets with restricted MLS APIs, Strkr integrates with your existing IDX provider (IDX Broker, Showcase IDX, Diverse Solutions) via webhook so the lead and property data lands on the Strkr record even where direct MLS access is not available.
What about compliance with the National Association of Realtors buyer-agency changes?
The 2024 settlement changes to buyer-agency compensation require that buyers sign a written buyer-representation agreement before touring properties, with the compensation terms specified. Strkr's deal record carries the buyer-representation agreement status, the compensation terms agreed, and the related documents attached. The compliance workflow ensures agents cannot proceed to showing without the agreement captured. The audit log retains the signed agreement for the retention period your brokerage requires. The feature exists because every brokerage asked for it after the settlement took effect, and the admin burden to run compliantly without CRM support had become real.
How does Strkr handle TCPA for text follow-up?
TCPA compliance is enforced at the Strkr data layer. A phone number marked as DNC or opted-out cannot be texted or auto-dialed by any workflow, scoped seat, or user. Consent capture at lead intake runs through a configurable flow (checkbox at form submission, double opt-in text, verbal consent captured on first call with log). The audit log retains every send attempt, every consent capture, and every opt-out event with timestamps for the quarterly review. The posture is defensible under the current TCPA interpretations and the 2026 FCC updates on consumer consent, which the Strkr compliance team tracks and updates in product.
What is the pricing for a 7-agent team?
Strkr pricing is flat per seat with all real estate modules included on the paid tier below the plan cap. For a 7-agent team, the per-seat line is published on the pricing page and the all-in annual cost including lead-intake webhooks, cadence engine, MLS integration, transaction coordination, and team dashboard is materially lower than the Boomtown-plus-FUB-plus-TC-tool stack most teams run. The per-seat number depends on which tier the team selects and which optional add-ons (deep paid-media attribution, specific MLS partner, team-coaching dashboard upgrades) are included. We build the comparison with each team on the pilot call rather than quote a blanket number.
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